Digital Marketing Course by IIM SKILLS

Marketing is an act of promoting a product or service toward achieving the monetary and branding goals of a business. Digital marketing has become a preferred mode of marketing for companies as its reach is widespread with more affordability. As the demand for digital marketing is ever-increasing, it becomes essential for aspirants to hone their skills in all the nuances of the field which could be accomplished through courses. Digital marketing courses in Gulmohar Park aid in enhancing the practical knowledge of different forms of digital marketing.

Before digging into the list of the best digital marketing courses in Gulmohar Park, have a guide to the subject. Traditional forms of marketing refer to all non-digital forms of marketing which include distributor coverage, customer relationship management, direct marketing, and various other physical forms of marketing. Digital marketing is promoting through various digital channels such as search results, websites, social media, emails, short messaging services, and other digital forms.

Digital marketing has become a preferred mode of marketing for companies as its reach is widespread with more affordability. To overcome the tough competition in modern days, it becomes inevitable for companies to adopt digital marketing practices thus resulting in the need for marketers to get set with their digital marketing skill levels through various courses.

Various Elements of Digital Marketing Courses in Gulmohar Park

Different aspects are involved in digital marketing and digital marketing courses in Gulmohar Park cover the following elements which encompass various tools associated with the practice of digital marketing.

Content Management

Content management includes the management of a content management system, content scheduling, optimization, strategy, marketing, and planning. Content can be developed online through a content management system (CMS) which involves the maintenance of the website, data, and domain.

WordPress, Magento, Joomla, and Drupal are some of the CMS tools to design and develop content online, which includes websites, press releases, blogs, articles, videos, and podcasts. CMS provides complete control over the content, saves time and effort, and reduces maintenance costs.

Automated templates, access control, editing tools, and workflow management are some of the features of CMS. Digital marketing courses in Gulmohar Park offer various programs in content management and marketing.

Marketing Analytics

Marketing analytics involves the selection of marketing data, analyzing them, and framing strategies based on the analyses. It aids in identifying micro-level trends and favors tips to improve the business leads.

Google Analytics, HubSpot, Semrush, and Ahrefs are some of the tools for marketing analytics. Marketing analytics involve the sourcing of customer information, campaign performance, market research, and customer feedback and behavior.

Data procured through conversion rate, clickthrough rate, bounce rate, review and rankings, and usage patterns are used in marketing analytics. Data visualization, A/B testing, real-time monitoring, and campaign performance reporting are some of the features of marketing analytics tools.

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Search Engine Marketing

Search engine marketing or per per-click (PPC) is a strategy to make a business rank higher in search engine result pages. Advertisers pay for keywords to enable the search engine to display the business above the organic search results. The mechanism of Google Ads works as follows:

• When a user types keywords, Google finds relevant ads to the keywords.
• Google decides upon the ads based on an auction system.
• Ads that win in the auction system are then displayed on the search engine result pages.
• When a user clicks on those ads, advertisers pay Google.

Search Engine Optimization

SEO is the process involved in improving the visibility of a website on the organic search results page. Search results are displayed based on experience, expertise, authority, and trustworthiness of various sites.

Google Search Console, Semrush, Ahrefs, AnswerThePublic, Ubersuggest, and Yoast are some of the SEO tools widely used.

On-page SEO, off-page SEO, and technical SEO are among the various types of SEO. On-page SEO refers to maintaining keyword density and internal links; off-page SEO refers to backlinks and listings; and technical SEO refers to maintaining site speed, security, indexation, user experience, and accessibility. Most of the digital marketing courses in Gulmohar Park have specialized programs in SEO.

Social Media Marketing and Optimization

Social media marketing is the usage of social media sites to interact with a larger audience and improve the brand, sales, and site traffic. Every social media site has a specific set of users and marketing strategies are framed based on those audiences.

Social media optimization involves the process of being high on the search result pages of social media sites. The optimization techniques include profile optimization, content optimization, posting schedule, relevant hashtags, and engaging visuals and text. Facebook, X, Instagram, LinkedIn, YouTube, and WhatsApp are some of the leading social media sites.

Affiliate Marketing

Affiliate marketing is a model where companies depend on third-party users, or affiliates, to promote their products and services. It works by initially placing an affiliate link in the web content of the affiliate sites. A visitor may click the link and be directed to the company’s store. If the visitor makes a purchase, the company tracks the purchase and pays a commission to the affiliates.

Google AdSense posts matching ads on the sites of publishers, which are created by advertisers to promote their products or services. Google then ensures that publishers are paid for posting the ads of advertisers.

Email Marketing

Email marketing involves sending emails to targeted customers for brand awareness, sales promotion, customer engagement, and related purposes. Email campaigns are launched by businesses to increase leads and drive conversions.

Mailchimp is a popular email marketing automation platform providing templates and other support for a campaign. The market research performed through analytical tools aids in identifying the targeted customers for email campaigns.

Subscriber list management, personalized emails, targeted and follow-up emails, and campaign tracking and reporting are some of the features of effective email marketing.

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Mobile Marketing

Mobile marketing involves the process of sending push notifications, SMS messages, messages through apps, and other personalized and localized services.

AdMob, Localytics, Firebase, and Tapstream are some of the mobile app marketing tools. Banners, coupons, apps, MMS/SMS, and location-based optimization are some of the features of mobile marketing. Responsive design, user-engaging apps, effective user experience, personalization, and updating with the latest trends are essential for mastering the art of mobile marketing.

The above are the different elements of digital marketing courses in Gulmohar Park essential for getting expertise in online marketing and lead promotion. Hands-on experience and exposure to the various tools of each element of digital marketing are essential for inculcating the skills required for the same.

Gulmohar Park

Gulmohar Park is a neighborhood in South Delhi lying between Hauz Khas and Gautam Nagar named after the Gulmohar trees that grow in the area. The area covers 43 acres with 13 parks in it. The place is home to many business people and lawyers. The need for digital marketing courses in Gulmohar Park arises as the area is occupied by the business community.

Digital Marketing Courses in Gulmohar Park

The following are the top institutes offering digital marketing courses in Gulmohar Park:

1. IIM SKILLS

IIM SKILLS provides an online Digital Marketing Course with 3 months of live training and 2 months of paid internship. The course fee can also be paid in 7 EMI with INR 5040/- per month. It’s a tool-driven course with lifetime access to training material and class recordings.

Various tools of SEO, WordPress, search engine marketing, email marketing, social media marketing, inbound marketing, analytics, graphic designing, and video marketing are covered in the program. The course provides a master’s certificate and assists in obtaining 8 certificates from Google and 3 HubSpot digital marketing certifications.

Artificial Intelligence Marketing Professional, Advanced Search Engine Optimization, Content Writing Master Course, and Technical Writing Master Course are some of the associated courses offered by the institute.

Also Read: IIM SKILLS Digital Marketing Course Review

The content of the program covers web development at WordPress, search engine optimization, search engine marketing, inbound marketing, web analytics, online reputation management, E-commerce marketing, Quora marketing, graphic designing, advanced blogging, media buying and planning, marketing automation, affiliate marketing, and video marketing.

Weekday and weekend batches are offered by the institute with flexibility. Ubersuggest, Yoast, Google Analytics, Answerthepublic, Ahrefs, Schema, WordPress, Semrush, MOZ, Google Ads Manager, Mailchimp, Hubspot, Canva, and Youtube Studio are some of the tools covered in the program.

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2. IMS Proschool

IMS Proschool offers certification in accounts, finance, and digital courses. The institute is located in 15 centers across India with more than 100 expert tutors. The digital marketing course at IMS Proschool is taught in offline mode with 7 plus hours of training every week.

Website and SEO, social media marketing, and performance marketing are the three-course options to choose from. Basics of website development, various web design platforms, ranking of websites, using AI for online business, social media crisis management, user behavior, Google and Facebook Ads, bidding strategies, and generation of sales are some of the topics covered in the program.

The institute aids in resume building, aptitude test preparation, and enhancing interview skills. For more details on the program contact 77100-44425 or info@proschoolonline.com.

3. Udemy

Udemy is based out of Turkey and has offices in San Francisco, Denver, Dublin, Ankara, Austin, Melbourne, Istanbul, and Gurgaon. It offers the Complete Digital Marketing Course encompassing 12 courses in one single course.

The course includes 22.5 hours of on-demand video, 35 articles, 8 downloadable resources, access on mobile and television, and a certificate of completion. Market research, email marketing, copywriting, SEO, YouTube marketing, social media marketing, Quora marketing, Google Adwords, Google Analytics, and app marketing are some of the sections of the course content offered in 247 lectures with a total duration of 22 hours and 43 minutes.

Free or cost-effective tools are recommended in the program with lifetime access to all course updates.

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4. Simplilearn

Simplilearn provides online courses in partnership with the world’s leading universities and companies such as Microsoft, SP Jain Institute of Management and Research, IIT Guwahati, and Purdue University. It offers Post Graduate Programs in Digital Marketing and Digital Marketing Specialist programs for 8 months each with a fee of Rs. 1,01,999/- and Rs. 54,000/-, respectively.

Free online courses are offered on advanced SEO, basics of Snapchat marketing, YouTube and video marketing, Facebook marketing and advertising, affiliate marketing for beginners, digital marketing strategy, Google Adwords, advanced email marketing, content marketing, digital marketing tools and techniques, Instagram marketing basics, and introduction to social media. Simplilearn offers various digital marketing courses in Gulmohar Park.

5. Coursera

Coursera provides online programs in collaboration with more than 325 leading universities and companies. The courses offered at Coursera are categorized based on subject, language, learning product, level, duration, skills, and educator. Some of the digital marketing courses in Gulmohar Park offered by Coursera with duration and collaboration details are as follows:

6. Techstack Academy

Techstack Academy is a Delhi-based training center started in 2012 offering PG programs, and regular and short-term tech-related courses. It provides offline and online training with internships on live projects. The Post Graduation Program in Digital Marketing is offered for a duration of 12 months with a recommended 10–12 hours per week.

The curriculum covers 88 modules making digital marketing a full-fledged course. The curriculum includes website planning, content writing, SEO, graphic designing, social media optimization, video editing, leadership fundamentals, public relations, non-digital marketing, marketing plans, and consumer behavior with 17 certifications.

Career assistance is also provided with a program certificate from Orangus India and Techstack Academy. HTML, CSS, WordPress, Adobe Illustrator, Adobe Photoshop, and Google Analytics are some of the languages and tools covered. It’s a complete classroom training program with more than 25 case studies and 1200 hours of intensive learning.

Advance Digital Marketing Course is offered as a short-term course with a duration of 3 months. The curriculum consists of 30 modules with 10 certifications. The course covers more than 25 case studies and 150 hours of intensive learning.

The institute also provides a Corporate Technologist Digital Marketing Course covering 26 modules that include personal branding, Adobe Dreamweaver, Adobe Premiere Pro, technical SEO, black hat SEO, and sales funnel practice with 45 days of internship included.

7. NSIM

The National School of Internet Marketing offers digital marketing courses in Gulmohar Park. It provides digital marketing courses as a basic course, advanced course, master course, and diploma course with the duration being 2 months, 3–4 months, 6 months, and 1 year, respectively.

The diploma course in digital marketing covers digital marketing, video editing, and graphic designing with an internship of 6 months. The course covers 50 modules that include digital marketing channels, marketing segmentations, video marketing, Google webmaster tools, lead generation, landing page optimization, and competitor analysis.

The courses are offered with flexibility through regular, live online, weekend, and Sunday batches. Contact +91 1800 4122 6096 or info@nsim.in for more details.

8. IIDE

IIDE offers post-graduation in digital marketing for a duration of 11 months and online digital marketing courses in Gulmohar Park for 4–6 months. It also provides various short-term digital marketing certifications. The PG in digital marketing consists of 600+ learning hours, 13+ live projects, and a 2-month mandatory internship.

The curriculum covers inbound marketing, outbound marketing, media management and automation, and managerial skills and soft skills. Specialization is offered in creative strategy or performance marketing. Short-term certification is offered in the following courses:

Six courses are offered in their online digital marketing course, i.e., foundation, search marketing, social marketing, growth and analytics, planning and strategy, and business skills. Writesonic, Upfluence, Scrip, Invideo, HypeAuditor, copy.ai, and ChapGPT are some of the AI-powered tools taught in the online program.

9. DSIM

Delhi School of Internet Marketing offers a Certified Digital Marketing Master’s Course in 44 modules with core modules and specialization modules. The course also assists in obtaining 14 certifications from Google, Facebook, and Hubspot. The course is offered in both online and classroom mode with a duration of 4 and 6 months.

The program provides affiliate master classes, practical learning, a dedicated placement team, study materials, assignments, case studies, projects, and lifetime access to resources and updates. It consists of 26 core modules and 18 specialization modules.

The program is streamlined for students, working professionals, job seekers, and business owners as a whole. AHREFS, landing page builder tool, SEO software, web browser notification, social listening tool, and SEM software are the free tools offered in the program. Contact 8800290309 for more details of the course.

10. DIDM

Delhi Institute of Digital Marketing offers master, advanced, professional, and online courses in digital marketing. The advanced, master, and customized digital marketing courses can be compared as follows:

Master and advanced programs are offered for 3 months in the regular batch or 6 months in the weekend batch and professional courses are offered in 1 or 2 months. Placement support, career counseling, interview preparation, free tools and software, and networking are the other benefits of the courses. Contact +91 8800505151 or info@didm.in for more additional details.

FAQs

Q1. What are the skillsets required to enroll in digital marketing courses?

A. Basic communication skills are essential to enroll in digital marketing courses. Both written and oral communication play a significant role in fulfilling marketing activities. A person should also have the aspiration to learn new applications and technology. Creative and analytical thinking are the other aspects required from an aspiring digital marketer. The educational background could be from a tech or non-tech background as that plays a minimal role in acquiring digital marketing skills.

Q2. How about the difficulty level of the digital marketing courses?

A. It all depends on the skill levels, perspective, and willingness to learn marketing concepts and digital technology. A person having some experience with basic applications and who loves to play with social media will find learning much easier. Those who are weak in their communication skills and the usage of computers may find the course to be challenging. But ultimately it’s the willingness to learn new tools and technology that drives anyone to succeed in their career.

Q3. What does the digital marketing job market look like?

A. Every company requires some sort of social presence to grow in the market and digital marketing provides the platform for that market presence. Companies either depend on in-house digital marketers or outsource such tasks to advertising agencies. Nevertheless, digital marketing has become an essential part of any organization. Digital marketing has become a scheduled, round-the-clock activity for every business thereby enhancing the need for marketers in the job market.

Conclusion

Digital marketing is a widely expanding and ever-emerging field that requires frequent upgrades to the expectations of the market. Though learning through digital marketing courses in Gulmohar Park would aid in a deeper understanding of the concepts and tools, it is highly essential to stay updated with them to establish successful campaigns. We tend to use social media to pick the right institute for digital marketing courses in Gulmohar Park and understand the prominence of digital marketing during our training phase. It is always best to pick the right institute with deeper research and do the needful to improve our skills.

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