Digital Marketing Course by IIM SKILLS

Marketing strategies develop to communicate information to consumers most efficiently. Advertising shifted from radio to TV and then to digital marketing with the advancement of the internet. In addition to these natural market advancements, the COVID-19 pandemic is pushing the scope of digital marketing even more online. 

 

 

While TV stays a prime advertising medium for multiple businesses, digital marketing permits companies to earn a global audience online. As digital marketing initiatives resume to grow steadily, the number of digital marketing jobs is naturally increasing.

This article discusses the best digital marketing course in Adyar with practical learning and placement assistance:

 

What is digital marketing?

 

Digital marketing concerns all marketing efforts that happen on the internet. It is also called online marketing. Businesses explore digital channels such as social media, search engines,  email, and different websites to connect with existing and prospective customers. These channels also incorporate communication through multimedia or text messages.

 

Also read: 10 Tips to Choose Digital Marketing Course

 

Top 15 Digital Marketing Courses in Adyar:

 

1. IIM Skills:

 

IIM SKILLS is an excellent online ed-tech institute in India, offering first-rate professional courses in some of the most significant disciplines. 

 

These professional courses discuss the most fundamental and advanced concepts through theory and practicals. Their job-oriented programs extend up to 4 weeks to 12 weeks and are suitable for students, new job seekers, homemakers, professionals,  and work-from-home professionals. The following are the course details of the best digital marketing course in Adyar by IIM Skills:

 

Course Name: Master Digital Marketing Course

Duration: 3 Months

Fee: ₹ 34,900 +18% GST

Modules:

 

1. Introduction to Digital Marketing
2. Web Development at WordPress
3. Search Engine Optimization
4. Search Engine Marketing
5. Email Marketing
6. Inbound Marketing
7. Social Media Marketing
8. Integrated Digital Marketing Strategy
9. Web Analytics
10. Online Reputation Management
11. Content Writing and Advanced Blogging
12. Media Buying and Planning
13. Affiliate Marketing
14. Video Marketing 
15. Marketing Automation
16. Digital Infographics Resume Creation

 

Tools covered in the digital marketing course:

 

• Mailchimp
• WordPress
• WooCommerce
• Google Ads
• Amazon
• Ahrefs
• UberSuggest
• Facebook Ads
• Twitter Ads
• LinkedIn Ads 
• Google Analytics
• SemRush

 

Prominent features of this Digital Marketing training in Adyar:

 

• Instructor-led online course
• Comprehensive Live Training
• 2 Months Paid Internship
• 15+ Live Projects
• 10+ Case Studies
• Tools Worth 79000+
• Master Certification from IIM SKILLS
• 13 Other Certifications Preparation
• 13 Other Certifications Preparation
• Interview Support
• Placement Support
• Practical Learning
• Lifetime Access

 

 

To know more about this digital marketing course in Adyar, you may contact IIM Skills on:

 

Phone: + (91) 99 11 839503

Email: info@iimskills.com

 

Also read: IIM SKILLS Digital Marketing Course 

 

The other job oriented course programs that IIM Skills offers are:

 

• Content Writing Course
• Technical Writing Course
• Advanced SEO Course
• GST Practitioner Course
• BAT Course

 

Also read: Top 8 Online Digital Marketing Courses With Certification

 

2. Benn Academy:

 

Benn Academy is a leading software training institute with more than thirteen years of experience in education. Their faculty comprises educationists and professionals and they follow a student-centric curriculum to provide quality training. The following are the course details of the digital marketing course by the academy:

 

Course Name: Digital Marketing Course

Duration: Not available 

Fee: Not available 

 

Modules:

 

1. Introduction to Digital Marketing
2. Creating a Website With WordPress
3. Introduction to Affiliate Marketing
4. Making Money Through Affiliate Programs
5. Google Adsense
6. Introduction to Email Marketing
7. Introduction to Email Marketing
8. Email Development
9. Performance and Reporting
10. Email Guidelines
11. Introduction to Search Engine Optimization
12. Off-page Optimization
13. On-page Optimization
14. SEO Tools
15. SEO Reporting
16. Introduction to Pay Per Click Management
17. Research and Bid Management
18. Setting Up Campaigns
19. Creating Ads
20. Ppc Reporting
21. Introduction to Mobile Marketing
22. Types of Mobile Ads
23. Mobile and Paid Ads
24. Mobile Sites
25. Introduction to Social Media Marketing
26. Facebook Marketing
27. Youtube Promotions
28. Twitter Promotions
29. Linkedin Marketing
30. Instagram Promotions
31. Introduction to Web Analytics
32. Reporting Fundamentals
33. Interpreting Reports
34. In-depth Analysis
35. Google Tag Manager

 

Certifications included in this digital marketing course in Adyar:

 

• Google AdWords Search Certification
• Google AdWords Display Certification
• Google Analytics Certification
• HubSpot Inbound Marketing Certification
• HubSpot Email Marketing Certification
• HubSpot Social Media Certification

 

To know more about this digital marketing training in Adyar, you may contact Benn Academy on:

 

Phone: 9962111660

Email: info@bennacademy.com

 

Also, read Digital Marketing Courses in Tambaram

 

3. Digital Academy 360:

 

Digital Academy 360 imparts the best strategies and concepts of Digital Marketing through Digital Marketing programs to students across India. The institute teaches the concepts of Digital Marketing from a fundamental to advanced level, which improves the learners’ knowledge of marketing products and services online successfully. The following are the course details of the digital marketing course in Adyar by Digital Academy 360:

 

Course Name: Post Graduate Program in Digital Marketing with AI

Duration: 8 months

Fee: Not available 

 

Modules:

 

1. Organic Marketing
2. Designing and Development
3. Paid Marketing Strategies
4. Analytics
5. Personal Branding
6. Content Creation
7. Monetisation
8. Career Planning
9. Soft Skill Training

 

To know more about the digital marketing course, you may contact Digital Academy 360 on:

 

Phone: +91 7353 515 515

Email: info@digitalacademy360.com

 

4. ACTE:

 

ACTE is one of India’s top online and classroom training providers. They collaborate with IT companies and professionals to address their unique requirements, providing training to help them achieve their career goals. The following are the course details of the digital marketing training in Adyar by ACTE:

 

Course Name: Digital Marketing Training

Duration: Not available 

Fee: Not available

Modules:

 

1. Inbound Marketing
2. Fundamentals of Digital Marketing
3. Website Planning and Maintenance
4. Create a Website Using WordPress
5. Business Trends Research
6. Keyword Planning and Mapping
7. Search Engine Optimization
8. On-Page Optimization
9. Off-Page Optimization
10. SEO Updates and Analysis
11. Social Media Marketing (SMM)
12. Social Media Optimization (SMO)
13. Online Reputation Management
14. Content Marketing
15. AdSense and Blog Marketing
16. Google AdWords
17. Web Analytics
18. Mobile Marketing
19. Email Marketing
20. Video Marketing
21. Affiliate Marketing
22. Local Business Listing

 

To know more about the digital marketing course, you may contact on:

 

Phone: +91 8376 802 119

Email: enquiry@acte.in

 

Also, read Digital Marketing Courses in Anna Nagar

 

5. Spids Indiaa:

 

Spids Indiaa has a reputation for delivering comprehensive training courses for beginners looking for new careers. It likewise will come of use to the professionals attempting to seek a change to advance their careers. The digital marketing course details by the institute are as follows:

 

Course Name: Digital Marketing Course

Duration: Not available 

Fee: Not available

Modules:

 

1. Search Engine Optimization
2. On Page Optimization
3. On Page Optimization
4. Search Engine Marketing
5. Google Ads
6. Social Media Optimization
7. Social Media Marketing

 

To know more about the digital marketing training, you may contact Spids Indiaa on:

 

Phone: +98414 88733

Email: info@spids.co.in

 

6. FITA Academy:

 

Focus’d IT Academy or FITA is a leading education and placement enterprise governed by IT veterans with over a decade of background in top MNC companies. The Digital Marketing  Program at FITA Academy allows you to learn the basic concepts of Digital Marketing under the guidance of their digital marketing experts. The following are the course details:

 

Course Name: Digital Marketing Course

Duration: Not available 

Fee: Not available 

 

Modules:

 

1. Digital Marketing Overview
2. Comprehending SEO
3. Analysis and Research of Keywords
4. On-Page optimization
5. Technical SEO
6. Off-Page Optimization
7. Advanced Link Building
8. Updates of Google Algorithm
9. Blog Marketing
10. Content Marketing
11. Making a Competitor Analysis
12. Website Audit
13. SEO Tools
14. Google – My Business
15. Google Search Console
16. Google Analytics
17. Get Acquainted with SEM
18. Google Search Ads
19. Google Display Ads
20. Remarketing of Ads
21. Video Marketing
22. Mobile Marketing
23. Whatsapp Marketing
24. SMS Marketing
25. YouTube Optimization
26. Social Media Optimization
27. Social Media Marketing
    1. Designing Tools – Canva
    2. Facebook Marketing
    3. Instagram Marketing
    4. LinkedIn Marketing
    5. Twitter Marketing
    6. Email Marketing
    7. Social Media Marketing Tools
    8. Digital Marketing Certifications
    9. Crack a Digital Marketing job
    10. Lead Generation from Quora
    11. Quora Marketing
    12. TikTok Marketing
    13. Influencer Marketing
    14. Building Powerful Websites using WordPress
28. Setting up of Website using WordPress
    1. Lead Generation
    2. Mastering CRM
    3. Know-how to make money online?
    4. Google Adsense
    5. Affiliate Marketing
    6. Online Reputation Management
    7. Optimization of App Store
    8. Conversion Optimization
    9. HeatMap Analysis
    10. Achieving your Digital Marketing Goal

 

To know more about the digital marketing course in Adyar, you may contact FITA Academy on:

 

Phone: 93450 45466

 

Also, read Digital Marketing Courses in Nungambakkam

 

7. 7. Greens Technology:

 

Greens Technology delivers Digital Marketing training with certification and placements. They provide real-world digital marketing courses to students and working professionals. The following are the course details of the digital marketing course in Adyar by the institute:

 

Course Name: Digital Marketing Training

Duration: Not available 

Fee: Not available

 

Modules:

 

1. How do Search Engines work?
2. Organic Search vs. Paid Search Results
3. Keyword Research
4. HTML Basics
5. On-page SEO Elements
6. Technical SEO
7. Mobile SEO
8. Schema markup
9. Link Building
10. Social SEO
11. Local SEO
12. Backlink Audits using SEMrush.com
13. SEO Audits
14. Algorithm Updates
15. Measurement with Google Analytics
16. SEO Resources, Careers in SEO
17. Introduction to SEM
18. Creation of Google Display Network
19. Mobile Ad Campaigns
20. Shopping Campaigns
21. YouTube Marketing
22. Getting Started with Social Media Marketing
23. Introduction to Social Media
24. Facebook Marketing
25. Creating Content for Facebook & Social Media
26. Tools for Content Creation
27. Facebook Marketing
28. What is Facebook Marketing
29. How does Facebook Advertising Work?
30. Marketing on Instagram
31. LinkedIn as a Marketing Platform
32. Twitter Marketing
33. Snapchat Marketing
34. Pinterest Marketing
35. Social Media Marketing Tools
36. Crafting a Successful Social Media Strategy
37. Deliverability
38. Effective Email Content
39. Customer Acquisition Strategies
40. Effective Creative Introducing
41. Nurturing & Automation
42. Resources for situational analysis & progressive updates
43. Email Automation
44. Introduction to Automation
45. Choosing an Automation Platform
46. Simple Automation Functions from MailChimp

 

To know more about the digital marketing training in Adyar, you may contact Greens Technology on :

 

Phone: +91 8939915 577

Email: contact@greenstechnologys.com

 

8. Besant Technologies:

 

Besant Technologies is a leader in the field of software training. The comprehensive digital marketing course by the institute is suitable for Freelancers, Sales Managers, Business Owners, Web designers, and College Graduates who wish to begin a career in the Digital Marketing field. The following are the course details:

 

Course Name: Digital Marketing Training 

Duration: 30+ hours

Fee: not available

 

Modules:

 

1. Basics of Digital Marketing
2. Analysis and Keyword Research
3. Search Engine Optimization
4. On-page optimization
5. Off-page optimization
6. SEO Updates and Analysis
7. Local Business and Google Mapping
8. Google Ads/ Pay Per Click Marketing
9. Social Media Optimization
10. Social Media Marketing
11. Google Web Analytics
12. Webmaster Tools
13. Creating a New Simple Website
14. Interview Preparation

 

To know more about the digital marketing course in Adyar, you may contact Besant Technologies on:

 

Phone: +918099770770

Email: info@besanttechnologies.com

 

9. InventaTeq:

 

InventaTeq has been leading Software Training with 100% guaranteed job placements, and cost-effective, quality & real-time training courses on Digital Marketing. The following are the course details:

 

Course Name: Advanced Digital Marketing Course

Duration: 45 to 50 hours

Fee: Not available 

Modules:

 

1. Key SEO Concepts
2.  Search Results & Positioning
3.  Benefits of Search Position
4.  Stakeholders in Search
5.  Mechanics of Search
6.  On-Page Optimisation
7.  The SEO Process
8.  Customer Insights
9.  Analysis & Review
10.  Keyword Research & Selection
11.  Content Updates & Layout
12.  Meta Tags
13.  SEO Site Map
14.  SEO Google Search Console
15.  Off-Page Optimisation
16.  Inbound Links & Link Building
17.  Ranking
18.  Laws & Guidelines
19.  Key Digital Display Concepts
20.  Benefits of Digital Display
21.  Challenges of Digital Display
22.  Business Value
23.  Running Effective Ads
24.  Ad Formats
25.  Ad Features
26.  Ad Display Frequency
27.  Campaign Planning
28.  Campaign Steps
29.  Target Audience
30.  Campaign Objectives
31.  Campaign Budget
32.  Creative Formats
33.  Targeting
34.  Tracking your Campaign
35.  Optimizing the Campaign
36.  Laws & Guidelines
37. Key PPC Concepts
38.  Strengths of Pay Per Click
39.  Keyword Research
40.  Google PPC
41.  Research Tools
42.  Search Campaign Process
43.  Keyword Selection
44.  Ad Copy
45.  Landing Pages
46.  Targeting
47.  Budgets
48.  Scheduling
49.  Display Networks
50.  Ad Centre
51.  Campaign Management
52.  Conversion Tracking
53.  Conversion Metrics: CPA, CTR
54.  Bidding
55.  Analytics
56.  Laws & Guidelines
57. Key Concepts
58.  Social Media Goals
59.  Setting Goals and Priorities
60.  Facebook Features
61.  Facebook Newsfeed
62.  Facebook Insights
63.  Facebook Business Page
64.  Twitter Features
65.  Twitter Engagement
66.  LinkedIn Setup & Profile
67.  LinkedIn Features
68.  LinkedIn Company Page
69.  Google+ Setup
70.  Google+ Features
71.  Google+ Insights
72.  Google+ Analytics
73.  Google+ Brand Page
74.  YouTube Setup
75.  YouTube Channels
76.  YouTube Channels
77.  YouTube Features
78.  Tumblr
79.  Blogging
80.  Implementing Social
81.  Social Listening
82.  Content Planning
83.  Scheduling Tools
84.  Facebook Advertising
85.  LinkedIn Groups
86.  LinkedIn Advertising
87.  Twitter Advertising
88.  Pinterest
89.  Instagram
90.  Snapchat
91.  Facebook Insight
92.  Google+ Insight
93.  YouTube Insight
94.  Facebook Analytics
95.  Twitter Analytics
96.  LinkedIn Analytics

 

To know more about the digital marketing course in Adyar, you may contact InventaTeq on:

 

Phone: +91-9840021877

Email: inventateq.chennai@gmail.com

 

10. 10. ACTC:

 

The ACTC Academy certification delivers essential lessons in digital marketing to position a good brand. The following are the course details of the digital marketing certification:

 

Course Name: Introduction to Digital Marketing

Duration: 3 Months

Fee: Not available 

Modules:

 

1. Introduction to digital marketing
2. Content Writing
3. Search Engine Optimization
4. Search Engine Marketing
5. Linkedin Marketing
6. Market Survey
7. WordPress Management
8. Facebook and Instagram Ads
9. Email Marketing
10. Social Media Management

 

To know more about the digital marketing training in Adyar, you may contact ACTC Academy on:

 

Phone: +91 6384566966

Email: Hello@actcacademy.in

 

Free Digital Marketing course in Adyar:

 

Free Digital Marketing course programs by reputed learning platforms like Google Digital Garage and HubSpot Academy teach you systematically. These certifications are also proof of your motivation to learn and upskill continuously.

 

11. Google Digital Garage:

 

Course Name: Fundamentals of digital marketing

Duration: 40 hours 

Fee: Free

Modules:

 

1. The Online Opportunity
2. Your First Steps in Online Success
3. Build Your Web Presence
4. Plan Your Online Business Strategy
5. Get Started with Search
6. Get Discovered with Search
7. Make Search Work for You
8. Be Noticed with Search Ads
9. Improve Your Search Campaigns
10. Get Noticed Locally
11. Help People Nearby Find You Online 
12. Get Noticed with Social Media
13. Deep Dive into Social Media
14. Discover the Possibilities of Mobile 
15. Make Mobile Work for You
16. Get Started with Content Marketing
17. Connect through Email
18. Advertise on Other Websites
19. Deep Dive into Display Advertising 
20. Make the Most of Video
21. Get Started with Analytics
22. Find Success with Analytics
23. Turn Data into Insights
24. Build Your Online Shop
25. Sell More Online
26. Expand Internationally

 

Also read: Top 10 Google Digital Marketing Courses 

 

12. Skillup by SimpliLearn:

 

Course Name: Digital Marketing 101

Duration: 3 Hours

Fee: Free

Modules:

 

1. Course Introduction
2. Fundamental Concepts of Digital Marketing
3. Customer Lifecycle
4. Marketing Technology
5. The Future of Digital Marketing

 

13. 13. Great Learning:

 

Course Name: Introduction to Digital Marketing

Duration: 2 hours

Fee: free

 

Modules:

 

1. What is Digital Marketing?
2. Why Digital Marketing?
3. How To Do Digital Marketing?
4. Types of Digital Marketing
5. Content Marketing
6. SEO SEM
7. Social Media Marketing
8. Affiliate & Automated Marketing
9. Pay Per Click and PR
10. Demo on SEO/SEM 
11. Keyword Research

 

 

14. 14. Udemy digital marketing course in Adyar:

 

Course Name: Free Digital Marketing Basics Course

Duration: 5hr 45min

Fee: Free

 

Modules:

 

1. What is Digital Marketing?
2. Digital Scholar
3. Skills Required To Become Digital Marketer
4. Reasons Why You Should Learn Digital Marketing
5. Introduction to Search Engine Optimization
6. Introduction to Search Engine Marketing
7. Introduction to Social Media Marketing
8. Introduction to Affiliate Marketing
9. Introduction to Email Marketing
10. Introduction to Inbound Marketing
11. Introduction to Landing Pages and Leadpages Tool
12. Behind The Scenes of A Blog 
13. What is Google Analytics? 
14. How to Polish Your LinkedIn Profile
15. How to Polish Your Twitter Profile
16. How to Generate Leads on Facebook 
17. Ways to Target Your Audience
18. How to Generate Leads on LinkedIn
19. How to Run Ads on Twitter
20. How to Grow Your Instagram Followers
21. How to Use Whatsapp for Business
22. Tools To Ignite Designer In You
23. How to Run LinkedIn Inmail Ads

 

15. 15. Hubspot digital marketing course in Adyar:

 

Course Name: Digital Marketing Course

Duration: 4:04 hours

Fee: free

Modules:

 

1. Introduction to digital marketing
2. What is Digital Marketing?
3. A Closer Look at Digital Marketing Channels
4. Implementing Your Digital Marketing Strategy
5. Why do businesses need a content creation framework?
6. How to build a content creation framework
7. How can you improve your content creation process?
8. Deciding the resources you’ll require for a content creation framework
9. Observe free CRM & sales tools in action
10. How do search engines rank your content?
11. Which SEO approach fits your business?
12. How to measure your website’s SEO authority
13. Your SEO Authority Audit Worksheet
14. The Importance of Website Performance
15. Reducing Page Size and Increasing Load Speed
16. Optimizing Your Web Page Elements
17. Limiting HTTP Requests and Maximizing Page Caching
18. Quiz yourself
19. Why blog post structure matters
20. Choosing a topic and a title for a blog post
21. Write a working title for a blog post
22. How to structure and create a blog post
23. How to optimize a blog post
24. Creating a Pop-Up Form in HubSpot
25. What are some effective blog writing tips?
26. Quiz yourself
27. Why should you create engaging videos?
28. Using video in the inbound methodology
29. What’s the last marketing video you remember watching?
30. Tips for getting started with video marketing
31. Quiz yourself
32. Importance of  Social Media Promotion Strategy
33. Quiz yourself
34. The Social Media Channels – An Overview
35. Setting Social Media Goals
36. Quiz yourself
37. Structure Your Social Media Team
38. Quiz yourself
39. Best Social Tools for the Job
40. Developing a Budget and Garnering Executive Buy-In
41. Quiz yourself
42. The Advantages of Paid Search Advertising
43. Exploring Keyword Research and Match Type
44. Creating remarkable Digital Ads for Paid Search
45. Organizing Your Account Structure
46. Quiz yourself
47. Why focus on high-performing email?
48. How do you create a high-performing email?
49. What’s a successful layout for a high-performing email?
50. What do high-performing emails look like?
51. Quiz yourself

 

Frequently Asked Questions:

 

1. What courses are best for digital marketing in Adyar?

 

There are several paid and free digital marketing courses in Adyar which are commendable for their practical approach and placement assistance. Some of the most popular digital marketing courses are: 

 

• Master Digital Marketing Course by IIM Skills
• Digital Marketing Course by Benn Academy
• Digital Marketing Courses by Digital Academy 360
• Digital Marketing Training by ACTE
• Digital Marketing Course by Spods Indiaa
• Digital Marketing Course by FITA
• Digital Marketing 101 by Skillup, SimpliLearn
• Digital Marketing Course by HubSpot Academy etc.

 

2. 2. Is digital marketing a good job?

 

Digital marketing is an important skill set in the modern age, and it is already dominating traditional marketing in many areas.

Digital methods are more economical than traditional marketing. You can acquire similar or better results by spending less. For these reasons, wide varieties of industries need the services of digital marketers, making it a good career choice. 

 

3. 3. What skills are needed for digital marketing?

 

Digital Marketers ought to develop skills in Customer Relationship Management which include strategies you can use to observe and maximize customer experience. The following are some of the valuable skills for a digital marketer: 

 

• Video marketing
• Search Engine Optimization
• Search Engine Marketing
• Content Marketing
• Data/ Analytics
• Design Thinking
• Knowledge of technology
• People skills 
• Problem solving

 

Conclusion:

 

The job opportunities in digital marketing are abundant; you get to decide what you like to become.   We have curated the list of the best digital marketing courses for those curious to get into digital marketing.  We hope the article helped you choose a digital marketing course in Adyar.  Happy learning.