As time is transforming, so is the thinking of an individual. Everyone today wants to be an earning member of the family depending upon the time lag for which they search for the jobs, even when they are pursuing their degree or professional courses. Whether talking about Freshers or professionals, everyone discusses different approaches or the ways to either start earning or to increase their income. Because they want to do the courses either through long-distance educational institutes or through the institutes that train their course participants through the online class programs.

 

This image describes the comparison article on Simplilearn or Upgrad

 

There are several numbers of institutes that give training through experienced faculty members for their online classes.  Digital marketing is the best to get earnings for those who are searching for a job or want to switch jobs.

 

There are so many online courses available for the job seekers or the professionals depending upon the line they choose or as per the requirement of their job profiles, Sometimes they choose to switch the professional lines too.

 

 

Top online courses that are on-ramp for one’s growth

  • Certification course in Digital Marketing
  • Certification course in Business Analytics
  • Certification course in Developments
  • Certification course in Design
  • Certification course in Content Writing

 

From the above-listed courses, the digital marketing course is very much in demand. But, before going for this many questions are required to be answered so that an individual need not boat himself in 2 different boats.

 

You might be interested in our list of Top Digital Marketing Courses in Mumbai

 

What is Digital Marketing?

As we know, marketing is the most vital factor for any business organization to extend the reach of their business products to every single person. Likewise, if we look back to ancient times, the businessmen used to go door-to-door selling their products which are still followed today. As time passes when the technology was introduced, businessmen started taking the help of Radio and TVs to promote their business. In today’s time, the youth has started using the internet to go for online business activities, whether it is a purchase of any product or service.

 

As per the statistical data, the digital population has reached up to 687.6 million and its active participation in e-commerce has reached up to 74%. Approximately 330 million digital buyers we have by the end of 2020. In today’s time, it is very difficult to hit the right customer for business products following traditional business strategies. But digital marketing helps to get leads and convert them into customers as per their requirements depending upon the sex, age, or even according to their demographic conditions.

 

Digital Marketing is the platform form, where one can reach up to their customers without interacting personally. They can promote their business using different techniques which helps in extending their business. Digital Marketing helps in targeting the right customers by preparing their strategy according to their interests.

 

Scope of Digital Marketing

As we know the marketing world is wide in today’s time. Everything is available online from the tip of a needle up to everything one needs. Using the internet has brought everything within the reach of everyone. The growing business sectors globally bring more job opportunities for job seekers and for professionals. But one must have the quality of soft skills and technical skills so that one can plan digital marketing activities as per the business or the customers’ need.

 

The different job positions are available for the lower-middle level to the highest levels. Individuals can start as a Digital Marketing Intern and move up to become Digital Branding heads, depending upon the experiences. Their average salary starts from 1.2 lacks to 6 lacks per annum when an individual has experience of 2+ years in India.

 

From where one can do the course of Digital Marketing?

There are several institutes in India and globally, providing offline and online courses on Digital Marketing training courses through their experienced and trained faculty members. Their fees may vary from institute to institute and also the courses. I know it’s difficult to choose the right institute for doing the digital marketing course. Therefore,  I did research work on Simplilearn and upGrad institutes. Today we are going to determine whether Simplilearn or UpGrad Course is better for the overall growth.

 

Simplilearn Institute

In collaboration with Purdue University, USA, Simplilearn the world’s #1 online institute designed the best digital marketing course curriculum for their participant guides them through to gain the best of knowledge and sharpen their skills in the field of digital marketing.

 

Simplilearn started its journey in the year 2009 as a blogger and sharing ideas for Project Management. It also came up with tips and information for the postulants. Simplilearn with its efficient and effective, trained and experienced faculty team members trained 2,00,000 + participants through 150 branches globally. With Purdue University, USA  Simplilearn designed Post-Graduate Program in Digital Marketing.

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Prominent Attributes of the Program

  • Post-Graduate Program Certification from Simplilearn and Purdue University
  • Purdue Alumni Association membership
  • Classes conducted by the top Purdue University faculties
  • Applied learning classes of 200+ hours
  • The self-paced learning course content of 40+ hours
  • 100% Job Assistance with IIMJobs (India only)
  • The high point and real-life projects
  • OMCP Certification

 

Who can apply for the Post-Graduate Program in Digital Marketing?

Applicants who want to join the course must fulfil the eligibility criteria to get through with the Post-Graduate Program in Digital Marketing designed in partnership with Purdue University.

 

Eligibility Criteria

An applicant must complete the first two criteria to possess the seat

  • An applicant must possess a minimum of 2 years of working experience
  • An applicant must Graduate in any discipline
  • Working background marketing or non-marketing

 

Application Process

The application process comprises 3 steps.

  1. Step 1: Apply along with a brief description of the admission counsellors about why you are interested and qualified for the Post-Graduate Program in Digital Marketing course.
  2. Step 2: After the submission of the application, a panel of admission counsellors will go through and review your application and check your qualifications and interest in the program.
  3. Step 3: Once the application is approved, the candidate will be asked to make the fee payment.

 

 

Course Curriculum

  • Digital Marketing And Advanced SEO
    • Fundamentals of Digital Marketing
    • Lifecycle of Customer
    • Marketing Technology
    • Future of Digital Marketing

 

  • Search Engine Optimization [SEO]
    • Introduction to SEO and how a search engine works
    • SEO types and how it helps in Keyword Research
    • SEO Tools and SEO changes

 

  • Advanced Search Engine Optimization
    • Website Management and its optimization
    • How to plan a new website
    • Analytics and Management
    • Next Learning path

 

  • PPC- Pay Per Click
    • Pay-Per-Click introduction and the Psychological Search
    • Ads searching and targeting keywords
    • Extending approach to network display
    • Purchasing of Vent
    • How Digital plans fitted with the help of PPC
    • Reporting PPC and tracking down

 

  • Advanced PPC
    • Ads compelling
    • Advanced features of Ads
    • Ads Testing and its extensions
    • Types of the campaign, budgeting, and its reach
    • How Audience list used to reach the customers
    • Display Networking
    • Goals setting and measuring
    • Attributes and Bid
    • Quality Score and it’s working
    • PPC planning
    • Creating and managing your account
    • Automation and other different Tools

 

  •  Web Analytics
    • Introductions to Digital Analytics and Organizational Maturity
    • Analysis Process
    • Digital Analytics and its managerial outlooks
    • Marketing Management
    • Testing and experimenting
    • Quiz on digital analytics foundation

 

  • Advanced Web Analytics
    • Enabling capabilities and Managing Analytics of Audience, Acquisition, and Behavior
    • Web Analytics Advocacy
    • Web Analytics Privacy and ethics
    • Web Analytics Wrapping up

 

  • Social Media Marketing
    • Introduction of Faculty
    • Social Media introduction
    • Planning and Managing the Social Media strategies and its channel
    • Management Tools of Social Media
    • Measuring and Reporting Social Media
    • How to do Social Advertising

 

  • Advanced Social Media Marketing
    • Constructing Continuous Social Media Planning
    • Containment of Social Media World through Content Marketing
    • Visual Social Media
    • Measuring Social Media

 

  • Brand Management 
    • Introduction to Brand Management and how it works in Digital World
    • Brand planning
    • CBBE and the Digital Consumer
    • Vents
    • Insights and Brand Analytics
    • Brand Management

 

Digital Marketing Highest Point Projects

After this, the candidate gets the highest point project. That enables the candidate to implement their concepts and the skills that have been learned during the program on Digital Marketing. They are assigned individual mentoring sessions so that one can achieve the goal of solving real-world problems that are industry lined up case studies.

 

Discretionary Course

  • Advanced Email Marketing
  • Advanced Content Marketing
  • Advanced Mobile Marketing

 

 Program End Result

After the completion of the Post-Graduate Program in Digital Marketing, one will gain

  • Understand policies supporting digital marketing its advantages and the limitations
  • Getting and apprehending data collections and analyzing techniques pre-owned by marketing professionals
  • Judgment about the structure and outlooks when computing the digital actions of the customer
  • Accessing and choosing the correct Web Analytical Tools and its Techniques
  • Planning and Managing a Digital Marketing Budgets

 

Duration: 6 months [ 5-10 hours/week]

Fee: INR 1,00,000 + GST

Tools

  • Social Studio
  • Facebook Blueprint
  • Facebook Ads
  • Google Ads
  • Google Tag Manager
  • Google Keyword Planner
  • MOZ
  • Google Analytics
  • Google Data Studio
  • Twitter
  • Bing Ads
  • SE Ranking
  • YouTube Advertising
  • Uber suggests
  • YouTube Analytics
  • Majestic
  • Semrush
  • SpyFu
  • Facebook
  • Instagram
  • Google Ad Manager
  • Qlik
  • LinkedIn

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Alumni Review

Shilpa Singh, Director Proteck Electronics Trading LLC, Simplilearn is truly the best institute in the world it enhances my Sales and Marketing knowledge and also developed quality skills after which I recommended this course to my friends.

 

Mia Schucks, Brand Manager,  I did this course from Simplilearn and found that the online classes are truly informative and the faculty members are also very supportive. I outcomes with the healthy experienced and learn a lot.

 

upGrad Institute

It’s the time when not even the industrial sector but the individuals want growth. Therefore, every single business organization and professionals require updating their skills professionally. The upGrad institute began its journey in the year 2015 keeping the motive of providing the best online courses to those everyone needs, whether as an individual (job seekers) or professional (either for promotion or for switching up jobs). The upGrad institute joined hands with the best universities and designed the course which not only gives the best of the knowledge to the candidates enrolling for the courses but also helps them in uplifting their all-round performance.

 

upGrad with its motto of LEAD delivers the best online course content for future education. We also have the vision to build a better tomorrow. upGrad through its meticulous online course helps the freshers and also the professionals to enhance their knowledge and skills for the best support to the industry. People at upGrad are professionally trained and experienced faculty members who guide the participants in extending their knowledge and exploring their skills to support the future requirements of the industries.

 

Currently, upGrad is running 2 different courses for Digital Marketing.

  • Post Graduate Certification in Digital Marketing and Communication, MICA (Mudra Institute of Communication, Ahmedabad)
  • Duration: 5 months Base + 6 weeks per specialization

 

The program is prepared, keeping in mind the requirement and the interest of the participants and also keeping in view which level of candidate joined the course.

  • Scholar
  • Conventional Marketers
  • Communication, And Brand Managers
  • Digital Marketing Executives & Managers
  • Sales Executives & Marketing Professional
  • Business Executives, Entrepreneurs

 

The designed program moves smoothly following the way

 

The program has been designed so smartly that it flows smoothly

  • Digital Marketing & Communication

The 2 week’s course programs will support the candidate in gaining the right knowledge for the fundamentals of Marketing Metrics and Digital Marketing Vents through 3 different tracks.  

  • Executive Track: course duration of 5 months helps the participant to enhance their knowledge about the basics of digital marketing through the supports of 25+ different tools and 5 certifications.

 

  • Management Track: course duration of 5 months helps the participants about how to create, run & analyze multi-channel campaigns.

 

  • Leadership Track: with its 5 months duration, of course, the participants will gain knowledge about creating SEM & SEO audit reports besides learning how to manage a digital campaign.

 

With its flexible feature, the course module can be selected easily by the participants as per their needs or interest beginning from scholars to business executives. The participants have options with them choosing the course from 4 different specialization modules as per their requirement.

 

 

Digital Marketing (BASIC) + specialization 1 + specialization 2+ specialization 3 + specialization 4

  • Executive Track [5 months]

    • Foundations of Digital Marketing–exploring the basics of digital marketing using multiple vents.
    • Benchmark and Digital Marketing Vents: acknowledging the precise digital marketing vents and their proficiency, consumer voyage besides the purchasing vents, from the leads at every stage.
    • Designing a Blog: in this, the participant buys a Domain Name with a web hosting site and starts designing.
    • Search Engine Optimization (SEO): the participants get familiar with SEO and learn the working of SEO and also know about the Google Search Engine techniques of Crawling, Indexing, and its ranking.
    • Search Engine Marketing (SEM): How the SEM works and developing Search Engine Marketing campaigns to achieve the desired result using different components of SEM and also learns How the Ad auction to understand the working technique of SEM and creating a search engine marketing campaign to achieve the objectives through different elements of SEM and how the ad auction operates.
    • Exhibit Marketing and Buying the Program AD: Search different sources along with their cost price and find out the outcome of the exhibit of an Ad campaign.
    • Social Media Marketing: showing presence on social media pages Facebook, Instagram, LinkedIn, etc., and creating progress reports on social media to senior marketing management.
    • Email Marketing
    • Content Marketing: creating the content as per the demand of the market to derive the desired result.
    • Web Analytics: comparison of Traditional Marketing Analytics Vs. Digital Marketing Analytics
    • Developing Robust Marketing Policies: developing integrated marketing policies and creating tunnel mixing and content planning.
    • Soft Skills: developing good communication skills as a digital marketer.

 

  • Management Track [5 months]

    • Foundations of Digital Marketing: – exploring the basics of digital marketing using multiple vents.
    • Benchmark and Digital Marketing Vents:- acknowledging the precise digital marketing vents and their proficiency, consumer voyage besides the purchasing vents, from the leads at every stage.
    • Digital Marketing Team:- the participant will get familiar with the Ideology of the Digital Marketing Team and its functional techniques.
    • Planning & Expanding Web Owned Presence:- learn about the visual elements of websites and generating the best landing pages to carry leads.
    • Search Engine Optimization:- website auditing to find the gaps and advising proposals to fill the gaps.
    • Search Engine Marketing: -using various channels for keyword planning to search for ads.
    • Exhibit:- A/B testing
    • Social Media Marketing:- creating progress reports on social media to senior marketing management and analyzing the data information to generate comprehensive reports for future planning for the marketing campaign.
    • Email, Remarketing Leads: –scrutinizing the leads based on their scores and grades and remarketing the strategies.
    • Content Marketing:- creating the content as per the demand of the market to derive the desired result.
    • Web Analytics:- comparing Traditional Marketing Analytics Vs. Digital Marketing Analytics
    • Developing Robust Marketing Policies:- developing integrated marketing policies and creating tunnel mixing and content planning.
    • Designing Digital Marketing Resources (Agency Vs. Team):- recognizing and generating requirements of the agency.

 

  • Leadership Track [5 months]: this course of digital marketing covers the following modules

    • Foundations of Digital Marketing: – exploring the basics of digital marketing using multiple vents.
    • Benchmark and Digital Marketing Vents:- acknowledging the precise digital marketing vents and their proficiency, consumer voyage besides the purchasing vents, from the leads at every stage.
    • Digital Marketing Team:- the participant will get familiar with the Ideology of the Digital Marketing Team and its functional techniques.
    • Planning & Expanding Web Owned Presence:- learn about the visual elements of websites and generate the best landing pages to carry leads.
    • Search Engine Optimization:- learning SEO tools like Alexa Planner, Rank watch
    • Search Engine Marketing:- learning about the advanced SEM Ad formats likewise call outs, Ad extensions, click to call, etc.
    • Exhibit:- maximizing display Ad campaign
    • Social Media Marketing:- developing consistency for the brand on social media platforms and building the strategies for the expansions to the new social media platforms.
    • Email, Remarketing, Lead qualification:- observing the leads and converting them into purchasing customers through email, remarketing, and lead nurturing.
    • Content Marketing:- creating the content as per the demand of the market to derive the desired result.
    • Web Analytics:- comparing Traditional Marketing Analytics Vs. Digital Marketing Analytics
    • Developing Robust Marketing Policies:- developing integrated marketing policies and creating tunnel mixing and content planning and analyzing the value of a customer for the lifetime and customer acquisition cost.
    • Designing Digital Marketing Resources (Agency Vs. Team):- recognizing and generating requirements of the agency.

 

Specialization Course

  • Branding & Communication
    • Fundamentals of Brand positioning
    • Planning Brand Engagement
    • Consolidated Marketing Communication
    • International Branding
    • Case Studies and the use of Tools

 

  • Social Media and Content Marketing
    • Detailed Content Creation
    • Advertising on Social Media
    • Community Management
    • Case Studies and the use of Tools

 

  • Marketing Analytics
    • Spotting and Marketing Data Collection
    • EDA and Marketing Data Unification
    • Forbidding Analytics and Decision Making
    • Case Studies and the use of Tools

 

  • Marketing Communications & Public Relations
    • Campaign Planning
    • Innovative Communications
    • Public Relations

 

Tools

For the effective digital marketing result, several tools are used to develop the strategies to derive better result for digital marketing. Here you will gain the best of the experience with different such industry stand tools, which helps you in attaining the required goals.

Following are the Tools one will learn to use during the course curriculum are.

  • Google Ads
  • Google Analytics
  • Facebook Ads
  • Hootsuite
  • Buzzsumo
  • Google Webmaster Tools
  • Woorank
  • Hubspot

 

Fee details as per the program

BASE PROGRAM & 1 SPECIALIZATION

  • DURATION: 6.5 MONTHS
  • FEE: INR 87,750.00 + 18% GST

 

BASE PROGRAM & 2 SPECIALIZATION

  • DURATION: 8 MONTHS
  • FEE: INR 1,02,750.00 + 18% GST

 

BASE PROGRAM & 3 SPECIALIZATION

  • DURATION: 9.5 MONTHS
  • FEE: INR 1,15,250.00 + 18% GST

 

BASE PROGRAM & 4 SPECIALIZATION

  • DURATION: 11 MONTHS
  • FEE: INR 1,27,750.00 + 18% GST

 

Eligibility: Must be a graduate in any field

 

Alumni’s Reviews

  • Gourav Choudhari, Market Lead-Content, and Communication, iMerit: upGrad and MICA have come up with the perfect course module as per today’s requirement of the industries and very well equally supported by the faculty members to gain the utmost knowledge to the course participants. The animation used for supporting the course curriculum needs improvements, so as it enhances the learning experience in a much better way.

 

  • Ankita Kumari, Digital Marketing Associate with groupm: the course curriculum of upGrad helps me to get my first job as a Programmatic Marketer.

 

  • Prashant Hiremath, Senior Digital Marketing Manager, Nautica: the learning experience was excellent as the course modules are very well designed as per the current market needs.

 

 Simplilearn or upGrad Course: Which Is a Better Option? 

Using electronic gadgets has become quite common among the youth. That changes the way of thinking and the seeing of things which changes the future marketing strategies. To remain standing intact, in today’s competitive world, one must remain upgraded with the latest requirements of today’s marketing field. That can be obtained by bringing new ideas into marketing with the help of Digital Marketing techniques.

 

For this, the professional must update their digital marketing skills from different sources which they can get through different institutes providing programs, certification on digital marketing. Hence, I did detailed research on Simplilearn, and upGrad Courses to find out which institute is better. I found that both the institutes stand firm with their quality course curriculum, although the fee structure is comparatively on a higher side.

 

 

Conclusive Suggestion for Simplilearn Or Upgrad Course 

As the digital world is growing so is the number of job opportunities. It is also generated in many fields of the digital world, one of which is digital marketing. It is giving bundles of job vacancies not only to scholars but also to professionals.

 

Even though they can opt for doing freelancing for the need of the business, but for one must be a handful of technical skills required for the digital marketing world. For such education, there are an n-number of institutes that are providing different courses on digital marketing starting from basics to specialization courses.

 

The courses are both free and paid that depending upon the institutes. It is suggested to go through with the course content and the fee structure, and as these institutes give free online demo classes one must take these demo classes to adjudicate them before taking any decision before enrolling for the course with any institute. You might like to see the top 10 Digital Marketing Institutes in India.

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