If you want to learn the art of SEO but are not sure where to start from, then don’t worry we are here to help you out. As there are many great SEO courses in goa today, you just need to know some basic things before you get enrolled in a highly paid course and regret it later. As you might know that SEO is a very diverse field and can open a door to various opportunities in the industry. Almost every business is turning online to sell its products and services.
These businesses need SEO experts who can help their businesses grow and reach out to the masses. After learning all the techniques you can even start a new blog of your own and earn a hefty sum of money through it. And we have also seen that a pandemic like covid has so much strength that it can make people jobless.
But here in this vast field, there is no such fear, you can do freelancing, work from home, job, etc. So now let’s start the very basics of SEO because many of you might be utterly new in this field. Those who are familiar with the basics can skip and go directly to the list of courses.
What is SEO?
Now before you take up an SEO course and start preparing for it, you need to be familiar with how things work in search engines. The purpose of Google, Bing or, Yahoo is to deliver the searchers, the most appropriate content available on web servers. And one can rank higher on the search engine results page(SERP) by employing one of these two methods.
The first method is to pay for the keywords, which helps you to rank for that particular keyword. While this method helps in generating quick traffic but is not much effective in the long run. This one is generally used by businesses. The second method is quite a time-consuming process, but it’s worth the time that you spend here.
In this method, we use various search engine optimization methods, to increase the overall organic traffic to your site. This is a time-consuming but more sensible way of optimizing. And this method is mostly optimized by beginners, individuals, etc.
Search engine optimization uses various methods. Some of them are listed below.
- Utilizing the right keywords in specific locations.
- Earning valuable backlinks
- Building great and attractive UI
- Using snippets
You might not be familiar with the above-mentioned techniques, don’t worry you will understand them once you start diving into the topic. Now you guys might have understood the importance of SEO. Without utilizing this, howsoever valuable content you produce has no importance, because nobody will read your content.
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Why choose SEO?
Now I have some good reasons to choose the SEO courses in goa as a career option. I hope you’d love them.
- Even though it’s a very dynamic option to select, the age restriction is not a matter of concern here, anybody who is determined and interested can make a good career out of it.
- You can work from anywhere. Nowaday’s many people do not like the 9:5 job schedule because they get very little time to spend with their family and friends and don’t get enough time to do what they want to. So, if you don’t want to dedicate your entire life to a 9:5 job, then you can head for this.
- You’ll get to learn many things in this field which will increase your expertise and thus salary.
- Since the internet is spread all over the world, you can work even in other countries.
- Since the situation today is like this that if a business is not online then it cannot be called a good business. And for such vast businesses around to establish their online presence, good SEO experts are needed.
- You can start your blog, and if it becomes successful it can change your life. There are many bloggers today who are enjoying the benefits of blogging, you can read many such stories on the internet daily.
- Since you’ll be producing content that will be SEO-friendly, your vocabulary and content writing skills will also improve.
- The money which you earn will be decided by you. If you want to earn more you can work more and earn the amount that you want. This is completely different from a job where you get a fixed amount of income even if you work more someday.
Like these, there are many benefits of choosing such a highly rewarding career. Apart from these benefits that are listed above, if you see any other benefits then you can comment below.
Various opportunities in this field
There are many ways of earning a living with this one single skill. Below is the list of roles where an SEO expert can dive deep.
1. Search Engine Marketer
It is also abbreviated as “SEM”. It is a highly in-demand career that requires various skill sets. Many people think SEO and SEM are the same, we cant say that they are the same. SEM is a larger field than SEO and encompasses it. The role of a search engine marketer(SEM) involves so much responsibility.
The position of a website on the SERP is determined especially by Search engine marketers. They focus on both paid and organic tactics of improving website visibility. And since it’s a broader field, it also requires some kind of mastery over google analytics, web analytics, email marketing, etc.
Their main aim is to promote and sell their products. The average salary of a search engine marketer ranges anywhere between 4 to 5 lakhs per annum. However, this number goes on increasing with the experience.
2. Digital marketer
A digital marketer is a popular term nowadays, you might have heard this before on almost every online platform especially on social media. A digital marketer uses every available digital platform to promote their business, they generally use social media marketing, email marketing, websites, etc to increase sales.
If you pursue SEO courses in goa that would help you to shine as a digital marketer. On average a digital marketer earns around 5 to 6 lakhs per annum.
3. Content marketer
A content marketer is responsible for creating great content on a website. He uses various SEO techniques to generate traffic to his website. This is also a highly appreciated career. To succeed in this field, you need to have good communication skills, creativity and perseverance, and a super cool mind. A good content writer makes 5 lakhs per annum. The number may be small or big depending on the individual expertise.
Freelancer opportunities have grown rapidly since the last decade. And the reason is quite simple as it allows the comfort and convenience that most people seek. He gets paid for every single task that he completes. He can work whenever he wants. And as an SEO writer, you can earn anywhere around 20k to 30k as a beginner.
5. SEO manager
By looking at the word “manager” you might start desiring for this profile thinking that we just need to manage some basic things and then we are done. This job profile I would say involves so much responsibility because he is supposed to manage many tasks which a short-tempered man can never handle, like web analytics, content marketing, keywords that need to be included, link building, etc. The average salary of an SEO manager is typically around 6 to 7 lakhs per annum.
If you own a business then you can use your SEO skills to grow your business. Believe me, be it any kind of business, it can take the advantage of its online presence. This can help your business grow much more rapidly and improve your skillset.
While there are many roles available which you can play, the above-mentioned are those that we usually hear or see around us.
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Future scope of pursuing best SEO courses in Goa
Until now we have talked about the past and present of SEO, but does it have any future. This is the question that strikes almost every novice who is planning to dive into this field. You may be wondering, whether these SEO courses in goa are worth taking? Or Is SEO going to die in the future?
If you are getting confused with these questions then you are not alone, this happened with me also. Let me put it this way, I would like to ask a simple question to you guys, can the world live without the internet? Ask this question to yourself, and try answering it.
The simple answer is no, now there is no such chance, common guys everything has turned online and it has made our lives simpler, hassle-free. If you want to learn something you go and search it on google, you want to buy something you do the same.
And as long as search engines exist SEO will hold an important key that will help us reach out to the masses. Remember one thing that Google always tries to provide the end-user with relevant content, it doesn’t just show anything unnecessary or illogical.
And this is the reason why SEO will continue to exist in the future also. Now I think this much SEO knowledge is sufficient for now, So let’s move on to the best SEO courses in goa.
Top 10 SEO courses in Goa
Goa is a beautiful state on the western coastlines of India. It is famous for its warm weather and geographical location. Now let’s talk about the main topic, SEO courses in goa are in demand today. Some of the best institutes are listed out below, you can choose the one which suits you the most.
1. IIM Skills
This institute is an absolute gem to those who are truly passionate about their career in this field. They are in the industry Why I’m saying this with confidence is because the teaching staff here is highly experienced and they are determined to provide the best quality education with lots of practical exercises.
The training compromises both theoretical and practical knowledge. You can join this amazing course at ₹ 14,900 +18% GST. Some of the key features in this course are lifetime access to the materials, tools worth 20k, placement assistance, and a 2 month’s paid internship.
2. Kickass digital marketing
These are surely the best SEO courses in goa to pursue. They help you to have deep insights into various important concepts like on-page and off-page SEO, link building, URL building, SEO analytics, etc. And they make you familiar with tools like keyword trends, search consoles, and analytics. If you are a beginner and interested in SEO courses in goa then you must go for it.
3. Professional learning institute
This is another great option for SEO courses in goa with great benefits. This institute provides a wide range of courses like digital marketing, google analytics course, social media marketing, search engine marketing, search engine optimization, etc. The SEO course that we are talking about is a 3 months course. This course provides hand to experience in various technical aspects.
4. Moz SEO essentials
The certification that this course provides is very valuable and can help individuals who are in search of a job. It’s a very popular tool like google analytics, which is used by many professionals for planning their SEO strategy. After completing this course you will be able to, know the fundamentals, strategically use keywords, implement on-page SEO, etc.
The course duration is 4 weeks and course fees cost you around ₹ 45,000, which I think is quite high for a beginner, so I recommend this course for professionals, who earn their money.
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5. ClickMinded SEO training
This course claims that it can help generate almost 10 times more traffic to your website. They have earned a reputed position in the industry. This course costs around ₹ 75,000. And believe the money that you spend here is worth paying because you” ll make more money out of it. Don’t look at it as if you are paying a large sum of money to an institute.
Instead, you can look at it as a one-time investment that will pay back to you. And my single and most crucial advice to you would be, don’t pursue this course unless you are truly passionate about it. Because you are going to spend more money here and I don’t want you to waste that money.
6. DGCamp – Digital marketing
Now, digital marketing involves everything about SEO, it can be also named one of the best SEO courses in goa. From the valuable guidance of the experienced teachers to their well-organized and unique teaching method, helps students understand the concepts better. It is mainly focused to provide students with skills like SEO, SMO, SEM, SMM, and website optimization.
7. Yoast All-around SEO training
Around 3 hours of lectures from industry experts will ensure that you don’t miss even a single bite of information that you receive. There are daily quizzes that will make you think deeper about the topics that you cover in this course. All the important notes that are prepared by industry experts will be provided that will help you gain better clarity over minute areas.
You can use all the course material for 1 year. And finally, they provide you with a certification that will strengthen your resume. This course costs $99.
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8. Digicom training academy
Here come another SEO courses in goa that has the best infrastructure in the market. You will find every course here in this academy from social media marketing, email marketing, Facebook marketing, Instagram marketing, google analytics at affordable prices.
The experts who are hired to train students have work experience of more than 15+ years. So, they can produce and give the best level of knowledge.
When we talk of SEO courses in goa and don’t include this name in the list, it’s like saying I watch old Bollywood a lot and I don’t know who Amitabh Bachchan is. You’ll study social media marketing (SMM), search engine optimization (SEO), Facebook ads, Google ads, Instagram ads, affiliate marketing, conversion rate optimization, and many other concepts in this course.
10. Bootcamp Goa
One of the most premium training to pursue good SEO courses in goa. They provide a wide range of courses that are highly in demand today. This is a 1-month duration course. If you live in goa and are looking for a career in SEO then this is probably the best place to start with. Here in this course, you will be working on real-time projects, which will boost your SEO skills to the next level.
The atmosphere that they maintain in the Bootcamp is very good. The teacher’s staff is very kind and polite, they help you in solving all the doubts that an individual has. Finally, after completion of 1-month Bootcamp, they conduct an online exam. Finally, you get certified by this institute.
1. Which degree is best for SEO?
To be honest there are no such criteria that one can follow. Anybody who is good knowledge of the English language, creativity, perseverance can succeed in this field. There is not even an age restriction in this field. However, if you hold a good certification from a reputed institute, it will help you to move further in your career smoothly.
2. How much does SEO training cost?
It depends on the institute from which you are planning to buy a course. There are SEO courses available in India starting from ₹ 5000 which goes up to ₹ 60,000 for some institutes. But the very cheap courses don’t help you much in gaining the in-depth knowledge. I would recommend spending not more than ₹ 15,000 because there are many great courses available within this price range.
3. Does SEO require coding?
NO, the coding part is not required. Generally, you can do most of your job without entering into the coding part. While there are some instances when coding becomes crucial but in such cases, you can take the help of other coders and pay them for their work. While such situations rarely occur to an individual.
4. Will SEO exist in 5 years?
SEO will continue to rule the internet after 5 years. I can say that this is just the beginning of SEO, still, it has a long and prosperous life ahead. And the reason I am saying this is because the internet has made us so dependent on it that most of us can’t live without it. And as long there will be internet, SEO will continue to exist.
5. Is SEO a good career?
Yes, SEO is a good career option, especially for those who are passionate about it. Again it is not for everybody, only those who can dedicate some amount of time regularly can succeed in this industry. The demand for SEO has significantly improved in the past decade. This is because there over millions of websites and almost every business has turned online, so automatically the demand for SEO has increased.
SEO is surely a great career option, people are moving to this field on a very large scale. As we have already discussed benefits, comfort, and various other advantages that one can enjoy, which are hardly available in any other field. Because other job roles are not that flexible. Choosing a good career is very important for every individual because that person is going to dedicate almost his entire life to the service of a particular field. I hope this article would have helped you to get closer to choosing the right career for you.