Is IIM SKILLS The Best Digital Marketing Institute in India?
What is digital marketing?
Digital Marketing or internet marketing or online marketing whatever you call it, is one of the booming things these days.
And why not? After all people’s usage of the internet has increased tremendously in the past decade. Humans depend heavily on the internet on these from finding a local store nearby to find any sort of data to get their work done. Understanding what and why digital marketing is is not a one day job nor it is as easy as you think it is.
That is why digital marketing courses are becoming popular by the day and a lot of such institutes are sprouting out of nowhere. Although we are going to look in brief about one such course and also suggest one of the best courses available online.
About digital marketing
Digital marketing is a way of creating awareness and trust about your brand or product or the services you tend to provide through digital or electronic devices. And it can be a website, a Twitter page, or any other social media page or an app. Or through any media possible digitally.
And these are not restricted to just online marketing channels. Offline marketing channels like TV, radio and electronic billboards play a major role in digital marketing even today. While people mostly associate online marketing channels/techniques like SEO, PPC, social media marketing, email marketing, and others with digital marketing, a good digital marketing strategy will also use offline marketing channels to boost brand recognition and recall.
How to choose a digital marketing course
Digital communication is the most preferred form of communication in everyone’s life – every business, organization, company, or industry, basically everywhere – hence the imperative to learn or at least know about Digital Marketing. Professionals across industries are required to fulfil many aspects of digital processes.
So, if you are planning to take up an apt Digital Marketing Course then it is important to seek a few tips before making this important decision.
You need to take care of a lot of factors before you conclude on selecting a particular course. However, a few priorities should be:
- How good and different is the program that the institute offers, in comparison with offerings from competitive institutes?
- How are the course structure and its design?
- What are the benefits you will get after completion of the course? (in terms of certifications, job assistance, placement, practical training, internships)
- And above all, Will this course helps you be the best in the industry? And will you get the recognition you deserve?
- What is their teaching methodology?
- What about the experience of the teachers?
- Also, it is advisable to know about the background of the Institute as a whole.
- Also if it is an institute with a lot of fame among people then always choose such institutes over the other local ones.
- It is a professional course. So it is also advisable to learn how earlier students have been benefited by the course.
Anyways after taking into consideration all such issues we have found an institute that might best interest you. And we can give our word on the institute and its genuinity. The name of the institute that I am about to suggest to you in the article is IIM SKILLS.
IIM SKILLS is an institute that provides courses and coaching to a number of students both online and offline. The rather young institute has already set up a name among people in such a short time.
So let us continue to review IIM SKILLS and its digital marketing course to the next section of the article which is going to be about the institute that is IIM SKILLs which is being reviewed here.
About the institute
In this section of review on the IIM SKILLS digital marketing course, I am going to explain about the institute that offers the course that is IIM SKILLS.
So IIM SKILLS is a course that is quite new and equally famous among the students who not just pursue Digital marketing careers but also other careers like a career in Content writing and also MBA aspirants that is because the institute offers courses in Content writing, Digital Marketing and provides CAT coaching too.
And the thing that makes the institute that is IIM SKILLS is quite famous is that it is the best at every single thing it does in this industry.
IIM SKILLS without a doubt is one of the best and leading online Education services providing institutions. It is an Indian based institution with its headquarters situated in New Delhi, India.
The institute just began a few years earlier and to be dated in the year 2015. And have already made a huge achievement of setting up fully facilitated 23 offline training institutes in 23 different cities all around the country. Also, they provide equally good online courses that stand out in the era of a lot of online courses that are not as efficient as the offline courses of their own institutes.
They have already achieved a lot of great things as an institute and one among them being already stated that they have set up institutes all around the country. They have already extended their online services to more than 35 countries around the world and more than 5000 students have already trained and succeeded from their very institute.
One other thing that both the people that are benefited from the courses of the institute and the institute advertise with pride is that the faculty team the institute possesses. They are the asset of the institute and each of the tutors of every course that the institute offers are termed industry experts, that is they’re the best in the industry at what they do and they sure do possess enough experience both in the field and teaching to be known and called an industry expert by the people in the industry.
The mission of the institute that is being reviewed, that is IIM SKILLS is to provide World Class Education at affordable pricing through our live online and self-paced learning programs. They are continuously working hard to identify various skill development courses that are in demand and can help professionals to Upskill professionally in a few months.
Although the institute started off as a complete content writing institute it has already stretched its scope to providing the best Digital marketing course in the industry already and in the coming years the institute is supposed to move on to:
- Artificial Intelligence
And I hope you realize how good an institute is IIM SKILLS and that is really important for a good digital marketing course. And that is because a good course always comes from a good institute.
So let us move on to the next section of the review on the IIM SKILLS digital marketing course.
About the course
So This section of review on IIM SKILLS digital marketing course is about the course, its features, and what is so special about IIM SKILLS that makes the best and I would also suggest to you why you should without a doubt choose the institute.
So the digital marketing course by IIM SKILLS that we are reviewing is called the Master Digital marketing course. The course is all about more than 180 hours of comprehensive digital marketing training and live online interacting classes with the trainers who I mentioned earlier to be the experts in the industry.
It is a 3-month program in total and the total fees are going to around 30,000 INR. And I would say the course is totally worth the money and the time though it may seem too much for some people for they offer the institute’s own digital marketing certificate and also prepares you for further certification from Google, Facebook, HubSpot, and many such social media.
All you have to do is attend the exams that give you the certifications and you will already be ready for it after the training by IIM SKILLS is completed.
The other features the course seem to provide the students are:
- 60+ Hours of Live Online Training, 120+ hours of assignments, Industry case studies.
- Master Certification from IIM Skills & Preparation for Google, Facebook & Hubspot Examination
- Work on various Digital Marketing Tools to get real-time hands-on Learning
- Lifetime Access To Training Material, Course Recordings, Class Presentations.
And just to ensure and clear the doubts you might be having the course is definitely not just theoretical and focuses more on the hands-on experience.
They introduce all the tools and ensure you are known with every single feature of the tool and how to use it to your needs. Also, you can take up internships that might help you work on things that you have learned so that you yourself can know how good you have become, and at the end of the course, the institute offers you a wonderful experience altogether.
Also, the institute provides clear ideas on who should probably take up the course and what are the benefits that you might get after the completion of the course.
- Students: It is predicted that Global Digital Ads Spending by 2023 will be USD 513 Billion. Considering 60% growth in Digital Ads Spend by Brands, SMEs, and Start-Up there is a high demand for qualified Digital Marketers across the globe. There is a major expansion opportunity in Digital Ads spend and it will open up more than 10 lac jobs by then.
- Working Professionals: Non-Marketing Professionals like HR, Sales & IT employees now have limited career growth options due to oversupply of manpower at low cost and similar skills. Digital Marketing is a vast and growing industry with the huge requirement of Skilled Talent and it’s a high paying job. This is the right time for every working professional who wants to jump into the Digital Marketing industry to learn this skill.
- Traditional Marketing Professionals: Businesses have started spending a percentage of their Marketing Budget on Digital Media. Every Traditional Marketing Professional is required to know Internet Marketing skills to grow in their current role or for the next career jump. To validate it further, traditional marketers must check online job portals and Job descriptions mentioned there.
- Entrepreneurs: Brand Building, Customer Acquisition, Lead Generation everything at a low cost is the first preference for any Entrepreneur. Digital Marketing is the most effective way to start, build, and promote your brand online at a very low cost as compared to print and other media platforms. At the same time, we can measure our exact campaign performances which are not possible on any other platform.
- Digital Marketers: People with specific skill sets like Social Media Marketing, Email Marketing or SEO can leverage entire Digital Marketing to build a better career. Once you have a holistic understanding of Internet Media your chances of getting placed at better positions increase.
- Housewives, College Dropouts: Digital Marketing Jobs including freelancing or work from home roles do not come with any prerequisites. If you are interested to re-start your career, Digital marketing is the right industry today.
This is totally according to the institute that is being reviewed and that is IIM SKILLS and let us now move on to the next section of the review on IIM SKILLS digital marketing institute which might let us know if the institute benefits in the way it claims it does by checking on to the reviews the alumnus of the institute have provided earlier.
User reviews on the course
In this section of the review of the IIM SKILLS digital marketing course, we are going to look at what our experienced students or rather alumnus of the institute are going to say.
Pranat Bajpai who has taken the course and hails from Jaipur says so about the course:
“It had been brilliant sir. You have been really kind and supportive. SEO seemed a far fetched reality before the starting of this course but now working my way through it, it is really fun, and addressing people becomes too easy a task. Thank you for always being there during class and otherwise too. Writing has always been a passion but you gave way to it.”
Also here is what Nakshatra Nagarajan from Bangalore who has been an ALumnus of the institute says about the institute when asked to review the institute:
“Thank you so much, Sir. Building a blog from scratch is not really easy without proper guidance. For a 4 week class, you have covered a vast amount of syllabus. It would be really nice if you introduce some advanced courses. I really wish to learn more from you.”
Every person who has benefited from the course has only something amazing to say and nothing less. So I hope you now know what and how the course is so let us move on to the last section of the review of the IIM SKILLS digital marketing course.
The curriculum IIM SKILLS follows gives you an in-depth understanding of several important online marketing tools like Facebook Ads, Facebook Insights, Google Analytics, Keyword Planner, LinkedIn Ads, YouTube Analytics, Twitter Ads, Semrush, Moz, Google Ads, Ubersuggest, Google Trend among many others.
Since marketing has seen a shift from traditional to online, marketing professionals who have previously worked in the traditional marketing space will be able to gain insight on how to merge the two to make the best strategy that will derive traffic and turn leads into conversions.
Whether you are marketing personnel, a sales executive, a freelancer eager to learn the ropes of digital marketing, or an entrepreneur looking to expand your business on the online horizon, this course is ideally suited to you.
For a thorough comprehension of Digital Marketing modules, you need two things. Your zealousness and determination in learning the components that comprise the online marketing system and an institute that prioritizes students over everything else.
IIMSKILLS being a globally eminent Digital education Institute puts their students above everything else giving them the meticulous attention to excel in their careers.
That is what separates IIMSKILLS from the rest of the institute’s and that is why I strongly recommend IIM SKILLS for your Digital Marketing career.