Digital Marketing Course by IIM SKILLS

The digital marketing industry has witnessed exponential growth in India during the last few years. Small and big business organizations are seeking the help of digital marketing professionals to optimize their digital presence to cater to the needs of online customers. Hence there is a massive demand for digital marketing professionals in India. As per LinkedIn, Bangalore contributes 41.8% of digital marketing jobs in India. This article will discuss the top ten online digital marketing courses in Jayanagar, Bangalore. Before that, let us understand the basics of digital marketing.

 

 

 

 

What is Digital Marketing?

 

As the term implies, digital marketing refers to marketing via digital devices such as a laptop or a smartphone using the internet. In other words, any online marketing can be termed digital marketing. With the development of technology marketing sector has also become digital from traditional marketing.

 

In traditional marketing, companies market their products by giving advertisements in newspapers, magazines, billboards, TV or radio commercials. Through these mediums, customers will know a new product when launched. On the other hand, digital marketing is marketing the product online with the help of digital devices and the internet.

 

As per the various surveys, 63% of the shopping occasions begin online. The online shopping industry has become a multi-dollar industry in the last few years. 

 

Types of Digital Marketing

 

1. Search Engine Optimization

 

SEO is defined as optimizing the website’s visibility to appear on the first search engine result page (SERP). For appearing at the top of the SERP following factors are taken into consideration by the search engines like Google. 

• Keyword
• Title tag
• Meta description
• Content
• URL
• Internal link
• Backlinks
• Technical SEO 

 

An effective SEO strategy is an essential component of digital marketing techniques. Google Search Console, Google Analytics, Semrush, Yoast are popular free SEO tools.

 

 

It refers to marketing the brand or product by creating online content in blogs or videos for a group of targeted audiences. The main advantage of content marketing is that it helps build trust and develop relationships with customers. Buffer, Buzzsumo, and Word press are popular content marketing tools.

 

 

Social media marketing refers to marketing the product on social media platforms like Facebook, LinkedIn, and Instagram. Marketing on these social platforms will help create brand awareness among the audience. It also helps businesses get feedback about their product by monitoring the conversations on these social media platforms. Popular social media marketing tools are Buffer, Hoot Suite, and Sprinklr. 

 

 

SEM refers to the digital marketing strategy that increases web traffic through paid advertising. In SEM, the business organizations pay the search engines like Google or Yahoo to appear in the top portion of the SERP when the customers search their products. Payment will be made to the search engines by business organizations for every click on the advertisement by the customer. Google Ad Bing Ad is a popular search engine marketing platform. 

 

 

Affiliate marketing is the practice of advertising a product on other people’s websites, blogs, or social media platforms. When a product is purchased, the affiliate or the person promoting the product will receive a commission or other incentives. Some affiliate marketing tools are Tradedoubler, Amazon associates, Affiliate by conversant.

 

 

Sending personalized emails to customers about a product can be defined as Email marketing. Since most customers regularly check their email, email marketing is a popular digital marketing strategy. It can give awareness to the customers about the new products, sales, and discounts. It also helps in creating a bond with the customers.

 

Click-Through Rate (CTR) is the percentage of people who clicked the link in the email. CTR is a commonly used email marketing metric that shows how the email marketing strategy works. Some of the popular email marketing tools are – Mail Chimp, Hubspot, Marketo & Sendinblue.

 

It refers to public relations working through online channels to market a product. It is similar to PR in traditional marketing, but it helps reach a broad audience compared to conventional marketing PR. Getting good coverage in online publications will help create more leads to the product.

 

Popular online PR websites – PR News wire, PR web.

 

1. IIM Skills

 

IIM Skills, one of the premier online ed-tech institutions founded in 2015, offers online digital marketing courses in Jayanagar. IIM Skills is a leading educational institute in India, dedicated to offering job-oriented courses for professional development. The Master Digital marketing courses in Jayanagar at IIM Skills provide a 360-degree learning approach in digital marketing.

 

It is a practical-oriented three-month course that will teach how to use numerous digital and web marketing tools. This course is suitable for bloggers, working professionals, and fresh graduates seeking a career in digital marketing.

 

Features of the Digital Marketing Course:

 

• 180 hours of digital marketing training lectures 
• Two months of paid internship
• Digital marketing tools worth Rs.79,000 +
• Lifetime access to course materials and recordings 
• 60 hours of practical assignments
• Placement assistance
• Master certification from IIM Skills and certifications preparation for Google, Hubspot, Facebook, Blueprint
• Option to select weekday and weekend batches.

 

Curriculum

 

• Introduction to Digital marketing
• Web development at word press
• Search engine optimization
• Search engine marketing
• Email marketing
• Inbound marketing 
• Social media marketing
• Integrated digital marketing strategy
• Web analytics
• Online Reputation Management
• Content writing and blogging
• Media buying 
• Affiliate marketing
• Video marketing
• Marketing automation

 

Hands of Assignment on Following Topics:

 

• Web development 
• Social media marketing 
• Micro media marketing 
• Affiliate marketing 
• Google ad words 
• Email marketing 
• SEO 
• Content writing

 

Course Fees – 34,900 plus tax

 

 

Other Courses

• Content Writing Course
• Technical Writing Course
• SEO Course
• GST Certification Course

 

2. IIDE  

 

Indian Institute of digital education (IIDE), a premier institute in India, offers online digital marketing courses in Jayanagar. The advanced digital marketing course by IIDE will give a basic understanding of digital marketing and teach the techniques to improve online sales.

 

Features of the Course

 

• Online course of 4 to 5 months duration containing 20 modules
• 40 + hours of video learning and 70+ hours of live learning
• Mastering digital marketing tools like Google ads, Google Analytics, Facebook ads, Google keyword planner, Google console, Yoast, WordPress.
• Live sessions with experts working in the digital marketing field in top companies like Google, Amazon, Netflix.
• Certification from IIDE and eligible for Google ad certification exam.
• Projects from brands like OYO rooms, Dominos, Starbucks
• Career guidance in resume writing and interview training
• Placement assistance in top digital marketing agencies and companies

 

Course Syllabus

 

• Digital Scenario in India
• E-Commerce Marketing
• Search Engine Optimization (SEO)
• How to Monetize Your Blog
• Google Ads
• Content Marketing
• Advance Content Strategy
• Design Essentials
• Social Media Marketing
• Influencer Marketing
• Brand Reputation Management
• Web Analytics
• Creative Strategy
• Media Planning
• Soft Skills
• Email Marketing
• App Store Optimization (ASO)
• Website Planning & Development
• AD Psychology
• Copywriting

 

Course Fees: 84,999 Rupees, payable in two installments.

 

Recommended Read: Digital Marketing Courses in Bangalore

 

 

3. Digital Gurukul

 

Digital Gurukul, one of the leading ed-tech companies founded in 2014, offers online digital marketing courses in Jayanagar. 

 

Listed below are the four online digital marketing courses

 

1. Topic-wise specialization in Digital marketing (18+ hours duration)

2. Digital marketing certification program ( 35 + hours period)

3. Basic diploma program in Digital marketing (60 + hours duration)

4. Masters diploma program in Digital marketing (180+ hours duration)

 

Features of these Courses

 

• Online live classes in English and Hindi doubt clearing sessions
• Regular assignments, case studies, and presentations
• Soft skills training
• Placement assistance
• Lifetime support after the course completion
• Guaranteed internship to all students

 

The curriculum covered in the Basic diploma & Masters program in digital marketing

 

The basic diploma program consists of 9 modules.

 

• Fundamentals of marketing/sales/ inbound marketing
• Blogging/content writing
• Graphic designing
• Professional word press website development
• Search engine optimization
• Email marketing
• Verification of social media and its process
• Copywriting
• Digital political campaign

 

The master’s program consists of 19 modules, including the nine modules of the basic diploma course.

 

• E-commerce marketing
• Social media marketing
• Google Ad words
• Youtuber /vlogger/influencer
• Video editing/marketing
• Freelancing
• Funnel and automation
• Artificial intelligence with chatbot creation
• Online lead generation for new startups and growth strategies
• Integrated Digital Campaign management

 

Course fees vary depending upon the courses

 

Digital Academy offers online digital marketing courses in Jayanagar. Digital academy has trained more than 5000 people for personal and professional growth in the last few years. “Certification program in Digital marketing” by Digital academy is an online course that is a blend of academic and practical learning which teaches the learner to face the challenges in the digital marketing landscape. It is a perfect course to kick–start an exciting, dynamic career in digital marketing.

 

Features of the Course

 

• Design and execute Pay per click campaigns in Google and Facebook
• Learn to make and launch remarketing campaigns
• Learn to use Email marketing
• Learn the essentials of mobile marketing
• Live projects to learn by doing
• Curriculum designed by digital marketing professionals
• Weekday and weekend online and an offline class of 70 hours duration
• Lifetime membership to the recordings of sessions and Lifetime alumni membership

 

Curriculum

 

Module 1: Search Engine Marketing (SEM)

Module 2: Social Media Marketing (SMM)

Module 3: Search Engine Optimization (SEO)

Module 4: Email Marketing

Module 5: Web Analytics 

Module 6: Integrated Digital Marketing Communications (IMC)

Course fees – 41,182 Rupees

 

One of the leading professional training in Asia, Digital Vidya, gives skill development training for individuals and organizations. Digital Vidya is offering online digital marketing courses in Jayanagar. They offer two courses – An executive program in digital marketing and a Certified digital marketing master’s.

 

• The Executive program in Digital Marketing

Digital Vidya partnered with Deakin University in Australia is offering an Executive program in Digital marketing which will teach the learners about the various digital marketing channels.

 

Features of the course

 

• Online course with live interaction sessions, quizzes, case studies, assignments, and evaluation
• 10-month online course of 10 to 12 hours weekly online class
• Guaranteed internship with stipend
• Guaranteed job interviews after course completion
• Hands-on practical learning in digital marketing tools
• Certificate from Deakin university and Linkedln, Facebook
• Training from digital marketing industry experts
• Lifetime access to LMS

 

Course Curriculum

 

• Understand the Digital marketing landscape & create your online presence
• Digital marketing for brands, social media, and search engine optimization techniques
• Digital Brand strategy
• Email marketing
• brand visibility
• Google Ads
• Google Analytics
• Inbound Marketing & Leadership insights
• Content-driven marketing technique
• affiliate marketing
• Email techniques and strategize digital marketing
• Internship, programmatic & Facebook marketing
• Marketing through Youtube & Whatsapp

 

Course Fees – 1,50,000 Rupees / Rs.6,429 Rs. Monthly

 

• Certified Digital Marketing Master Programme – (CDMM)

In association with Vskills, CDMM will help the learners to get a clear understanding of digital marketing techniques. 

 

Features of the Course

 

• Comprehensive and practical based curriculum with over 200 learning hours of weekly 10 hrs
• 140 hours of practical assignments
• Self-paced instructor-led online learning program
• Well researched curriculum
• Free access to the digital marketing tools
• Certifications from Linkedln, Facebook
• Lifetime access and support for participants
• Digital media internship with NASSCOM and Digital Vidya
• Placement support and assistance by Digital vidya placement cell

 

Course Content 

 

• Search engine optimization – 4 modules
• Search engine marketing – 5 modules
• Social media marketing – 5 modules
• Email marketing – 3 modules
• Inbound marketing – 4 modules
• Web analytics – 5 modules
• Facebook marketing – 2 modules
• Other topics – 15 modules

 

Course Fees – 49,000 Rs + GST

 

Recommended Read: Digital Marketing Courses in Koramangala

 

 

Simplilearn is one of the world’s leading online certification training institutes providing training and coaching in skills that are in demand to help professionals for career enhancement. Simplilearn is offering online digital marketing courses in Jayanagar. Simplilearn is conducting online courses in Cyber Security, Cloud Computing, Project Management, Digital Marketing, Data Science, and other areas in demand.

 

Courses Offered

 

• Postgraduate program in Digital marketing
• Postgraduate program in Digital marketing & Analytics
• Digital marketing specialist
• Digital marketing associate
• Digital marketing 101
• Digital marketing for CXOs
• Digital strategy for brand marketing
• Advanced email marketing
• Advanced Mobile marketing
• Advanced Social media program
• Advanced Search engine optimization program
• Advanced website conversion rate optimization
• Advanced pay per click program

 

The duration and the fees for these above courses will be different.

 

• Digital Marketing 101

 It is the popular digital marketing course of Simplilearn for beginners. This course covers digital marketing, customer life cycle management, marketing analytics, and mobile marketing. After completion of the course learner will get a certificate from Simplilearn.

 

It is a self-paced video tutorial covering the following topics:

 

• Introduction to Digital Marketing
• Customer life cycle
• Marketing technology
• The future of digital marketing

 

Course Fees –99$

 

7. Upgrad

 

One of the largest ed-tech companies in South Asia, Upgrad is offering online digital marketing courses in Jayanagar. They provide different UG, PG, and online diploma courses from top universities globally. Upgrad, in association with MICA, offers an “Advanced Certificate in digital marketing and communication” to familiarize the learner with the essential aspects of digital marketing. This course is suitable for working professionals and early professionals who want to enhance their careers in digital marketing.

 

Features of the Course

 

• Blended classes of video tutorials and live sessions.
• 24×7 Student support
• Access to the video library
• Certificate from MICA, Facebook and Upgrad
• Alumni status of MICA and Upgrad
• Fifteen case studies and live projects to experience real-life challenges in marketing.
• Guidance in resume building, career counseling, & interview preparation

 

Curriculum 

 

• Marketing fundamentals
• Digital channel deep dive – Designing & building web presence, Social media marketing, Search engine optimization.
• Digital channel deep dive 2 – Search engine marketing, Display advertising, Content marketing, User nurturing.
• Marketing Analytics & integrated strategy
• Specialization in Marketing Analytics, Social media marketing, and branding

 

Course Fees – 1999$

 

8. NIIT

 

NIIT, the skill and talent development institute set up in 1981, offers online digital marketing courses in Jayanagar. NIIT is one of the top-ranked training institutes globally providing training to individuals and institutions. “Full-stack Digital marketing program” by NIIT is a 20-week online course that will help learners master advanced digital marketing skills.

 

The course also provides professional grooming sessions and placement assistance in digital marketing and prepares for certificates from Google, Facebook, and Youtube. 

 

Course Curriculum

 

• Website design and search engine optimization
• Marketing on various social media platforms
• Paid marketing in the Google ecosystem
• Use Ecommerce channels effectively
• Capstone project.

 

Course Fees – 70,000 Rs.

 

Recommended Read: Digital Marketing Courses in Malleswaram

 

9. Learn Digital Academy

 

Learn digital academy, located in Bangalore, offers online digital marketing courses in Jayanagar. 

 

• Advanced Digital marketing course: Offered by Learn digital academy of 2 months duration covering essential aspects of digital marketing like SEO, content writing, Google ads, and much more. 
• Digital Marketing Master: Course by Learn digital academy of 3 months duration covering all the essential topics in digital marketing.
• Skill diploma in Digital marketing: Course of 4-month duration will help the learner familiarize with digital marketing techniques and digital marketing tools.

 

Henry Harvin, a well-known ed-tech company in India, offers online digital marketing courses in Jayanagar. Certified advance digital marketing course by Henry Harvin helps learners reach a global audience using the latest digital marketing techniques. They are offering various programs and online courses for career and skill development.

 

Features of the Certified advance digital marketing course

 

• Forty hours of live online interactive classroom sessions in digital marketing strategies.
• Seven globally acclaimed certificates from 1 course
• Hands-on experience in live industry projects
• Free monthly brush up sessions
• Access to the LMS and recorded videos of the sessions
• Placement assistance for one year
• Internship assistance to gain practical knowledge.
• Training by experts who have more than ten years of experience in the digital marketing field

 

Course Curriculum

 

• Getting started with digital marketing
• Effective web page designing
• Search engine marketing
• Search engine optimization
• Facebook marketing
• LinkedIn marketing
• Youtube marketing

 

Course Fees – 15,000 rupees

 

1. What is the scope of the digital marketing profession in India?

Digital marketing professionals are in huge demand, especially after the Covid 19 pandemic. All companies in India are looking for digital marketing professionals to augment their digital presence. 2.5 lakh job opportunities in digital marketing are forecasted in 2022, which will increase in the coming years.

 

2. How much salary do digital marketing professionals get in India?

As per various job websites, the basic salary for digital marking professionals will come around 5 lakh per year. A fresher can obtain a monthly salary of 25,000, while an experienced professional can earn 8 lakh to 30 lakh annually.

 

3. What are different careers in digital marketing?

Digital marketing manager, SEO specialist, Search engine marketer, Social media marketer, Email marketer, Content marketer, Web Analyst, Online marketing executive, Digital Branding head, Digital marketing intern, SEO executive are some of the career options in the digital marketing industry.

 

Conclusion

 

To conclude, online digital marketing courses in Jayanagar discussed in this article are some of the best institutes that will help to boost the career in digital marketing. Any hardworking graduate who masters digital marketing tactics and possesses talents such as adaptability and creativity can have a bright future in the digital marketing industry.