It is a boom time for digital marketing globally. As per the DentsuAegis Network (DAN) report, digital ad spend is set to grow by 27% in 2020 and will cross 50K crore by 2025. Some mindboggling statistics that! For Chennaiites, career opportunities in digital marketing are aplenty. Chennai is the capital city of Tamil Nadu, with excellent employment opportunities. The average digital marketing manager salary (as per Payscale) in Chennai is INR 637,120. Is that not motivating enough to pursue a course in digital marketing and start your journey? To assist you in decision making, we bring you a list of the top 10 digital marketing courses in Chennai.
Digital marketing seems straightforward. But it involves a large amount of planning and details, given the various components that make for a digital marketing strategy. There are multiple constituents of digital marketing, taught in different modules in a course. Each can, in themself, be individual job profiles.
In an attempt to enlighten candidates on the various sub-profiles of the digital marketing career, today, we will discuss in brief the roles, responsibilities, and salary of a social media marketer.
SOCIAL MEDIA MARKETING CAREER
What do you mean by social media marketing?
Social Media Marketing, as the name implies, is the utilization of the various social media channels to promote or market services and products. The most popular social media platforms today are:
The use of social media channels has gained importance today, thanks to the amount of time that most people spend on such platforms. It is an easy and efficient way to connect with the audience. On average, in India, people spend at least 2.4 hours on social media, which is in-line with the global average.
How to leverage social media marketing for business growth?
With the statistics mentioned above and ease of internet access, it is clear that marketing through social media platforms is a significantly productive and viable option. Some of the merits and ways to leverage social media marketing include:
- Ease of connecting with customers: Social media channels are primarily communication platforms, and to be where your customers are most likely to be, humanizes your brand. Connect with them where they are and give them useful content; the leads and conversions will follow.
- Brand awareness and brand building: It is one of the most cost-efficient and time-efficient digital marketing methods to create brand awareness and visibility and increase brand recognition. The “like, share and subscribe” tag has not gained popularity for no reason.
- Building customer loyalty and brand authority: A loyal customer base and customer satisfaction take care of the brand authority.
- Gainful Insights: All social media platforms provide data-driven insights that help create better strategies moving forward. It is perhaps the best way to know about the thoughts and needs of your customers.
There are a plethora of more benefits, but the above are the more important ones.
What is the role and responsibility of a social media manager?
A social media marketer should have an excellent understanding of how each of the various channels works and how to optimize content to make it engaging. Some of the job profile requirements/responsibilities include:
- Create and implement social media strategy after engaging with clients and understanding their requirements, competitor analysis, and audience identification.
- Share daily engaging content to encourage improved leads and conversions. They are in charge of running campaigns and coordinating the overall social media strategy.
- Optimize pages on each platform to increase visibility and action by customers.
- Collaborate with other departments to track the ROI and improvise for business growth.
What is the salary of a social media marketer?
The national average salary for a social media marketing manager in India is INR 548K/year as per Glassdoor. Whereas, a social media marketing executive (fresher) salary on an average is INR 3,00,000 in India. The higher the experience, the better the pay is, which is valid with every job.
IIM SKILLS is a premium institute offering world-class job-oriented courses at cost-effective prices. Within just about five years, IIM SKILLS has gained stupendous popularity. The core tenet of IIM SKILLS is practical training to bridge the skills gap.
A remarkable feature of the courses at IIM SKILLS is the perfect blend of classroom learning and real-time training that ensures students are industry-ready immediately after the course. Though content writing is the flagship course of IIM SKILLS, its digital marketing course is one of the best in the industry.
The seasoned trainers at IIM SKILLS provide an enriching and inspiring experience to the students. The courseware is co-created meticulously with industry experts and is in-line with the strategic expectations of global businesses.
The digital marketing training at IIM SKILLS provides the budding digital marketers with excellence at every level, boosting career prospects, and propelling their minds to achieve success.
Salient Features of the digital marketing course at IIM SKILLS:
- Course Name: Digital Marketing Master Course.
- Duration of the Course: It is a three-month exclusively online training program. Candidates have flexibility in terms of weekday and weekend batches.
- Course Fee: INR 29,900 + GST.
- Curriculum: The curriculum is on par with global standards with 180 hours of comprehensive training covered in 40 modules.
- Being completely online, it gives its students lifetime access to the complete courseware that has course recordings, training material, and class presentations.
- It is a tool-driven course and helps candidates master the various essential tools of digital marketing.
- The program is extensive and exhaustive, covering all core aspects of digital marketing with case studies and assignments on real-time projects helping students learn through implementation.
- The training imparts industry-relevant tips, tricks, and techniques to the candidates.
- Internship: After course completion, candidates have the option of an internship.
- Certification: Candidates get a master certification from IIM SKILLS as well as guidance for preparation for 13 other exams relevant to the digital marketing field such as the HubSpot, Google, Bing, Facebook Blueprint, etc.
Email: [email protected]
Phone: + (91) 99 11 839503
Digital Scholar is an extension of echoVME by the renowned digital marketer, Sorav Jain. The main focus of Digital Scholar is to fill the graduate-employee skills gap in the digital marketing domain. The institute provides custom programs for students, corporates, and entrepreneurs/solopreneurs.
With its inception only in 2019, Digital Scholar has already made its mark and offers one of the best digital marketing courses in Chennai. The founder, Sorav Jain, has at least 12+ years of expertise in the digital marketing industry and has worked with 100+ clients. Learning from industry experts ensures trainees get the best in terms of quality training.
It is the only agency-styled institute providing hands-on digital marketing training to its candidates.
Salient Features of the digital marketing course at Digital Scholar:
- Course Name: Three months flagship course and an agency-styled online digital marketing course.
- Duration of the Course: The flagship course is for three months available on weekday and weekend batches. The online course is also for three months, with 80+ hours of classes.
- Curriculum: The three-month course has 12 modules of training candidates in the core digital marketing skills.
- The online course has three specializations of affiliate marketing, analytics, and copywriting.
- There are ten live case studies and assignments for every module.
- The curriculum educates the trainees on how to run campaigns on various platforms, create and understand marketing funnels, and also learn to interpret metrics and optimize.
- Feedback sessions, industry networking, guest lectures from renowned people in the digital marketing industry, community support, career support, lifetime access to the DS learning hub along with industry projects and case studies give the best possible exposure to the trainees.
- Digital Scholar has an impressive list of placement partners through their agency, and hence placement for deserving candidates is not an issue.
- Internship: Deserving candidates get an opportunity to intern and get the first-hand experience along with an internship certification.
- Certification: Both courses come with 12 certifications.
1B, Sapna Trade Centre,
135, Poonamallee High Road,
Pursaiwalkam, Chennai 600084
DIGITAL MARKETING COURSES.IN
Digital Marketing Courses (DMC) is an extension of Zuan Technology in Chennai. It offers an extensive range of online marketing courses in the fields of digital marketing, web designing, HTML, and WordPress.
With a unique training methodology, Digital Marketing Courses offers one of the top digital marketing courses in Chennai. The professional training at DMC ensures you become an expert within a short duration. DMC has a decade worth of experience; it provides the best industry exposure in the digital marketing domain.
Salient Features of the digital marketing course at Digital Marketing Courses:
- Course Name: Digital Marketing Training.
- Duration of the Course: The classroom program is for ten hours a week for the weekday batch or four hours a day for the weekend batch. The online classes are instructor-led. There is flexibility in terms of batch timings.
- Curriculum: The course has 16+ modules covering core aspects of digital marketing.
- It also has assignments on 10+ live projects and mastery of 25+ tools.
- There are interactive sessions by Google certified industry experts with an up-to-date advanced course curriculum.
- Certification: Students get a course completion certification and preparation for certifications from Google Ads, Google Analytics, OMCA, HubSpot, etc.
- The institute offers 100% placement assistance.
New No. 61, Old No. 36,
2nd Floor, Arcot Road,
Kodambakkam, Chennai- 600 024
(Near Meenakshi College Bus Stop)
Courseinn Academy provides training with in-depth knowledge of various courses. Primarily, it has training programs for marketing, programming, development, and software testing.
It provides top-notch marketing guidelines with separate courses for every aspect of digital marketing. It is undoubtedly one of the top digital marketing courses in Chennai.
Courseinn provides instructor-led classroom training, online training, corporate training, and internship training. Trainees benefit from career coaching, resume feedback, and mock interviews.
Salient Features of the digital marketing course at Courseinn Academy:
- Course Name: Integrated Digital Marketing Course.
- The course is available as a classroom or an online program. Both are instructor-led with timely doubt resolution and smart classes.
- Weekday and weekend batches are available.
- Curriculum: The curriculum includes 36+ advanced modules. The trainers are all industry experts.
- There is hands-on learning with practical live projects.
- The syllabus covers 100+ digital marketing tools making the trainees efficient digital marketers.
- Internship: 100% internship and placement opportunities.
- Certification: 12+ certifications.
New No 126, Old No 71, 1A, Race View Tower,
Opp to Metro Railway Station, Anna Salai,
WEB D SCHOOL
With its inception in 2014, Web D School offers high-quality training in various short-term courses at a reasonable price. From humble beginnings, it has grown enormously. It is one of the best institutes providing digital marketing courses in Chennai.
Some of the top courses on offer at Web D School are:
- Web design and development course.
- Digital marketing course.
- Film editing course.
- Animation wizard course.
- Android course.
- Graphic designing course.
- VFX master course.
- UI/UX designing course.
The main aim of all the courses at Web D School is career enhancement and employability.
Salient Features of the digital marketing course at Web D School:
- Course Name: Advanced Digital Marketing Course.
- Duration of the Course: It is a three-month course.
- The institute trains only one batch a month with just about six students per batch to maintain high-quality training standards.
- Curriculum: The extensive course syllabus has 18 modules covering all core aspects as well as various digital marketing tools.
- An understanding of marketing campaigns is through live projects.
- Photoshop is also a part of the curriculum. This enables students to create their designs for campaigns and advertisements.
- Trainees learn content writing in-depth as well.
- The institute provides 100% placement support.
174, Doshi Garden, Basement N.S.K Salai,
Arcot Road, Near Vijaya Health Centre,
Besant Technologies is a leading IT and software training provider in India. It has about nine centers each in Chennai and Bangalore.
The institute provides training for software testing, digital marketing, cloud computing, web designing and development, mobile applications, robotic process automation, and many more. It offers excellent digital marketing courses in Chennai.
The institute provides online training and corporate training. It is also into contract staffing and ERP services. The institute coaches students for interviews and helps in placement after completion of various courses.
Salient Features of the digital marketing course at Besant Technologies:
- Course Name: Digital Marketing Training
- Duration of the course: 20 hours with 30-45 hours of real-time projects.
- There are weekday and weekend batches.
- Curriculum: The syllabus includes 13 modules, and module 14 is about resume preparation and interview preparation.
- The trainers have more than seven-plus years of experience and are certified, professionals.
- The assignments are for 20 hours, and the institute provides 24/7 support to clear doubts of the students.
- The institute has a dedicated placement portal catering to student needs. It has a 92% placement record with 1000+ interviews organized.
- Certification: Major companies around the world accredit the course completion certification from the institute.
No.8, 11th Main road,
Landmark: Reliance Digital Showroom Opposite Street
Zuan Education is an academic and training arm of Zuan Technologies. While Zuan Technologies offers services in design, development, and online marketing, Zuan Education provides quality education with real-time training and hands-on experience.
With a grand start in 2011, in 2020, Zuan Education continues to keep pace, adding in courses for new and latest technologies helping students and professionals. Currently, it has 30+ courses. These come under the realms of marketing courses, business productivity courses, web design, and development courses, programming courses, and cloud courses.
Salient Features of the digital marketing course at Zuan Education:
- Course Name: There are three training programs for digital marketing training, the Advanced batch, Premium batch, and Expert Certification batch.
- Duration of the Course: Advanced batch for 40 days/80 hours with flexible timings. Premium batch is for 50 days, and the DMECC is for 75 days. Two hours a day for weekday batch and four hours a day for the weekend batch. The online batch is via Skype and Teamviewer.
- Course Fee: The Advanced batch is at INR 15,999. Premium batch is at INR 19,999, and the Expert certification course is for INR 42,999. The DMECC is quite extensive and all-inclusive and hence the higher price.
- Curriculum: The syllabus is in-depth, covering all components of digital marketing. The advanced batch has 11 modules, the premium batch 18 modules, and the DMECC has 31 modules.
- The course is 100% job-oriented with one-on-one coaching and doubt clearing sessions by industry-expert faculty.
- There are periodic evaluations and feedback with exposure to live projects from day one.
- Certification: Candidates get 10+ digital marketing certifications that add value to your resume.
- The institute also offers placement assistance upon course completion.
New No. 61, 2nd Floor, Arcot Road,
SKARTEC DIGITAL MARKETING ACADEMY
Skartec Digital Marketing Academy is an innovative education and digital marketing training institute. With over five years of experience, SKARTEC has a productive training process that ensures employability.
Salient Features of the digital marketing course at SKARTEC:
- Course Name: Digital Marketing.
- Duration of the Course: It is an eight-week program.
- Course Fee: INR 30,000.
- Curriculum: The course includes 14 modules on search engine optimization, search engine marketing, sales funnels, social media marketing, mobile marketing, digital marketing strategy, and so on.
- Certification: Candidates get a worldwide recognized digital marketing training certification along with certifications from Google, HubSpot, Bing, Facebook, etc.
238, Rohini Flats, Thirumangalam,
Anna Nagar WestChennai-600101
PERIDOT SYSTEMS-THINK IT TRAINING
Peridot Systems is a leading IT training institute that offers classroom and online training. Apart from IT courses, the institute provides top-notch digital marketing courses in Chennai.
It is a trusted brand in the IT training sector with skilled faculty, well-equipped labs, affordable fee structure, and employment assistance. They have over 50 courses on offer. The institute also caters to corporate training and is into staffing and recruitment as well.
Salient Features of the digital marketing course at Peridot Systems:
- Course Name: Digital Marketing Training.
- Duration of the Course: The regular batch is for 45 hours with the flexibility of batch timing of daytime, morning, and evening. The weekend batch is for nine weeks, and the fast track course is for two weeks (five-plus hours daily).
- Curriculum: The curriculum includes all components of digital marketing in eight modules.
- Certification: Candidates get the CDMM certification (Certification Digital Marketing Master) status post completion of the course. Also, candidates can gain the OMCA, Google Analytics, and Google Adwords certification too.
- The institute offers placement assistance for qualifying candidates.
- Industry best trainers, live and mock projects, step-by-step guidance through the course, and a small batch size of no more than four students are some of the vital features of the digital marketing training at Peridot Systems.
Ground Floor Ground Floor, Kamatchi Krupa Apartments,
No:#8/84 Venkatarathinam Main Street,
L.B. Road, Venkatarathinam Nagar
Adyar, Chennai- 600020
E-Search Advisors is one of the well-known digital marketing training institute offering great digital marketing courses in Chennai. With its inception in 2015, E-Search Advisors has like-minded people with a passion for sharing knowledge in the digital domain.
Since then, they have been enlightening people and training them, paving the way for a rewarding career and transforming businesses. Initially, into digital marketing services, they transitioned into training to enable more and more people to become digital marketers themselves.
Salient Features of the digital marketing course at E-Search Advisors:
- Course Name: Diploma in Digital Marketing Course.
- Duration of the Course: A weekday batch is for about 30 days, and a weekend batch is for about 15 days.
- Curriculum: The entire syllabus comprises of 14 modules accomplished in 120 hours.
- Candidates learn about up-to-date digital marketing strategies and techniques with real-time case studies.
- The course has a blend of 30% theory and 70% practical.
- The institute provides revision and backup classes on weekends.
- Internship: The institute provides placement as well as job assistance after course completion.
- Faculty comprises of certified trainers with five-plus years of experience.
- Certification: Along with the digital marketing course completion certification, candidates get Google and other certification exam guidance.
- Free technical guidance kit and lifetime technical support are perks of the course.
Old No: 10, New No: 18, 1st Floor,
Jayamal Road, Anna Salai,
SUMMING IT UP:
The Digital Marketing industry is overflowing with opportunities. Make use of the current demand and follow the trend to make a career that will be in demand for the long-term. Most digital marketing courses in Chennai also offer short-term courses in the sub-specialties. There are separate courses on search engine optimization, search engine marketing, pay per click, advertising, etc. If you are not comfortable with the enormous role of a digital marketer, then you can take up these specialized courses and still land a job with an enviable pay.