Every individual, small business owner, and big brand longs for an online presence to run their business. So, it is clear that they want a digital marketer to do the online tasks. Thus, companies create a demand for digital experts in the marketing niche. Now, answer this. Do you want to become a high-income digital marketer? If yes, tapping the right learning course can make you a money-making machine. This article lists the top 8 digital marketing courses with the curriculum, fees, and duration. Pretoria’s Educational institutions offer theoretical and practical knowledge in the marketing sector.
But, to Start, is Digital Marketing, Anyway?
Digital marketing-An introduction
Digital marketing is advertising a company’s products and services online. The digital marketing services can include:
- Creating a unique website for the company.
- Optimizing for search engines.
- Setting advertisement campaigns and much more.
The goal is to reach the audience for sales. Digital marketing coveys relatable and value-driven messages to compel the audience to take sales action. Gone are the days of traditional marketing, where companies advertise in magazines and billboards. Today’s businesses invest a lot in online efforts as people hang out on mobiles and laptops. Digital creators strive to make brand awareness in the noisy digital world. So, every digital campaign holds a social element and tries to resonate with customers.
Success lies in 360 online marketing to get more revenue. This type of online marketing involves various components in digital format.
Essential components involved in digital marketing courses in Pretoria include
- Website Designing
- Content marketing
- Search Engine Optimization
- Paid advertisement in search engines and other social media platforms
- Social media marketing
- Video Marketing
- Email marketing
- Influencer marketing
Excelling all the components can make you an in-demand marketer.
How To Become a High-income Digital Marketer
- Choose and learn from a digital marketing course
Learn the basics from marketing blogs, books, video tutorials, and podcasts. Look for offline or online institutes for digital marketing courses in Pretoria. Taking a class can increase your credibility in front of the clients you need to serve.
- Start your own blog and ad campaign
Honing your skills is mandatory before working in the real world. Also, you may need more clients to work and polish your skills. However, you can start practicing your craft by creating your blog. Choose a topic that interests you, start creating content, and run a small ad campaign cheaply. Advertise yourself on social media. Social media can attract qualified clients to work with.
- Internships
Join internships to practice your skills even more. Many online and offline courses offer internships that you can make use of.
- Beware of marketing trends.
Digital marketing is a dynamic field with tools and hacks popping up every day. Attend live workshops and webinars by field experts to learn and apply in your career. For example, learning AI and its use in marketing can be a time saver for marketing campaigns.
Skills Required for a Digital Marketer
You need to learn both soft and hard skills as a digital expert. Digital marketing courses in Pretoria will help you acquire all your skills. But practicing them would help if you had time, effort, and dedication.
Hard skills in digital marketing
- Data Analytics
Every marketing campaign starts with data analysis of the existing content. It would help to use modern analytics tools like Google Search Console and Google Analytics.
Scanning the company’s social network can help you picture customer behavior. Finally, learning data analytics can help plan effective marketing strategies.
- Creating SEO-optimized content
The fundamental part of digital marketing is writing persuasive content. You can create by yourself or get support from the team to create content. The content can be blog posts, ebooks, videos, and social media posts. But remember to SEO optimize your content before hitting publish. This SEO practice can rank you on Google’s first page.
- Social media operating skill
Your ideal customers hang out on various social media platforms. If you know the correct social media strategies, it is a goldmine to target your audience. Directing the customers to the landing page can be your goal to achieve dream sales.
- Video creation
Learning the art of video making and editing is a crucial part of digital marketing. Repurposing the blog post or ebooks can be a significant part of your website. Videos can increase the retention rate of the customers on your website.
- Influencers marketing
Collaborating with influencers can skyrocket your growth in a short time. As the influencers have a fanbase, you can double or triple your followers. But beware of getting the right influencer personality matching your product or service needs.
- Graphic designing skills
Learning graphic design can help you portray the brand’s authority. Compelling and captivating designing skills can help you get a pipeline full of leads.
Soft skills in digital marketing
Soft skills help you market yourself as a pro digital marketer. Some of the soft skills to cultivate are
- Communication skill
- Adaptability
- Multitasking
- Problem-solving
- Creativity
Are Digital Marketing Courses in Pretoria Easy to Learn for Everyone?
The answer will be an absolute yes. The evidence is the boom of digital marketing agencies and consultancies in every nuke and corner of the world. The hot and trendy career in this computer world is digital marketing. When you search for a digital marketer in any social media, you will come across a diverse range of professionals. Some specialize in a particular niche in digital marketing. Some do all components of marketing. So, it is easy to learn online marketing. Whether you are a professional trying to switch careers, a homemaker, or a student, digital marketing is the field you can shine in less time.
Top 10 Digital Marketing Courses in Pretoria
1. Digital Marketing Course by IIM SKILLS
IIM SKILLS is the leading finance, writing, and marketing course host. They conduct online classes with live training—practical learning with industry experts.
Highlights of the Digital Marketing Course
- Globally recognized certificate
- Hands-on practice with sophisticated tools
- Lifetime access to the resources
- Paid internship with a fixed stipend of INR 6000
As digital marketing is evolving, learning in online mode can keep up the industry standards. IIM SKILLS sets its curriculum according to the recent trend. A high level of student satisfaction is the goal of IIM SKILLS. Here, the instructors strive to value every module to the maximum. Thus, IIM SKILLS can be your first choice to choose from.
Course Module
- Digital marketing-An Introduction
- WordPress website creation
- Search Engine Optimization
- Running Google ads
- Email marketing
- Inbound Marketing
- Social media marketing
- Digital marketing strategies
- Web analytics using Google Analytics
- Online reputation management
- Learning E-commerce
- Quora marketing
- Graphic Designing
- Content writing and Blogging
- Media Buying
- Affiliate marketing
- Youtube video marketing
- Marketing automation
- Creating a resume using digital infographics
Course name-Digital Marketing Course
Course duration- 3 months
Course fee- 6,918.05 South African Rand
The course presents you with everything without needing to search across the web. Also, the practical sessions in the system help you build a strong portfolio. A captivating portfolio attracts high-paying clients in the market.
2. Rose Bank College
Visit Rose Bank College to find digital marketing courses in Pretoria. If you still need to, you can avail of the online mode of study to kickstart learning. The South African government accredits the Rose Bank learning system. The students get the benefit of using MS Office bundles for free. The authorities also provide standard e-books and textbooks for learning.
However, the college suggests buying a computer or laptop with premium features for the ideal learning experience. The course claims the students will get the job as digital marketing coordinators or assistants.
A glimpse of the course modules includes
Year one-course module
- Introduction to marketing and digital academic literacies
- Business management
- English language training
- Quantitative thinking, techniques
Year two Course module
- Learning Content marketing and copywriting
- Email marketing
- Website creation
- Paid search marketing
- Social media marketing
- Search Engine Optimization
Year three Course module
- Digital advertising
- Analytics
- Research
- Communication skill development
- Trends and developments in digital marketing
Course name-diploma in digital marketing
Course Duration-3 years
Course fee- R 30,960
For South African students- Application fee-R150,
For international students-Application fee-R300
Note: Admissions are open for the mid-year. Contact the admission department of the college or visit the college’s official website for further details.
Thus, Rose College is an impeccable choice if you are looking for a full-time course.
3. Marketing course by the University of Cape Town (UCT)
Cape Town University is a reputed university in South Africa. If you are looking for online classes in digital marketing courses in Pretoria, UCT is the right choice. University offers a short period of excelling in digital art. Currently, admissions are open. If you purchase before August 2023, you will get a reduction of 20% offer in the course bundle. The offer applies only to women.
The course teaches all the essential components you need to know as a digital marketer. Also, the course develops the confidence to set up a marketing agency. The key takeaways and the modules are well structured, focusing on all the marketing aspects. The star feature of the course is the flexible learning and weekly schedule of teaching.
The course module includes
- Digital Marketing
- Website management
- Various web analytics
- Optimizing a website for search engines
- Online content and copywriting
- Online advertisement
- Marketing in social media
- Mobile marketing strategies
- Strategies for Online Marketing
Course name: Digital Marketing online short course
Course duration-10 weeks course (Excluding orientation)
Mode of the course-Online
Course fee: Contact the university in person or enquire through the official website to know the fee structure.
4. Oaksfield College
Oaks Field College is a college offering various professional courses. Both full-time study and short-time accredited courses are available to choose from. Apart from digital marketing, some specialized marketing courses are available.
For instance, marketing management as a full-time course
Graphic design and video production as short-term courses
Pick any specialization courses available to be an expert in a particular field. Limited seats are available in the digital marketing courses on the Pretoria campus. The small class size ensures the great attention of teachers to the students. In addition, the course instructors are field experts.
The course highlights are extensive lectures, PDF resources, case studies, and group discussions. This comprehensive course teaches strategies to get more sales in the competitive market. Certificates are available for all candidates.
Course modules-
Digital marketing introduction
Optimizing the website for search engines
Display Marketing
Marketing through various channels
Course name- Digital Marketing
Course duration-3 months
Course fee: Contact the college office in person or visit the official website for the fee structure of the upcoming batch.
5. Wits University
Wits University is a premium university offering part-time courses in digital marketing. So, your aim to find digital marketing courses in Pretoria ends with Wits University. The course deals with
- Various digital landscape
- Relation between different digital channels
- Creating Email and social media campaigns
The course module includes
12 lectures, followed by one revision class and exam session
Lecture 1 Digital marketing landscape
Lecture 2 Marketing communication
Lecture 3 Creation of websites and learning website technology
Lecture 4 Mobile Marketing
Lesson 5 Introduction to Social Media
Lecture 6 Content curation and content marketing
Lecture 7 Online Community Management
Lecture 8 Online Reputation Management
Lecture 9 On-page and off-page SEO optimization
Lecture 10 Email marketing
Lecture 11 Learning Email Database
Lecture 12 Various paid advertising ads, affiliate marketing, Social media advertising, and displayed advertising.
Lecture 13 Learning Various Web Analytics Tools
Course name-Digital marketing
Course duration-14 weeks
Course fee- R12,445
Eligibility criteria- Anyone above 18 years old with the school of bachelor’s degree can apply.
Students can avail of the certificate after the completion of the modules
Note-The short-term course students must apply for a visitor access card of R140. Access cards can get you to visit the college in need.
6. RCM Digital Collage
RCM Digital College can be our next choice when considering the digital marketing courses in Pretoria. RCM Digital College is internationally accredited in 188 countries. The classes are online, facilitating flexible learning. Also, many short-term courses with specializations are available to upskill yourself.
Recognized certificates are an additional feature of the system. The course ensures to provide learning resources, video tutorials, Practical tasks, and access to the student portal. The system offers flexible schedules, either morning or evening sessions.
The star feature of the course is
- Digital field experts teach the modules
- The modules consider real-world examples
- Placement assistance from the college
The course module includes
- Digital Marketing
- Google Advertising
- Search Engine Optimization
- Social media marketing
- Website designing and development
- Graphic Designing
- Mobile app development
The course modules are simple and well-structured. However, doing fundamental online tasks can enhance your digital skills. Thus, this course is a good fit if you are looking for basic knowledge in marketing.
Course name-Online Digital Marketing Course
Course duration-3 months
Course fee- Visit the official website for more information about the system and admission.
7. Digital Marketing Academy
How about learning digital marketing courses in Pretoria from a veteran marketer? If you enroll in the academy website of Dylan Kohlstadt, it is possible. The academy is dedicated to digital marketing and some specialization courses. You can get an advanced certificate from the academy too. You can showcase it in your portfolio to gain the credibility of your employer.
There are a wide range, of course, to choose from
- 3-day digital marketing and social media training course
- Video editing course
- Free training course
Looking into the course content in free training may astonish you. You can try the free training course to learn digital marketing from scratch. Anyway, a five-day digital marketing course offers an overall digital marketing strategy.
Day 1-course module Digital Marketing and Email Marketing
Day 2 Social media marketing
Day 2 Website designing, SEO, WordPress, analytics.
Day 3 Online advertising
The best part of the course is that the academy has a Facebook community. Many short courses in marketing are streaming now. You can excel in digital marketing with time, patience, and effort.
Course name-3-day digital marketing course
Course duration-3 days
Course mode -online
Course fee- Visit the official website and enquire about the academy
Note-This is not a comprehensive course, but enrolling in the academy course bundle can unlock the whole digital courses with certificates.
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8. Digital School of Marketing
Digital School of Marketing is an online institute offering advanced digital marketing courses in Pretoria. If you want to elevate your digital curve, an advanced system is for you because it covers the primary spectrum of online marketing.
Course module-
- WordPress website creation
- Optimizing content for search engines
- Paid advertising
- Marketing through various channels
- Digital marketing strategy
- Content writing and marketing
- Brand, Project, and marketing management
- Public relations
Course name-Advanced Digital Marketing course
Course mode-Online
Course duration- 3 days
Course fee- R18150. Visit the official website for more information about the course and admission.
9.Afrodigital Pan University
If you want an online digital marketing courses in Pretoria, choose the PAN degree from Afrodigital Pan University. The admissions are open, and get your seat before the gate closes on August 5, 2023. Afrodigital is a great online platform for learning digital skills. Special sessions are available in demand for needy students. This course is suitable for beginners to advanced-level learners. Certifications are available for all students.
Course module-14 modules cover all the in and out topics in marketing
Some leading topics include social media marketing, paid advertising, marketing automation, Content writing, copywriting, selling, framework, and customer relation management.
Course name-Practical digital marketing
Course fee- $80 every month for four months
10. Udemy
Udemy is one of the most commonly known online platforms known worldwide. Thus, Udemy got a place among the top 10. This extensive course has 81 resources 33 articles, and a certificate of completion. Choose this Udemy course if you learn a lot with a little fee. The instructors explain all the modules simply and effectively.
Course module-
- Market research
- Search engine optimization
- Email marketing
- Google Analytics
- Content marketing, copywriting
- Sales psychology
- Marketing in all social media
- Freelancing
- Prompt Engineering using Chat GPT
Course name-The digital marketing guide by Robin and Jesper
Course duration-76 hours (flexible timing)
Course fee-R733.30
FAQs
1. What is the eligibility for taking digital marketing courses in Pretoria?
The eligibility criteria for taking digital marketing courses are a school pass or a graduate degree. Also, you must have some digital literacy to work on the computer.
2. Is digital marketing hard to learn?
The answer is no; Anyone with basic internet knowledge can learn digital marketing quickly within three months. However, you need to know English up to the grade 8 level.
3. Is digital marketing a high-income career?
Yes, you can start earning a lot in digital marketing. All you need is to create a portfolio, social proof of your work, strategies to get clients, and driving results to the clients you. Learning for 3-6 months and practicing can make you a professional earning a six-figure income.
4. Can a beginner learn digital marketing?
Yes, Start taking courses and do hands-on practice to learn digital marketing.
Takeaway
Are you ready to choose digital marketing courses in Pretoria, South Africa? Choose wisely from the top 10 courses considering all the details. Learning digital skills can be beneficial for your online money-making dream. Check out the IIM SKILLS website for the best digital marketing course. As the digital field evolves daily, picking a dynamic course is more important than ever. Many digital marketing academies and influencers flag the marketing course as a quick rich scheme. In reality, learning skill, implementing strategies, and getting results is the only pathway to success. We have supplied you with details of the marketing fields and the courses available.
