In the present day, digital marketing is what can boost the sales of your business exponentially. It can make your business more noticeable and reachable to potential customers than any other conventional practice in marketing. These reasons also make the services of a digital marketing professional inevitable for companies today.
Digital marketing skills can help you in manifold ways in today’s world, which explains the overwhelming presence of digital marketing courses in the skill development educational market. To assist you here, we discuss in this article some of the most sought-after digital marketing courses in Trivandrum.
What is digital marketing?
Digital marketing is the marketing of brands through the internet and other means of digital communication to reach current and potential customers. It is also called online marketing. Search engines, email, social media, and websites are among the digital channels used in digital marketing.
Unlike traditional marketing methods, digital marketing aids you reach a larger audience more cost-effectively. It also helps you gauge your daily success and take a new turn as you see fit. The most common sorts of digital marketing include:
- Search Engine Optimization (SEO)
- Content Marketing
- Social Media Marketing
- Pay Per Click (PPC)
- Affiliate Marketing
- Native Advertising
- Marketing Automation
- Email Marketing
- Inbound Marketing
- Sponsored Content
- Search Engine Marketing
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Top Digital Marketing Courses in Trivandrum:
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IIM Skills:
IIM Skills is a leading skill development training provider for students, professionals, and entrepreneurs in Asia and other parts of the world. Through their professional certification programs, they trained over fifteen thousand students. Industry experts with more than twelve years of experience lead the programs which focus on hands-on learning.
IIM Skills teaches complex concepts as bite-sized practical tips making the training efficient for even an average person. The institute offers one of the best online digital marketing courses in Trivandrum. The course details are as follows:
- Course name: Master Digital Marketing Course
- Duration: 3 months live training and two months of guaranteed internship
- Fee: ₹ 34,900 +18% GST
Syllabus:
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- Introduction to Digital Marketing
- Web Development at WordPress
- Search Engine Optimisation
- Search Engine Marketing
- Email Marketing
- Inbound Marketing
- Social Media Marketing
- Integrated Digital Marketing Strategy
- Web Analytics
- Online Reputation Management
- Advanced Blogging & Content Writing
- Media Buying and Planning
- Affiliate Marketing
- Video Marketing
- Marketing Automation
- Digital Infographics Resume Creation
Key highlights of the course:
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- 40 digital marketing modules
- 60+ hours live online training
- 120+ hours of assignments
- 2 months paid internship
- 15+ live projects
- 10+ case studies
- Tools worth 79000+
- Lifetime access to updated LMS
- 300+ placement partners for interview support
- Letter of recommendation + certification
The training program at IIM Skills prepares you to begin freelancing by launching your digital marketing agency. It also guides you to launch your podcasts in Spotify, Apple, and Google and enter into affiliate marketing with your Youtube channel. Some of the tools covered in the training program are:
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- Mailchimp
- WordPress
- WooCommerce
- Google Ads
- Amazon
- Ahrefs
- Ubersuggest
- Facebook Ads
- Twitter Ads
- Linkedin Ads
- Google Analytics
- Semrush
The weekly assignments at IIM Skills are on Web Development, Social Media Marketing, Micro Video Marketing, Affiliate Marketing, Google AdWords (SEM), Email Marketing, SEO, and Content Writing. In addition, you will also work on real-time projects as part of the training process.
At IIM Skills, you enjoy fringe benefits like career counseling, post-training support, assistance in infographics, resume preparation, and preparation for interviews. You also receive intimation on placement opportunities. The Master’s certification from IIM Skills is industry accredited. The institute goes the extra mile to prepare you for another thirteen globally significant certifications from Google like the Google Digital Marketing Course, HubSpot, and Facebook, making the course program one of the best online digital marketing courses in Trivandrum.
The other professional courses that IIM Skills offers are:
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IIDE – Indian Institute of Digital Education:
IIDE is a credible provider of digital marketing training and certification in Asia. They offer customized programs that meet the learning requirements of all to make learning more engaging. They have a learning community of over five lakh students and two fifty trainers. They have a partnership with more than a hundred colleges and a placement rate of over 87%.
IIDE is a winner of several accolades, and top media have featured the institute. IIDE offers a customized online Digital Marketing Course which is comprehensive and completely question-oriented. The following are the course details:
- Course Name: Online Digital Marketing Course
- Duration: 4 months
- Fee: ₹72,033 + Taxes
Syllabus:
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- Introduction to Digital Marketing
- Website Planning & E-commerce Development
- Search Marketing & Blogging
- Creating Marketing Content & Campaign Planning
- Organic Social Media Marketing
- Social Media Marketing
- Brand Reputation Management
- Media Planning, Buying & Optimization
- Analytics & Reporting
- Projects & Mentoring
- Managerial & Soft Skills
Key highlights of the course:
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- 70+ Hours of Live Class
- 40+ Hours of Videos
- 1-on-1 Mentoring Sessions
- 20+ Industry Tools Mastery
- 100% Placement Assistance
- Resume & Interview Training
- 8 Brand Projects
- 0% EMI Option Available
IIDE trained more than one lakh students through their digital marketing course, which blends video lectures, online live sessions, and one-to-one mentoring. Subject matter experts curated the modules of the course program by considering the industry requirements and expectations. The courseware includes nine assignments, 8 + brand projects, 70 + hours of live training, and 40 + hours of video lectures.
Some tools you master as part of the training program are:
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- Google ads
- Facebook ads
- LinkedIn ads
- Google Keyword Planner
- WordPress
- Twitter ads
- Amazon Seller Central
- Google Analytics
- Mailchimp
- Hootsuite
- Ubersuggest
- Google AdSense
- Buffer
- Yoast
- Spyfu
- Google Search Console
- Google PageSpeed Insights etc.
The placement partners of IIDE include Amazon, Johnson & Johnson, Zomato, One Plus, Forbes, Times of India, and more. As a part of the course program, students would do brand projects for leading brands such as Starbucks, OYO Rooms, Dominos, and L’OReal Paris. All these with complete placement assistance make the digital marketing program by IIDE one of the best online digital marketing courses in Trivandrum.
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FITA Academy:
FITA (Focus’d IT Academy) is a leading organization for training and placement. The institute has trained more than thirty thousand students in over one hundred and twenty courses. It also boasts a faculty of over a thousand expert trainers and a hiring partnership with more than one thousand and two hundred firms.
Training from real-time experts, live projects, FITA certification and preparation for global certifications, affordable fee, flexibility, and dedicated placement support are all features of the institute. FITA offers good digital marketing training in Trivandrum whose course details are as follows:
- Course name: Digital Marketing Course
- Duration: Not Available
- Fee: Not available
Syllabus:
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- Digital Marketing Overview
- Comprehending Seo
- Analysis and Research of Keywords
- On-page Optimization
- Technical Seo
- Off-page Optimization
- Advanced Link Building
- Updates of Google Algorithm
- Blog Marketing
- Content Marketing
- Making a Competitor Analysis
- Website Audit
- Seo Tools
- Google – My Business
- Google Search Console
- Google Analytics
- Get Acquainted With Sem
- Google Search Ads
- Google Display Ads
- Remarketing of Ads
- Video Marketing
- Mobile Marketing
- Whatsapp Marketing
- SMS Marketing
- Youtube Optimization
- Social Media Optimization
- Social Media Marketing
- Designing Tools – Canva
- Facebook Marketing
- Instagram Marketing
- Linkedin Marketing
- Twitter Marketing
- Email Marketing
- Social Media Marketing Tools
- Digital Marketing Certifications
- Crack a Digital Marketing Job
- Lead Generation From Quora
- Quora Marketing
- Tiktok Marketing
- Influencer Marketing
- Building Powerful Websites Using WordPress
- Setting Up of Website Using WordPress
- Lead Generation
- Mastering CRM
- Know-how to Make Money Online?
- Google Adsense
- Affiliate Marketing
- Online Reputation Management
- Optimization of App Store
- Conversion Optimization
- Heatmap Analysis
- Achieving Your Digital Marketing Goal
Key Highlights of the Course:
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- 1200+ partnerships with businesses of all sizes and scopes
- Industry experts curated the courseware to offer a coherent understanding of SEO, SMO, SEM, SMM, Affiliate Marketing, and Video Marketing which are the pillars of digital marketing.
- Regular review sessions to revise skills learned in previous classes.
- Complete assistance for placements to the qualified students who completed the training program
About seventy-two percent of students at FITA appear for Global certifications, with all succeeding. The academy lets you pay the affordable fee in installments. The digital marketing course at FITA is a perfect blend of theoretical and practical knowledge.
At FITA, students get assistance in preparing their resumes and also the experience of mock interviews. Thus the dedicated training and post-training services at FITA make its digital marketing course one of the best online digital marketing courses in Trivandrum.
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Proideators Digital Marketing Institute:
Proideators are one of the leading institutes globally for training and certifications. They offer training programs, exams, and projects that assist professionals worldwide to prepare efficiently for comprehensive certification exams with ease. The institute also helps learners to apply for certification tests of their choice.
At Proideators, you learn through a blended training model that incorporates self-paced learning with online training. Proideators offers good digital marketing training in Trivandrum whose course details are as follows:
- Course Name: Digital Marketing Certificate Program
- Duration: Not Available
- Fee: Not available
Syllabus:
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- Introduction to Digital Marketing
- Website Development (Blog/corporate)
- Ecommerce Website Development
- Seo – Search Engine Optimization
- Google Search Console
- Google Adwords/ads Certification (Sem & Ppc)
- Google Tag Manager Certification
- Google Analytics Certification
- Mobile Marketing
- Lead Generation & CRO
- Sms Marketing
- E-commerce and Marketplace
- Whatsapp Marketing
- Business Listings
- Affiliate Marketing
- ORM – Online Reputation Management
- Adsense & Blogging
- Online Media Planning & Buying
- Social Media Marketing (SMO & SMM)
- Email Marketing
- Ecommerce Website Marketing
- Content Marketing
- Remarketing and Retargeting
- Youtube Optimization & Marketing
- How to Grab Freelancing Projects?
- Digital Marketing Strategy
- Digital Career Preparation
Key highlights of the course:
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- Preparation for Google Adwords certification.
- Creating a real-time live Google Adwords campaign.
- Leaning key metrics like SIS, Automation rules, Segment Data, and Conversion data through access to live Adwords data.
- Learning email automation and driving sales through inbound marketing.
- Creating a live Twitter and Facebook ads campaign.
This advanced digital marketing course by Proideators covers over twenty-seven modules and thirteen certificates in Seo, Email Marketing, Mobile Marketing, PPC, Online Advertising, and more. The faculty includes alumni of IITs and IIMs and other industry experts. In addition, there is a dedicated placement cell to ensure that every student gets enough interview opportunities.
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ACTE:
Our next pick among the providers for digital marketing courses in Trivandrum is ACTE. Over six hundred and fifty industry experts design and update the course programs in ACTE. LinkedIn named the institute as the foremost influential education brand in India.
ACTE offers one of the best online digital marketing courses in Trivandrum, which extends placement assistance. The institute provides a hands-on learning experience by incorporating live projects with self-paced video lectures in the course program. The following are the course details:
- Course name: Digital Marketing Training
- Duration: 40+ hours
- Fee: Not available
Syllabus:
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- Inbound Marketing
- Fundamentals of Digital Marketing
- Website Planning and Maintenance
- Create a Website Using WordPress
- Business Trends Research
- Keyword Planning and Mapping
- Search Engine Optimization
- On-page Optimization
- Off-page Optimization
- Seo Updates and Analysis
- Social Media Marketing
- Social Media Optimization
- Online Reputation Management
- Content Marketing
- Adsense and Blog Marketing
- Google Adwords
- Web Analytics
- Mobile Marketing
- Email Marketing
- Video Marketing
- Affiliate Marketing
- Local Business Listing
The four live projects included in the training program are on Google Adwords Optimization, Social Media Promotions, Video Marketing Hype, and PPC Campaigns. Ahrefs, Google Trends, Google Adwords, and KWFinder are some of the job-oriented tools introduced in the digital marketing course. To conclude, ACTE digital marketing training in Trivandrum is perfect for students, freelancers, entrepreneurs, and others involved in marketing.
Discussing digital marketing courses in Trivandrum, you cannot ignore the free online digital marketing courses by globally renowned e-learning platforms like Google, HubSpot, and Semrush.
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Google created Google Digital Garage as a non-profit to help people upskill through their free certifications, courses, and training. Since its launch in 2015, the digital learning platform of Google has trained more than seven lakh people, thus helping them find a job or upgrade their career or business. Their digital skill courses range from marketing to coding and more.
You can choose to do the digital skill courses of Google, beginning from the first module to the last, or you can select and learn particular modules. Google offers some of these courses through Google Digital Garage, while their partner Universities provide the others. The comprehensive digital marketing course for beginners by Google is one of the best free online digital marketing courses in Trivandrum. The course details are as follows:
- Course name: Fundamentals of digital marketing
- Duration: 40 hours
- Fee: Free
Syllabus:
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- The Online Opportunity
- Your First Steps in Online Success
- Build Your Web Presence
- Plan Your Online Business Strategy
- Get Started With Search
- Get Discovered With Search
- Make Search Work for You
- Be Noticed With Search Ads
- Improve Your Search Campaigns
- Get Noticed Locally
- Help People Nearby Find You
- Get Seen With Social Media
- Deep Dive Into Social Media
- Discover the Possibilities of Mobile
- Make Mobile Work for You
- Get Started With Content Marketing
- Connect Through Email
- Advertise on Other Websites
- Deep Dive Into Display Advertising
- Make the Most of Video
- Get Started With Analytics
- Find Success With Analytics
- Turn Data Into Insights
- Build Your Online Shop
- Sell More Online
- Expand Internationally
Google trainers created all the twenty-six modules of the course programs with practical exercises and examples of the real world. Each module is in the form of a bite-sized video tutorial, after which you can test your knowledge through the brief quiz. Towards the end of the course, you have to pass the exam of forty questions to be Google certified.
The Google Digital certification is proof to the employers that you have a solid foundation on the basic concepts of digital marketing. A google certification added to your resume or LinkedIn profile gives you an advantage over others in the job search. All these features make Fundamentals of Digital Marketing by Google Digital Garage one of the most remarkable free online digital marketing courses in Trivandrum.
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Hubspot Digital Marketing Course:
HubSpot Academy is the global leader in free online courses with certificates, course programs on particular topics, and small lessons for in-demand business skills. These courses are suitable for professionals in customer service, inbound marketing, and sales thinking of growing their business and career.
Hubspot Academy is the official learning resource of HubSpot, and it aims to upskill users on the HubSpot software. This upskilling helps many learners market, sell and expand an inbound business.
HubSpot Academy offers one of the most in-demand free online digital marketing courses in Trivandrum. This course is equally beneficial for a wide range of learners, from Marketing Managers and Content Managers to Students new to digital marketing. The following are the course details:
- Course Name: Digital Marketing Course
- Duration: 4:04 hours
- Fee: Free
Syllabus:
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- Digital Marketing Fundamentals
- Building a Content Creation Framework
- Finding the Seo Strategy for Your Business
- Improving Website Performance
- Creating Quality Blog Content
- Creating a Successful Video Marketing Strategy
- Developing a Social Media Strategy
- Introduction to Paid Search Advertising
- Creating a High-performing Email
The digital marketing course by HubSpot teaches you to be a digital marketer who is one step ahead of others with a mindset favoring inbound marketing. You learn to attract customers with content and experiences tailored to them, thereby generating better leads.
At HubSpot Academy, you can avail yourself of the course programs and software tools with a free account. The globally recognized certification of the Academy is available in five different languages. It distinguishes you as a HubSpot Academy certified professional. These reasons make HubSpot Academy’s digital marketing training in Trivandrum an excellent choice.
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Semrush:
The global search community recognized Semrush as the winner of several distinctions as the best SEO software package. Semrush Academy offers all-encompassing digital marketing courses to give students versatility in digital marketing.
Industry experts such as Greg Gifford, Bastian Grimm, and Ross Tavendale lead these courses, making them the best free online digital marketing courses in Trivandrum. The following are the course details of the digital marketing course by Greg Gifford.
- Course Name: Digital Marketing for SMBs
- Duration: One hour
- Fee: Free
All the ten lessons in the course programs are in video format. These lessons discuss the basics of digital marketing like SEO, display advertising, email marketing, and competitive research. You can also enhance your knowledge with the handpicked study materials with the lessons and test your knowledge with the quizzes.
On completing the final exam, you earn a certificate which you can showcase in your resume and LinkedIn profile. This course would benefit business owners and marketers new to digital marketing. Nevertheless, this is one of the best free digital marketing training in Trivandrum for anyone with little to no knowledge in the field.
FAQ
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Which are some competent digital marketing certifications to take in 2022?
Digital marketing is a field where you need to upskill yourself constantly. Today you can find a lot of institutes providing online courses and certifications in digital marketing, some of which you can do for free. Some competent digital marketing certifications in 2022 are:
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- Digital Marketing Master Course by IIM Skills
- Digital Marketing Course by Google Digital Garage
- Digital Marketing Course by HubSpot Academy
- Digital Marketing for SMBs by Semrush
- Online Digital Marketing Course by IIDE
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What is the required qualification for digital marketing?
There is no such qualification you should compulsorily have to be a digital marketer. However, completing a systematic digital marketing certification would be beneficial and would help you land a reputable digital marketing job.
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Is digital marketing a fine career in the present time?
Yes, digital marketing is a fine career in 2022 and the coming years. Presently the field is new and fast-evolving, making it a youthful career. Being a digital marketer gives you flexibility at work. In addition, digital marketing is a lucrative job that pays as per your level of expertise.
Conclusion:
Digital marketing is still a new addition to many people’s career options, and many still wonder whether they need to take a certification in the same. Our advice to you is to go ahead, choose a good certification program, and get certified as a digital marketer.
Having a certification in digital marketing proves to your potential employer that you have the desired skill set and the practical knowledge to be efficient in the role. A well-structured certification program would also teach you the latest tools and technologies you need in the field.
We hope that our curated list of the best digital marketing courses in Trivandrum helped you decide the most suitable one for you. Would you like to know about digital marketing courses in other places? If so, please mention it as a comment below.