In the 21st century, with the ever-growing transition of people from the offline market to the online market for buying different stuff or services, the demand for Digital Marketing has increased tremendously. It is easy to acknowledge that most of the services or products we used to buy or experience offline have changed to online in the internet age. Bill Gates rightly said that “If your business is not on the internet, then your business will be out of business.” In this article, we will discuss all the best digital marketing courses in Atlanta.
What is Digital Marketing?
Before we discuss the best digital marketing courses in Atlanta, let us understand first what is digital marketing, the roles and responsibilities in digital marketing, why it is important, the skills required to become a digital marketer, and the future scope and opportunities as a digital marketer.
Digital Marketing, also known as Online marketing, is defined as the act of promoting or marketing products or services online through different channels like websites, search engines, social media, emails, or mobile apps. Any marketing campaign that leverages the use of any electronic device comes under Digital Marketing.
Roles and Responsibilities in Digital Marketing
There are different roles of a digital marketer based on the kind of responsibilities or goals he has to achieve in a particular project. The main or core responsibility of a digital marketer is to create a certain marketing strategy to reach the customers, where the aim can be to create awareness of the brand, influence the customer to buy the products or services, or engage with the customers.
Digital Marketers use a different system of channels to reach and interact with the audience or customers, based on the kind of goal of the particular campaign. The main channels include social media, Content Marketing, Email Marketing, Website Marketing, Search Engine Optimization (SEO), and Pay-Per-Click Advertising (PPC).
The main role of a Digital Marketer is to first create awareness of the brand to the potential customers, engage with the customers to build connections, and showcase your product or brand when they are ready to buy using different marketing strategies for different channels.
Why Digital Marketing is Needed?
Any company or brand needs marketing to promote or sell its products or services. No matter how good your product is or how much value it provides to the customers, it can’t speak for itself. If your product is not seen, it won’t sell.
Marketing is a fundamental requirement of any organization. Marketing is both offline and online, both having their significance. Digital or Online Marketing is anyhow much more beneficial in terms of getting the desired results more efficiently and effectively.
Some Key Benefits of Digital Marketing Are:
1. You get to know your audience better with KPIs and create more engagement and interaction with your potential customers through Digital Marketing.
2. It is much more cost-effective and produces more efficient results than traditional marketing. Through Digital Marketing, we can understand and know our target audience, so that we can spend the amount to create awareness about our brand to only the target audience, thus saving cost and producing better results.
3. You can market your products or services to anyone in any place in the world. Digital Marketing has connected the world much more than ever before and expanding your business outside your area has become possible.
4. Digital Market is more adaptable than traditional marketing. You can create a campaign, access the results on a real-time basis, and can change the strategy immediately if it doesn’t work well, which is not possible in the case of traditional marketing where you have to wait for the results.
5. Digital Marketing is more personalized than traditional marketing. In traditional marketing, the same set of strategies was implemented for all the customers. But in digital marketing, you can personalize your campaign based on the customer’s location, interests, the channel through which the campaign is provided, etc.
Skills Required for Digital Marketing
Digital Marketing is a career that includes a spectrum of different works and roles that require varieties of skills to succeed as a digital marketer. To provide the best results in creating the marketing strategy for getting customer awareness, engagement, and generating leads, there are certain main skills that you need to acquire:
1. Content Writing and Creation:
The most important role of a digital marketer is to create content that provides information and value to the audience and attract them to become their potential customer. Digital Marketer has to learn the skills of content writing and creation to achieve their goals in digital marketing.
2. Search Engine Optimisation (SEO):
In digital marketing, the most important task for any brand is to get generate traffic and get the audience on their websites. SEO is the process of organically listing your websites or blogs at the front page of the search engine to get more traffic and revenue. It is one of the most important skills to get success in the career of digital marketing.
Today most of the audience can be found on social media. It is the most relevant skill set for the digital marketer to grow in the field of digital marketing, as it is a prominent platform where messages can be conveyed to potential customers by the brands. Social Media is not limited to creating and posting content on the platforms but requires a specific skill set to grow in the field.
Posting relevant content, engaging with the audience, using the right hashtags, and paid advertisement to generate traffic and leads for the brands, are a few important skills to becoming a social media Digital Marketer.
4. Email Marketing:
As per the latest reports, Email has been one of the most important methods to promote services or products, or convey the message from brands or organizations to their potential audience or customers. Email marketing is an important skill to enhance your career as a Digital Marketer.
Future Scope of Digital Marketing
The scope of digital marketing is enormous because most of the population in the world uses the internet today for different purposes like buying products, researching for information, connecting to other people on social media, and taking services. And it is estimated to grow more in the upcoming decade.
Since the industry is expanding by double digits nationwide, it becomes evident that digital marketing would be widely in demand in the future.
Digital marketing has a $68 billion market value and is expanding at a 40% annual rate. The number of people using the internet and the adoption of digital marketing by firms will only lead to a growth in career roles and options.
A Few Roles That Are in Huge Demand in Digital Marketing and Can Be Reputed Career Options Are:
- Digital Marketing Manager
- Social Media Manager
- Digital Marketing Analyst
- Content Writer and Content Creator
Must Read: Digital Marketing Courses in Italy
Best Digital Marketing Courses in Atlanta
1. Master Digital Marketing Courses in Atlanta by IIM SKILLS
IIM SKILLS is known for providing the best Digital Marketing Course by experienced industry experts with over 15 years of experience. IIM SKILLS is the world’s leading institution having its presence in more than 23 cities worldwide and helps upskilling professionals to get ahead in their careers through their live classes and self-paced learning programs. IIM SKILLS Digital Marketing Course is recognized by the government of India.
What Does the Course Offer?
- Practical Learning Methodology which includes 60+ hours of Live Online Training, 120+ hours of assignments, and industry case studies.
- Master Certification from IIM SKILLS which is recognized by the Government of India can help you get credibility in your digital marketing career.
- IIM SKILLS will help you get prepared for examinations of Companies like Google, Facebook, and Hubspot.
- You will get 2 months guaranteed Internship.
- Interview support from more than 300 placement partners to land you the first opportunity in your digital marketing career.
- You will be able to work and access many Internet Marketing Tools to get real-time and hands-on learning.
- You will get lifetime access to all the reading materials, recordings, and presentations.
Why IIM SKILLS?
Out of the many reasons to choose IIM SKILLS for Digital Marketing Courses in Atlanta, a few worth considering are:
- Personalized attention is given to every student. The institute will take care of your concerns and will provide you with hand-holding support and care.
- IIM SKILLS has a team of Senior Faculties, having 12+ years of experience in the Digital Marketing Industry who would guide you like a mentor.
- The Course Curriculum is developed as per the industry needs and covers all the topics under digital marketing. Along with the Syllabus, the course will prepare you for globally recognized certifications from Facebook, Google, and Hubspot.
- IIM SKILLS will provide you with career counseling to choose the right path, and helps you provide mentorship for placement support.
Duration and Fees Structure:
Duration: 3 Months Program and 2 Months Paid Internship
Fees Structure: 1,155.85 Georgian Lari +18% GST
Also Read: IIM SKILLS Digital Marketing Course Review
2. Digital Marketing Courses in Atlanta by Simplilearn
Simplilearn’s Digital Marketing Courses in Atlanta will transform your career and help you reach the heights of the corporate ladder with its extensive and up-to-date curriculum of Digital Marketing.
What Does the Course Offer?
- There are more than 35 online classes in this program, all of which are taught by top-notch professionals.
- Participants will also have access to high-quality content, simulation exams, monthly mentoring meetings, and much more in addition to these engaging seminars.
- A wide range of courses in Digital Marketing will be covered, like inbound marketing, web analytics, paid marketing, and social media marketing.
Why Simplilearn?
- Simplilearn is voted as the World’s no. 1 Online Bootcamp, with a rating of 4.5 stars at switch up and 4.5 stars rating at course report.
- The sessions have live interactions with industry experts so that the concepts are understood easily with personalized attention.
- Simplilearn Digital Marketing Courses in Atlanta provides expert sessions by Facebook trainers. In addition to that, it also provides a free Facebook blueprint voucher worth $99.
- The course provides more than 45 industry-aligned capstone projects in 5 domains and case studies on Harvard University.
- Simplilearn Course is aligned to Top Digital Marketing Certifications, like Facebook Blueprint, OMCP, Google Ads & Analytics, HubSpot, and Hootsuite.
Fees Structure:
The fee Structure of the Course is $1649.
3) Google Digital Marketing Courses in Atlanta by Coursera
The course has been designed to provide you with in-demand skills in Digital Marketing to make you job-ready in 6 months. With this course, you will be able to start your career in the high-growth field of Digital Marketing with a certificate from Google. The course will teach you how to manage digital marketing campaigns, engage customers and analyze performance through analytics. Prior experience is not needed to take this course.
What Does the Course Offer?
In the Google Digital Marketing Courses in Atlanta by Coursera, you will learn:
- The fundamentals of digital marketing and e-commerce can help you get an entry-level job.
- How to engage the customers and build trust with the customer through different search channels like Google Search and Email.
- How to analyze the performance of the campaign through analytics and present insights.
- How to grow an e-commerce store and build loyalty with the customers.
Why Coursera?
- The course is rated 4.8 out of 5 by more than 4000 students.
- More than 75% of Google Certificate graduate students have reported improvement in their careers.
- Get the chance to connect with more than 1500 U.S Employers after the completion of the course.
- The Course is designed in a self-paced method. Learn as your schedule.
Duration and Fees Structure:
The duration of the course is self-paced.
Fees of the course: ₹3,348 (₹558/month for 6 months)
A few other recommended courses:
- Digital Marketing Courses in the UK
- Digital Marketing Courses in Ghana
- Digital Marketing Courses in the Netherlands
- Digital Marketing Courses in Nigeria
- Digital Marketing Courses in the Philippines
4. The Complete Digital Marketing Courses in Atlanta by Udemy
Udemy course is one of the most extensive digital marketing courses that covers over 20 hours of training, quizzes, and practical assignments that will help you set the foundation for Digital Marketing. It will cover topics like SEO, YouTube Marketing, Facebook Marketing, Google Adwords, Google Adwords, Google Analytics, etc.
What Does the Course Offer?
- Learn to earn through online business.
- Learn the basics of affiliate marketing.
- Learn how to work from home as a freelancer.
- Learn how to get hired as a digital marketing expert.
Why Udemy?
- Self Paced Pre-recorded video having 35 articles of 22.5 hours.
- The video will have lifetime access.
- You will get a certificate for completion.
- This course is selected by the students to get hired as digital marketers in trusted businesses worldwide.
Duration and Fees Structure:
The duration of the course is self-paced.
Fees of the course: ₹449
5. Digital Marketing Courses in Atlanta by ACTE
ACTE course is built specifically for those who want to know the basics of Digital marketing. It covers topics like SEO, Social Media Marketing, ORM, and PPC (Pay Per Click). The course has been designed for students, professionals, and entrepreneurs.
What Does the Course Offer?
- The training from basics to advanced level from scratch in Digital Marketing.
- It will help you in preparing for the interview process with their mentor support.
- The video lectures and study material are provided along with the live classes to help you in revising and practice the lessons taught in class.
- Industry experts in Digital marketing design the curriculum.
Why ACTE?
- ACTE provides more than 40 hours of live training with direct one-on-one interaction with the expert trainer.
- More than 3 live projects are given to the students to give industrial exposure.
- ACTE gives 25 practical assignments to the students for hand on practice.
- Lifetime access to the course material.
Fees Structure:
Fees of the Course: $12000
Frequently Asked Questions About Digital Marketing Courses in Atlanta:
Q1. Is Digital Marketing a good career option?
With the transition of customers from the offline market to the online market, the demand for digital marketing has increased significantly. Today you can see that almost all companies have their websites. Anything as small as a pencil to furniture can be bought from e-commerce websites and applications.
You order your food while comfortably sitting on the sofa and, book tickets online for the bus, train, flight, or movies. Everything that was done physically has moved to the digital platform, thus creating the need for digital marketers. Therefore, digital marketing is a wonderful career option that has a lot of growth potential.
Q2. How to get a Digital Marketing job as a fresher?
Digital Marketing Professional is a person who has a complete understanding and knowledge of the online marketing domain, including advertisement and other processes. To get a job in the digital marketing industry you need to know the digital marketing concepts and have to follow certain processes. To start with, select a specific job profile or role in the digital marketing industry that suits you. You can choose SEO, Content Marketing, Social Media Marketing, Email Marketing, or many more.
Learn the basics of the profile from different sources like blog posts or youtube. To get better job opportunities, you can opt for professional courses as discussed in the article that provides globally certified certificates. Build a portfolio and resume after the completion of the job. And then you can start applying for the job through different platforms like Linkedin.
Q3. What are the types of digital marketing?
There are many types of Digital Marketing. But it can be broadly categorized into these major categories:
- Search Engine Optimization (SEO)
- Content Marketing
- Pay-per-click (PPC)
- Social Media Marketing
- Email Marketing
- Affiliate Marketing
- Analytics Marketing
- Mobile Marketing
Q4. Is digital marketing easy?
Digital Marketing, also known as Online marketing, is defined as the act of promoting or marketing products or services online through different channels like websites, search engines, social media, emails, or mobile apps. And like any other marketing process, it also requires you to learn certain skillsets and qualities to become successful in it.
The fundamental of digital marketing is easy to learn and can provide you with an entry-level job. But as the market evolves, the processes and techniques of digital marketing also keep on changing. So, to be relevant in the industry, you must never stop learning. Taking a professional course in digital marketing can ease and simplify your learning journey and can give your better results and success in the field.
Conclusion About Digital Marketing Courses in Atlanta
Digital Marketing is the biggest wave of the 21st century that has the potential to create millions of opportunities worldwide. With the advancement in technology and science, the utilization of digital platforms to fulfill the need and desires of human beings has been bigger than ever before. The cheap rate and accessibility to the internet to the remotest areas of the world have created a revolution in the digital era.
Today, almost all the company in the world has their presence on the internet. Jeff Bezos, founder of Amazon and the business billionaire has quoted, “It’s hard to find things that won’t sell online.” As the importance of digital presence is getting increased, the need for digital marketers is of utmost importance. In order to get successful in the field of Digital Marketing, you need to learn the fundamentals of it.
The main role of a Digital Marketer is to first create awareness of the brand to the potential customers, engage with the customers to build connections, and showcase your product or brand when they are ready to buy using different marketing strategies for different channels. There are many professional courses to start your career in the field of digital marketing. In this article, I have listed the best digital marketing courses in Atlanta that will boost your career and give you a head start in the field of digital marketing.
