Content marketing is a pivotal facet of digital marketing. It aims at increasing brand awareness, enhancing search engine ranking, and initiating audience response. It deals with distributing valuable, relevant, and engaging content, through various digital avenues. DemandMetrics observes, that the cost of content marketing is 62% lesser than the conventional marketing methods and three times more effective too. Owing to these reasons, inbound marketing is growing exponentially and so is the demand for skilled content marketers.
If you are considering a career in Content Marketing, it would be wise to enroll yourself in a renowned training institute and get prepared for this highly competitive, dynamic, and profitable field. This article brings to you a comprehensive list of the top 5 content marketing courses in Pune, to help you gain a profound understanding of content marketing in total.
Demand for Content Marketers is growing rapidly. Last year witnessed a whopping 70% increase in the number of content marketers joining the active workforce. Since you too are giving it a thought, embracing some fundamental aspects associated with content marketing will be a good way to kick start the preparations. Scroll down and gain the desired insight into content marketing.
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What is Content Marketing?
Content marketing is a medium through which a brand or business draws people’s attention towards themselves amicably. The content is knitted around the product or service or even the brand’s ideology with an intention to generate leads, draw organic traffic, and manifold conversions.
Various facets of content marketing encapsulate blogs, infographics, E-books, education articles, case studies, newsletters, e-mails, memes, gifs, social media posts, and video content. These varied channels are driven by a common aim of gaining the attention of the target audience and initiating a profitable customer action from their end.
Various Avenues of Content Marketing
The beauty of content marketing lies in the multitude of avenues. Blogs, videos, social media posts, reviews, testimonials, checklists, influencer marketing provides a diverse option for brands to choose from. While they all may differ in their approach, they all share a common agenda of promoting the brand and gaining customers. Nevertheless, effective content marketing knows which platform is to be used when and pitched to whom. Let’s glance through the varied avenues of content marketing, their reach, and their impact.
1. Blog
- A blog is an online journal.
- It needs regular updates.
- It aims to increase visitor engagement and organic traffic.
- It is the cornerstone of marketing.
Blogs offers:
- Versatility
- Quick and easy readability
- A cost-effective approach to marketing
- Elaborate and detailed information
2. Infographics
- Infographics are the graphical representation of data analytics, information, or idea.
- It is quick to understand, easily comprehensible, and provides clarity of idea.
- Steps involved in creating infographics are:
- Decide on the objective of the infographic.
- Assemble necessary data and information.
- Conceptualize the infographic.
- Select a relevant template.
- Customize the template
- Design as per the objective of the brand and audience.
3. Videos
- Visual representation of content often garners more attention than textual representation.
- It is often characterized by greater reach and multiple views.
- It is a very powerful avenue for marketing content.
Benefits of videos are:
- Quick comprehension and less time-consuming.
- preferred over the write-ups.
- Greater impact on the audience.
- Faster response rate.
- Has a greater potential of going viral.
- The higher the viewership, the more the conversions and sales.
4. Testimonials and Reviews
- Customers feel valued, they are forward the goodwill and may even propagate for you amongst their peer and family circle.
- Including reviews and testimonials are great ways to convey your brand’s customer-friendly policy without saying so much directly.
Benefits of testimonials are:
- Adds content to your website
- Builds trust
- Brand awareness
- Helps in tracking the performance.
Perks of Content Marketing
There are 10 direct advantages that a good content marketing strategy offers. Namely, enhancing conversions, increasing lead generation, improving brand awareness, audience retention, the building of trust, and ensuring customer loyalty. Let’s have a look at each of these aspects.
1. Higher lead generation
- Creating good content has multiple benefits. One of which is lead generation.
- Relevant and engaging content often initiates visitors’ responses.
- The likelihood of them responding to “call-to-action” grows higher.
2. Enhance conversions
- A diligently crafted content marketing strategy is bound to enhance conversion rates and improve sales.
- To ensure this, one must take care of a few pointers like creating original, unique yet relevant content.
- Being aware of trends and planning the content strategy accordingly, is also a proven method for accomplishing higher conversion rates.
3. Greater visibility
- Unlike in outbound marketing, where the reach of a brand is limited, through digital content marketing brands can reach prospective customers located anywhere in the world.
- A mindful content marketing strategy operates in line with SEO principles to ensure better ranking and greater visibility.
- This is one of the most important contributing factors behind the boom of e-commerce too.
4. Audience retention
- A good content marketing strategy has the power of creating a positive experience.
- Creating relevant and engaging content strikes a chord with the audience.
- When the audience relates to your content, the likelihood of their retention increases.
5. Improves trustworthiness
- Sewing content around customer feedback, questions, and queries is an effective way to convey that you value your customers.
- It expresses that you are concerned about the user experience and care about solving the product/services related issues.
- It also reflects on the brand’s ideology towards “constructive criticism”.
- This greatly helps in enhancing goodwill and trust between the brand and the customer.
6. Authority
- Well-planned and well-executed content marketing strategies ensure that the particular business establishment or brand asserts its authority over its counterparts.
- Good content marketing has the power of creating the desired impact.
- Updating the website with meaningful and relevant content plays a major role in asserting authority in the content-driven domain.
7. Brand awareness
- Creating interesting and engaging content under a particular brand name influences the brand image.
- Customers always draw a parallel between the content and ideology of the brand.
- Therefore, the content must remain in sync with the ideology of the brand.
9. Brand Fans
- If your content strategy is effective enough it is bound to create a positive experience not only for your existing customers but also for those who glance through your webpage.
- Good and influential content often finds a mention in reviews, discussion, and feedback. Customers or visitors who propagate a brand are known as “Loyal Brand Fans”.
- “Loyal Brand Fans” can often be seen pro[ogating and advocating for a brand, in turn, they influence others’ perspectives towards the brand too.
- “Loyal Brand Fans” are any company’s valuable assets and can only be retained by a constant supply of excellent content.
10. Cost-effective
- In comparison to outbound marketing, inbound marketing is extremely beneficial and rewarding.
- It is economical, convenient, widespread, effective, and responsive.
Top 5 Content Marketing Courses in Pune
#Rank 1 Content Marketing Courses in Pune
IIM SKILLS
Leading the list of the top 5 content marketing courses in Pune is the distinguished institute, IIM SKILLS. This esteemed institute is acclaimed for its quality teaching, extensive training, and round-the-clock faculty support. Its digital marketing course covers all the aspects related to content marketing and content strategies.
Students get to learn from industry experts. Online sessions are often followed by assignments that help students apply the learning for a better understanding. At IIM SKILLS, students undergo a compulsory internship program, ensuring that they get first-hand experience of the industry and its working before joining the main workstream.
Course highlights:
- 5 months live training
- 3 months program
- 2 months paid internship
- 15+ live projects
- 10+ case studies
- 40 digital marketing modules
- Marter’s certification
- 13 other certifications
- 60+ hours of live online training
- 120+ hours of assignment
- 300+ placement partners
- Personalized mentorship for career and business
- Write blogs for Times of India
- Launch podcast with Apple, Google, and Spotify
- Launch own Digital Marketing Agency
- Industry case studies
- Lifetime access to session recordings
- Class presentations
- Opportunity to work on various marketing tools
- Demo class
Syllabus
- Search engine optimization
- SEO marketing
- Email marketing
- Inbound marketing
- Social media marketing
- Web development and WordPress
- Online reputation management
- Affiliate marketing
- Marketing automation
- Digital Infographics
- Content Strategy & Challenges
- Image Marketing
- Video Marketing
- Measuring Results
Course Details:
Course name: Master Digital Marketing Course
Duration: 5 months
Fees:INR 34,900+ 18% GST
Contact: 9911839503
Website: www.iimskills.com
Rating: 4.9/5
# Rank 2 Content Marketing Courses in Pune
Premium School of Digital Marketing
Premium School of Digital Marketing has been working dedicatedly for over 11 years, to inculcate the best of content marketing learnings amongst its students. Their course curriculum is vast and leaves no stone unturned in teaching the various aspects of content marketing. The institute has 6 branches preaching across the city and 2 more in Mumbai. The faculty includes industry experts and experienced trainers, who facilitate the learning process through anecdotes and learnings.
Course highlights:
- Online/ offline classes
- Google awards and analytics certifications
- 120+ hours of training, over 2 months
- Resume & Interview Training
- 100% Placement Assistance
- One-on-One Mentoring
- 20+ Industry Tools Mastery
- 6+ Managerial Skills
- 2+ Live Projects
Syllabus
- Content Marketing Overview and Strategy
- Content Marketing Channels
- Creating Content
- Content Strategy & Challenges
- Image Marketing
- Video Marketing
- Measuring Results
- Navigating Google Analytics
- Sessions
- Users
- Traffic Source
- Content
- Real-Time Visitors
- Bounce Rate%
- Customization
- Reports
- Actionable Insights
- Making Better Decisions
- How social media help Business
- Establishing your Online Identity
- Engaging your Audience.
- How to use Groups, Forums, etc.
- Developing a useful Company/fan Page
- Establishing your online identity.
- How to create & use Groups
- Using Hashtags
- Understanding Affiliate Marketing
- Sources to Make money online
- Applying for an Affiliate
- Payments & Payouts
- Blogging
- Introduction to Email Marketing basic.
- How does Email Marketing work?
- Building an Email List.
- Creating Email Content.
- Optimizing Email Campaign.
- CAN-SPAM Act
- Email Marketing Best Practices
Course Details:
Course: Digital Marketing
Duration: 2 months
Fees: Contact the Institute
Contact: 086986 06666
Website: www.schoolofdigitalmarketing.co.in
Ranking: 4.8/5
# Rank 3 Content Marketing Courses in Pune
Udemy
Udemy is a renowned online learning and teaching marketplace. With over 18,300 courses and more than 40 million students from across the globe, it has successfully established itself as one of the most providential institutes to study from. It offers extensive teaching and training through constant assignments and project works. Video-based learning provides the flexibility of timings.
Course Highlights:
- 11 hours on-demand video
- Lifetime access to the study resources
- Faculty support
- Placement assistance
Syllabus
- Digital marketing
- Content marketing
- Copywriting
- Content writing
- Content creation
- Word press
- Business writing
- Social media marketing
- SEO
- Marketing Strategy
- Internet Marketing
- Youtube Marketing
- Advertising strategy
Course Details:
Course: Digital Marketing
Duration: Contact the institute
Fees: Contact the institute
Website: ww.udemy.com
Ranking: 4.7/5
# Rank 4 Content Marketing Courses in Pune
Digital Skills
The training program of Digital Skills is diligently designed for imparting a value-added experience. Digital skills aim at designing industry-relevant programs to create profitable learning experiences that help its students to become competent professionals. The training program strikes a perfect balance between theory and practicals. Designed keeping in mind the industry requirements and challenges, the institute is a favorable choice for pursuing content marketing.
Course Highlights:
- Industry Validated Syllabus
- Domain expertise
- Leading digital experts
- Free demo
- Committed support services
- Certification
- Interview guidance
- Placement assistance
Syllabus
- Introduction to Content Marketing
- Business Objective
- User centered-content
- Storytelling and branded content
- Content marketing for different channels
- Content marketing strategy
- Challenges in content marketing
- Measure success KPI and ROI
- Social media marketing
- Facebook business marketing
- Twitter business marketing
- Linkedin marketing
- Quora marketing
- Online reputation management
- Marketing tools
Course Details:
Course: Content Marketing Specialist
Duration: 30 hours
Fees: Contact the Institute
Contact : +919422003946 & +919595347484
Website: www.digital-skills.in
Ranking: 4.8/5
# Rank 5 Content Marketing Courses in Pune
MIDM
MI Digital Marketing is a prominent name in the rink of content marketing training in Pune. Its training program is planned and steered by industry experts to imbibe the latest, relevant, and trending skills amongst its students and help them transform into skilled professionals.
Course Highlights:
- 55+ modules
- 17+ international certifications
- 200+ advanced digital marketing tools
- Certifications from global partners
- Placement support
- Career guidance
- Industry-relevant curriculum
Syllabus
- Image Marketing
- Video Marketing
- Measuring Results
- Navigating Google Analytics
- Sessions
- Users
- Traffic Source
- Content
- SEO training
- Digital marketing
- Content marketing
- Web planning and creation
- Email marketing
- Mobile marketing
- Word press training
- Social media marketing
- E-commerce
Contact Details:
Course: Digital Marketing Training
Duration: 2 months
Fees: Contact the Institute
Website: www.midm.co.in
Ranking: 4.8/5
Frequently Asked Questions
-
Is Content Marketing a profitable career choice?
Content marketing is an excellent choice of career to pursue due to the following reasons,
- No Specific Background Education Required
- Massively Growing Demand for Digital Marketers
- High-Paying Jobs
- Fast-Growing Industry
- Diverse Career Paths
- Entrepreneurship Opportunities
- Freelance Opportunities
- Opportunity to Explore Diverse Sectors
- Freedom to work from home or on-site.
- Good payscale
-
How can I become a Content Marketer?
- Work on developing effective communication skills
- practice SEO Writing
- Enhance the socializing skills
- Practice Presentation Skills
- Master Basic Image Editing
- Learn to comprehend Analytics
-
What is Content Marketer earn on average in India?
The average annual income of a Content Marketer in India is estimated to be around INR 5,700,00/- per annum.
Conclusion
Content Marketing has emerged as an assuring career option. To excel in this rink you may enroll in any of the esteemed top 5 content marketing courses in Pune and realize your dream of becoming a successful Content Marketer.
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