In the world today, it is impossible to live without the internet. There are billions of users across the world who use the internet daily to seek information or use it for entertainment purposes. They depend on search engines to discover anything from education to restaurants. It has also changed the way professionals promote their businesses. SEO is a term for “Search Engine Optimization.” It’s all about knowing what keywords users are searching for online and the type of content they like to read. In simple words, it’s all about upgrading the visibility of products and services that you offer online through any search engines like Google, Bing, etc. Before getting started with SEO Free Courses, let’s understand the basics of SEO and why it is important in the digital marketing world.
What is SEO?
Have you ever understood how search engines like Google, Bing, Yahoo, etc. rank your website within their searches? Or how is content such as videos or blog posts shown and ranked? This is the game of SEO. SEO is a term for “Search Engine Optimization.”
Search engine results increase a website’s traffic volume and quality, which leads to an increase in the number of visits to your site and an improvement in its rating. This means that, regardless of what business you offer, if the visibility of your page gains attention, it can boost your website.
Why Is SEO So Important?
SEO is an important component of digital marketing because trillions of searches for products and services are conducted each year. For most brands, search is the primary source of digital marketing. The more visible your site is, the higher it will rank in search engines.
It’s the process of enhancing a website in such a way that it ranks higher in search results when users type in specific words or phrases. A well-optimized website is more likely to gain customers and generate more sales. As a result, SEO is crucial for businesses as it boosts sales.
What Are the Advantages of SEO, and Who Does It Benefit?
Almost every business benefits from search engine optimization (SEO). There is always someone searching for your product or services; hence, businesses need to ensure that their customers can find them when they need them, and SEO helps them do so.
Customers can use search engines to find relevant terms that will lead them to your business only if you have an effective SEO strategy in place. While SEO can be beneficial to practically any sector, we’ve discovered that some industries benefit from it more than others, making it the most important and profitable aspect of their marketing strategies.
Also Read: Opportunities for SEO Specialist
The Following Are Some of the Organizations That Benefit From Using SEO:
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Services for Animals
Veterinary services, dog training, animal hotels, and other pet-related services are frequently sought by pet owners in their local area. It’s important for businesses that provide these services to ensure that their online services give them an advantage over their competitors. Hence, businesses offering these services can also benefit from using SEO.
- Professional Services
Studies have shown that the majority of research is done online before making a purchase. Buyers check your website to see what services you provide and read reviews to check the quality of your services. Companies like IT consultants, hotels and restaurants, classes, accountants, wedding planners, etc. target their competitors as per the location. SEO can help them run their business more efficiently by improving their services.
- Home Improvements/Renovations
People in need of maintenance or renovations of any kind will look for local firms, which is why these businesses should use local SEO to target customers in their area. For example, if you run a house remodeling business in Mumbai, India, and your website does not appear on the first page of Google for searches.
- Medicinal Practices
Whether it’s a doctor’s visit or medical insurance, the medical industry provides local services that people will seek out in their communities. In the event of an emergency, SEO can help you find the best or closest doctors or hospitals.
- Property Development
People looking for new homes, apartments, or land pay a lot of attention to real estate, which is one of the few industries that receive a lot of online attention. People who work in this type of company place a lot of emphasis on SEO because there are a lot of opportunities when it comes to sales as customers look for houses in a specific neighborhood, town, or city.
- Diners
Restaurants can also benefit greatly from SEO. Customers looking for a specific cuisine in an area with a restaurant serving it will have no trouble finding it. A comprehensive SEO campaign will help your restaurant stand out from the crowd and may even result in more positive reviews from local customers, boosting your online visibility even more.
Let’s Take a Look at a Few SEO Benefits.
Today, SEO is necessary for any successful marketing strategy. When customers look for what you have to offer, you will receive high traffic to your website without making an effort. But first, let’s go over a few of the reasons why you should optimize your site.
- It Can Help You Develop Your Brand.
Digital marketing uses SEO techniques. The use of high-quality SEO on a business website will provide long-term benefits. The way people feel about you should reflect your brand image. Follow the below options to make the user feel good about your brand.
1. Your content should be useful.
2. Your website should be easy to navigate.
3. Your content should be easy to find on the web.
4. Your website should be accessible to people with disabilities.
5. Customers should trust your website before purchasing anything, as most customers read reviews online before making a purchase.
6. Make sure your website is mobile-friendly, as the majority of people use mobile phones.
- It Strengthens Your Authority and Credibility.
The higher a page ranks in SEO, the more likely it is to be a loyal and trustworthy reference for a customer. If you construct informative, useful content, it is possible to gain trust and value from the customers, even if you are a beginner.
- Seo Is Simple to Track.
Organic search is critical because it assists customers in locating the information they are looking for.
- Ranking of Keywords.
Giving importance to the right keyword can increase the traffic to your website. Using long-tail keywords can increase the value of the search traffic as they are more specific. There are different tools that can be used to search keywords online. These can be paid or free ones.
Here is a Guide to Become an SEO Expert
What is the Basic Understanding of SEO?
Google and other search engines have spiders or bots that crawl across websites to store and gather data to rank sites. They check the quality as well as the topic of the content. They then forward the collected data to the search engine for indexing. The query is initiated and the rankings are created from that index when a search for the same topic is conducted on a search engine.
On-Page and Off-Page SEO
The two most important techniques for improving your ranking of a website are on-page and off-page SEO.
On-Page SEO is something that you do on your website or blog. To improve your ranking, SEO checks the quality of the content. It evaluates the site’s keywords and phrases. The title, headers, domain name, images, meta tags, and description, internal and external links are given more importance. They have to be search-friendly. Too many keywords can also affect the ranking of your website.
Action taken outside your webpage that can impact the ranking on search engine results pages (SERPs) is called “off-page SEO.” This can tell Google or other search engines what your website’s readers think about your site. Off-page SEO drives traffic to your website. Off-page SEO helps with link building, content marketing, guest posting, reviews, etc.
SEO Tools
It can help to target the right keywords that rank high online. These are some of the tools that help you start your business. You will find many paid and free keyword tools online. Here are a few tools that are used mostly.
Google Trends has displayed search popularity over time. It also assists in avoiding the use of ineffective keywords. You might start by searching for a specific keyword and looking for the related query. Second, you can check to see if a keyword is becoming more common.
- Semrush
SEMrush is an advanced Seo toolkit that allows you to perform keyword research and increase your SEO rankings. This includes information such as how many people search for the keyword monthly (monthly search volume). You can also look at Google Ads for PPC ads (pay-per-click ads). Semrush also provides a comprehensive set of keyword research tools, ranging from standard traffic to content-driven keyword research.
- AnswerThePublic
This is an excellent tool to try if you’re new to SEO and keyword research because you don’t even need to create an account to use it. Type your keyword in the search box and check the result. The auto-suggest / autocomplete functionalities of Google and Bing are used to generate the keyword results. This will provide the material that is currently ranking for those terms. The free version is an excellent resource for bloggers. If you use the keyword search frequently, then, you’ll want to upgrade to their pro plan.
This is a free tool from Neil Patel that provides data on search volume, keyword ideas, and an idea of how difficult it will be to rank your keyword. You may obtain a lot of related keywords as well as check the expected traffic, backlinks, domain score, and total amount of social shares. If you join Ubersuggest with your Google account then you get more keyword suggestions. UberSuggest also has a Chrome extension that can assist you to streamline your process.
- KWFinder
It is a free tool for long-tail keyword research. It can target longtail keywords that are potentially easier to rank for, yet bring in specific visitors. You may utilize a keyword analysis not only for your website but also for other websites to see what they’re ranking for so you can get a better sense of the competition. It also includes search volumes with historical data. You can also check what is trending in your area.
What Are Some of the SEO Free Courses:
Now let’s explore some of SEO’s free courses. The lists include courses from recognized organizations that will develop your SEO skills. Most of the SEO-free courses are for newbies. All the courses listed below are SEO-free courses. Some of these courses may require you to create an account.
1. Yoast
Their SEO-free courses are for beginners. It is better suited to learners who have no prior experience with SEO.
It Teaches the Following:
• What is SEO?
• How to improve your site.
• Content and the technical side of SEO
• Access to MyYoast and Yoast SEO academy
Why should you take this course?
• All content is created by the SEO experts at Yoast.
• 2 hours of informative videos
• Quizzes to understand what you’ve learned
• They explain the technical aspects of SEO by using simple language.
2. Udemy
Their SEO-free courses are about understanding the basics of SEO. It’s online video content. The content is divided into 7 sections and 18 lectures, which is a total of 3 hours and 25 minutes.
It Teaches the Following:
• SEO Strategy Development
• Audits and Structure
• Keyword Basics
• On-Page SEO
• Link building and Off-Page SEO
• SERP Features
• Reporting on SEO
3. ClickMinded
Their SEO-free courses are taught by SEO veteran Tommy Griffith. He explains the SEO framework used by Paypal and Airbnb in this course, as well as general tips on how to approach the entire process. It’s video content. If you’re interested in learning how big organizations approach SEO then this is one of the best courses online. When you sign up for the course, you’ll also get access to some useful SEO resources.
4. Hubspot Academy
Their SEO-free courses are Certification courses for marketers, content creators, and anyone who wants to learn SEO. You must have a basic understanding of SEO to understand the many ideas discussed in the videos as it is not a course for beginners.
It Teaches the Following:
• SEO Basics
• On-Page and Technical SEO
• Keyword Research for SEO
• Link Building for SEO: Scaling Your Backlink Strategy
• Optimizing Your Website for Rich Results
• SEO Reporting
Recommended Read: SEO Courses in India
5. Semrush
Their SEO-free courses will teach you how to use Semrush tools to improve and maintain the overall health of your website, as well as optimize its content for both users and search engines. On-page SEO and technical SEO are two SEO techniques that you have complete control over. Unlike off-page SEO, which is concerned with techniques of website promotion, on-page, and technical SEO can be improved by following a few easy SEO rules. It is video content and has 7 lessons and the video content is for an hour.
It Teaches the Following:
• SEO Checking your webpage
• Identifying and Resolving HTTPS Issues
• Detecting and Correcting Crawlability Problems
• Analysing Log Files is a task that requires a lot of time and effort.
• Tips for writing SEO-friendly content
• On-page SEO tips to help you increase your rankings.
6. Coursera
Their SEO-free courses are again one of the best training, they are a well-known online education portal that offers a variety of digital marketing courses. It is a 5 monthly course with the training of 6 hours every week. It has 4 courses.
It Teaches the Following:
• Introduction to Google SEO
• Off-page SEO
• Technical SEO
• Keyword Theory & Research
Why Should You Take This Course?
You’ll learn the basic concepts behind Google search and other search engine algorithms, as well as practical, real-world skills like on-page and off-page optimization, conducting search-focused website audits, and linking SEO with an overall strategy that you can apply to a job in digital marketing or online content development. It begins with the fundamentals and progresses to more complex methods and techniques. You can sign up for this course and get a free 7-day trial after which you need to pay for the course.
7. Moz
Their SEO-free courses are similar to the SEO course offered by Udemy. It has a 6 part video series that delivers the core concept of SEO. It’s for beginners, clients, and team members.
It Teaches the Following:
• SEO Strategy
• Keyword Research
• Searcher Satisfaction
• On-page Optimization
• Technical SEO
• Link Building – Ready to dive in?
Why Should You Take This Course?
The instructor simply explains the topic so that it is easily understood. It is easy to access.
Recommended Read: Digital Marketing Courses in India
8. LinkedIn Learning
LinkedIn Learning has many professional courses but the one that is worth considering is “SEO Foundations.” It’s a certified course and is a 2-hour and 38 minutes video where you can get to practice while you learn. It is one of the SEO-free courses that can give you an in-depth of SEO.
It Teaches the Following:
• Overview of SEO
• Keywords
• Content Optimization
• Technical SEO
• Long Term content planning
• Link building strategies
• Measuring SEO Effectiveness
• Local and mobile SEO Considerations
Why Should You Take This Course?
You can enroll if you want a more in-depth view of how content marketing and SEO can complement each other.
9. eMarketing Institute
Their SEO-free courses are certified courses online which can be used as e-books. These are SEO-free courses online that have a 156-page HTML/PDF format E-book that has 50 sample questions. This certification might be a benefit for a new marketer or if you just want to learn the basics of SEO.
FAQS
1. Does my business need SEO?
Yes, if you want to attract more clients and improve traffic without paying for each click, you’ll need SEO. It’s a great approach to increase your internet visibility and show your brand to customers.
2. How do I find out what keywords people are looking for?
Any tool, such as Google Keyword Planner, SeMursh, etc can be used. Type in the keyword you’re looking for and you’ll find a list of keyword ideas, along with the monthly search volume.
3. Is SEO courses worth it?
SEO is one of the most in-demand skills that businesses need for their growth. Hence, enrolling in SEO courses is worth it.
6 Comments
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