The internet is immersed in current trends, the most prominent of which are social media trends such as posting on Instagram, Facebook, Twitter, and other platforms. Aside from that, people enjoy binge-watching on Netflix, Youtube, and other platforms. These are excellent opportunities for promoting your company. Digital marketing or social media marketing refers to marketing or advertising on these platforms. Through this article, we will assist you in selecting a social media marketing or Instagram marketing courses in Mumbai that will help you advance your career.
What are the differences between Instagram marketing and social media marketing?
Social media marketing is the process of connecting with your target audience through social media platforms like Facebook, Instagram, Twitter, Pinterest, Linked In, and others to establish your brand, drive traffic, and improve sales.
In today’s world, social media marketing and Instagram marketing have evolved into effective marketing tools for many types of organizations. It essentially entails creating eye-catching content for the business’s Instagram and other social media sites to promote themselves. Many social media networks feature a built-in data analytics tool that allows businesses to track the campaign’s development, engagement, and success.
Instagram marketing and other forms of social media marketing may be described as the new advertising platform; it is a type of digital marketing that entails developing and sharing promotional content such as videos, photographs, and texts. While it can be a powerful tool for brand promotion, it’s important to remember that each platform requires a unique content strategy to be seen.
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The following are some of the advantages of Instagram and social media marketing:
There are several significant advantages to using Instagram marketing training / social media for brand promotion for any form of organization. They are as follows:
- It improves brand recognition and trust.
Nearly 70% of all internet users in the world have profiles on social media platforms, implying that your company has a greater opportunity to contact new clients anywhere in the world at any time. Location, demographics, or the type of customer your material can reach are all unrestricted on social media. To spread material and attract viewers, it employs tools including commenting, sharing, subscribing, liking, and reposting.
- Advanced Audience Targeting is achieved.
Through Instagram and other social media platforms, you can target the specific audience your business is searching for and find them through their profiles, which is a significant benefit for niche firms. Before the introduction of social media, gaining the attention of the target audience was extremely difficult, and there was no means of understanding how it was received.
- It contributes to the development of a brand community and provides direct access to customers.
Brands benefit from social media marketing because it gives them a direct route to their customers. You may even create a loyal customer base by forming a community around the brand. It is impossible to communicate directly with the consumer and obtain first-hand feedback with other means of advertising.
- Its scope includes determining the marketing campaign’s impact.
It was never fully possible to assess the impact of a promotional campaign with traditional marketing, but with social media marketing, it is simple and quick to find out how well a campaign is performing, which is extremely beneficial to any organization.
- It is also cost-effective.
Anyone can see the tremendous financial difference between putting up a billboard or airing a commercial on television vs. advertising on social media. Posting on social media sites usually has a lower cost and a wider reach than placing an ad in a local newspaper.
Types of Social Media Marketing
- Use of social media
The goal of social networking sites is to give users a way to interact with people they already know as well as those with similar backgrounds and interests. Users can contribute their views, photos, and videos on most sites, as well as participate in group discussions.
These sites are used for distributing announcements, information, sales, and promotions in the corporate world. Many of these sites, such as Instagram, Facebook, Google+, Linked In, and Twitter, feature groups/communities that allow for targeted marketing. LinkedIn is a professional networking platform that focuses on jobs and employment.
- Bookmarking Sites (Social Bookmarking)
They’re similar to personal bookmarks for your favorite websites that you can access from anywhere on the web. Users can use them to organize and preserve links to a variety of websites. Book reading sites, for example, is a perfect illustration of how readers can recommend books to each other by using a ‘tag.’
News sites like Reddit and Digg, for example, allow your approved groups to propose articles and news. StumbleUpon, Pinterest, Flipboard, and other notable examples are only a few.
Instagram marketers and other social media marketers can use these services to streamline content curation and accelerate their marketing strategies. Most sites also allow businesses to identify which subjects are trending or are associated with a specific issue, which aids in the creation of content that is appropriate for your brand and target audience.
- Websites for Sharing Media
Users may exchange photographs and videos on media-sharing websites, and in an age dominated by visual information, this type of marketing has become a primary focus for businesses.
A business can increase engagement and reach by uploading a photo of its products and services. Instagram, Pinterest, Youtube, Vimeo, and other popular media sharing sites are just a few examples.
- Blogging on social media
You can freely express your thoughts and points of view on social blogging services without needing to maintain your website. These websites are quite popular, and even celebrities have contributed articles to them. Famous social blogging platforms include Quora, Tumblr, Medium, and Yahoo! Answers.
Blogging is important as a business marketing tool since it may aid in the multimedia depiction and promotion of the company’s interests. A blog post can help boost the overall visibility of a company’s website by using SEO methods such as keywords, titles, and meta descriptions.
Blogging can also aid in the building of communities around your company and the values you promote, resulting in a more committed customer support team. Most importantly, blogging is a dependable type of promotion that aids in the dissemination of factual information and material about the company.
- Review Sites for social media
A social review site allows users to leave feedback on individuals, products, services, and businesses. TripAdvisor, Yelp, Foursquare, and other prominent sites are among the most popular. Positive reviews instantly boost your trust and reliability in the market, whereas bad reviews can assist you to understand what is lacking in the eyes of the consumer.
It is a wonderful platform for a brand to learn what the user feels in the case of a new product introduction, and this helps a business design an efficient marketing strategy.
Best Instagram Marketing courses in Mumbai
As we’ve already established the relevance of Instagram marketing in today’s world, we’ve identified the top 6 online institutes that provide this course.
#Rank 1 – Instagram Marketing Courses in Mumbai
1. IIM Skills
IIM Skills is ranked first because it offers inexpensive World Class Education through live online and self-paced learning programs. They have trainers and mentors with over 12 years of experience. These instructors/mentors not only lead their students through the course, but also go above and above to aid them with resume writing, interview preparation, and job placement.
IIM SKILLS has taught over 15000 professionals from more than 35 countries around the world. They offer Content Writing Training, Digital Marketing Course, GST Training, and CAT Coaching. This institute is well-known for its traditional teaching style, in which complicated concepts are broken down into bite-sized actionable advice with such clarity that even a layperson can understand them.
The following are the highlights of this institute’s Digital Marketing Program:
- Free Demo Class
- 60+ hrs of Live Online Training
- 120+ hrs of Assignments
- 9/5 Google rating
- 15+ Live Projects
- 10+ Case Studies
- Tool Driven Course
- Accessible Class Recording
- Rs 75000 worth of tools
- 3 months guaranteed Internship
- 13+ Certifications
- Get a Letter of Recommendation
- 100% Money back guarantee
- Lifetime Access to class Recordings
- 300+ Placement partners
- Virtual Class on Weekends and Weekdays
3-month – Duration
Modules of the Master Digital Training Course Curriculum include:
- Integrated Digital Marketing Strategy
- Web Analytics
- Online Reputation Management
- Content Writing & Advanced Blogging
- Media Buying & Planning
- Affiliate Marketing
- YouTube Marketing
- Marketing Automation
- Digital Infographics Resume Creation
- Introduction to Digital Marketing
- Web Development at WordPress
- Search Engine Optimization
- Search Engine Marketing
- Email Marketing
- Inbound Marketing
- Social Media Marketing
- Integrated Digital Marketing Strategy
- Web Analytics
- Online Reputation Management
- Content Writing & Advanced Blogging
- Media Buying & Planning
- YouTube Marketing
11 certifications total, including 8 Google and HubSpot Digital Marketing Certifications.
#Rank 2 – Instagram Marketing Courses in Mumbai
2. Simplilearn
Simplilearn is one of the world’s leading digital education certification training institutes. They have trained over 2 million people and have offices in the United States and India.
Their online social media marketing training course is designed to teach you the skills you’ll need to become an expert social media marketer and how to use what you’ve learned to promote your business effectively.
Course they offer – Advanced Social media Certification Training Course.
Course Duration: Self-paced learning.
Curriculum:
- Social Media Strategy
- Online reputation management
- Influencer marketing
- Content marketing
- Web analytics
- Youtube and video marketing
- Facebook advertisement and marketing
- Social media platforms
- Twitter, Pinterest, LinkedIn, Instagram, Snapchat
Course Highlights:
A nominal fee of INR 15,999/-
- Lifetime access to all material
- 25+ real-life industry-based projects
- Experienced faculty
- Learner Support and help available 24 hours a day, 7 days a week
- 7-day money-back guarantee
- Free demo class
#Rank 3 – Instagram Marketing Courses in Mumbai
3. NIIT
NIIT (National Institute of Information Technology) requires no introduction, as it has been a prominent digital learning training provider in India for almost four decades. By providing training to their personnel, the institute has met the needs for digital transformation for both individuals and businesses. In the year 2020, it was even named the ‘Best Education Company’ at the Indian Education Congress and Awards.
Through a hands-on learning experience, their social media marketing training course will provide you with techniques to run campaigns.
Social Media Marketing Short Term Course is a course that is offered.
Course Duration: 40 hrs.
Curriculum:
- Fundamentals of digital marketing
- Introduction to social media marketing
- Creating SMM strategy
- Facebook, Instagram, Snapchat, LinkedIn, Twitter, and YouTube marketing
- Content marketing and resources
- Planning content and technology
- Content promotion strategy
- Creating editorial calendar
Course Highlights:
- Expert faculty
- Student support through the app
- NIIT certification upon completion
- Weekday/weekend batches
- Live sessions and e-learning based teaching
#Rank 4 – Instagram Marketing Courses in Mumbai
4. TGC Animation and Multimedia
This Delhi-based training firm has been providing instruction to students in IT, CAD, and multimedia for the past 16 years. They provide a social media marketing training course that focuses on combining technology and ideology to create social media content. Students work on real-world projects to learn how to market products and services while also understanding and utilizing social media.
Course Duration: 4 weeks.
Curriculum:
- Overview of social media optimization
- Facebook Advertising
- Instagram advertising
- Twitter marketing
- Pinterest marketing
- LinkedIn marketing
- Quora ads
- Native advertisement
Course Highlights:
- Live industrial project
- Comprehensive curriculum
- Expert faculty
- Industry based training
#Rank 5 – Instagram Marketing Courses in Mumbai
5. IIDE
IIDE is a digital marketing training institute run by digital marketers for digital marketers. Since its inception in 2016, this Mumbai-based institute has educated over 60,000 pupils. Their online social media marketing training course contains a complete syllabus as well as suggestions from industry professionals.
Course Offered: Online Social Media Marketing Course.
Course 20-hour time (16 hrs live sessions and 4 hr of video sessions.)
Curriculum:
- Introduction to social media platforms such as Facebook, Twitter, Instagram, Pinterest, LinkedIn, and Snapchat
- Building a quality customer base
- Understanding the target audience
- Placing ads on Twitter and LinkedIn
- Importance of landing pages and remarketing
Course Highlights:
- Everyday access to all video lectures
- Tests and assignments for better understanding
- Dedicated Q & A support
- Industry recognized certificate from IIDE
- Instructors are all established, industry experts
#Rank 6 – Instagram Marketing Courses in Mumbai
6. Digital Academy India
Another well-known institute that offers a social media marketing training course is Digital Academy India. So far, they’ve trained approximately 500 pupils in various aspects of digital marketing.
They aim to combine academic and practical teachings to ensure that their students learn abilities that will help them stay ahead of the curve in the marketing world. The flagship program at Digital Academy India is aimed to teach students about brand creation, loyalty marketing, and customer service.
Course Offered: Social & Mobile Training Program.
Curriculum:
- Social Media Marketing:
- What is social media marketing?
- Overview of Facebook, Twitter, Linked In, Instagram
- Using social media networks to boost website traffic
- Using social media to raise brand recognition
- Best practices examples and case studies
- Mobile Marketing:
Email marketing, Mobile marketing development, and Mobile marketing in many kinds
Course Highlights:
- Free webinar to learn about the course content and methods • Up-to-date curriculum • Skilled faculty
Frequently Asked Questions
- Is Instagram marketing profitable for businesses?
Ans. Yes! Every business can profit from Instagram and other forms of social media marketing. However, it does not produce exceptional outcomes in a short period. Your business will start to produce money in due time if you work hard and expose yourself.
- Is it worthwhile to take an Instagram course?
Ans. The final takeaway is that certain Instagram and blogging lessons are worthwhile, while others are not. It is critical to conduct research. Some courses are worthwhile and will assist you in achieving your objectives. You must, however, be willing to work for them.
- Is Instagram marketing beneficial to a company’s bottom line?
Ans: Instagram may be a very effective marketing tool for your company. Instagram is a famous social media network that may help you market your business effectively. Use high-quality photographs, respond to comments, and strategically use hashtags to get the most out of Instagram.
- Is Instagram for businesses free?
Ans. Yes, anyone can set up a corporate Instagram account – it’s free, and you don’t even need to verify that you’re a legitimate company. Having a business account, however, might help your brand appear more serious and professional.
Conclusion
Our list of the 6 best Instagram marketing courses in Mumbai is now complete. Jobs in social media marketing are one of the fastest-growing career prospects in the world, with 3 billion users predicted by 2021. Even though we put in a lot of effort to produce this list, you should do your research before deciding on a school and look for comprehensive curriculums and unique features to find the best social media marketing training course for you.
