By the year 2024, approximately USD 111 billion will be worth of the Indian e-commerce Industry. Despite the slowing economy, the e-commerce market continues to expand. If you want to learn e-commerce, this post will provide you with a list of e-commerce marketing courses in Bangalore. The majority of millennials nowadays choose to use e-commerce solutions rather than traditional methods of making purchases and payments. According to a Forbes report, India’s e-commerce market is expected to reach a staggering $120 billion by 2025. This article presents a meticulously produced list of the top 5 e-commerce courses in Bangalore that will help you get ready to take advantage of the countless chances that the e-commerce boom has to offer.
What is the definition of e-commerce?
E-commerce marketing is the practice of increasing consumer awareness of a company’s product line and brand in order to increase sales. It is critical for the success of an internet business. The demand for e-commerce experts is on the rise. According to estimations, India’s e-commerce business will be worth USD 350 billion by 2030.
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What are the benefits of learning e-commerce marketing?
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Upskill to Stay Ahead of the Curve
Thanks to cellphones and the ability to shop from anywhere when you can’t get out, e-commerce is swiftly becoming the new normal. Consumers are increasingly researching products online. As a result, obtaining this in-demand knowledge might assist your organization in generating consistent money online rather than through brick-and-mortar locations.
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Extend your reach
Businesses that move to online stores, or e-commerce sites, have a better chance of reaching a wider audience. When you combine the right eCommerce techniques, advertising, and messaging, you can obtain more high-quality traffic.
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Scalable
If you own a business, you may be aware that scaling a traditional street store is difficult. E-commerce has made product launch and promotion much easier. It’s simple to grow internet stores because they don’t have the same issues as physical stores.
Furthermore, it is feasible to conduct business around the clock. People can shop from anywhere and at any time. Instead of investing in a physical store, one should consider starting an internet business.
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Creating a personal brand
An e-commerce firm aids in the development of a brand. This, in turn, creates a devoted consumer base. Potential clients are more likely to resonate with your material on your social media profiles or website. A personal brand establishes both trust and brand recognition. While you should concentrate on your items, you also need to develop a brand. You may give online customer assistance and education in addition to merchandise through blog articles and social media updates. This, in turn, attracts traffic, even if you’re sleeping.
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Automation
Automation of services is conceivable as a result of creating an eCommerce store. Chatbots and automated emails can assist in the resolution of client issues. While it may not be cost-effective, it can assist with customer service 24 hours a day, seven days a week. Rather than having real humans assist clients, automation may do so instantaneously.
Customer service executives, on the other hand, may be required for specific jobs that technology cannot perform. With the help of automation tools and customer executives, businesses may give smooth and exceptional customer service.
E-Commerce Marketing Types
The most frequent sort of e-commerce is:
- Business-to-consumer (B2C). When customers buy goods from an online retailer, they are engaging in business-to-consumer e-commerce.
- When businesses sell raw materials or parts to other businesses that use those materials to produce their goods, this is referred to as B2B.
- Consumers selling their products or services to businesses is referred to as C2B e-commerce.
- Customers sell products or services to other consumers using C2C e-commerce platforms such as eBay, OLX, and others.
For a successful e-commerce business, you’ll need the following skills:
Copywriting is one of the abilities needed to run a successful internet business. Customers can be enticed to make purchases through copywriting. It’s critical to understand that persuasive text is just as vital as product quality in an internet company.
For example, even if you have a fantastic product that solves clients’ concerns, if your content is weak, you may not be able to sell it. As a result, copywriting abilities are required to inform and encourage people to purchase your product. A good copywriter operates as a salesperson, convincing visitors to become customers
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SEO for e-commerce
SEO is a low-cost way to increase traffic to your e-commerce site. However, although any traffic will not enhance your sales, your intended demographic will. What exactly does that imply? It means that SEO can bring potential buyers to your e-commerce business who are looking for a product like that. Search engine optimization raises an online store’s visibility in search results. However, keep in mind that SEO takes time to produce results. Expect it to take some time to improve your sales
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Marketing via email
Another low-cost way to increase organic traffic to your website is through email marketing. It’s an exceedingly valuable talent to have. Email marketing provides long-term advantages, and the greater your email list, the more successful your organization will be. Because while it’s impossible to predict whether social media sites will be available tomorrow, emails will always be available
Another advantage of email marketing is that it is completely under your control. While you have little control over social media, you have more emotional and regular contact with your email subscribers. So, what’s stopping you? Make the most profit out of this marketing strategy
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Photographing products
Customers may be enticed by high-quality photos of your products in your online store. The first thing that captures the eye is visual imagery. As a result, you must not pass up the chance to present your goods in the best possible light
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Designing
The importance of innovation in e-commerce advertisements cannot be overstated. Graphic design is a must-have for web marketing in today’s world. Through advertising and creative design, you must convey that your brand is real. It should be intriguing and engaging to the audience. There are several job opportunities in the e-commerce sector. So, now that you’ve got the basics down, why not go for it? It could be your destiny.
Some of the greatest e-commerce marketing courses in Bangalore are given here:
1) IIM SKILLS
A digital marketing course offered by IIM Skills is another option for e-commerce marketing courses in Bangalore. In the digital realm, IIM Skills is a leading training provider. Everything you need to know about eCommerce marketing is included in this course.
Contents of the digital marketing course:
- SEO web development
- Marketing via email
- Marketing on Facebook and Instagram
- Inbound marketing with YouTube
- Web analytics Marketing automation Content creation
Students are guaranteed a paid internship for two months to practice their abilities. You’ll also get hands-on experience with programs like WooCommerce, Google Analytics, Facebook Ads, MailChimp, and others.
The fee of the course is: INR 34,900+ GST
Contact: +91 9911839503
Website: www.iimskills.com/
2) Hubspot
Hubspot is one of the most important providers of online e-commerce marketing courses in Bangalore. Ecommerce marketing with HubSpot is a course offered by HubSpot. This short course gives an overview of eCommerce marketing and includes interactive quizzes to reinforce the principles discussed. The information is given in ten short movies that last from a few minutes and ten minutes.
The training is free and straightforward to complete. One of the top free e-commerce marketing courses in Bangalore is this one. You will obtain a globally recognized certificate at the end of the course. You can show this credential if you want to work in eCommerce.
Contents of the course:
- Inbound marketing for eCommerce (introduction)
- Plan for inbound marketing
- Inbound marketing strategy development Shopify integration
3) Mastering e-commerce marketing
The course lasts about 4 hours. The course takes around a week to finish. There are 40 video lectures, multiple workbooks, and quizzes in each of the five modules. The eCommerce ecosystem, as well as the technology that supports it, are explored. Aside from that, there’s shop architecture, optimizing different aspects of your store, email automation, and some content marketing basics.
You will be introduced to some of the greatest eCommerce tools in addition to the modules listed above. You’ll learn about automated systems in addition to tools.
Content of the course:
- E-commerce platform
- The store’s main architecture Store advanced modules
- Automated email
- List nurturing and content amplification
- Course offered via the internet
After finishing the course and passing the exam, you will receive a certificate. But what’s more valuable for you is the experience and information you will gain. You’ll become an e-commerce marketing expert with a greater understanding of the industry.
Who is eligible to take this course?
- Founders and CEOs of agencies
- The Marketers Team in charge.
4) Udemy
Udemy is a well-renowned provider of e-commerce marketing courses in Bangalore, Hence in this course, you will learn everything you need to know about eCommerce. This training can benefit anyone who works as a freelancer, agency owner, affiliate marketer, or product owner.
Modules on Facebook and Instagram marketing are included in the training. You’ll also gain knowledge of Pinterest, YouTube marketing, and content development. The following sessions cover funnel, copy, SEO, email marketing, and website construction.
Course Objectives:
- Students will learn about all of the many types of social media marketing outlets
- Persuasion methods for website creation and SEO Connector marketing
Highlights of the course include:
- More than 49 hours Learning through video
- More than 15 items are available for download.
- Quizzes and Assignments
5) IIDE
IIDE is considered as one of the best institutes to offer e-commerce marketing courses in Bangalore, that lasts 10+ hours. Digital marketing and SEO classes are among IIDE’s other offerings. eCommerce terminology, Amazon stores, Shopify stores, marketing, and best practices are all covered in this course.
There are 6+ hours of live classes and 4+ hours of self-paced learning in this course. In addition to lessons, students must complete assignments to receive the certification. Students can reach out to designated assistance channels if they have any questions.
Contents of the course:
- An introduction to e-commerce
- Setting up an Amazon seller account and improving the product page
- Create marketing analysis reports for your Shopify store.
The fee of the course is INR 6355
Frequently Asked Questions
- Is e-commerce a lucrative career path?
India’s internet usage is rapidly increasing. As a result, businesses are attempting to attract more online customers. However, because e-commerce specialists are in high demand right now, this is only achievable with e-commerce stores. Despite accounting for only 3% of overall retail sales in India, e-commerce has grown into a $61.1 billion ($4,299 billion) industry. To put it another way, India’s eCommerce potential is huge. The same can be said for eCommerce specialized jobs.
- What are the three different types of electronic commerce?
B2B, B2C, C2B, and C2C are the four types of e-commerce marketing. Please see the beginning of the blog for a more detailed description of these types
- How can I get started in an e-commerce career?
To begin, learn everything you can about e-commerce. Then you can begin by deciding on a niche. Take a course once you’ve decided on your specialty e-commerce business. Some of the greatest e-commerce marketing courses in Bangalore are listed in this post. You double-check this and make your course selection accordingly.
You can start using e-commerce ideas on your website once you’ve mastered them. Try to put as much into practice as possible so that you can learn as you go. In addition to implementing, make a note of all you’ve learned. Aside from that, start putting together your portfolio.
Finally, you can apply for interviews or pitch clients with your portfolio if you wish to freelance. Work experience is reflected in your portfolio.
Conclusion
In the preceding blog, we looked at the best e-commerce marketing courses in Bangalore. Get these essential e-commerce skills immediately and launch a successful e-commerce career. These courses will assist you in getting a job or growing your business. All of the courses listed above go through the topics in depth. In addition, they offer industry-recognized credentials.
If you’re already doing well, courses may provide you with the tools you need to grow or prosper even more. If you wish to double-check the courses, go visit the blog again. Enroll in any of the e-commerce marketing courses in Bangalore that interest you. And then you can begin your online adventure.
