Whatever you are selling today, digital marketing is the most powerful way to take your product to the audience. To make more sales online or to improve your digital marketing skills, you can pursue a course in digital marketing. The scope of digital marketing has grown globally and the UK is not an exception. Wales has many institutes that offer professional digital marketing courses. In this article, we have rounded up the top 8 digital marketing courses in Wales that will teach you the necessary skills.
We all know marketing or advertising our product or service helps in reaching as many people as possible. In this digital world, where online shopping has overtaken traditional in-store shopping, the need for marketing accordingly has become crucial. Digital marketing came into existence to address all these concerns.
You must have got attracted by the ads and promotional videos that appear on your phone or laptop while watching a different webpage. All those eye-catching ads and perfectly targeted posts are done by a digital marketer. Seems interesting, right? Let’s know more about digital marketing before diving into the list of the top 10 digital marketing courses in Wales.
Digital Marketing:
Digital marketing or Online marketing is a type of marketing that uses digital and electronic media to promote a product or service to connect with potential customers. While traditional marketing uses print and television as its medium, digital marketing involves websites, social media, emails, mobile devices, and similar digital channels.
Digital marketing is a continuously evolving process whereas traditional marketing is static and often referred to as “one-way” communication. Also, digital marketing offers a channel for two-way contact between a business and its current or potential clients, while customers cannot connect with businesses through billboards or print advertisements.
Many people now spend more time on screens than ever before. Digital marketing makes use of this reality to advertise business goods and services online. Businesses target their clients in these online mediums and make sure they increase the chances of their marketing efforts being successful.
Importance of Digital Marketing:
As we learn about the top 8 digital marketing courses in Wales, let’s know about the importance of Digital marketing also. Digital marketing has become vital in today’s business world because it connects and enables you to target the customers most likely to purchase your goods or services and reach a wider audience than traditional methods could.
Additionally, it allows you to monitor progress daily and pivot as necessary, and it is frequently more inexpensive than traditional marketing.
The Major Advantages of Digital Marketing Over Traditional Marketing Are Listed Below:
- Affordability
- Measurability
- Speed
- Engagement
You can do market research and seek help for better decision-making. Additionally, you can look for ways to cooperate, lobby for subcontractors, or get your peers’ qualified comments on project work. You may raise your profile and win your audience’s approval by encouraging them to share your pages.
Other channels, such as competitions, blogs, PR, events, and other marketing initiatives, can also be used to increase engagement. Using real-time web marketing, you may respond to concerns and update or inform your clients right away following big events that could influence the industry in which you both do business.
Also, to maintain your competitiveness, you can instantly match or outperform offers from rivals. Digital marketing is therefore not just important for your organization; it is also imperative.
Types of Digital Marketing Channels:
As we know, marketing was earlier done through print (newspapers and magazines) and broadcast ads (TV and radio). Though these channels still exist, digital marketing channels have evolved a lot and continue to do so. The most popular ways that companies use to improve their marketing efforts are listed below. Some companies might use multiple channels too.
- Website Marketing
- Content Marketing
- Email Marketing
- Pay-Per-Click (PPC) Advertising
- Social Media Marketing
- Affiliate Marketing
- Video Marketing
- SMS Messaging
- Search Engine Optimization (SEO)
- On-page SEO
- Off-page SEO
- Technical SEO
- Native Advertising
Are you interested to know about the top 8 digital Marketing Courses in Wales? Before that, let us know more about the scope of Digital Marketing.
Scope of Digital Marketing
There has been a huge rise in the demand for skilled digital marketing specialists because of the massive growth of the internet. With advertising costs increasing annually, digital marketing is likely to exceed traditional print by next year. Even during times of economic recession, the digital marketing sector has seen continuous growth.
There are numerous opportunities available in this industry to explore and get employed. Hence, this is the right time to launch or advance your career in digital marketing. Due to the variety of jobs accessible in this industry, you have a wide selection of options from which to choose based on your aptitude and natural qualities.
Currently, companies are looking for fresh, innovative minds to assist them to improve their marketing, and so the number of job descriptions for digital marketers is also rising.
Roles and Responsibilities of a Digital Marketer
Due to the wide range of digital channels, the constant development of digital technology, and evolving techniques, digital marketing has a vast reach. All digital platforms are essentially under the control of a digital marketer, who uses them to generate leads and raise brand awareness.
In other words, a digital marketer’s roles and responsibilities include overseeing and developing both marketing campaigns and an organization’s entire content strategy.
However, digital marketing has a wide range of professional responsibilities, from developing marketing campaigns to upkeep and delivering relevant material for a corporate campaign, managing social media interaction, and performing quantitative website traffic analysis.
Being a digital marketer is a dynamic career option for fostering both tech and artistic talents. Hope this article has given you an insight into digital marketing. If you are aspiring to become a certified digital marketer, you can pursue a course from a reputed or recognized institute.
This will help you learn and master the necessary skills to become a successful digital marketer. We have listed down the top 8 digital Marketing courses in Wales for you.
Check here the best Digital Marketing Courses in the UK
Top 8 Digital Marketing Courses in Wales
1. IIM SKILLS
IIM SKILLS is a leading online training institute based in New Delhi, India which offers a wide range of career-oriented courses like Digital marketing, Content writing, Financial Modelling, Technical Writing, etc. The digital marketing course at IIM SKILLS covers different components of the stream and has a set of highly qualified faculties as trainers.
This course covers 40 of the most important modules of Digital Marketing structure and provides training for Master certification from IIM SKILLS and 15 other essential certification exams which include Google, HubSpot, and Facebook Blueprint.
Core Modules:
- Content Writing and Blogging
- Search Engine Optimization
- Social Media Marketing
- Inbound Marketing
- Email Marketing
- Web Analytics
Special Modules:
- WordPress Web Development
- Integrated Digital Marketing Strategy
- Online Reputation Management
- Content Writing and Blogging
- Media Buying
- Affiliate Marketing
- Video Marketing
- Marketing Automation
- Digital Infographic Resume Preparation
Download IIM SKILLS DMMC Brochure (.pdf)
Digital Marketing Course Key Features:
- This is an intensive curriculum that offers in-depth training in Digital Marketing with live virtual interactive sessions. With 60+ hours of live training and 120+ hours of assignments, one can grasp the key concepts of digital marketing strategy.
- The digital marketing course at IIM SKILLS is an online mode of training and they have a weekend as well as weekday batches. You can choose the time and days of the course according to your convenience.
- This course helps you to get a deep knowledge of many important online marketing tools like Facebook Ads, Facebook Insights, Keyword Planner, Google Ads, Google Analytics, YouTube Analytics, Twitter Ads, LinkedIn Ads, SEMrush, Moz, Ubersuggest, Google Trend, Yoast SEO, Succuri Security, etc.
- You can attend an online demo session to know more about the course. All these features make this course one of the best Digital marketing courses in Wales.
Course Duration: 3 months + 2 months paid internship
Contact:
Also Read: IIM SKILLS Digital Marketing Course Review
2. MSc in Strategic and Digital Marketing from the University of South Wales
This is one of the leading digital marketing courses in Wales, offered by the University of South Wales. This program is recognized as a quality one in the UK and also around the world. MSc Strategic and Digital Marketing is a post-graduate one-year (full-time) or two-year (part-time) program, that is triple accredited with professional, digital, and public relations regulatory bodies like:
- Institute of Data and Marketing and its sister organizations the Data & Marketing Association (IDM/DMA)
- Chartered Institute of Marketing (CIM)
- Public Relations & Communications Association (PRCA)
The MSc in Strategic and Digital Marketing is designed for undergraduate students who have recently completed their undergraduate studies, those with some work experience, “seasoned” practitioners who want to consolidate and/or establish new learning and skills, as well as those with a few years of experience.
The course material, which is taught both in-person and online in the heart of Cardiff, aims to develop the next generation of marketing practitioners, strategists, and leaders who are commercially responsive to audience research insights, able to create compelling value propositions, and able to implement cutting-edge, long-term multi-channel offerings using flexible and imaginative business models.
Students are given an imaginative platform to conceptualize the process of entering a market using modern marketing strategies, planning, practice, and research insights, and to put value propositions into practice in response to challenging real-world problems.
This course aims at seeking new ways of doing business through agile business modeling and supports thematic areas of study areas that are in line with global socio-economic challenges. This new and engaging course explores the role of marketing in producing value for people, organizations, and society.
It reflects the issues that incoming managers and seasoned marketing professionals face. This course has high-quality trainers and is delivered by award-winning teaching, learning, and research experts in the domains of marketing, digital, and public relations.
The teaching in the course has a specific objective, which is to develop students’ professional autonomy as individuals who are receptive to new issues and disruptive in co-creative and forward-looking organizations. This course is a popular one among the digital marketing courses in Wales.
Key Takeaways:
- Gain a GDPR award and automatic membership to the Institute of Data and Marketing (IMD).
- Access to a host of resources, networking events, and skill development activities offered by IDM and DMA.
- Access to the Chartered Institute of Marketing (CIM), a hub for professional marketers, in the UK and around the world.
- Free access to networking opportunities and online learning activities offered by the PRCA
- Based on your previous qualification, you can be exempted from some of the course contents on the MSc Strategic and Digital Marketing
3. MSc Digital Marketing Management offered by Cardiff Metropolitan University
This MSc Digital Marketing Management program at Cardiff Metropolitan University has been created in alignment with the Digital Marketing Institute and the needs of the industry. You will acquire a broad range of skills and expertise in digital and social media marketing as a result.
The degree aims to produce digital marketers who can succeed in the current competitive digital marketing environment at a managerial level. With all these credits, this course is considered to be one of the best digital marketing courses in Wales. This course is created and delivered by both academic staff and industry practitioners with professional practice at its core.
Key Takeaways from the Course:
- An insight into digital customers and their buying behavior and how it differs from offline buyers.
- How companies can engage and communicate with digital customers.
- Usage of Search Engine Optimization (SEO), Pay-per-click (PPC), and social media marketing techniques and their latest theories and trends.
- Learn the Methodologies and Metrics of digital analytics businesses such as Google, AdWords, and Twitter Analytics with the help of Google’s Analytics Individual Qualification (IQ) scheme.
The content and structure of this course are designed in such a way that it will enable you to improve your skills through working on real campaigns in association with relevant companies. To accomplish all of this, the method of teaching goes beyond simply providing you with collections of marketing theories and principles.
Instead, it includes the opportunity for you to apply case studies and “real” projects to assess the practical applicability of these ideas and principles. By providing you with the knowledge, training, and critical thinking skills required to function in the dynamic and ever-changing world of digital marketing, this degree will also offer you the ability to succeed at a managerial level.
Course Content:
There are three distinct stages to this program: Postgraduate Certificate in Digital Marketing (PGCert), Postgraduate Diploma in Digital Marketing (Pg Dip), and Master of Science in Digital Marketing Management. There are some required taught modules (120 credits) as well as a non-taught component (60 credits). 180 credits must be completed to receive the MSc.
Semester 1 (Certificate = Completing 60 credits):
- Multi-channel Digital Marketing (20 credits)
- Contemporary Trends in Digital Marketing (20)
- Digital Content Creation and Copyrighting (20 credits)
Semester 2: (Diploma includes Completion of stage 1 with an additional 60 credits):
- Consumer Behavior – Knowing your Digital Customer (20 credits)
- Digital Analytics & Insights (20 credits)
- Modern Marketing Research (20 credits)
Optional:
- Marketing Internship (20 credits)
- Creativity, Innovation & Difference (20 credits)
Semester 3: Masters includes Completion of stages 1 & 2 and either:
- Digital Dissertation (60 credits)
- Marketing Plan – Digital Context (40 credits)
Contact Details:
For general inquiries call 029 2041 6044 or email directapplications@cardiffmet.ac.uk
For course-specific inquiries, please contact the program leader, Tahir Mushtaq:
Email: TMushtaq@cardiffmet.ac.uk
Tel: 029 20 41 6040
4. Foundation Certificate in Professional Digital Marketing – CIM Academy
CIM Academy is one of the best institutes that offer digital marketing courses in Wales. The Chartered Institute of Marketing owns and operates CIM Academy, the only Accredited Study Centre. They offer the entire range of CIM marketing and digital marketing credentials that are officially recognized.
The great professionals from CIM who deliver all of their certification programs are committed to assisting you in advancing your career, developing your abilities, and boosting your confidence. You have a range of flexible learning alternatives to choose from, including online and intense, according to your location and timings.
Foundation Certificate in Professional Digital Marketing:
This is an online program that is best suited for new or aspiring marketers. The Foundation certificate in digital marketing equips you with the necessary skills, knowledge, and understanding that are required to step into the marketing field.
This qualification is suitable for the roles of Marketing assistants and coordinators. On successful completion of this course, one can take a support-level job easily. This is one of the sought-after digital marketing courses in Wales.
This Course is Divided into Two Modules:
Module 1 – Marketing Principles
Module 2 – Digital Fundamentals
Course Fees: Starts from £950, ex VAT which includes CIM membership and assessment fees. Payment for a course can be done in full or split the cost module-wise. The modular fee details are available on request.
Contact Details:
To contact the CIM Academy learning advisor call +44 (0)1628 427240
Email: cimacademy@cim.co.uk
5. Certificate in Professional Digital Marketing – CIM Academy
This program from CIM Academy is well suited for executives or equivalents who want to advance their careers. The Certificate in Professional Digital Marketing course equips you with the tactical skills, knowledge, and understanding to improve your career as a digital marketer.
The professionals with the roles of Marketing coordinators, Marketing Executives, Senior Executives, and Team leaders would find this course helps to advance their careers. On successful completion of this course, you can work at an operational level at your workplace.
This certificate program is available in all modes like online, intensive as well as fast track modes for your convenience. This course is split into 3 modules, the first two being mandatory, and the third one is an elective module.
Mandatory Module 1: Applied Marketing
Mandatory Module 2: Planning Campaigns
Elective Module 3: Digital Marketing Techniques
With all these features, this course is considered to be one of the top digital marketing courses in Wales.
Course Fees: This course can be done in Online or Intensive modes. The fee for the Online mode is £1835, and for the Intensive mode is £2555. Payment for a course can be done in full or split the cost module-wise. The modular fee details are available on request.
Contact Details:
To contact the CIM Academy learning advisor call +44 (0)1628 427240
Email: cimacademy@cim.co.uk
Must check the other recommended courses
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- Digital Marketing Courses in Manchester
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6. Diploma in Professional Digital Marketing – CIM Academy
This is another program from CIM, which is also one of the best digital marketing courses in Wales. A diploma in a Professional Digital marketing program is considered to be apt for Marketing Managers or Supervisors to strengthen their marketing skills.
This course equips you with the strategic skills, knowledge, and understanding to improve your marketing career. The professionals with the roles of Senior Executives, Team leaders, Managers, Heads, and Directors would find this course helps to advance their careers.
On successful completion of this course, you can work at the management level at your workplace. This course is available in Online and Intensive modes of study. This course is split into 3 modules, the first two being mandatory and the third one is an elective module.
Mandatory Module 1: Marketing & Digital Strategy
Mandatory Module 2: Digital Optimization
Elective Module 3: The Digital Experience
Course Fees: This course can be done in Online or Intensive modes. The fee for the Online mode is £2030, and for the Intensive mode is £2930. Payment for a course can be done in full or split the cost module-wise. The modular fee details are available on request.
Contact Details:
To contact the CIM Academy learning advisor call +44 (0)1628 427240
Email: cimacademy@cim.co.uk
7. Marketing Leadership Program – CIM Academy
The marketing Leadership Program offered by CIM Academy is one of the high-quality digital marketing courses in Wales. This is a perfect program for experienced Marketers who are into strategic marketing or management level to improve their leadership skills. Heads, Directors, and CMO would find this course helps to advance their careers.
The goal of this course is to create a positive impact on one’s career and performance in the workplace while implementing any changes. Additionally, this course also provides an opportunity to gain knowledge and skills within a professional network of marketers.
This course is available only with an intensive mode of study. This course is split into 3 modules, the first two being mandatory, and the third one being an elective module.
Mandatory Module 1: Contemporary Challenges
Mandatory Module 2: Leading Change
Elective Module 3: Managing Business Growth
Course Fees: Starts from £5500, ex VAT which includes CIM membership and assessment fees. Payment for a course can be done in full or split the cost module-wise. The modular fee details are available on request.
Contact Details:
To contact the CIM Academy learning advisor call +44 (0)1628 427240
Email: cimacademy@cim.co.uk
8. The Complete Digital Marketing Course (12 Courses in 1) by Udemy
Udemy is one of the leading online platforms offering career-oriented courses in various streams. Their Complete Digital Marketing Course is a top-rated and best-seller one. Though this is an online program, this can be considered a good option among the available digital marketing courses in Wales.
This course has 20 hours of training, interactive sessions, and practical steps to follow. This is one of the comprehensive digital marketing courses available which covers different topics such as Digital Marketing Strategy, Social Media Marketing, SEO, YouTube, Email, Facebook Marketing, Analytics, etc.
Things You Learn from the Course:
- To grow an online business from the scratch
- Hired as a Digital Marketing Expert
- Earn revenue as an Affiliate Marketer
- Work From Home as a Freelance Marketer
12 Courses in 1:
This course covers 12 major digital marketing topics in 20+ hours of lectures and practice activities. The topics covered are:
- Market Research
- WordPress
- Email Marketing
- Copywriting
- SEO (Search Engine Optimization)
- YouTube Marketing
- Social Media Marketing ( includes Instagram, Facebook, Twitter, Pinterest & Quora)
- LinkedIn Marketing
- App Marketing
- Google AdWords
- Facebook Ads
- Google Analytics
Upon completion of this course, you will be good at implementing marketing strategies in all digital marketing channels. The strategies, tips, and tools suggested in this course are available for free or at an affordable price.
What You Get:
- Udemy Certificate of Completion
- Quick and supportive Q&A section
- Lifetime access to the course updates
This Course is Beneficial for:
- Pre-launch business owners who are not aware of how to get started
- Website owners who are looking to improve their traffic and sales
- Anyone who wants to add highly paid skills to their profile
Course Details:
- 22.5 hours of on-demand video
- 35 articles
- 8 downloadable resources
- Full lifetime access
- Access on mobile and TV
- Certificate of completion
FAQs
Q1. How to become a Digital Marketer?
Digital marketers need to be adept at social media and data analytics, and they should be able to write well. A bachelor’s degree is typically required for jobs in digital marketing that are in fields closely related to business, like marketing, or in similarly related fields, like communications. You can also get enrolled in boot camps or courses focusing exclusively on digital marketing. Completion of an internship as a student might add some weightage too. A master’s degree in digital marketing might be helpful as well though not necessary.
Q2. What is SEO? How is SEO related to Digital Marketing?
Businesses employ search engine optimization, commonly referred to as SEO, to put their websites and online identities at the top of any search results page. Through naturally occurring or editorially designed search results, this can be accomplished. Customers are more likely to recognize brands and websites when SEO is successfully included in their digital marketing campaigns.
Q3. What are the skills required in Digital Marketing?
You need to be proficient in both writing and communication if you want to effectively convey the history of your product to your target market. Data analytics skills are necessary to comprehend how well your marketing strategies are performing and where they could be enhanced. The ability to use social media and other internet tools is also crucial.
Conclusion:
We believe this article has given you the necessary information regarding the best available Digital Marketing courses in Wales. A course or certification in Digital Marketing would make your career prospective and successful. Before deciding on the course, look for certain factors that would best fit your time and lifestyle, like mode of delivery, the experience of the faculty, course duration, fee structure, credibility of the certifications, etc.
