Digital Marketing is a low-cost and most effective way of advertisement, promotion, etc. In the current pandemic situation, this has become one of the most sought-after ways for industries or Governments to reach the masses. Due to its popularity, there has been a surge in demand for good digital marketing courses in India and cities like Varanasi. So, if you want to know about the best digital marketing courses in Varanasi, then this article is the right place for it.
What Is Digital Marketing?
Digital Marketing is the marketing or promotion of goods and services on the internet or through online platforms like social media, mobile, emails, websites, etc. Hence, electronic device and internet connection plays a vital role in digital marketing. This is one of the most cost-effective means for marketing or promoting goods or services.
Importance of Digital Marketing
Digital marketing is by far one of the most important means for promoting your brand. In today’s growing digital world, it becomes really important for industries to reach the mass. Since it is cost-effective and has maximum reach, it becomes a very important medium.
All the industries are nowadays concentrating more and more on digital marketing due to its viability. Even in the current pandemic situation, digital marketing helped industries to reach the masses. One of the other important factors is that the reach of a campaign or marketing can be measured. It means that the digital marketer can see the number of views on a website to check details for a product or service. This helps them to analyze the data and make improvements accordingly.
Digital marketing also helps in generating leads. This is done by making a section or an inquiry page on the website for viewers to make inquiries.
The other important factor is that companies can get feedback from customers easily by creating a feedback page on their website. On the other hand, they can also get feedback from social media or emails. This helps companies to improve and evolve as per the market demand. This also helps them to keep themselves updated.
With its various features and reach, Digital Marketing has become one of the most lucrative career options. Digital marketing has made its presence felt in almost every part of the country. As a result of which, interest in a digital marketing course in a spiritual city like Varanasi has risen. Hence, both the demand and availability of good digital marketing courses in Varanasi have seen a good surge in demand as well.
Who is it for?
Digital marketing is for anyone interested in web surfing who has computer knowledge and has a passion to create new content for promotion, advertisements, etc. All one needs is the willingness to learn about digital marketing. Moreover, due to the increase in digitization and easy access to the internet, anybody can enrol in a digital marketing course.
For someone in Varanasi, the availability of the best digital marketing courses in Varanasi has become a lot easier than before. Apart from making digital marketing a career, digital marketing is needed for various industries, governments, and entrepreneurs. Many enterprises look forward to investing more in digital marketing as it helps them to expand their reach, connect, get feedback, and evolve.
How Can You Become A Digital Marketer?
To become a digital marketer all you need to have is good communication skills and computer knowledge. Thereafter, choose a course most suited for you and you are good to go! Apart from this, there’s no other criteria or skill required to become a digital marketer. Yes, the only thing required and which is common for everything, is that you need to have is the passion for it.
The Best Digital Marketing Courses in Varanasi
A digital marketing course is the first step towards your goal to become a digital marketer. Be it any city, the number of online digital courses is plenty. If you think that there are not many options for the best digital marketing courses in Varanasi then you are probably wrong.
In the following parts of this article, you will get to know about the best digital marketing courses in Varanasi. The following listings will give you an in-depth analysis of the courses and the institutes offering them. These options will help you to choose the best digital marketing courses in Varanasi.
IIM Skills is one of the premium content writing courses and digital marketing training institutes in India. The Digital Marketing Master Course offered by it is the most comprehensive and detailed.
The Course Contents Are As Follows: –
- Introduction to Digital Marketing
- Web Development at WordPress
- Search Engine Optimisation (SEO)
- Search Engine Marketing (Google Ads)
- Email Marketing
- Inbound Marketing
- Social Media Marketing
- Integrated Digital Marketing Strategy
- Web Analytics
- Content Writing & Advanced Blogging
The course content mentioned above is not exhaustive. More details about the same can be accessed from the website.
Salient Features:
- The institute provides 180 hours of comprehensive live training along with 15 plus Live Projects and 10 plus case studies.
- It is a three months course.
- You will get various tools worth more than Rs 70,000/-.
- You will get lifetime access to training material, course recordings, and class presentations.
- You will get a Master’s Certification from IIM Skills and 13 other certification preparation.
- Hands-On Assignments – This is one of the most important features of this course. You will be given weekly assignments which need to be completed before the next class.
- You will get an opportunity for 3-months guaranteed internship.
- You will get an opportunity to write for the Times of India blog.
- You will get access to 300 plus partners for your interview support.
- You will get an opportunity to launch your very own YouTube Channel.
- One of the best features of this course is that you get an opportunity to earn certification from Hubspot.
The entire course fee is Rs 34,900/- plus 18% GST. The same can be paid online. As it can be seen from the course content and salient features, this course gives you great opportunities right from your living room. Since it is an online course, it can be considered one of the best digital marketing courses in Varanasi.
IIM Skills Brand Partners
Reviews and Testimonials
Also, read an in-depth analysis of IIM Skills Digital Marketing Course Review
Other Courses offered by IIM SKILLS:
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National Digital Marketing Institute and Training (NDMIT)
NDMIT was established in 2016 to deliver better education and training in digital marketing. They have offices in Allahabad, Delhi, Kanpur, and Varanasi. As they have an office in Varanasi, it is one of the best options for those seeking to personally join one of the best digital marketing courses in Varanasi.
NDMIT provides National Digital Marketing Certified Course (NDMCC), which is again divided into three segments, viz. starter, advance, and specialization. Let’s check all three segments in detail.
- Starter – The main focus of the starter course is to teach students the basics of digital marketing. They are taught about the fundamentals of digital marketing. The following topics are covered under the starter course: –
- Introduction to Online Marketing
- Introduction to Website Creation
- Web Content marketing
- Lead Generation & Conversion Optimization
- Online Reputation Management
- Introduction to Marketplace Selling
- Mobile Marketing
- Online Media Buying
- Online Marketing Strategy Creation
The main agenda of this segment is to teach you about website creation. This will enable you to create your website and promote your services online.
- Advanced – The advanced segment takes you to the next level of digital marketing where you get to work on different online tools and also inculcate the necessary knowledge to work on different platforms of digital marketing. The topics covered under the advanced segment are as follows:-
- Email Marketing
- Web Analytics
- eCommerce Website Marketing
- Affiliate & Adsense Marketing
- Social Media Marketing
- Google Adwords & PPC Advertising
- SEO
In this segment, the students are provided with a live session to learn to use different tools on different aspects of digital marketing.
- Specialization – The students have an option to enrol for the specialization segment where they can select one of the three topics mentioned below to specialize in it:-
- Social Media Marketing
- Google AdWords & PPC Advertising
- SEO
In this segment, students are given in-depth knowledge about their chosen topics.
Through the above three segments, a student will be able to get comprehensive knowledge about digital marketing. Also, the institute provides online access to study materials. This will help students to refer to topics for any doubt.
One of the most important advantages of this course is that it is available in Varanasi. So, students have an option to interact with faculty personally and get their doubts cleared. Thus, the digital marketing courses offered by NDMIT are some of the best digital marketing courses in Varanasi. More details about NDMIT and courses offered by it can be accessed from their website.
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Digiperform
Digiperform is one of the leading digital marketing institutes in India. It was established in 2013, and since then, it has grown a lot. It has been awarded as Asia’s Most Trusted Brand in Digital Education by World Consulting and Research Corporation (WCRC). It has got more than 40 centres across PAN India.
They have also raised $3.6 million in funding with HT Media to expand and make their courses more recognizable. With their centre in Varanasi and physical classes along with their good presence in the market, it turns out to be one of the best digital marketing courses.
Digiperform offers Digiperform Certified Online Marketing Professional (dCOMPro). This course is divided into 6 sections that are further bifurcated into 25+ modules followed by 8 masterclasses. After that, they provide 3 capstone projects with 9 super specialization badges.
- Section 1: Marketing and Web Presence Foundation Modules – The section aims to teach essential concepts of branding and marketing through multiple case studies. It contains 5 modules which are as follows: –
- Marketing Foundation
- Digital Marketing Ecosystem
- Digital Visibility Strategy
- Online Lead Strategy
- Live-Tools Walkthrough
- Section 2: Online Business Visibility Creation – This section teaches the concept to make your business and its products more visible to online prospects. The 6 modules of this section are as follows: –
- Graphic Designing for Business
- Video Marketing for Business
- Building your Business Website
- Social Media Optimization for Business
- SEO
- Web Analytics and Traffic Reporting
- Section 3: Lead Generation – One will learn about ways to get more business inquiries from online platforms like Google, Facebook, Youtube, etc. The 5 modules of this section are: –
- Landing Page Optimisation
- Online Advertising & Google Ads
- Display Advertising
- Video Advertising
- Facebook Advertising
- Section 4: Lead Nurturing – From this section, you will learn modern digital techniques to maximize sales. The 4 modules of this section are:
- Email marketing
- Remarketing & Rebranding
- Inbound Marketing
- Web Content Writing
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- Section 5: Personal Branding & Online Earning – It teaches you to promote yourself online and how to create an E-business. The 4 modules of this section are: –
- E-commerce & Marketplace Marketing
- Personal Branding & Influencer Marketing
- Affiliate Marketing & Google Adsense
- Earning as a Digital Marketing Freelancer
- Section 6: Interview Preparation – This one module section enables you to prepare for interviews for digital marketing jobs.
After the above modules are completed, 8 masterclasses are conducted to provide you with an in-depth knowledge of various topics. This is followed by projects and specialization. Thus, its digital marketing course is a great option for students to enrol in one of the best digital marketing courses.
Also, read the Digiperform Reviews
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Digital Growth World, Varanasi
Digital Growth World (DGW) was founded in 2017 to share the digital marketing experience. The digital marketing course offered by them is an exhaustive program containing 21 plus modules. They also provide free tools to give you a better experience. Their course can be attended by anybody from students to entrepreneurs.
DGW provides offline classes in Varanasi. They have weekday and weekend batches, which you can choose from at your convenience. They also give online access to missed lectures videos, assignments, and exercises 24/7. This is an important feature as apart from regular classes, students can access the materials for further readings.
The Modules: –
- Search Engine Optimization (SEO)
- How to maximize social media platforms
- Google Analytics
- Email Marketing
- Affiliate Marketing
- Online Moneymaking
With the availability in Varanasi, it becomes a popular choice for students due to its good features. Hence, this is one of the best digital marketing courses for students to choose from. The fees and other details can be accessed from their website.
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Dizi Global Solution
Dizi Global Solution is one of the leading digital marketing institutes in Varanasi which helps you to prepare for a great career in digital marketing. With a good track record that has enabled more than 250+ of their students for a strong career, the institute looks promising.
They offer all the latest technological tools to their students to keep them updated and tools savvy. They provide special courses to enable you to specialize in different segments of digital marketing for your strong career.
They Offer Courses in:
- Search Engine Optimisation (SEO)
- PPC: Pay per Click
- SMO: Search Media Operations
- SMM: Social Media Marketing
- E-mail Marketing
- Affiliate Marketing
Due to its presence in Varanasi and the special courses offered by them, Dizi Global Solution is one of the best digital marketing courses in Varanasi.
Frequently Asked Questions
1. What is digital marketing?
Digital marketing is a method of marketing that uses online platforms. Unlike billboards and hoardings, it uses technology to reach customers and increase its presence in the market.
2. What is the course duration?
The duration of a digital marketing course varies from institute to institute and the type of certification you are seeking for.
3. Who can do a digital marketing course?
A digital marketing course can be taken by anybody. It does not have any eligibility criteria. All you need is to learn the techniques, have a good imagination, and implement them.
4. Why should one join a digital marketing course?
If you get inspired by looking at the contents available online and all the crisp and concise advertisements, then this course is for you.
5. What are the career scopes after doing a digital marketing course?
There are good opportunities for a digital marketer in the industry. As everyone is becoming more tech-savvy and spending more time online, the need for digital marketers increases more. One can be a freelancer or join an organization. You can even start your agency for delivering services related to digital marketing.
Conclusion
Digital marketing is a booming sector. Whether you are in a small city or a metro, it does not matter. As it can be seen, there are plenty of options for one to select digital marketing courses in Varanasi. Not only physical classes are available but you can also select online courses from premium online platforms like IIM Skills, Coursera, and Udemy.
The above article gives you an insight into digital marketing. It gives you an overview of digital marketing and the courses available in Varanasi. In today’s digital world, you must keep yourself updated and thrive to excel.
With the growing digitization, digital marketing stands out to be a very lucrative career. Whether you plan to join any organization or start your agency, you need to be passionate about it. With good dedication and acquired skills, you can reach places in this sector.
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