As we witness the world turning heavily towards digitization, we must enhance our knowledge of this digital world to survive. In the realm of business, digital marketing has taken over completely as businesses begin to establish their presence on the internet. Digital marketing is proving to be a great career path for those who want to delve into a different and innovative career for themselves. In this article, we will discuss the 7 digital marketing courses in Queensland that you can look for if you wish to pursue a career in this trending and lucrative path in Queensland.

 

List of best digital marketing courses in Queensland

 

Understanding Digital Marketing-

 

In order to understand digital marketing, let us first understand the concept of marketing. Marketing entails exploring, creating, and promoting goods and services to sell them and delivering value to meet a target market. This involves advertisement and market research. It is an important and crucial aspect of marketing to promote products and services which requires a medium on which you showcase the products like television, newspaper, radio, and the internet.

 

The Internet is the key element of digital marketing. Digital Marketing is marketing that has the specific usage of the internet and technologies like laptops and smartphones. It is the promotion of products and services through digital media like social media and websites. Digital marketing is key to promoting your business today as everything has turned online and you will find your target customer and audience on the internet. It has become even easy to find your target customer these days because of digital marketing.

 

Digital Marketing Strategies-

 

When it comes to digital marketing, there are strategies and planning which lays the foundation and the way to go about it. Search Engine Optimisation, Pay Per Click, Content Marketing, Email Marketing, Social Media Marketing, Mobile Marketing, and Affiliate Marketing are the strategies on which digital marketing works. Without a strategy, it will not work. When you take up a course in digital marketing, you will learn in-depth about each of these strategies because it is imperative to develop a skill in working with these digital marketing strategies.

 

Scope of Digital Marketing As a Career-

 

The fact is that the digitization of businesses has created a huge demand for digital marketing and it is one of the most lucrative career paths one can go for in the present times. Once you complete a course in digital marketing, you will find yourself opening many doors that lead you to amazing job opportunities.

 

Some of the Job Roles That You Can Find Yourself Into –

 

  • Digital Marketing Manager- The job role revolves around managing the entire digital marketing for a business. They analyze the various aspects of paid marketing, email campaigns, social media, affiliate marketing, etc. Their job also includes getting brand recognition.

 

  • Social Media Marketing Manager- A Social Media Marketing Manager is someone who is responsible for anything to do with the social media handle of your business. This job includes creating posts, targeting audiences and customers, strategizing, and creating social media content for marketing on social media platforms.

 

  • Content Marketer- The job of a content marketer is to plan the content that will help advertise the product or services that your business is offering. Targeting customers is an important part of the job role of a content marketer. To be a content marketer, it will be crucial for you to keep yourself updated with the current trends of digital marketing so that the content that you create is in resonance with these trends and that will immensely help you in promoting your business.

 

These are the most-opted Digital Marketing Courses in Australia

 

Top 7 Institutes That Provide Digital Marketing Courses in Queensland-

 

1. IIM Skills

 

Established in 2015, IIM Skills is a premier institute that provides various online courses and attracts worldwide students. It has garnered its reputation for imparting quality education with its efficiently designed digital marketing courses and that makes IIM Skills one of the best choices for digital marketing courses in Queensland.

 

This institute provides Master Digital Marketing Course which is conducted in a virtual mode so you can conveniently take up this course from anywhere in this world. The courses are designed by highly expert professionals in this field and are coached by them as well. These courses are conducted in a highly interactive and immersive way due to which the online classes and sessions are super engaging and interactive.

 

This Master Digital Marketing Course is completed in 5 months and it involves 2 months of paid internship. All tools that are required to effectively learn the nitty gritty of digital marketing are included in the course and provided to you. Post completing the course, you will be given certificates from the institute.

 

 

Let’s Have a Look at Their Curriculum for This Master’s Course.

Their course is designed which includes everything that you need to know about digital marketing to kickstart your digital marketing career.

 

The Course Includes-

  • Introduction to digital marketing
  • Integrated digital marketing strategies
  • Media buying and planning
  • Affiliate marketing
  • Video Marketing
  • Marketing Automation
  • Infographics
  • Resume Making
  • Word-Press Web Development
  • Inbound Marketing Online
  • Online Reputation Management
  • Content Creation
  • Advanced Blogging
  • Search Engine Optimisation
  • Search Engine Marketing
  • Google Analytics
  • Social Media Marketing.

 

As you can see, once you take this course and complete it, you will be efficient and adept with the nuances of digital marketing. It is one of the best digital marketing courses available for anyone interested.

 

Please visit https://iimskills.com for more details.

 

Also Read: IIM Skills Digital Marketing Course Review

 

2. James Cook University

 

James Cook University is a famous education institute in Australia and is one of the oldest universities in Queensland. The expertise of this University lies in research and teaching. James Cook University attracts students worldwide for imparting research-based knowledge on various subjects. The University provides a digital marketing course named Bachelor of Business (Majoring in Marketing for the Digital Age).

 

This makes the University a top choice for people looking for digital marketing courses in Queensland. This degree course ensures that you will be adept and efficient with business skills that are on demand at present which includes but are not limited to, communication and engagement skills, network building, adapting to a commercial mindset which involves critical thinking for a solution-oriented mindset and development of industry knowledge by sustainable marketing strategies for businesses in today’s world.

 

The degree course is completed within the time span of 2 years full-time and 4 years part-time. The study mode is on campus which is located in the City of Singapore. So, what does the course look like? Let’s have a look.

 

The degree course is structured as 3 trimesters per year which involves 4 subjects each trimester. Some of the core foundation subjects that are taught in this course degree are-

 

  • Marketing fundamentals
  • Accounting for decision making
  • Data analysis
  • Economics
  • Customer experience
  • Management Concepts and Application
  • Professional skills
  • Business Laws
  • Career development for business professionals

 

These Subjects Are Combined With Specialization Topics Such as-

 

This degree course can help you establish your career in digital marketing as it helps in pursuing careers like product or brand manager, research consultant, advertising executive, or electronic marketer. If you wish to choose this degree course and find your path to becoming a digital marketeer, please visit their website- https://www.jcu.edu.au

 

IIM Skills Digital Marketing Course free demo invite

 

3. University of Southern Queensland

 

The University of Southern Queensland was established over 50 years ago and since its inception, it has garnered a lot of reputation from students worldwide. The University provides various degrees and courses online, external, and distance learning. The University believes in a student-focused mode of education. It is a research-intensive institute that has reconstructed and transformed the ways by which University degrees can be online.

 

This University provides 3 courses in digital marketing making it a great option for digital marketing courses in Queensland.

 

  • Graduate Certificate of Business Specialisation in Digital Marketing Analytics-

This certificate course provided by the Faculty of Business, Education, Law and Arts of this University is completed within the time span of 0.5 years, full time. The mode of learning for this course is on campus. This course suits those who want to take their marketing skills to the next level and want to learn the best ways to promote business in a digital space.

 

If you enroll in this course, you will learn and acquire social media skills, Search Engine Optimisation, Mobile marketing, virtual reality, 3D printing, Big data, and much more. This course can help you get a lucrative job in digital marketing analytics. Companies and businesses are looking for someone who can combine digital analytics and marketing skills and this course will help you get on an edge just on that.

 

  • Graduate Diploma of Business in Digital Marketing Analytics –

This course is completed in the duration of 1 year, full time. The mode of learning for this course is on campus. The classes are held on the University of Southern Queensland’s Toowoomba and Springfield campuses. Once you enroll in this Diploma course, it will be ensured that you become adept and efficient in global information systems strategies, Big Data Visualisation, social media, SEO, wearable technology, virtual reality, 3D printing, and much more. You will also be given a chance in learning the know-how of e-commerce and social media in the context of business and skill development in strategic management.

 

  • Master of Business Administration in Digital Marketing Analytics-

This Master’s degree is completed in the time span of 1-year, full-time. The mode of conducting classes is on campus and the classes are held on the University of Southern Queensland’s Toowoomba and Springfield campuses. This Master’s degree is designed to help you gain a competitive edge and understand the change in the global markets and also contemporary business management.

 

The course is designed to help you to put emphasis on becoming efficient in advanced analytical and process skills, and help you in comprehending and ability to make critical decisions about change and finding strategies to cope with such change. You will develop the skillset to interpret, analyze and strategize information pertaining to the digital world and marketing data.

 

With this Master’s course under your belt, you can be qualified for jobs pertaining to public and private sectors and you could land jobs internationally as well. To know more in detail about the courses please visit https://www.unisq.edu.au

 

Must check out the other recommended courses

 

4. Monarch Institute

 

Monarch Institute is famous for imparting online education on various subjects and one of their popular subjects is Digital marketing which makes this institute one of the popular choices for digital marketing courses in Queensland. This institute provides a wide range of digital marketing courses including-

 

  • Certificate in Marketing and Communication
  • Diploma in Digital Marketing
  • Diploma in Marketing and Communication
  • Diploma in Social Media Marketing
  • Marketing and Communication Foundation Skill Set
  • Certified Digital Marketing Professional (CDMP)

 

They Have a Range of Short Courses as Well Such as-

  • Certified Digital and Social Selling Specialist
  • Content Marketing
  • Customer Experience
  • Data and web analytics
  • Digital display
  • Digital Strategy
  • eCommerce
  • Email marketing
  • Foundation Certificate in Digital Marketing Associate
  • Paid Media (PPC)
  • Search Engine Optimisation
  • Social Media Marketing
  • Web Designing

 

You can choose any of the courses and get enrolled in this institute. The mode of learning is online and the courses are completed in a self-paced manner, each of these courses has a different duration of completion of the course. The courses are designed and coached by experts in the field.  The convenience of taking this course from anywhere in the world and studying it in the comfort of your home is what makes this institute an amazing option for digital marketing courses in Queensland.

 

Once you complete any particular course, you will be given a certification of completion. These courses also lead you to some great placements such as Google, Facebook, and the like. If you wish to know more in detail about any of their courses, please visit https://www.monarch.edu.au

 

5. Hubspot Academy

 

Hubspot Academy is a popular online platform that imparts knowledge on various subjects and one of its best-selling courses is the Digital Marketing Certification Course which makes it one of the best options for digital marketing courses in Queensland. This Certification course is helpful for those who are looking to upskill their expertise in digital marketing and also those who are into content marketing and are looking to broaden their skillset.

 

It is also a good choice for students who are beginning their journey in the digital marketing world as this course covers everything starting from the basics and covers all the nuances of digital marketing. The course can be completed within 4:27 hours. This course is designed by experts in the field in such a way that you will be developing skills in the field of optimizing your website for search engines, and developing paid and non-paid strategies to build and grow a following and expand your business.

 

The Course Curriculum Looks Something Like This-

  • Fundamentals of Digital Marketing
  • Building framework of content creation
  • SEO strategies and Businesses.
  • Website Performance
  • Creation of quality blog content
  • Video Marketing Strategy
  • Social Media Strategy
  • Paid Search Advertising
  • Creation of High performing e-mail

 

All courses and study material on HubSpot Academy are free. So, you can take up as many courses as you wish to without paying a single penny. All courses including the digital marketing certificate course are globally recognized. To know more about this course, please visit https://academy.hubspot.com

 

6. International House

 

International House is a popular name that will pop up when you look for digital marketing courses in Queensland. It attracts students worldwide and is known to be committed to providing quality education and training that facilitates graduates to gain an advantage while seeking employment. The courses that are provided by International House are designed in a unique way that conjuncts with leading universities, governments, and schools.

 

There Are Two Courses on Digital Marketing That They Offer-

 

1. Advanced Diploma in Digital Marketing

This course is designed specifically to help you with the application of high levels of digital marketing skills in an environment that is at a never-ending demand for innovation, creativity, and consistency. It will train you to help in the analysis of market trends and reach customers through search engines, social media, and websites. The course is structured in 6 terms, full-time. The mode of learning is on campus which is located in two places- Melbourne and Queensland.

 

The Course Curriculum Includes-

  • Web Analytics to gather data on the performance of marketing
  • Development of a digital plan
  • Management of budget
  • Website optimization
  • Content Strategy
  • Search Engine Optimisation Strategy
  • Managing paid search campaigns
  • Email marketing
  • Social Media Marketing

 

IIM Skills Digital Marketing Course free demo invite

 

2. Diploma in Digital Marketing

If you choose to take up this course, you will learn about all the basics of digital marketing such as driving customers towards your business, social media marketing, content writing, and digital marketing analytics. This diploma course can help you land a job as a digital copywriter, digital marketing specialist, and SEO coordinator.

 

The Curriculum of the Course Includes-

  • Conducting omnichannel marketing
  • Conducting performance marketing
  • Facilitate organic and earned marketing
  • Marketing Automation
  • Optimization of performance
  • Writing a persuasive copy
  • Social media engagement development
  • Monetizing digital engagement.

 

If you wish to know more in detail about these two courses, please visit https://ihbc.edu.au

 

7. SEMRush Academy

 

SEMRush is a very prominent and popular online learning platform that imparts knowledge on various courses regarding content management and these courses are for free. They can be done from anywhere and are self-paced. This makes it a good option for digital marketing courses in Queensland.

 

The course for SMB instructed by Greg Gifford is a popular and on-demand course that covers the basics of digital marketing in depth and can be convenient for beginners in this field.  This course is mainly designed for new marketers and business owners who have little to no knowledge of the subject of digital marketing.

 

The course can be completed within 1 hour and contains video lessons and tests to see for yourself what you have learned as a self-assessment.

 

The Course Covers Topics Such as-

 

To know more in detail about this course, please visit https://www.semrush.com

 

FAQs

 

1. What are the career opportunities after pursuing Digital Marketing Courses in Queensland?

You can have many career opportunities after completing a course in digital marketing as it is a very trending field. Job roles such as Digital Marketer, Social Media Manager, Content marketer, SEO marketer, Digital marketing analyst, and many more. You can apply for many public and private sector jobs and also get a chance to work with big corporate giants.

 

2. What are the eligibility criteria for digital marketing courses in Queensland?

Eligibility varies according to the institutes. Online courses such as Hubspot Academy, IIM Skills, and SEMRush Academy do not have an eligibility criterion whereas if you choose to go to universities then, there are different eligibility criteria.

3. Who can take up these digital marketing courses in Queensland?

Anyone. If you are interested in paving the path for a career in digital marketing, you can take up a digital marketing course to start your career. It is beneficial for business owners, new digital marketers, traditional marketers, content writers, creators, etc.

 

Conclusion-

 

In this digital age, it is the need of the hour to gain knowledge on how digital marketing actually works as it acts as the oxygen to your business. Your business will remain in the shadows if you fail to market your products or services properly. It is important that you learn the nuances and the nitty-gritty of this digital oxygen. There are many options when it comes to choosing from digital marketing courses in Queensland as everyone, no matter what your requirements of the course are, will find your fit. I hope this article would help you in finding your fit to find great digital marketing courses in Queensland and kickstart your career in Digital Marketing. Binding up all the thoughts in one, you will have a great career ahead after completing digital marketing courses.

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