Are you a veteran of traditional methods of marketing? Do you also find it difficult to understand emerging concepts of digital marketing? If this is the case then you must also be confused about SEO, email marketing, word press, Google analytics, inbound marketing, Affiliate marketing, and so on. This article will clear all your confusion and will give information about some prestigious digital marketing courses in Newcastle. Please read it till the end.
In ancient times, Newcastle (A city in the UK) a port City was famous for its shipping industry. But now the city has emerged as a diverse economy with major economic activities in the field of Science, Finance, Retail, education, Tourism, and Small businesses. In this digital era when everyone is spending maximum time online, marketing has also changed its form. If the customer is online then product marketing also needs to be done in the digital world.
What is Digital Marketing?
Digital marketing includes the use of online and digital channels like websites, social media platforms, mobile devices etcetera to promote products and services so that they can reach consumers. Digital marketing come into existence with the internet and the late advent of 3G, 4G, and 5G take it to new heights.
Marketing includes all the activities that a business uses to popularize its services and products to make its presence in the market. Today marketing requires advertisement, customer satisfaction, sales planning, and the ability to provide the best and cheap products to consumers. But for all this, we need professionals or persons having expertise in this particular domain.
Before the advent of the internet, marketing was mainly focused on print media like newspapers, Magazines, television, and radio-based advertisements. All these methods exist today also but after the revolution in the internet world and the coming of 3G onwards, the internet becomes affordable to everyone and the line between the virtual and real world is getting blurred.
This is the reason for the popularity of Digital Marketing. Now the world is entering into 5G and 6G is on its way, Digital marketing will also be revolutionized. The use of websites, social media platforms, Apps, and search engines will increase more and more now.
Email marketing and SMS marketing were popular in the initial times of the Internet but now social media platforms are new norms and advertisement methods are available which is also offering two-way conversation between consumer and producer.
Types of Digital Marketing
Marketing was traditionally based on newspapers, Magazines and TV, and Radio but now everything has changed in a digital world. Previous methods are also available. But now multiple channels are there available for marketing. Following are channels and types of digital marketing. These types also help to establish careers in all these fields.
Types and Careers in Digital Marketing
Website Marketing
A website is the group and collection of WebPages of all the related content enclosed in a box called a common domain. Today’s website is a must for every business in which you can tell about your product, its details, pricing, discounts, and other related information. It is a very powerful presence of your business in the Internet world. But again there is very high competition. To help your website reach desired customers one needs knowledge of SEO which is a major concept in digital marketing. Digital marketing courses in Newcastle also cover WordPress which will help in website design as well.
Pay-Per-Click (PPC) Advertising
This type of marketing is the most popular one in today’s time. This covers Pay per click ads on various platforms like Facebook, Youtube, LinkedIn, Twitter, Pinterest, Bing, Google, and other social media platforms like Instagram. One can use any of the given platforms to place an ad for his or her own business on the platform and one will only be charged if someone clicks on the ad. Otherwise, no money will be deducted. By this method, your business can reach millions on a small budget. Ads will be shown only to interested customers.
Content is the most powerful thing that is present on the internet today. Content includes blogs, Vlogs, e-books, infographics, flyers, podcasts, video scripts, articles etcetera. Well-written content will automatically help the website to be at the top. For this, you can join any content writing course and learn the basics like keyword density, Social media, Press releases, SEO, and other aspects of it. Content has its place everywhere starting from websites to blogs, ad campaigns on social media to descriptions on youtube.
Marketing by Email was the first method used in digital marketing. Now many other methods are available but Email marketing is still relevant. It will help you to let know your customers about the latest offers and products and can be personalized as well. It will help businesses to build strong relationships with customers and help business to generate traffic on websites, and social media platforms. Email marketing helps one to reach its target audience.
Social Media Marketing
Social Media is the most powerful source today. Nearly everyone is on social media. One person is present on multiple platforms. The primary goal is brand awareness and emotional connectedness. Here the same type of campaigns can run on Twitter, Facebook, Instagram, LinkedIn, and other similar platforms. Ad campaigns and paid ads can also be used on social media. Reach will be maximum on social media. One can generate leads and can use them as a platform for direct sales as well. Social media platforms also help in payments.
Affiliate marketing is a means of making money online when a customer buys a product based on your reference. This process involves enhancing online sales by asking influencers and others to advertise products on their platforms like websites, blogs, vlogs, youtube, Twitter, Instagram, and other social media platforms and influencers will earn a commission when someone buys a product link shared by them.
It is like one is referring you to some of the products. The person who is referring will be known as an affiliate and if done correctly then the affiliate can earn a good income from this type of marketing. Many well-known and big companies like Amazon, Flipkart, and others all have affiliate programs that pay out millions of dollars per month to influencers who help to sell their products. By joining any of the following digital marketing courses in Newcastle, you will learn to do affiliate marketing.
As per a recent search, YouTube is one of the most popular search engines in the world even though it has surpassed Google in terms of traffic. Anything in video form will have a more lasting impact than anything written. Other YouTube Many other platforms like Facebook and Instagram are here to run and popularize videos online. Here also all Google tools like SEO, Keyword density, and WordPress work similarly. Video marketing helps in affiliate marketing as well. Video marketing also helps you as an influencer.
SMS Messaging
Many Companies and organizations use SMS or text messages to send information about their latest promotions, discount coupons, and new products, or to give opportunities to willing customers. By using discount coupons customers can also buy products at cheap prices.
So now after reading this, you must want to join digital marketing courses in Newcastle. The following is the list.
Must check out the highly recommended Online Digital Marketing Courses
Top 6 Institutes for Digital Marketing Courses
1. IIM Skills
The course at IIM Skills is the most prestigious one among the many digital marketing courses in Newcastle. This institute offers a well-designed course throughout India and globally as well. The course curriculum is designed as per the changing industry requirements. This course is instructed led online course. The course is of 5-month duration with 3 months program and 2 months paid internship.
In their digital marketing courses in Newcastle, you will get the opportunity to work on 15+ live projects and more than 10 case studies. Students will get certification from IIM Skills, Google, Facebook, Hubspot, and 13 other certifications. Students will also get a letter of recommendation from IIM Skills.
Opportunities You Get in Digital Marketing Course by IIM Skills
- Placement partners with interview support
- Chance to start your digital agency
- Mentorship for Career and Business
- First blog with Times of India
- Youtube channel
- Affiliate marketing platform
- Podcast with Apple, Google, and Spotify
- Modules of Digital Marketing courses in Newcastle offered by IIM Skills
- Web development
- WordPress
- Search Engine Optimization or SEO
- Email Marketing
- Inbound Marketing
- Social media marketing
- Google Analytics
- Â Content writing
- Affiliate Marketing
- Video Marketing
- Blogging
- Marketing Automation
Both weekday and weekend batches are available. Every week you will get assignments to solve and submit on various topics like SEO, Google Analytics, WordPress, and other topics covered in this syllabus. The course is suitable for everyone ranging from students to housewives to working professionals. The faculty is well experienced and the course is well crafted as per industry demands.
100 percent placement support is also available. One of the most astonishing features of this course is that the institute is offering a 100 percent money-back guarantee as well. Participants can also take a paid internship for IIM skills. The internship is for two months with a fixed stipend. An internship certificate is also provided.
Also Read: IIM Skills Digital Marketing Course Review
2. Newcastle University
This is another one of the best digital marketing courses in Newcastle. This university is providing MSc in Digital Marketing. The course is for 12 months. Their digital marketing courses in Newcastle are available for both native as well as international Students.
Various Modules Covered in This Course Are
- Dissertation
- Research Methods
- Customer Relationship Manager
- Digital Businesses
- Data Analytics
- E-business
- Digital Startup
- Introduction to digital marketing
- The digital consumer
- Web site design and usability
- Digital Marketing, Strategies, and Analytics
- Customer engagement and retention
- Digital Media (owned, earned, paid media)
- Campaign planning implementation and evaluation
- Overview of digital law, data protection, and ethics
Outcomes of This Course
After completion of this course, you can take the following roles
- Project Manager
- e-entrepreneur
- industry analyst
- database marketing analyst
- marketing scientist
- marketing director
- digital channel support specialist
- cloud security consultant
- product marketing and management associate
- manager
This Course Prepares You for a Wide Range of Careers and Opportunities With Companies, Such as:
- Barclays Investment Bank
- BBC
- China National Petroleum Corporation
- China Eastern Airlines
- Flour Mills of Nigeria Plc.
- Microsoft
- Nestle
- Oman Ministry of Tourism
The University is 1st in the UK and 8th in the world for sustainable development – Times Higher Education Impact Rankings 2022 and 42% of research is classified as 4* world-leading research as per Research Excellence Framework 2021.
This course will help you to enter the digital marketing world and establish a career in this field. The faculty of the university is well experienced and the syllabus covers everything under the roof that is related to digital marketing. University offers offline courses only with some other facilities like wifi, a library, a cafe, and others.
3. Northumbria University Digital Marketing MSc
If you are looking for digital marketing courses in Newcastle then this course offered by Northumbria University is for you. The duration of the course is one year. Their course is available to both Home as well as International Students.
Modules of this Course
- Marketing Metrics and Analysis
- An Introduction to Web Marketing
- Â Website Evaluation
- Â Context of Use & Usability
- Layout & Navigation
- Home Page & Testing.
- Search engine optimization,
- Pay Per Click ad optimization
- Conversion rate optimization
- An introduction to Web Analytics
- Google Analytics
- Â Campaign Metrics and Measurement.
- Â Multichannel Metrics.
- Consolidation and/or assessment.
At the end of the module, the student will be in a position to take and qualify for the Google Analytics Individual Qualification (GAIQ) test as part of their broader Continual Professional Development which will also add an advantage to their profile.
Research Methods and Analytics for Business Practice Academic Language Skills for Postgraduate Business Students
- Leadership and Management Development
- Strategic Marketing in the Digital Era
- The Digital Customer Journey
- Data, Profiling, and CRM
- Digital Campaign Management and Media
- NBS Masters Consultancy Project
- The Newcastle Business School Masters Dissertation
- Masters’ Management Enquiry
Assessment will be done through timely assignments and timely business reports in which you will learn to research and think deeply. You will also learn how to assess a problem and solve it concerning the organization. It will also check your presentation skills. At the end of the program, the student will need to submit a 15000-word dissertation specific to a subject that will help them to explore problems in depth and apply all the research and analytic skills. Students can also join other major programs as well and can enter this field of the digital world.
Check out a few other best courses:
- Digital Marketing Courses in Australia
- Digital Marketing Courses in Adelaide
- Digital Marketing Courses in Melbourne
- Digital Marketing Courses in Canberra
4. Imperial College Business School
This is one of the most prestigious courses among digital marketing courses in Newcastle. The course is of 21-week duration which is an online course. The course will help you to understand the basics of digital marketing and to get a job or start a career in digital marketing. This course is well designed for students, housewives, and professionals.
Modules Covered in This Course
- Customer Behaviour, Segmentation, and Journey Mapping
- Online Product Positioning
- Paid Search
- Search Engine Optimisation (SEO)
- Content Marketing
- Email Marketing
- Winning the War of Attention
- Online Advertising
- Online Customer Engagement I
- Online Customer Engagement II
- Social Media Marketing: Paid and Organic
- Social Media Marketing: Platforms
- Customer Segmentation
- Big Data
- Artificial Intelligence in Digital Marketing
- Digital Performance Metrics
- A/B Testing
- Sentiment Analysis
- Brand Management in the Digital World
- Managing Customer Relationships
- Frameworks for Implementing Digital Marketing
- Capstone Project
- The faculty is well experienced. They will also help students in
- Writing noteworthy resumes and cover letters
- Creating effective LinkedIn profiles
- Navigating your job search
- Preparing for interviews
- Crafting your elevator pitch
- Negotiating salary
You will also be awarded a certificate after completion of their digital marketing courses in Newcastle.
5. Pitman Training Institute
If you are looking for digital marketing courses in Newcastle then this is also a good option for you. The institute offers a diploma in Digital Marketing Course. The course is of 350 hours or 14 weeks. The course can be joined online, offline, or a combination of both. The diploma covers nine core courses that are based on digital marketing like social media marketing which includes Facebook, Twitter, Instagram, SEO, and Google analytics as well. The diploma course also offers basics like Microsoft office-related skills like Word, PowerPoint, and Excel. One can enroll anytime in this course.
Modules Covered
- Certificate in Digital Marketing that will cover SEO, Pay per click, Social Media ads etcetera
- Microsoft Word
- Microsoft Excel
- Microsoft Powerpoint
- WordPress
Career Path
- Marketing Manager
- Marketing Consultant
- Brand Manager, Creative Director
- PR Director
- Social Media Marketing Manager
You will be Awarded 350 CPD points upon successful completion.
6. NobleProgÂ
This is another good option for digital marketing courses in Newcastle. This course is of 14-hour duration that will cover the basics of digital marketing. The course covers the concepts essential to gain traction in digital media. It provides the students with an introduction and knowledge of key digital marketing concepts, like Email marketing, Search Engine Optimization, Social Media marketing, pay-per-click ads, Mobile marketing, SMS marketing, and other related concepts.
Course Outline
- Introduction to Digital Marketing
- Background
- Introduction
- Upcoming Trends and Examples
- Search Engine Optimization and Marketing
- Understanding SEO
- Search Engine Marketing
- PPC Marketing
- Digital Display Advertising
- Creating and Displaying Ads
- Targetting your Audience
- Email Marketing
- Designing and Creating Email Campaigns
- Importance of Good Templates
- Spam Check
- Social Media Marketing
- Importance of Content
- Engaging your users across social media
- Auto-posting and post-scheduling
- Campaigns
- Forums and their importance
- Mobile Marketing
- Understanding Mobile Marketing
- From SMS to Whatsapp
- Targetting prospect users
- Conversions and Failures
- Analytics
- Need of Analytics
- Use of available metrics
- Understanding Demographics
- Strategy & Planning
- Importance of Budget
- Selecting the most appropriate channels
- Strategy Discussion
- Case Studies
Frequently Asked Questions
Is digital marketing a good career?
In the world of the internet, every business has its presence in the digital world. It will be increased more and more after the advent of 5G technology. So professionals in digital marketing will be needed more and more. This is one of the most promising careers and courses now. After doing digital marketing courses, one can join a job or do freelancing. With experience, you can start your digital marketing agency as well.
Which course is better, Online or Offline?
Gone are the days when education was only meant in a brick-and-mortar classroom. The covid pandemic has completely revolutionized the education world now. Now online and offline are the same. Online we have live classes. In online classes, you can have recorded lectures and can keep them with you for life. Material availability is also not an issue anymore. So if the offline course is not available in your area then you can go online.
Is their money in digital marketing?
Marketing always remains a good earning field. Marketing has come a long way from door to door to print media to TV and now digital marketing. If you know the basic skills and help businesses to increase their sales then there is immense potential for learning in this field. If you belong to Newcastle then join any of the above digital marketing courses in Newcastle and start earning as soon as possible
Conclusion
Now after going through this article, you must be clear about the basics and its scope in the coming age. Before joining any digital marketing courses, just go through their official websites and read everything thoroughly. If you are a student, housewife, or working professional then this course can change your life. The course will not only enhance your skills but also make you confident enough to crack any job interview with ease or start your own business. The only thing that you have to contribute is your time, effort, and dedication to learning.
