Digital marketing has been trending in the last decade than any other time. I am sure every individual will have their website with the speed of that internet and the businesses that grow using digital technologies. Like marketing, its job is to make awareness of the product and its value, and it can be done only by big firms until digital marketing takes place in the market. Some individuals have a vast number of followers on social media than the big firms, which would be the best example of digital marketing. Digital marketing courses in Madurai will help the students kick start their journey in digital marketing.
Digitization has been the buzz and trending word for some time now. There is a new business created around digitization, and the millennials are very much interested in this business due to the high return on investment. The undeniable reason for knowing a lot of brands for millennials is due to the marketing drive taken by the individual companies. But, like humans, marketing also evolved its way.
Earlier, kings used pigeons to pass the message, then came to print media, where newspaper companies gather the news and circulate it daily. Now, all it takes to less than a sec for a piece of news to reach the entire world. The entire credit goes to the invention of the computer and subsequently on inventing the internet.
What is Digital Marketing?
Digital marketing is marketing yourself, products, infotainment products online, and it can be through social media channels, through a website, etc. One of the best examples is when you open a video on YouTube, you could see a lot of advertisements on individuals who have specific expertise, companies promoting their products, etc. And this is one example of digital marketing.
One can succeed in the digital marketing space, providing specific expertise and providing value to followers or customers. To further drill down, it is about them, not about you. The more you help your customers/followers, the more you will monetize. To learn digital marketing, let us see the list of digital marketing institutes in this article.
Recommended Read: Digital Marketing Courses in Delhi
The necessity of Digital marketing:
When you see your neighbor making good money after completing computer science graduation and living a better life, you will also try to complete the computer science graduates to pursue a quality life. What you have done is you have taken a decision.
Similarly, if you own a business with a variety of products to sell to customers, you must first understand consumer sentiment in order to make an informed decision about whether or not to launch a product. Consumer sentiment is critical for a business; digital marketing may assist your organization in gathering data and making decisions about consumer sentiment.
For example, when a company launches its product in the market and wants to see how it is performing. So, the company has done the marketing advertisement on the television. Also, the company has posted the product’s features benefits on their social media channels like Facebook, Twitter, Instagram, and Pinterest to see the product’s performance.
After purchasing the product, the company conducts a poll to understand the product performance. In the poll, some customers provided a positive and negative feedback on the product. So now, as a company, you have the data of negative feedback, which will help the company rectify the problem in the product.
They can announce on the social media platform that all the issues in the product are addressed. It brings a repetition of the customer towards the product and the company’s integrity in the market. In short, if a company wants to perform in this digital age, then digital marketing is necessary to sustain itself in the market.
Learning is the key to success in any domain, hence digital marketing institutes will help you upskill in the digital marketing domain.
Different types of Digital Marketing:
Digital marketing is a mixture of many things. We will see five different types of digital marketing in detail with business ideas.
Affiliate marketing is referring other products to your followers in social media, direct selling through E-mail marketing, placing the product on your website, and so on. By doing this, the affiliate marketer will get a commission. One question arises for everyone; why can’t the buyer reach out to the original product creator and buy the product.
Yes, the buyer can reach out to the creator and buy directly from it. The creator’s most significant advantage is awareness of his product to the vast audience. Hence, the creator is ready to share the commission with the affiliate marketer.
One can implement an idea if you are living in India. First, identify the products that are marketed in the USA. Then, become an affiliate for the product build an audience using social media channels, your website, etc. And recommend the product to your followers.
This way, you will earn in dollars and spend in Indian rupees. Enroll yourself in digital marketing courses in Madurai will enhance your knowledge in affiliate marketing and digital marketing
- E-mail Marketing:
E-mail marketing is the best way to market your products or other’s product (Similar to affiliate marketing but through E-mail). One of the most challenging things in e-mail marketing is collecting the list of potential buyers. Meaning you need a potential buyers e-mail list. Once you have the list, it doesn’t end there.
One has to produce quality content stories to convince the buyers to buy the products you are marketing. To have a good list of e-mails, one can develop a landing page and have a lead magnet. Here, the lead magnet could be a product that you are giving away free for exchanging an e-mail.
For example, a person might have a lead magnet of a 100-page PDF of “how to make money through digital marketing.” If you are running a blog, you can exchange your visitor’s e-mail through a newsletter subscription. If you are not delivering value to your prospects, then the prospect will unsubscribe to receive e-mails from you.
Join yourself for digital marketing courses in Madurai will enhance your knowledge in email marketing and digital marketing
- SEO
SEO stands for Search Engine Optimization. To define SEO in brief, SEO drives organic traffic to your websites. For example, imagine visiting a new city and not having any contact to inquire about nice and tidy hotels to stay in. The next obvious choice would be searching the same in Google.
When you search it in google, you will search with short and significant words like “Good Hotels Nearby.” It becomes a keyword. Likewise, Google has an index of keywords and its corresponding websites, which have articles and reviews of hotels nearby.
When you write an article for your website with the right keywords and provide good value to your visitors, chances are highly likely to display your articles when someone searches with the relative keyword in the search engine. It is called Search Engine Optimization.
To see the results from SEO takes time, but once it is picked up, it will be non-stoppable. The business idea would be to start an SEO agency and consulting. To do this, you should be practiced a lot. Register yourself for digital marketing courses in Madurai will enhance your knowledge in SEO and digital marketing
Recommended Read: SEO Courses in India
- Social Media Marketing:
Social Media Marketing is a very lucrative field to earn if you are a very creative person. Marketing in social media is that if your content is excellent, it will be liked and shared among millions of people. Another benefit is that though you are an individual and are producing good content, you will be followed by millions of people.
When you have a million followers, selling your products is simply because the number of people who follow you is so large. If you are very creative and one business idea would give colossal success. You can be a ghostwriter. Ghostwriting is writing for someone else; all you have to do is create quality content and posts and show the followers gain from your content.
Join yourself for digital marketing courses in Madurai, which will enhance your knowledge in social media marketing and digital marketing.
- Content Marketing:
Some people like to write a lot. For them, content marketing is an excellent place to start in digital marketing. Content marketing is writing blogs, creating short write-ups for social media channels, creating posts, etc. There are a lot of tools available in the market to help you find the trending topics to start writing.
One has to be creative enough to develop ideas to write more; only then will the visitors find interesting on the topics you write. One of the mundane jobs is to make your readers write more consistently on your blog social media channels. The best business idea on content marketing is writing for others.
You can charge a fee based on the domain/industry you are writing for. For example, if you are writing for the financial domain, you can charge more. The other types of digital marketing are pay-per-click (PPC), mobile marketing, marketing analytics, etc.
Enter yourself for digital marketing courses in Madurai will enhance your knowledge in content marketing and digital marketing. So far, we have seen Digital Marketing, the types of Digital marketing, and How one can start the business based on the types you have chosen.
Now, let us see the best institutes that will teach Digital Marketing.
1. IIM Skills
Decision-making is the crucial skill one should possess, which will help you irrespective of the situation you are in, whether you want to join the college when you come out of the school, whether you want to join the suitable courses to upskill yourself etc. Every other institute offers digital marketing nowadays; choosing one is tricky.
But one can join the IIM skills digital marketing course without a blink of an eye. IIM skills offer one of the best digital marketing courses in Madurai. The reason being is when you finish college, no college will make a promise. Once you finish college, it will not provide you with lifetime support for teaching a new technology or lifetime support to solve the doubts.
It can happen maybe on a humanity ground basis, but it is tough to see in the college brochure when you had joined. The biggest challenge a student can face only during the implementation journey is whatever is taught in the course; if you see any difficulty during your ideas, blogs then you can reach out to the faculty of IIM skills.
Also, it will provide each student with a two-month paid internship, which gives you an idea of how the agencies work from end to end digital marketing journey. The students will receive the certificate and it is recognized by MSME (Government of India) also certifications aligned to Google, Facebook, and Hubspot.
Such certification will give good recognition in the job market. In addition, it will help you to highlight when you are applying for a job. Let us see the benefits and modules offered in the IIM skills digital marketing course.
Course Benefits:
- Two months of guaranteed internship
- How to launch your digital marketing agency
- Write your first blog in Times of India
- Personalized mentorship for career and business
- Launch your podcast
- Launch your YouTube channel
- 300+ placement partners for interview support
List of Modules that you will be taught:
- Introduction to digital marketing
- Web development at WordPress
- Search engine Optimization
- Search engine marketing (Google Ads)
- E-mail marketing
- Inbound marketing
- Social media marketing
- Integrated Digital marketing strategy
- Web analytics
- Online Reputation management
- Content writing & advanced blogging
- Media buying & Planning
- Affiliate marketing
- Video marketing
- Marketing automation
- Digital infographics resume creation
The course fee for IIM skills digital marketing training is 34,900 INR + 18% GST.
Other courses by IIM Skills
2. FITA
FITA institute offers a large number of courses in information technology. It provides training and placement for the courses offered. Also, the institute offers Digital marketing courses in two modes. The first mode is classroom training, and the second mode is instructor-led online training.
The classes are taught to execute the concepts with live projects with the help of real-time experts as trainers. After completing the course, the students will receive certification and placement assistance.
Below is the course syllabus for digital marketing from FITA:
- Digital marketing overview
- Comprehending SEO
- Analysis and Research of Keywords
- On-Page, Off-page, and technical SEO
- Advance link building
- Updates of Google algorithm
- Blog and content marketing
- Making a competitor analysis
- Website Audit
- SEO tools
- Social media marketing
- Setting up of a website with WordPress
- Lead generation
- Affiliate marketing
- Mastering CRM
- Google AdSense
- Online reputation management
- Optimization of App store
- Conversion optimization
- HeatMap Analysis
- Achieving your digital marketing goal
The student can find out the course price by calling the institute or filling out the form on their website.
Recommended Read: Digital Marketing Courses in Mumbai
3. iClass:
The next institute that offers a digital marketing course in Madura is iClass. The institute offers only online training due to the covid pandemic. The students can see the previous student’s review on their website, which gives insights into the quality of the course before joining the digital marketing course in iClass. iClass offers one of the best digital marketing courses in Madurai.
Benefits of Digital Marketing course in iClass:
- Real-time trainers
- Hundred percent placements
- Small batch Training
- Flexible training
- Practical Guidance
- Digital marketing resume preparation
- Hands-on experience
Course Modules of Digital marketing course in iClass:
- Principal of Digital marketing
- Website designing with WordPress
- Search Engine optimization
- Search engine marketing
- Social media marketing
- E-mail marketing
- Google Analytics
The student can enquire about the course by dialing them or filling out the forms.
Recommended Read: Digital Marketing Courses in Kolkata
4. Elysium Academy:
The digital marketing courses in Madurai, offered by Elysium span three months. The skillful faculties in Elysium make the course very interactive and practical manner. When the student has determined focus to learn digital marketing, the institute offers many facilities one can avail to hone the skill at the core level. Elysium Academy offers one of the best digital marketing courses in Madurai.
Benefits of Digital marketing course in Elysium Academy:
- Robust Support
- High tech Lab
- Live Seminars
- Personalized learning
- Innovative Courseware
- Placement assistance
Course outline for Digital marketing course in Elysium Academy:
- Digital marketing fundamentals
- Trends and keyword research
- Search engine optimization
- On-Page and off-page SEO
- Local Business and Listing
- Pay per click marketing
- Social media optimization
- Social media marketing
- Web analytics
- Content marketing
- Mobile marketing
- Video marketing
The student can enquire about the course through what’s app.
5. IPCS Global:
IPCS global offers a professional diploma in digital marketing courses in Madurai. The course duration for 150 hours of teaching and three months of paid internship. IPCS offers one of the best digital marketing courses in Madurai. The classes are offered during the weekdays and on the weekend. Based on the student’s availability, they can enroll for either weekend or weekday batches.
List of modules offered in Digital marketing course offered by IPCS global:
- Overview of SEO basics
- How search engine works
- Keyword research & Competitive Analysis
- On-page Optimization (Content and Technical SEO)
- Off-Page SEO
- Long term content Planning
- Measuring SEO effectiveness
- SEO in e-commerce
- Google Business Listing
- Mobile SEO
- Google Analytics and Tag manager
- Social media marketing
- Web development using WordPress
- Affiliate marketing
- YouTube Marketing
- Inbound marketing
Frequently Asked Questions:
1. What will be the future demand for digital marketing?
As long as the internet is available globally, the demand for digital marketing will be available in the market.
2. What would be the best way to learn digital marketing?
One can learn on their own, but enrolling in an institute and learning digital marketing would be the best way because of the mentorship you will be receiving. Also, you will get the experience from the expert will reduce the time to success.
3. How to land a job after learning Digital marketing courses in Madurai?
The training and the internship help you to create a portfolio. Such a portfolio shows that you had the experience before joining the job. In addition, it makes it easy for the employer to hire you and deploy in live projects.
4. How long should I learn to master digital marketing?
Learning and getting a job takes on an average of between 4 months to 6 months. Otherwise, there is no time limit to learn digital marketing because there are a lot of updates coming up every day in the digital marketing space.
5. Can I start my digital marketing agency after completing digital marketing courses in Madurai?
Yes, one can start the agency after completing the course. However, when you pitch your strategy to your client, ensure that you have implemented and provided the result for you.
Conclusion
One should have two qualities to make a success in digital marketing. One is creativity, and the other is patience. Creativity needs to be mastered, and it can come while practicing digital marketing. The best way to start digital marketing is to start your website and market your expertise to a broad audience. Then, commit a lot of mistakes and rectify them. The cost of setting up this business is meager, so one can commit as many mistakes as they can and see what is working and what is not working. Once you settle down with good results, you can start pitching the strategies to the clients.
