In an era where everything is purchased online, digital marketing is a truth that you cannot side-track anymore. It is about connecting with the customers in the right place at the right time, the right place being the internet. Durban city, a manufacturing center home to around 3.5 million people, is one of the developing centers for businesses and education in South Africa. The demand for digital marketing professionals has mushroomed over the past few years showcasing that it has a high market and multiple business opportunities. Thus, to satisfy the global rise in this sector, we’ve listed the top 6 digital marketing courses in Durban in this article.
Let’s Understand What Digital Marketing Is!
Digital marketing is an umbrella term for various promotional efforts that take place online through various digital means. The creation, promotion, and communication of the content can occur through websites, landing pages, social media, emails, or mobile applications using strategies across paid, earned, and owned digital channels.
It is a miracle of advanced technology enabling businesses worldwide to take a revolutionary leap from billboard advertising to digital advertising. Thus, digital marketing is a game changer in today’s world.
Let’s Understand the Various Types of Digital Marketing
Online Marketing Channels are only internet bases channels which are as follows:
- Website Marketing
It’s the focal point of all digital marketing campaigns and a very powerful channel to represent one’s brand, product, or services in the best possible way.
- Search Engine Optimization
Its purpose is to help the website rank higher and to get organic traffic from search engines.
- Pay-Per-Click Advertising
Paid ads can help companies reach internet users easily by setting up PPC campaigns on
- Bing
- Content Marketing
Potential customers are reached through the use of a wide range of content in forms like text, images, audio, video, etc. The main tools are:
- Blogs
- eBooks
- Online Courses
- Infographics
- Podcasts
- Webinars
- Email Marketing
One of the most effective digital marketing channels is to get in touch with potential customers who are interested in a specific brand. Emails campaigns, Email newsletters, Automated marketing emails, and Automated transactional emails are used in this type of marketing to enhance one’s business presence.
- Social Media Marketing
The goal is to create brand awareness and establish social trust on various social networks through campaigns, postings, paid ads, or both.
- Affiliate Marketing
One of the oldest forms of digital marketing in which you promote other companies’ products and earn a commission. Many companies use affiliate programs and pay millions of dollars per month to those who sell their products.
- Inbound Marketing
This is a marketing channel in which content is created and pushed through a funnel till it converts to reach new customers. The chief elements are content creation, creating attention, engagement, trust, and satisfaction, and then finally converting them into your customers.
- Mobile Marketing
Mobile app stores such as Google Play, Apple app store, or Amazon marketplace are used to reach potential customers.
- Video Marketing
It is the most popular digital marketing type which uses mediums like YouTube, Facebook videos, Instagram, or Vimeo to run social media marketing campaigns.
- Conversion rate optimization
Here, the marketing is done with the help of tracking tools and analytics to bring more traffic to your site and optimize conversions.
- Online PR
It’s used to create a brand reputation by reaching out to reporters, editors, and publications online, commenting on social media blogs and posts and responding to online reviews.
- Marketing Automation
The idea behind this type of marketing is to streamline repetitive tasks. This includes
- Thank you, confirmation, and welcome emails
- Social media post scheduling
- Data Analytics
- Live chat
Offline marketing channels are based on digital devices which may or may not be connected to the internet.
- TV Marketing
- SMS Marketing
- Radio Marketing
- Billboard Marketing
What Makes Digital Marketing So Important?
After completing any digital marketing courses in Durban, the candidate can work as a digital marketing specialist or manager in a company. He will be required to apply his skills in digital marketing for expanding business and increasing avenues. The advantages of digital marketing for every company, brand, or service are as follows:
- Cost-Effective: small and medium businesses can reach a wide range of target audiences and consumers through easy and cost-effective ways of digital marketing making it cheaper than most traditional marketing ways.
- Increased reach: Through digital marketing, businesses can reach millions of consumers online. Everyone is already on the internet and hence unlike traditional advertising where there is a limit of exposure, there is no such thing with digital marketing
- Most measurable: one can keep a track of one’s business marketing strategy easily in digital marketing
- More engagement: More awareness and engagement with the customers can be created both before and after the sale by digital marketing
- Precise targeting & conversion: More apt and qualified buyers can be reached by digital marketers through various digital marketing strategies. Also, businesses can convert new customers into brand fans.
- Adaptability: As times change and companies’ goals change, digital marketers can change their marketing strategies online
- Shortens buyer’s journey: By giving offers and sales at the right time, the customer’s purchasing journey is shortened. Direct engagement and interaction with the customers are also achieved through digital marketing.
- Global Reach: business owners in any part of the world can target customers located in any corner of the world
Benefits of Doing Digital Marketing Courses in Durban
Digital marketing certifications are one of the most in-demand and trending certifications in today’s time with the adoption of digital platforms all across the world. The benefits of doing the course in digital marketing in Durban are as follows:
- Comprehensive understanding of the main concepts
An exhaustive training of all the key concepts of digital marketing is taught in the courses which enable the candidate to become valuable to the company.
- Multiple Career Opportunities
The demand for digital marketing is on the rise since only in India over 460 million internet users are growing every moment. Hence there is a huge demand for talented digital marketing professionals certified by a reputed institute.
- Transfer of skills from One Company to Another
As digital marketing is now used by every business, digital marketing professionals and candidates can shift their skills from one company to another whether it be small, large, or medium.
- Short-Term Training Courses
There is a multitude of short-term courses in digital marketing that enables a candidate to start the career immediately.
- Saves Time & Money
Since digital marketers can create creative campaigns and generate leads in a few minutes, it saves a lot of time and money for the company’s marketing department.
- Skill-based Industry
Companies are in dire need of professionals who are creative and very skilled at whatever they do, be that copywriting, designing, SEO work, or website making.
- Freelancing opportunities
Vacancies in reputed companies are posted on any job portables for candidates who have completed digital marketing courses in Durban. Plenty of freelancing opportunities like copywriting, content creation, or website designing are available. Certified from top-ranking institutes lands a job in no time.
- Â Comfort and flexibility of work
Most of the digital marketing courses can be done online by students as well as professionals too from your own comfortable space. The courses in digital marketing allow you to develop your expertise in any one aspect and become independent easily. All you need is a laptop or tablet and a net connection to start earning.
- Exhaustive understanding of Metrics
Overall site traffic, traffic sources, mobile traffic, click-through rate, cost per click, cost per lead, rate of acquisition, Bounce Rate, the average cost per page view, average page views per visit, ROI, and cost of acquisition, are vital elements that the student learns for applying theory in practice by joining the digital marketing courses in Durban.
- Easy & immediate start of your Career
having completed a digital marketing course from a reputed institute will allow you to start your website or agency, start writing your blogs and you can start your career straightway by connecting with potential employers.
- Expanding & Evolving Market
The market has evolved to become dynamic and versatile in today’s time. Companies and brands need digital marketing professionals and social media influencers to create creative campaigns to sell their products.
- Creative & Innovative Freedom
Digital marketing courses enable students to write effective content and create innovative strategies to give life to dormant websites, blogs, etc. there is scope for a lot of creativity in the field of digital marketing a lot of designing, content creation, video graphics, and infographics are involved in the profile of a digital marketer.
- Industry-standard certifications
To supply the growing demand for digital marketing professionals, educational institutes offering digital marketing courses are increasing which are industry standards.
- High-end Salary packages
Companies offer high packages to deserving candidates who are certified by a reputed institute of digital marketing. A fresher in digital marketing can get a salary of 1.5- 3.5 LPA whereas, with experience, it can rise to 15-20 LPA or more.
Syllabus of Digital Marketing Courses in Durban
- Introduction to digital marketing
- Website planning and creating
- Search engine optimization
- Search engine marketing
- Social media marketing
- Content marketing strategy
- Web analytics
- Digital media planning and buying
- Web remarketing
- Email marketing
- Design essentials
- Mobile Marketing
- E-commerce management
- Online reputation management
- Blogging and affiliate marketing
- Marketing automation, influencer, and podcast Marketing
- Introduction to Agency
- Art of pitching
- Client-oriented strategies
- Campaign creation
- Reporting and evaluation
- Soft skills
Jobs Profiles After Digital Marketing Courses in Durban
The field of digital marketing has the following titles and job designations:
- Social Media Managers
- Digital Marketing Managers
- SEO experts
- Multimedia specialists
- Bloggers
- Media planners
- Content and brand coordinator
- Graphic designer
- Content Marketing Expert
- Copywriter, PPC experts
- Data Analytics Expert
Recommended Reads:
- Digital Marketing Courses in South Africa
- Digital Marketing Courses in Johannesburg
- Digital Marketing Courses in Cape Town
- Digital Marketing Courses in Tembisa
- Digital Marketing Courses in Centurion
- Digital Marketing Courses in Geelong
Top 6 Institutes Offering Digital Marketing Courses in Durban
1. IIM SKILLS
IIM SKILLS is one of the top-ranking institutes offering digital market courses in Durban dedicated to offering practical and complete hands-on training. If you are searching for perfect digital marketing courses in Durban, then this course is perfect for you.
Duration of the Course: 5 months (3 months + 2 months Paid Internship)
Course Fee: 6,216.44 South African Rand +GST
Digital Marketing Course Structure:
- Content writing
- Blogging
- SEO
- Social media marketing
- Inbound Marketing
- Email marketing
- Web analytics
- WordPress web development
- Integrated digital marketing strategy
- Online reputation management
- Media Buying
- Affiliate marketing
- Video Marketing
- Marketing automation
- Digital infographic resume preparation
Advantages of Joining IIM SKILLS:
IIM SKILLS includes the 40 most exceptional digital marketing frameworks in its course syllabus.
This course enables students for 15 + key certification exams like google, HubSpot, and Facebook Blueprint.
You will get a Certification and a letter of recommendation at the end of the course.
The mentors of IIM SKILLS are Google Certified in having more than ten years of experience in the field of digital marketing
They provide 130 hours of hands-on assignments along with tools worth 79,000+
Several far-reaching online marketing tools, such as Facebook Ads, Yoast SEO, Google Analytics, Facebook Insights, LinkedIn Ads, Keyword Planner, Twitter Ads, YouTube Ads, Google Ads, SEMrush, Google Trend, Uber suggest, and many others are explained in utmost detail in the course syllabus.
They provide you with a guaranteed 2 months of paid internship providing with a stipend of 6000 rs. Here you can choose to work for 2 domains, either content writing or SEO. Even after the course has ended, you can opt for an unpaid virtual research-based internship to gain more experience in the field of digital marketing.
Completion of the course will help you to find full-time jobs in digital marketing and start your own Digital Marketing Company
What features make IIM SKILLS unique?
- The course recordings and presentations are accessible for a lifetime to its students through its unique all-time available feature known as LMS (Learning Management System)
- They provide you with the option of selecting weekend or weekday batches which you can easily change in case of any difficulty.
- They give you ample opportunities for many freelancing projects to create your career as a successful freelancer and arrange interviews with different organizations.
- They will provide 300+ Placement Partners for Support During Interviews along with post-placement support.
- They help with Mentoring your business and your career
- They will enable you to write your first blog for the Times of India
- They will assist you to create your podcast and launch it on apple, google, and Spotify.
- They will help you to launch your own YouTube account and assist in affiliate marketing strategy
- You can even ask IIM SKILLS for a refund after the first class if you’re not satisfied with the course.
- Since the batches are small, they ensure personalized education for the candidate opting for the digital marketing course.
Contact: +919580740740, info@iimskills.com
2. Digital Marketing Academy
Digital Marketing Academy was established in 2011 by Dylan Kohlstadt. She conducts the entire course with some 20+ skilled trainers adding her expertise as well. The institute is renowned in South Africa for providing excellent courses in digital marketing.
Course Duration: 5 days
Structure of the Course:
- Digital Strategy
- Email Marketing
- Social Media Marketing
- Web Design
- Â SEO
- WordPress
- Google Analytics
- Usability Testing
- Online Advertising
- Google AdWords
- Testing and Tracking
- Report Reading
- Briefing
Advantages of joining Digital Marketing Academy:
- Basics of Digital Marketing & Marketing Strategy for Online Customers.
- Content Marketing, Blogging, Social Media Marketing and Strategy, Overview of social media in RSA, and the chief Social Media Channels in RSA
- Online Email Marketing, Data Mining, and Mail Chimp
- Effective Website and eCommerce Website Design, Google Analytics, Search Engine Optimisation (SEO), and User Testing.
- Online Advertising, AdWords, Testing, and Tracking.
- Â A ton of resources, tools, and templates to put into practice what you have learned in the course.
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Fees
You may contact them at the address and contact given below to inquire more about the Fee structure.
Contact info:
Unit 2 & Unit 3,
Eden on the Bay,
Big Bay, Cape Town, 7441,
PO Box 20167.
Phone:Â +27 21 554 2498
Email:Â info@digitalmarketingacademy.co.za
3. Oakfields collegeÂ
Oakfields College was established in 2006 and has since evolved into a thriving and multifaceted institution attributing its success to its excellent teaching methods and highly skilled instructors. They offer a short program certificate in digital marketing.
Advantages of joining Oakfield college for digital marketing courses in Durban:
- Small batches per each course
- Student-focused individual attention
- Short program certification
- Very interactive course content
- Teach to target leads into potential customers.
Course Structure:
- Introduction to Digital Marketing
- Search Engine Marketing
- Display Marketing
- Email Marketing
- Social Media Marketing
- Mobile Marketing
- Strategy and Planning
Course Duration and Fees
- The course will be completed in 10- 12 weeks, with classes conducted twice a week, for three hours per day.
- The payment options are as follows:
1) Pay Fees of Rs 9740 before the course starts.
2) Pay 50% of fees before the course and 50% within four weeks of the course initiation.
Contact Details Â
Pretoria Campus:Â 012 361 0416
East Rand Campus:Â 010 591 7314
Somerset West Campus:Â 021 850 0383
Email: jhb@oakfieldscollege.co.za
4. University of Cape TownÂ
The University of Cape Town was established in 1895 and is one of the top-ranked institutes which offers short courses on digital marketing. Starting in 1829 as a school and then transforming itself into a university, it is one of the oldest and one of the best institutes for learning digital marketing courses in Durban. They teach practically the ways of implementing digital marketing campaigns giving 10 weeks of classes.
Course Structure:
- Â Introduction: digital marketing
- Web Design and Development
- Web Analytics
- Search Engine Optimization
- Online Copywriting
- Online Advertising and PPC
- Social Media and Web PR
- Email Marketing
- Mobil
- Digital Marketing Strategy
Course Duration:Â 10 weeks of online classes
Course Fees:Â Â INR 14,900 + GST.
Contact info:Â University of Cape Town, Private Bag X3, Rondebosch 7701, South Africa.
Email:Â uctonline@getsmarter.com
Phone: +27 87 551 8063
5. Vega School of Brand Leadership
IIE-Vega, a division of the Independent Institute of Education (IIE), was founded in 1999 to prepare and educate the new-age modern minds of South Africa for the paradigm shift occurring worldwide in the field of technology and digitalization in the business sector. It offers BCom in digital marketing and is a 3-year course designed to provide practical skills to students to meet the needs of future challenges by the prestigious council of advisors.
Course Structure
Year 1
- Digital Marketing 1
- Digital Citizenship
- Marketing 1
- Business Management 1
- Economics 1
- Accounting 1
- Applied Communication Techniques
Year 2
- Digital Marketing 2
- Online Marketing 2
- Business Management 2A: Entrepreneurship
- Business Management 2B
- Project Management
- Economics 1
Year 3
- Digital Marketing 3
- Business Management 3
- Information and Knowledge Management
- Information Systems Strategy
- Introduction to Research
- Business Project
- Research Practice
Course Duration
3 years
Fees:
INR 97,000 in a one-time full payment mode
INR 1,03,800 in 10 months installment mode
Contact Details
Phone Number:Â +27 (0)11 521-4600
Email:Â jhb@vegaschool.com
6. AAA School of AdvertisingÂ
The Association of Advertising Agencies (AAA) established the AAA School of Advertising 30 years ago. It offers a higher Certificate in Digital Marketing that enables students to learn the fundamental skills they need to understand all aspects of digital marketing in today’s world.
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Course Structure:
- The connected digital world
- Managing digital marketing
- The Marketing mix- remixed
- E-models
- E-customers
- Social media marketing
- Designing: for a digital experience
- Traffic building
- E-CRM
- E-planning
- Online reputation management
- Online metrics
What does this course offer?
The basic foundation to enter the world of digital marketing and communication business as an entry-level employee.
Offers candidates proficiency to work in marketing and advertising departments of an organization
It offers businesses a platform to advertise their goods and services to a larger audience including e-commerce and social media.
Course duration:Â 1 year, 2 days/week
Course Fees:Â 35000 INR
Contact Info
Email Address:Â info@aaaschool.ac.za
Phone Contact:Â 011 781 2772/3/4 (Johannesburg campus)
021 422 1800 (cape town campus)
FAQs About Digital Marketing Courses in Durban
1. What is the average salary offered after completing Digital marketing courses in Durban?
A digital marketing professional typically makes 240 000 INR per year. The salary for beginners is 180 000 INR per year whereas with experience one can get up to 480 000 INR per year.
2. What is the eligibility to enroll for digital marketing courses in Durban?
Any person who has a vision and thirst to jump and rock the marketing field can enroll in the course. Students, professionals, marketing people, website owners anyone with a basic knowledge of computers can join the course.
3. What is the future of digital marketing?
There is an ever-increasing demand for digital marketing professionals who are well-versed in the internet and social media. Candidates opting for digital marketing courses can set up and develop their websites, consultancy, or become freelancers.
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Conclusion
Thus, digital marketing courses in Durban will enable the candidate to take advantage of a vast online marketplace of millions of customers for the success of the business. You will help the company and the businesses to gain customers in the short-term, build a long-term relationship, improve growth, track results, bring more traffic to your clients or your website, and market your brand and service online through different marketing channels. Digital marketing is the demand of today’s changing and fast-growing market and thus these courses in digital marketing are your key to achieving success.
