Nowadays, we find that social media pages have more ads than feeds. “Do you also feel the same?” This is all thanks to digital marketing. Digital marketing is the practice of marketing products via online digital mediums such as social media, email, and social apps. So, why is digital marketing gaining popularity? Simply because social media garners more eyeballs today than other mediums, and where there are eyeballs, there are marketers! Here, we have curated the best institutes that offer digital marketing courses in Chesterfield.
Despite the pandemic, spending on digital marketing has increased globally, particularly in the United Kingdom. A survey published by Statista Research Department stated that “The UK is the largest digital ad market in Europe and one of the leading digital advertising spenders worldwide”. Hence digital marketing courses are gaining popularity in the UK.
Let’s Begin by Understanding is a Career in Digital Marketing is Worthwhile
We’ll answer this with some statistics:
- According to Mailchimp, in April 2022 alone, there were 5 billion internet users globally. So, if businesses want to reach their target audience, they must market their products where the audience is, i.e. the internet. This is why online digital marketing is becoming increasingly important and popular.
- According to a WordStream article, “the global digital advertising and marketing market was estimated at $350 billion in 2020 and is projected to reach $786.2 billion by 2026.”
- The U.S. Bureau of Labor Statistics (BLS) predicts that employment in digital marketing will grow by 10% between 2020 and 2030.
The figures above show that digital marketing is growing by the day and will be one of the most lucrative careers in the future. Returning to the original question, “Is a career in digital marketing worthwhile?” My answer is unequivocal yes. Whether you are a student looking to start your career or a professional on a break wanting to resume your career, or someone wanting to switch careers, a career in digital marketing is what you should consider.
Other Reasons to Pursue a Career in Digital Marketing Include:
- Ease of learning: Unlike engineering, medicine, or accounting, you do not need a specialized degree to begin a career in digital marketing, though a certification will give you an advantage over others. As a result, getting started in this field is simpler. Furthermore, most of us today are familiar with social media and online sites, so grasping the fundamentals will be simple. The technicalities can be learned on the job or in certification courses.
- A variety of specializations to choose from: Website marketing, Search Engine Optimization (SEO), content marketing, email marketing, Social Media Marketing, influencer marketing, and offline marketing are all specializations under the umbrella of digital marketing. Depending on your interests, you can pursue a career in one or all specialties.
- Dynamic field: The digital marketing space is constantly changing to adapt to changes on the internet and social media. Let’s look at an example: If you were born in the 1990s or earlier, you may recall using Yahoo! Messenger and Skype, as well as Orkut, which were popular social messenger and media sites then. Facebook and Twitter revolutionized social networking in 2006, followed by Instagram in 2010. This is the rate at which social media is changing, and businesses must adapt to keep up. So, if you want a career that is dynamic, exciting, and full of variety, as well as one that allows you to explore and innovate, this is the career for you.
- Analytical abilities: Digital marketing necessitates not only creativity but also analytical abilities. Digital marketing analytics tools such as Google Analytics, Heap Analytics, Buffer, Mixpanel, and others are used to calculate and evaluate the success of your marketing initiatives and strategies. So, if you believe you have a creative side and an eye for analytics, now is the time to pursue this career.
- Growth Opportunities: As mentioned in the introduction, digital marketing continued to grow, despite an event like the pandemic. So, it’s safe to say this is one of the most future-proof careers. Besides, the fact that the world is moving towards digitalization, only proves that there will be ample opportunities in this space. Furthermore, a report by HubSpot states,” 63% of businesses have increased their digital marketing budgets just this past year“.So, don’t give up on a career that will provide you with a secure future.
- Exciting Salary Package: Because this is one of the most in-demand professions, these professionals’ salaries are also exciting. According to a report by Burning Glass Technologies, job roles that require digital marketing skills pay 29% more than those that do not. An entry-level position can pay up to $50000 per year on average. For mid-level positions, you can expect to earn between $70000 to $90000 per year for senior positions. The average annual salary for digital marketers in the United States is around $55000. Looking at salaries by country, digital marketing salaries in the UK are around £ 27000 per year, while in India, they are around Rs. 4.5 lacs per year.
- Flexible working opportunities: Another reason for the rise in digital marketing as a career is the availability of flexible working opportunities. You can work from an office, from home, as a consultant, or as a freelancer. You also have the option of working part-time while graduating, which will prepare you for a job while also allowing the extra spending.
I hope this has dispelled any doubts you had about pursuing a career in digital marketing. Further down, in this blog, we will assist you in your search for the best digital marketing courses in Chesterfield and online.
Is It a Good Idea to Get a Digital Marketing Certification?
While digital marketing, like any other course or topic, can be learned through Google, taking a certification course has several advantages:
- Improves your job readiness: Because industry veterans teach these courses, you will gain hands-on experience applying concepts You will also learn some trade secrets and tricks that you may miss out on while self-learning.
- Easier to enter the industry: A fresher with a certification has an advantage over one who does not hold a certification because certification provides you with the necessary skills for a job as a digital marketer.
- Helps you find your niche: As previously stated, digital marketing is divided into many specializations. A course in this field teaches you the nuances and technicalities of all specializations, allowing you to pick your niche and find a job that fits.
- Consultant / Freelance work: If you want to work as a consultant or freelancer, these courses will help you find work as well give you as tips on how to do it.
- Start-up: If you have an entrepreneurial spirit and want to start your own business, several courses cover this as part of their curriculum.
There are digital marketing courses in Chesterfield and online that certify you as a digital marketer, giving you a great head start on your career.
This Leads Us to the Next Question: What Factors Should You Consider When Choosing a Good Institute?
Because digital marketing is a high-demand profession, with students and professionals signing up by the dozens, the number of courses popping up worldwide is growing. As a result, selecting the appropriate course is critical. Keep the following points in mind when choosing a course:
The length of the course
These courses last anywhere from three months to a year, depending on whether they are a degree or diploma course and the syllabus covered. You can select a suitable institute based on your work experience and the time you have to complete the course. Post-graduate courses are typically longer, but more intensive and detailed than a diploma or certificate courses.
Mode of delivery
Classroom training, online live classes or virtual training, and online self-paced courses like Udemy are the most common delivery methods. While online self-paced courses are less expensive, if you are a recent graduate, virtual live classes or in-class lectures are preferable because they include question-and-answer sessions and hands-on experience with tools. I have listed below, institutes offering both – online and offline modes of digital marketing courses in Chesterfield.
Syllabus
When choosing a course, ensure the syllabus is always up to date and covers the most recent topics. Also, if you are interested in a specific area of digital marketing, ensure that the syllabus includes enough content on that topic. The following are some topics to consider when choosing a course:
- Digital Marketing Basics
- Social Media Marketing
- Search Engine Optimization (SEO)
- Search Engine Marketing
- Web Analytics
- Search Engine Marketing
- Website Planning & Creation
- Keyword research
Instructor
Before enrolling in a course, it is always a good idea to read the instructor’s bio, work experience, and reviews. Anyone can stand up and lecture, but a good instructor will focus on the practical application of concepts and teach you tricks and secrets that will benefit you in the long run.
It also matters how the instructor delivers the course. Instructors with more experience find it easier to express their ideas, understand your concerns, and share their experiences, making your learning more meaningful. Prefer instructors with a significant amount of experience in reputable companies.
Ratings and reviews
Check the reviews of previous students, the course, and the institute ratings. Don’t fall for institutes’ marketing ploys. Reach out to students who have reviewed the course.
Cost
Online self-paced courses are typically less expensive than classroom or online courses. A higher-priced course, however, does not guarantee that the course will be better than a lower-priced one. The curriculum, reviews, instructors, and mode of delivery should all be considered.
Post-completion assistance
If you are a recent graduate or intend to work as a consultant or freelancer, you will require post-completion assistance. You may require assistance identifying your niche, developing your resume, connecting with prospective employers/clients, pitching to clients, or any other assistance if you are stuck on a project. Remember to address this issue before enrolling.
Job opportunities
Virtual and classroom training institutes typically have a dedicated placement cell to assist you in your job search. Here I would like to address a distinction between ‘job guarantee’ and ‘job assistance’. A job guarantee is when you are guaranteed a job after completing all the course criteria.
However, fewer institutes guarantee jobs than those that guarantee assistance. When the institute ‘assists’ you in finding a job, it assists you with resume writing and connects you to prospective employers who have registered with them.
Internship
Certain courses, particularly postgraduate courses, offer free internships. Some also offer paid internships, which, if obtained, are the icing on the cake. Internships require much work, but they are well worth the time and effort.
Certifications issued
There is yet another distinction between a course that certifies you as a digital marketer and a ‘certificate’ course. Being a certified digital marketer means that you have completed all the course requirements and passed the exam. The latter would imply that you completed the course requirements, which may or may not include an exam. It’s also a good idea to double-check whether the certificates are genuine or fake.
Comprehensive vs specialized course
A comprehensive course is what I recommend if you are a newcomer or a professional looking to find your niche because it is more generic. A specialized course is an option for professionals who want to delve deeper into their specialization.
Demo sessions
Many institutes will let you explore their courses through demo sessions to understand the delivery format. It’s a good option if you can sit for a demo session to evaluate the course.
We have Considered All the Above Points While Curating the Best Digital Marketing Courses in Chesterfield!
The UK is fertile ground for digital marketing, as you read in the introduction. Some of the best digital marketing courses in Chesterfield are:
1. IIM SKILLS
In case an online course is what you are considering, we will advise you to give this institute a thought. It is one of the leading platforms in 23 Asian countries, including Dubai and Singapore. It offers a variety of skill development courses, including a digital marketing course.
Course Name: Master Digital Marketing Course
Duration of the course: This is a 5-month comprehensive live training course
Entry requirements: There is no specific requirement for registering for this course; however, a basic 10+ 2 is required.
Fees: 300.52 Pound sterling + 18% GST
Course Delivery and Advantages
This is a 60-hour live online training course that includes 120+ hours of assignments and industry case studies to ensure that you are job-ready upon completion. You will have the opportunity to work on 15+ live projects and 10+ case studies to gain a better understanding of the concepts taught.
So you know you will have expert-level proficiency in digital marketing skills. Aside from the IIM SKILLS certification, you will also prepare for certifications from Google, Facebook (Meta), and HubSpot. The best part is that you receive a two-month paid internship with flexible hours to give you a hands-on experience with all the concepts taught. So you know you are job ready on completion of the course!
Modules Covered
- Introduction to Digital Marketing
- Web Development at WordPress
- Search Engine Optimization (SEO)
- Email Marketing
- Inbound Marketing
- Social Media Marketing
- Integrated Digital Marketing Strategy
- Web Analytics
- Online Reputation Management
- Content Writing & Advanced Blogging
- Media Buying & Planning
- Affiliate Marketing
- Video Marketing
- Marketing Automation
- Digital Infographics Resume Creation
Tools Covered: Mailchimp, WordPress, Google Ads, Amazon, SEMrush, Facebook Ads, Twitter Ads, LinkedIn Ads, Google Analytics
2. University of Sheffield Hallam
It is one of the largest and most prestigious universities in the United Kingdom, with over 2 million alumni worldwide. It is ranked 66th out of 130 British universities. Sheffield Business School is a member of the Association of Advance Collegiate Schools of Business (AACSB), putting it in the top 5% of business schools worldwide. It is one of the top institutes offering digital marketing courses in Chesterfield.
Course Name: BA (Honors) in Digital Marketing.
Duration: The course lasts 3-4 years full-time on the University campus, with the next batch starting in September 2023.
Entry requirements: 112 Ucas points are required for entry.
Course Delivery and Advantages
Industry veterans with extensive experience in various industries and sectors deliver the lessons. You will learn through lectures, case studies, research tasks, self-study, problem-solving exercises, and portfolio development. Furthermore, live learning and networking opportunities allow you to put classroom concepts into practice.
Another advantage is a year-long placement with companies such as IBM, Disney, Marks & Spencer, Adidas, and others that you get, between the second and third year of your course. This allows you to gain real-world digital marketing experience.
Career
A course with Sheffield Hallam University gears you up for a career in:
- Digital Marketing
- Digital Communication
- Digital Agency
Fees: The annual fee is £9,250. Because the UK government governs them, they are subject to change in accordance with government policy.
Modules Covered:
- Market And Digital Analysis
- Advertising, Promotion, and Creativity
- Digital Technologies
- Marketing Metrics
- Mobile and Social Media
- Strategic Approaches to Marketing Management
- Marketing Innovation and Creativity
- Strategic Brand Management
- Strategic Communications in The Digital World
- The Social Psychology of Digital Media
Also Check:
- Digital Marketing Courses in England
- Digital Marketing Courses in Spain
- Digital Marketing Courses in London
- Digital Marketing Courses in Glasgow
- Digital Marketing Courses in Birmingham
- Digital Marketing Courses in Liverpool
3. University of Derby
If you are looking for one of the best digital marketing courses in Chesterfield, don’t miss an opportunity of checking out the University of Derby. This is the only university in Derby and Derbyshire, located in the heart of England. The train ride from Chesterfield to Derby takes about 18 minutes.
The university provides the foundation, postgraduate, and research courses that are industry relevant. In Derby, you can study full-time, part-time, online, or on-campus. The Chartered Institute of Marketing (CIM) has accredited the degrees.
Course Name: BSc (Hons) in Digital Marketing
Duration of the course: You can choose a 3 full-time degree or a part-time 6 years degree, beginning September 2023.
Entry requirements: 112 – 120 Ucas points.
Course Delivery and Advantages
The lectures are delivered in a participatory manner, allowing you to share your thoughts, opinions, and digital marketing experiences. Work-based projects will allow you to apply classroom theories to real-world scenarios. Through guest lectures, experts from various industries will share their experiences.
As a student, you will develop social media business profiles, create infographics, build presentations, write reports, and more. Another significant advantage of attending this university is the personal academic tutoring you will receive to help you achieve your academic and personal goals.
Fees: The fees are £9,250 per year for a full-time course and £1,155 per 20-credit module for a part-time course.
Modules Covered:
- Marketing fundamentals
- Introduction to digital marketing
- Advertising fundamentals
- Managing the brand
- Design and creativity for marketers
- Business acumen and entrepreneurship
4. University of Lincon
The university of Lincon ranks in the top 30 universities in the UK for student satisfaction. Its expert faculty, close industry ties, world-class research facilities, and best-in-class facilities distinguish it from other universities offering digital marketing courses in Chesterfield.
Course Name: MSc in Digital Marketing
Duration of the course: This is a 1-year degree program
Entry requirements: Applicants must have a 2:2 honors degree in marketing.
Course Delivery and Advantages
The program consists of 9 modules and 1 year of professional practice (after completing 1 year of academic criteria) to help you put what you’ve learned into practice. The course is delivered through lectures, seminars, and professional skill workshops.
Modules Covered in Digital Marketing Courses in Chesterfield:
Semester A:
- Digital Marketing Strategy, Planning and Budgeting
- Leadership Development
- Databases and Email Marketing AI
- Developing Digital Brands
Semester B:
- Developing Entrepreneurial Capacity and Mindset
- Social Media Marketing and Digital Advertising
- Big Data and Artificial Intelligence
- Ecommerce, Website Design, and SEO
Semester C:
- Personal Professional Development
- Professional Inquiry Project
- Optional second-year professional practice
5. Udemy
Today, almost everyone has heard of Udemy! Udemy, one of the world’s largest online course providers, offers self-paced online courses on various topics and skills.
Course Name: The Complete Digital Marketing Course – 12 Courses in 1
Duration of the course: This is a self-paced online course with 22 hours of on-demand videos
Entry requirements: There is no specific requirement for registering for this course.
Course Delivery and benefits
The course is rated “Bestseller” on Udemy and is taught by Rob Percival and Daragh Walsh, who are also bestselling instructors on Udemy. With over 5 million students worldwide, you benefit from a self-paced, interactive course, with projects, checklists, and actionable in each section. This course provides an overview of digital marketing, covering 12 major areas of digital marketing.
Modules Covered in Digital Marketing Courses in Chesterfield:
- Market Research
- WordPress
- Email Marketing
- Copy Writing
- Search Engine Optimization (SEO)
- Social Media Marketing
- Ad Marketing
- YouTube Marketing
- LinkedIn Marketing
- Google AdWords
- Facebook Ads
- Google Analytics
6. Henry Harvin Digital Marketing Academy
This institute is one of the leading online platforms offering courses in Digital Marketing and has been ranked first among the Top 5 trending Digital Marketing courses by India Today.
Course Name: Online Digital Marketing Course
Duration of the course: This consists of a 40-hour live virtual training
Entry requirements: There is no specific requirement for registering for this course; however, a basic 10+ 2 is required.
Course Delivery and benefits
Industry experts with over ten years of experience in digital marketing teach the course. You are guaranteed an internship at Henry Harvin or one of its partner firms if you complete all the course requirements. You will also be granted alumni status once you have completed the course. Industry projects will be assigned to help you gain hands-on experience in applying the concepts taught.
Additionally, you will also receive seven different certifications from Henry Harvin Digital Marketing Academy (as a Certified Advanced Digital Marketer [CADM]), Google (with AdWords Fundamental, Search Advertising, Display Advertising, Mobile Sites, and Video Advertising certifications), and Facebook (Facebook Marketing)
Modules Covered in Digital Marketing Courses in Chesterfield:
- Getting started with Digital Marketing
- Effective Webpage Designing
- Search Engine Marketing
- Search Engine Optimization (SEO)
- Facebook Marketing
- LinkedIn Marketing
- YouTube Marketing
Skills Covered: Webpage Designing, Search Engine Marketing, Index Basics, On-page SEO, App Store Optimization, URL Architecture
Tools Covered: Google Ads, Facebook Ads, LinkedIn Ads, Google Keyword Planner, Google Analytics, Bing Ads, HTML 5, YouTube, SEMRUSH
Frequently Asked Questions About Digital Marketing Courses in Chesterfield
Is a digital marketing course challenging?
Digital marketing courses are not at all challenging. They are simple. In fact, there are numerous videos on YouTube that you can watch to gain a better understanding of digital marketing before enrolling in a course. Students, professionals, even homemakers, and retired professionals can master digital marketing. The digital marketing courses in Chesterfield and online that I have listed, have exhaustive, updated, and learner-friendly content. So know that you will not have any difficulty grasping the content.
What jobs are available in digital marketing?
There are numerous job opportunities in digital marketing, whether you want to work full-time or freelance. Some of them are:
- Social Media Marketing Executive
- Content Manager & Content Strategists
- Digital Marketing Executive
- SEO & Executive
- UX Designer
- Email Marketing Specialists
- Copywriter
- Web Development Executive
- Influencer Marketing
The above digital marketing courses in Chesterfield and online will give you a head start to a fulfilling career in this area.
What are the prospects for a career in digital marketing?
As long as social media users continue to grow, the digital marketing industry will thrive. Where there are users, there are marketers! As a result, digital marketing is not going away anytime soon. So, you can rest assured that this profession is here to stay. Thinking along the lines of taking up a course in digital marketing in the UK, consider looking through the top-rated digital marketing courses in Chesterfield, curated for you.
Conclusion
I’ve compiled a list of the best digital marketing courses in Chesterfield on this blog. I hope that by writing this blog, I was able to assist you in selecting the best institute for a digital marketing certification.
