Auckland is a great place for any international students. With brilliant educational facilities and excellent quality of life, Auckland has some of the most prestigious and best universities in the world. The city places great importance on education and has some of the top institutes. Digital marketing courses in Auckland are the ultimate perfect study destination for those who want to pursue a career in digital marketing.
In this article, we will explore the top 5 digital marketing courses in Auckland, but before moving further, Let’s understand what digital marketing is.
What is Digital Marketing?
Digital Marketing, also called online marketing, is a means of advertising, promoting, and selling products and services to potential customers using the internet, and other forms of digital communication. This includes social media, web-based advertisements, emails, and text and multimedia messages as a marketing channel.
Essentially, if a marketing campaign includes digital communication, it’s digital marketing. Businesses are shifting to online modes for advertising & promoting their brands and selling products and services. Along with this, there is an increase in the need for digital marketing because it is now undisputed that it reaches a wide range of audiences and helps a company’s business to increase profit.
Digital marketing helps you get all the analytics data accessible about your customer location, likes, dislikes, choices, and so on. You can send personalized messages, emails, and more to assure the customer is getting exactly what they want. Now you know what digital marketing is, let’s proceed and understand the types of digital marketing.
Types of Digital Marketing
Let’s take a look at the top most effective types of digital marketing:
Content marketing involves offering your audience answers to their questions by publishing valuable and informational content like social media posts, blogs, emails, how-to videos, and other instructional material. Content must be published regularly with the target audience in mind. Ideally, your brand will become trustworthy within the industry by posting quality, accurate, and reliable content. It can also help to generate leads in sales.
Pros
- It’s free of charge
- It fuels all kinds of digital marketing
- Content is incredibly versatile and it allows you to build your brand as you educate, entertain and inspire the audience.
Cons
- The competition is high, it’s hard to stand out organically for target keywords
- Consistency and high-quality is essential to be effective. Your content must meet your customer’s needs while branding and achieving your business objectives.
- Search Engine Optimization
Search Engine Optimization,(SEO) is the strategy to generate content in a way that search engines like google will rank your content high on the search engine result page(SERP). Google uses algorithms to choose how relevant your page is to long-tail and short-tail keywords that the users are searching for. When done correctly, SEO efforts will put your website at the top of the result so that when anyone searches for your brand, product & service, it will be shown at a high rank in the organic result.
Pros
- It’s free of cost
- It increases the visibility of the brand
Cons
- It does take a lot of time for SEO to work
- Changing Google algorithms make it very hard to rank highly in organic result
- Search Engine Marketing/Pay-per-click
Search Engine Marketing(SEM), also known as pay-per-click, refers to a paid advertisement, for instance, Bing ads or google Adwords. The cost of these ads generally depends on the number of clicks your page received, hence,” pay per click.”
It looks almost the same as the organic search result, except that the ‘Ad’ label will appear next to your URL with a little box. Regardless of consumer knowledge that these are Ads, many still click on these links. It’s beneficial for local businesses and e-commerce and is a very effective digital marketing strategy.
Pros
- PPC can attain a top rank quickly
- PPC is time efficient
Cons
- It can get expensive to target popular keywords
- A lot of customers are skeptical of ads and are more likely to trust the natural search results
With social media marketing, social media platforms like – Instagram, Twitter, LinkedIn, Pinterest, Youtube, Snapchat, etc are used as digital marketing channels. Ads could be bought to reach new users, or you can make a portfolio for your business on any social media platform and generate posts to advertise new products and sales.
Pros
- It has high conventional rates
- The efforts multiply quickly as people like, comment, and share content with friends and connections.
Cons
- It may sound simple to do a bit of posting on social media, but you need strategic planning and dedication to have enough time to do it properly and consistently
- Social media is challenging. The algorithms constantly change, and it’s hard to stay on top and keep your marketing working effectively.
Email marketing is one of the adequate digital marketing tools. When someone visits the website, invite them to join an email subscriber list. With their approval, you can send emails about sales, discounts, special events(like mothers day or Diwali), and product releases.
The best thing about the digital marketing channel is that it must give value to audiences, offer them exclusives, and you can build mutually valuable connections that will increase brand loyalty.
Pros
- Digital Marketing is independent of any changing algorithms.
- Staying constantly in contact with your email list will help you build relationships, and they will likely keep you on top of their mind when they plan to buy.
Cons
- A lot of emails are left unopened.
- It gets challenging to find a way to keep adding value so that the customers stick with you and do not unsubscribe.
Mobile marketing is almost as broad as digital marketing itself and it is mandatory for brands who desire to be with their users, side by side. It includes doing everything you’re doing on a desktop but adapting it to mobile, you need to be efficient in mobile-specific tasks like in-app advertising, sending a text message, and social messaging apps. It’s essential for brands that are targeting a younger audience.
Pros
- Customer spends more time on mobile phones than on computers these days, so mobile marketing means reaching them where they spend most of their time.
- It can be hyper-targeted along with specific audience segments or geofencing.
Cons
- The space is small to play with creativity on a phone.
- Mobile ads have a low click rate.
- People don’t want to be interrupted by messages when they are in the middle of communication.
- Audio Marketing
Audio marketing is much broader as it includes podcasts, channels like Spotify, and smart home assistants such as Amazon Alexa or googles home. Radio has been the customer’s favorite since the golden age of broadcasting.
From the early 1920s till today, a group of people still listen to the radio regularly. If you know the habit of the target audience, you may think about the subject that has some relation to the activities they might do while listening to your audio. This way you can insert your product & services contingently and turn audio marketing into a big sale opportunity.
Pros
- Audio marketing is easier and cheaper
- Audio marketing offers a convenient medium for on-the-go audiences
Cons
- Fewer chances of immediate return on investment
- Marketing by smart home assistance is still in the experiential stage, and there is a steep learning curve.
In today’s fast-paced scenario, video is the start of the show these days, Short clips are quicker than texts message in attracting customers. It can be entertaining or educational, pre-recorded or live, in real-time. Today, over 2 billion peoples look for something on youtube: it is a great opportunity to reach a new consumer, 70% of consumers opt for videos to learn about specific products and check ratings and reviews before buying the products.
Pros
- Videos can be super effective as it creates an emotional connection with the audience and effectively spread your message compared to text or any picture.
- Videos are more catchy than text or images.
- All the major channels-Instagram, Facebook, and Linkedin are pushing video content to enhance the reach and engagement in those social feeds and thus search higher in search results.
Cons
- Creating high-quality, engaging video content will take time, money, and skills.
- It’s getting challenging to grab people’s attention and views in seconds- or they’ll move on to the next content in their feeds.
Influencer marketing includes partnerships with influencers-superstars, celebrities, authority figures, and experts-who have an existing audience or fanbase. When they advertise or promote your product to their audience, mainly on a platform like Facebook, Instagram, Twitter, Snapchat, or youtube, their die heart fans will jump on their recommendation and buy from you.
Pros
- You get to piggyback on the influencer’s existing audience, rather than build one yourself.
- Becoming associated with the popular one allows you to earn instant ‘ excellent points’, especially with the younger audience.
Cons
- It’s not just about paying a load of money to get a big celebrity- you have to decide on the right influencer based on your brand and your audience and find authentic ways to partner with them.
- There’s a rise in the distrust of influencers, and you need to be super careful and transparent about paying them to promote your brand.
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Role of a Digital Marketing Expert
The primary job role of a digital marketing expert is developing, executing, and managing a marketing campaign that promotes a business or a brand and its products and services. A digital marketing manager is also responsible for keeping updated about the latest developments that search engines declare and making accordingly amendments.
He or she plays a crucial role in creating familiarity among the users with a particular product or service and using the digital space to drive organic traffic to the business’s website and acquire customers. A digital market expert also helps analyze and assess new digital technologies by using web analytics tools to compute website traffic for email marketing, social media, marketing campaign, and display advertising.
Key Responsibilities of a Digital Marketer
- Content strategy
- SEO and SEM
- E-commerce
- Social networking
Qualifications Required to Be a Digital Marketer
To become a digital marketer, there is no compulsory qualification for digital marketing. Still, it is recommended that you have completed your graduation (10+2+3) in marketing, communication, or a related field—many digital marketing courses in Auckland offer a digital marketing certification course. So now let us move the lists of offering top digital marketing courses in Auckland
Here check the best Digital Marketing Courses in New Zealand
Top 4 Digital Marketing Courses in Auckland
1. IIM SKILLS
IIM SKILLS is one of the best training institutions which offer digital marketing courses in Auckland. They provide live training programs that offer top-notch education at affordable pricing. The digital marketing course is a 5-month program in two parts – 3 months of live lectures followed by 2-months of a paid internship program.
It includes 180 hours of in-depth online instruction, 120 hours of practical education, and, practical assignments on topics like SEO, site building, and, social media marketing. It is one of the top digital marketing courses in Auckland.
Digital Marketing Course Details
- Web development 15 hours
- Social media marketing 15 hours
- Micro video marketing 10 hours
- Affiliate marketing 10 hours
- Google AdWords (SEM) 10 hours
- Email Marketing 15 hours
- Search Engine Optimization (SEO)15 hours
- Content Writing 30 hours
Tools Covered
- Mailchimp
- WordPress
- WOOCOMMERCE
- Google Ads
- Amazon
- Ahrefs
- UberSuggest
- Facebook Ads
- Linkedin ads
- Google Analytics
- SEMRUSH
- Keyword Planner
- Toast SEO
Course Curriculum
Module 1
- Introduction to digital marketing
- Integrated digital marketing strategy
- Media buying & planning
- Affiliate marketing
- Video Marketing
- Marketing Automation
- Digital infographic resume creation
Module 2
- Web development at WordPress
Module 3
- Inbound Marketing
- Online reputation management
- Content writing & advanced blogging
Module 4
- Search engine optimization(SEO)
- Search engine marketing ( Google ads)
- Email marketing
- Web analytics ( Google Analytics)
Module 5
- Social media marketing
Course Features
- Demonstration workshop for hands-on learning
- Learn how to operate equipment worth Rs. 79,000
- Launch your podcast on Spotify, Google, and apple
- Free LMS access for life
- Placement support
- Help in preparing for other digital marketing exams like Google, Facebook, HubSpot, etc
Course Name: Digital Marketing Master Course
Course Fees: 717.16 New Zealand Dollars + 18% GST
Also Read: IIM SKILLS Digital Marketing Course Review
Contact Details:
Phone: +91 9580 740 740
Email id: info@iimskills.com
2. IIDE-Indian Institute of Digital Education
IIDE is one of the well-known institutes offering digital marketing courses in Auckland. They have comprehensive online digital marketing courses with 13+ certifications with specialized teaching methodologies. The students enrolled will get an opportunity to learn from expert digital marketers in the form of self-paced video lectures. They provide affordable and best-quality digital marketing courses in Auckland.
Course Details:
- 50+hours of video content
- 100+hours of live learning
- 1-on-1 mentoring session
- In-live class presentation
- 20+ industry tools mastery
- 70+ hours of live training
- 40+ hours of video learning
- 7+ live projects & practice assignments
Tools Covered:
- Google Ads
- Facebook Ads
- Linkedin ads
- Google keyword planner
- Word Press
- Amazon
- Shopify
- Google Analytics
- APP ANNIE
- Mailchimp
- Hootsuite
Course Curriculum
Module 1
- Introduction to digital marketing
- Search Engine Optimization(SEO)
- Key performance marketing jargon
- Search engine marketing
- Campaign planning
- Presentation making
- Ecommerce
- Live project: search marketing
Module 2
- Content strategy
- Copywriting
- Canva
- Social media marketing organic
- ORM
- Influencer marketing
- Resume making
- Interview skills
- Live projects: social medial content strategy
Module 3
- Social media marketing paid
- Social Analytics
- Google Analytics
- Live projects:(social media advertising)+final project
Course Features:
- Career Guidance
- Resume & interview training
- 100% placement assistance
- 250+ hiring partner
Course Name: advanced digital marketing training
Course Fees: INR 88,983+ Taxes, USD 1,360
Contact Details:
Phone: 91 7304442840
Email: connect@iide.co
3. Simplilearn
Simplilearn digital marketing courses in Auckland rank #1 according to marketing land. With digital marketing certification, you’ll be an expert in the top 8 digital marketing disciplines and have practical experience in virtual simulations and real-world projects.
It aims to provide basic skills for businesses and organizations, this digital marketing course is created by industry professionals and digital marketing experts. After completing digital marketing courses in Auckland, you will acquire a digital marketing certification from Simplilearn
Simplilearn is a legit platform trusted by 80+ industries,150+ world training organizations, and various individuals to stay updated, acquire new skills, and be ahead in their offices.
Tools Covered
- Facebook Insights
- Youtube analytics
- Google keyword planner
- Google Trends
- SE Ranking
- Ubersuggest
- Feng-GUI
- Hitwise
- SimilarWeb
- Bing ads
- Facebook Ads
- Google Ads
- Google Ad Manager
- Google Data Studio
- Linkedin ads
- MAJESTIC
- MOZ
- RAVEN
- Semrush
- SpyFu
- buffer
- Hootsuite
Course Features:
- Co-created with Facebook
- 45+ projects and case studies
- Live interactive learning
- Aligned to top digital marketing certifications
Course Fees: $1283
Contact Details:
Phone: 61 2 8310552
A few other recommended courses you should check out
- Digital Marketing Courses in Malaysia
- Digital Marketing Courses in Italy
- Digital Marketing Courses in England
- Digital Marketing Courses in Greece
- Digital Marketing Courses in Nepal
4. ExcelR
ExcelR is a leading institute for digital marketing courses in Auckland. The program is created by highly experienced and certified professionals who are believed to be one of the best trainers in the industry. The program will give you hands-on exercises on each topic that is covered in the training.
Along with the training, they provide you with 10 global certifications from Facebook, google, youtube, etc, 1-year e-learning access, and placement assistance. The course will help you in the workplace with a fruitful career.
This course is designed to help you master the fundamentals of digital marketing including mobile marketing, email, pay-per-click (PPC), social media, web analytics, Search Engine Optimization (SEO), content marketing, and conversion optimization.
Course Curriculum
- World of meaning
- Digital marketing introduction
- Planning a digital marketing campaign
- Masterclass on content writing
-
- Graphic Designing
- The internal framework of the internet -part 1
- The internal framework of internet-part 2
- Basic terminology of digital marketing
- Keyword research
- Website building-part-1
- Website building-part-2
- Intro to SEO
- Keyword research & implementation
- SEO content writing
- On page SEO
- On-page SEO (Snippets)
- Search engine visibility
- Website working Analysis
- Off-page SEO(link building)
- Off-page SEO(Link analysis)
- Local SEO
- Advanced SEO
- Introduction to Search Engine Marketing
- Intro to google ads
- Search ads part-1
- Display ads part-1
- Video ads part-1
- Search ads -advanced topics
- Social media
- Video marketing intro
- Fundamentals of youtube pages and best practices
- Youtube channel beautification
- Youtube analytics
- Youtube monetization
- Email marketing modules
- Affiliate marketing
- Resume building
Course Features:
- Industry best trainers
- Access to e-learning
- Post training support
- Lifetime access to self-paced video
- Assistance on resume building
- Work on 35+ tools in real time
- Best course for freshers and non-technical domains
Contact Details:
Phone: 18002122121
FAQs
- Who can take up digital marketing courses in Auckland?
Students, housewives, traditional marketers, content writers, freelance content writers, bloggers, video creators, retired people, and sales professionals can take this course.
- What are the fees for digital marketing courses in Auckland?
A detailed digital marketing program will cost you between INR 30,000 to 60,000 for a 3-6 month program.
- What is the average salary of a digital marketer?
The average salary of a digital marketer is around INR 5,48,755 p.a. In India. with experience of more than 5+ years, one’s salary can range between 15 lakh to 16 lakh depending on their skill. As a fresher, you can earn between 15K to 25K per month.
- What should be considered before choosing a digital marketing course?
While selecting a digital marketing course, pay attention to the course curriculum, the qualification, and expertise of the trainers, practical assignments included in the study, placement assistance, and internship opportunities.
Conclusion
The above-mentioned institutes provide the best digital marketing courses in Auckland that gives importance to the element of practical life training so that you have specialized knowledge of digital marketing and can become an expert in digital marketing. The course modules should be your consideration for choosing any digital marketing institute to further your career in the web domain.
