In this article, you will learn about what is creative writing, how it differs from other forms of traditional English writing, and how you can improve your creative writing skills. Every one of us at a certain point might have wanted to write about something creative. This is a thought which crosses everyone’s mind at some point in their lives. Creative writing is all about using your point of view, imagination, and ideas to narrate a story or an event. Hence, to help you with this, we have listed the best creative writing courses in Edinburgh.
Many of us may have an innate passion for writing and want to enter the field of creative writing. This article will help you in clearing all your doubts about how to start writing, how to properly express one’s thoughts, how to write something original and imaginative, and how to develop the structure of a story. Here we will look into some of the best creative writing courses in Edinburgh.
What is Creative Writing and What Are Its Many Elements?
Creative writing usually means writing creatively using your imagination and ideas and taking your perspective on a particular subject. You can use your ideas, thoughts, and emotions to highlight a particular content or a theme. You can take a completely different perspective on a particular subject or an event that many previous writers may have missed out on.
It is usually considered as something completely different from other forms of traditional writing like business writing, academic writing, journalistic writing, or technical writing. One of the basic differences between creative writing and other forms of writing is the primary purpose behind it. For other forms of writing, the chief purpose is to give information about a matter.
But the primary purpose behind creative writing is to inspire, entertain and enlighten the reader. The main elements in creative writing are narration, plot development, character development, craft, dialogue, conflict, setting, tone, etc. It can be both fictional and non-fictional. Some of the main forms of creative writing are:
Fiction: short stories, novels, etc.
Non Fiction: personal or journalistic essays/compositions.
Poetry
Dialogues
Scriptwriting/Playwriting
Graphic Novels
Blogs
Some of the Main Elements of Creative Writing Are Discussed Below:
Plot: The plot is the most important part of a story, writers have to use their imagination and perspective to develop a unique plot. The plot is where your entire story is centered around, and having an interesting plot can greatly influence your reader.
Character Development: Character development means how your characters evolve and change during the story. Readers should be able to understand and attach themselves to the main character.
Visual Description: Visual description is how you depict the surroundings where the story is taking place. The writing should be able to induce vivid imagery in the reader’s mind.
Point of View: Point of view tells us from whose perspective the story has been narrated. Mostly in creative writing, the first person’s point of view is taken.
Emotional Impact: It is a very important part of your story development. The reader has to get emotionally connected with the basic plot or with the main character of your story.
To Get Started in the Process of Creative Writing You Have To:
Read a Lot: You must develop the habit of reading a lot, not only fictional pieces but also non-fictional pieces as well. Most creative writers get their inspiration and ideas from the legendary authors of their fields. You can read according to your taste in the genres.
Start Writing: You must develop the habit of writing daily; you can start by keeping a diary where you write about how your day went or any ideas that popped into your head.
Using Literary Devices: To become an efficient writer, you have to learn how to use various literary devices such as similes, metaphors, rhymes, symbolism, etc.
Attend a Creative Writing Course: If you are a beginner in the field, then you can attend a creative writing course. You will get the opportunity to collaborate and share your ideas with your peers and learn from them.
Before planning to enroll in any creative writing courses in Edinburgh, let’s ask an important question, can creative writing be learned?
Can Creative Writing Be Learned Through a Course?
Creativity is said to be a natural and inborn talent, and the same can be said about writing. In this regard, some people are innately more talented than others, but with enough practice, you can surely learn how to become a better writer. Even if you have all the ingredients of a talented writer, you may still have no or very vague idea about some of the important aspects of creative writing like creating characters, plotting, dialogues, etc.
And it is these aspects that can be learned and practiced. Writing too has a craft behind it, which has its rules and these rules can be learned or taught. While some courses focus more on the technical aspects like editing, others focus on more creative aspects like using imagination and out-of-the-box ideas.
Off course to become a distinguished writer, you have to work hard, it needs passion, dedication, and patience. These qualities cannot be taught or learned through a course though.
Some of the common job roles for creative writers are mentioned below, remember that it is not mandatory to have a degree in creative writing to enter into these fields.
Content/Article Writers: Content or article writers can typically write about any topics like travel, sports, entertainment, education, food, and health to name a few. You have to know the basics of SEO and how to write for your target audience. They usually write for websites, dailies, magazines, etc.
Copywriting: Copywriters write for mainly advertisements and other marketing functions. Their main job is to write catchy and engaging tag lines, product descriptions, and other publicity letters with the aim of motivating the reader to take an action such as a purchase or attending an event, etc.
Social Media Specialist: Social Media Specialists handle the social media account of either an individual, business, or organization. They write engaging content to engage and interact with the audience. They have to respond to the audience’s comments and they look after their brand image on social media platforms.
Authors: An author may choose to write in fiction or non-fiction categories. In the non-fictional part, he can write about biographies, memoirs, historical accounts, etc. In the fictional segment, he can write short stories, novels, novellas, poems, plays, screenplays, etc. Once their work is published, they are called Authors.
Bloggers: Bloggers usually write in an informal, dairy-styled format. They can also use photographs and other content media, they write in a way to engage and promote a conversation with the audience. They make use of basic SEO practices and it is usually used for the promotion of products or services.
Writing Tutor: A writing tutor helps students and aspiring writers improve their writing skills. They help students with their writing techniques, reading skills, comprehension, etc., by giving them regular feedback and one-to-one mentoring.
Public Relations Manager: A public relations manager is a communication professional tasked with handling the reputation of an organization or an Institution. They usually engage in writing press releases, articles for newsletters, preparing speeches for organizational leaders, and for managing advertisements and marketing materials. Their main aim is to nurture a positive relationship with the media. To work as a public relations manager, a degree in Public Relations, Journalism, Marketing, or a similar degree is required.
Copy Editors: The main responsibilities of a copyeditor are to make sure that the content is clear, consistent, and without any grammatical errors. They usually work for marketing, advertisement teams, and publishing companies.
Freelance Writer: A freelance writer writes about a variety of topics for their clients. They usually write press releases, magazine articles, blog posts, brochures, marketing emails, newsletters, etc.
Scriptwriters: Scriptwriters write scripts for movies or TV series. Here they collaborate with the director, producers, and actors to produce scripts that engage the audience and keep them interested in the narration of a story.
Now let’s take a look at the leading creative writing courses in Edinburgh.
The Top 10 Creative Writing Courses in Edinburgh
1. IIM SKILLS
IIM SKILLS is a premium online learning platform that provides professional courses at an affordable rate to its students. For the students who are curious about creative writing courses in Edinburgh, it is advisable to join their content writing course that is delivered with a creative approach. IIM SKILLS provides a fully bundled writing course that covers all content and creative writing elements. Joining IIM SKILLS can be your first step towards launching an illustrious career in the field of writing.
It is a one-month program with three months of Internship (optional) attached to the course.
They have their placement cell which provides full support for your freelancing career as well.
They provide free tools priced around 371 British Pound.
They provide lifetime technical and consulting support.
You will get a chance to publish your first E-Book on platforms like Kindle and Google Books.
Government-recognized certification.
Preparation for Certifications like Hubspot content marketing and Test of Legal English Centre Cambridge (TOLES).
Their Syllabus Covers the Following Topics:
Introduction to Content Writing: Here you will learn various content writing techniques, creating content for B2B and B2C markets.
Creative Writing: Starting your creative writing journey, writing for both fiction and non-fiction, writing short stories, poems, and dialogues.
Digital Content: Learn about 30 types of writings like copywriting, video scripts, article writing, blogging, Press releases, product descriptions, writing for social media, Emailers, brochures, and flyers to name a few.
How to Market Your Content: This module teaches you how to sell your content writing services, target the right audience, etc.
2. Scottish Universities International Summer School
The Scottish Universities International Summer School (SUISS) offers creative writing courses in Edinburgh during the months of July and August annually. They have a 4 weeks program that offers a specialized course in improving the writing skill in fiction, poetry, and drama. The participants can attend lectures about Modernism and Contemporary literature to develop their critical appraisal.
The Main Features of the Course Are:
Workshop Seminars: SUISS organizes writing seminars for the students.
Author-led Masterclasses: Students get an opportunity to interact with distinguished British writers in distinctive discussions and activities.
Lectures: students can attend lectures about Modernism and Contemporary literature.
Individual Mentoring Sessions: Students receive an individual mentoring session of about half-hour per week.
Publishing Lecture: Students will get lectures about the crucial aspects of the publishing industry.
Editorial Groups: Students can discuss their works with their peers in interactive and informal surroundings, keeping with their shared interests.
Northern Light: Students will get a chance to get published in their biennial publication.
3. Centre for Open Learning, The University of Edinburgh
The University of Edinburgh offers both in-person and online creative writing courses in Edinburgh for their students. Their course is split into three terms, and from each term, students can choose the topics they are interested in. Term 1 (September to December 2022), covers the subsequent topics:
Writing Audio Drama for Radio and Podcasts, screenwriting1: An Introduction for writing for Film and TV, writing that story, writing for publication, writing young adult fiction, fiction workshop, poetry in practice, short story writing, etc.
Please visit their website for more detailed information regarding their extensive creative writing course.
4. Screen Academy Scotland
The Screen Academy Scotland offers a MA in Creative Writing Course together with Edinburgh Napier University and Edinburgh College of Art. The main focus of the course is on the Fiction genre, with an emphasis on science fiction, fantasy, crime, and horror. They also specialize in comics, graphics novels, and Young adult fiction.
Students can apply for both MA full-time or MA part-time creative writing courses. Students will be able to learn both commercial and experimental fiction writing. Some other highlights of the program are you will get Masterclass feedback and 10 hours of individual editorial mentoring.
Write Here Academy offers the best quality; affordable online creative writing courses in Edinburgh for their students. It is a seven-week course, with one-to-one tutorials and weekly workshops. The maximum capacity is limited to 15 and it is allocated on a first come first serve basis. The course is open to both those who want to start writing a book and those who are in the process of writing.
Their course is taught by published authors and professional editors with frequent visits from literary agents and publishers. Their online course will help you in writing your novels and making it more strong thus improving the chances of your work getting published.
6. Coursera
Coursera is a prestigious US-based online course provider in a variety of fields. They have tied up with many prestigious universities around the globe. Students who are looking to learn through creative writing courses in Edinburgh can choose from their list of creative writing courses. They offer a variety of online courses on their platform for aspiring creative writers.
Some of Their Main Courses Are:
Creative Writing in Collaboration With Wesleyan University: This course specializes in three major creative writing genres that are short stories, narrative essays, and memoirs.
Write Your First Novel in Collaboration with Michigan State University: This course teaches you how to write a novel by the end of a course.
Good With Words in Collaboration With the University of Michigan: Some of the main features of the course are learning how to use syntax, how to add subtlety to your sentences and how to expertly use punctuations, and how to complete your projects within deadlines.
Creative Writing, How to Craft a Plot in Collaboration With Wesleyan University: This course mainly focuses on the most important and demanding aspect of writing a plot, how to keep it moving and engage with your audience.
To know more about their extensive courses in creative writing, please visit their website.
Gotham Writers is a New York-based writing institution, they have been teaching creative writing since 1993. They offer their courses in online mode as well. Those who are interested in learning creative writing courses in Edinburgh can learn from their prestigious institute as well. Their course covers all the major categories in creative writing such as:
Fiction: Here you can learn about fiction writing, novel writing, children’s book writing, mystery, science fiction, romance writing, etc.
Non-fiction: It covers the topics like Memoir writing, Feature article writing, essay, and opinion writing, travel writing, personal essay writing, humor writing, etc.
Scriptwriting: It covers modules like screenwriting, writing for TV, writing for a play, writing for a documentary and video games, etc.
Comedy, Poetry, and Song: Here you can learn about humor writing, poetry writing, songwriting, stand-up comedy writing, etc.
8. Reedsy Online Learning Courses
Reedsy Learning was founded in 2014 by Emmanuel Nataf, Ricardo Fayet, Vincent Durand, and Matt Cobb. Since then, they have vastly grown their business in the field of writing and they frequently collaborate with editors, designers, and marketers who feature regularly on New York Times bestseller lists. Those who are interested in learning creative writing courses in Edinburgh can choose their learning platform.
They offer a Free Ten-day Course on a Variety of Writing Topics Like:
How to Write Exciting Fantasy Fiction: Here you will learn how to write a good story, how to build a world around the characters, decide which Point of view to use in your story, and learn all about publishing options.
Turning Up The Heat in Romance: Here you will learn what are the conventions in erotic writings, how to create sexual tension, etc.
Writing an Irresistible Romance: This module teaches you the traits of a strong romantic character, creating conflict in a romance, using tropes and keeping them fresh, how to invest in secondary characters, etc.
They have about 18 courses to choose from, please visit their website to get more detailed information about their various courses.
9. edX Courses
edX is also an online learning platform like Coursera and Udemy which offers courses on almost all academic subjects. They offer their courses in various categories like Micro Bachelors Programs, Micro Masters Programs, Bachelor’s Degree, and Master’s Degree. Those looking to enroll in creative writing courses in Edinburgh should check their program.
Their creative writing program offers many courses like How to write a Novel, writing for Entertainment Industry, writing for stage, comedy, and poetry writing. And some detailed courses such as English Composition about stories, English composition about poems, English Composition about Plays, etc.
Udemy offers various creative writing courses on its online learning platforms. Students willing to learn creative writing courses in Edinburgh can choose from their online platform as well. Some of the main creative courses listed in their platforms are:
A Complete Creative Writing Course That Covers All the Genres: The main highlights of the course are learning to write in your unique voice, how to use various writing techniques, you will get publishing opportunities, and assignments to target your writing skills.
The Foundations of Fiction Writing: Here you can learn the foundations of fictional writing, how to write unique and engaging dialogues, how to create authentic and believable characters, and how to create authentic and realistic settings for your story.
Creative, Book Writing with Punctuations: This course deals with topics like writing essays, and paragraphs with the correct usage of punctuation, writing non-fiction books, learn how self-publish your book on Amazon.
Writing That Moves: This course teaches how to write a novel that keeps the audience engaged, mastering the important elements of writing a commercially successful novel.
You can visit their website for learning more about their online creative writing courses.
FAQs
Q1. What are some of the essential skills required to become a creative writer?
Ans. Some of the most essential skills needed for creative writing are a passion for writing, vivid imagination, how to come up with an original idea, having a point of view, good language and vocabulary, and good reading skills. These skills are more innate and come from within. While some other important skills like creating characters, structuring a story or play, dialogues, plotting, etc., can be learned and practiced.
Q2. Can we learn creative writing through a course?
Ans: To become a successful creative writer, you need some innate talents and creativity within you. Some of its main aspects like imagination, passion, ideas, patience, and a taste for literature cannot be learned just by attending a course. But some of its important crafts like building the structure of the plot, its characters, the style of writing, visual descriptions, etc. can be learned and with much practice, one can become a better writer.
Q3. What are some of the career paths one can take in the field of creative writing?
Ans: A creative writer can work as an Author, copywriter, blogger, freelance writer, scriptwriter, social media manager, content writer, writing tutor, marketing specialist, copy editor/proofreader, etc.
Q4. Is it a good idea to enroll in any creative writing courses in Edinburgh?
Ans: The short answer is yes; it is advisable to join creative writing courses in Edinburgh. It will teach you the craft of writing long novels and stories, provided you have a burning passion and desire to write and become a prominent writer.
Digital marketing, also known as online marketing, is a subset of marketing that is done through the internet and other digital media. Businesses that leverage digital channels such as search engines, websites, social media, emails, text messages, etc. are said to be doing digital marketing. Consumers today rely heavily on digital means to research a product. This article will introduce you to the basic concepts of digital marketing and will also help you uncover the best 5 digital marketing courses in Adelaide.
Considering the impact of digital marketing in the present times, it becomes imperative to study the fundamentals of digital marketing strategies for not only the marketing purpose but also for the overall success of the business.
What is Digital Marketing?
Digital Marketing refers to the component of marketing which is carried through an online or digital platform. Considering the familiarity and the use of the internet, digital marketing is now an essential part of any business. It not only helps in the marketing of the products and services but also helps in the retention aspect of customers.
Digital marketing makes use of the platforms such as search engines, websites, social media, emails, mobile apps, text messaging, web-based advertisements, etc. According to the research by Hubspot, about 77% of the customers engage in online research about a brand before engaging with it.
Digital marketers use a variety of tactics and channels to connect with their target audience. They use various marketing campaigns and strategies within their budget to increase their brand awareness, engaging with customers or tempting them to make a purchase.
What is the Importance of Digital Marketing?
Before searching for Digital Marketing Courses in Adelaide, let’s consider the importance of digital marketing and why it’s considered an essential part of marketing today. By implementing a strong Omni channel digital marketing strategy, marketers are able to collect valuable insights into audience behavior.
It also helps in envisaging the possibility of new methods of customer engagement. Additionally, it also helps in the retention rate of the company. According to the report by Invesp, companies that use a strong Omni channel customer engagement strategy retain an average of 89% of their customers.
Whereas, weak Omni channel programs have a retention rate of only 33%. The rise in the variety of wearable devices available to consumers presents digital marketers the new ways and opportunities to market to them.
Types of Digital Marketing
Some important types of digital marketing are:
Search Engine Optimization (SEO): SEO is the process of optimizing your websites or your pages such that it appears at the top of the search engine results page. This helps in increasing the amount of organic (free) traffic your website receives. SEO techniques involve using certain keywords and phrases to rank better on the search engine’s page. Strong SEO strategies are very important in digital marketing campaigns as visibility is the first step towards lasting customer relationships.
Content Marketing: This term refers to the creation and distribution of various types of marketing content for brand awareness, lead generation, and retention of customers. Effective content marketing strategies are not outwardly promotional. But rather it helps to educate and inform customers looking for relevant information. Some of the important content marketing channels are Blogs, EBooks, Infographics, videos, and podcasts.
Social Media Marketing: With the popularity of social media in today’s times, all the leading brands use various social media platforms to highlight their products and also to engage with customers. Some marketers create viral campaigns that are trending now to resonate with a wide audience.By using your social media properly and effectively, you encourage and inspire your audience to share the content thus increasing the reach of your promotions even more.
Email Marketing: Emails are still the quickest and the most direct way to reach the audience with useful information. To succeed, your marketing emails should be trustworthy, relevant, conversational, and strategic. Timing and scheduling are also important otherwise you may run the risk of getting unsubscribed.
Pay Per Click (PPC): PPC is a technique that involves paying a publisher every time your ad is clicked. One of the most frequently used PPC is google ads, which allow you to get ranked in the top slots of googles search results page. Some other channels which use PPC are paid ads on Facebook, Twitter ads campaigns, etc.
Affiliate Marketing: This is a type of marketing where you receive a commission for promoting someone else’s products and services through your websites or blogs. This is a part of influencer marketing strategies, where you use influencers to help you market your products.
Instant Messaging Marketing: Instant message marketing is a fast and direct way to reach potential leads. It is an easy way to let your audience know about new products, flash sales, or updates about their orders. You can use SMS, WhatsApp, or Facebook messenger to send messages to your audience.
By choosing to do Digital Marketing Courses in Adelaide, you will be able to learn the above-mentioned subsets of digital marketing in more detail.
Benefits of Digital Marketing
Before planning for Digital Marketing Courses in Adelaide, let’s see its advantages over the traditional forms of marketing. Digital Marketing is more efficient than traditional marketing as it lets you reach a wider audience, learn important information about them and target the audience who are more likely to buy your products or services. It is also more cost-efficient than traditional marketing and enables you to measure the performance of your marketing strategies. Given below are some of the main benefits of digital marketing:
1. Get to Know Your Audience
Digital marketing lets you know more about your audience. Thus you can focus on the audience who are more likely to purchase your product or services. For instance, you can take advantage of social media’s targeting features to show ads to a certain audience based on factors like age, gender, interests, location, and behaviors.
Alternatively, you can also use Pay Per Click (PPC) or Search Engine Optimization (SEO) strategies to serve ads to the audience who have shown interest in your products or services. Ultimately, digital marketing enables you to do the necessary research, so that you become more knowledgeable about the type of audience that is more interested in your products.
2. More Cost-effective Than Traditional Marketing Methods
Digital marketing enables you to track and measure the success of your campaigns. So you can increase or decrease the amount of money you spend on a particular medium. For example, rather than allotting more money to PPC campaigns, you decide to increase the budget of the social media marketing campaigns as it is proving more beneficial to you. The same can’t be said for the traditional forms of marketing like a billboard which will cost you the same even if it doesn’t help you in any conversion.
3. Digital Marketing is Measurable
Digital marketing can give you complete information regarding many important metrics like impressions, views, clicks, shares, and the time on a page. All these metrics provide very important information about the effectiveness of your marketing campaigns.
In the traditional marketing world, it is not possible to the insights into your marketing campaigns. Consider an example of a newspaper advertisement, it is very difficult to estimate how many people actually viewed that advertisement or made any purchase because of that particular advertisement.
4. Digital Marketing is Adaptable
Usually, a lot of effort and time goes into a marketing strategy, and sometimes things do not always go according to plan. In digital marketing, we can adapt or adjust our marketing strategies at regular intervals such as weeks or months if we do not see expected results in real-time. Being able to manage your marketing strategy along the way is highly beneficial than starting all over again.
5. Digital Marketing Helps in Improving the Conversion Rate
As digital marketing provides easy and efficient ways to measure your marketing campaigns, this helps in improving your conversion as well. By measuring the effectiveness of each tactic, you can develop improved marketing campaigns. Additionally, all leads may not offer the same value for your business. Digital marketing provides you the means by which you can target specific audiences who are more likely to become customers.
6. It is Cheaper Than Traditional Marketing
Digital marketing is cheaper than traditional marketing. For example, you can create a slick website for a relatively small cost, by using one of the templated systems. You can create social media accounts for free and also partner with an email newsletter provider at a competitive price. Thus digital marketing is a cost-effective solution even for the smallest of businesses.
7. It Lets You Engage With Your Audience
Digital marketing lets you engage with your audience as early as possible. Online channels allow you to track the entire buying journey of your customers. Understanding this journey is important for converting leads.
Before planning to enroll in any Digital Marketing Courses in Adelaide, let’s consider the reasons to study digital marketing in terms of skill development and career opportunities. Here we will look into some of the reasons:
1. Easy to Get into the Field
The digital marketing field has a very reasonable barrier to entry. Various entry-level positions may not require you to have very extensive knowledge in the field to start working. So graduates with limited experience in the field can find it easy to get job opportunities.
2. Multiple Career Options and Valuable Skill Development
Digital marketing offers a wide array of career options for professionals. There are numerous specializations available when pursuing a career in this field. For example, according to your interests, you can choose to enter the field of content creation, social media management, SEO, copywriting, or digital communications.
Studying digital marketing also helps you in developing a wide array of skills. You can develop your skills in SEO, research, data analysis, social media, graphic designing, content creation, copywriting, etc. By developing your skills in this field, you can easily move from entry-level positions to more advanced supervisory roles.
3. Career Advancements
Digital marketing is an expanding industry. Therefore, by developing your skills you can easily move from entry-level positions to more advanced supervisory roles.
4. Salary Potential
Professionals working in Digital marketing often earn high salaries as compared to their counterparts in other industries. Therefore, entering this field can help you in increasing your overall earning potential.
5. Industry Growth
The digital marketing industry is experiencing significant growth. According to the U.S. Bureau of Labour Statistics, professionals in the field of advertising, marketing, and promotions which encompasses the digital marketing field may experience a 10% growth in employment between 2020 and 2030. Therefore, by studying digital marketing you may be able to enjoy relative job security throughout your career.
Job Profiles in Digital Marketing
As discussed above, there is a wide array of job roles available in the field of digital marketing. By doing Digital Marketing Courses in Adelaide, you can get into the below-mentioned roles:
1. SEO Specialist
The job of the SEO specialist is to improve the ranking of particular content on a search engine. Their primary goal is to boost traffic to certain websites by ensuring that they rank high on the search results page.
2. Social Media Manager
The job of a social media manager is to oversee content strategies via various social platforms. They plan, create, and post social media content as part of their job. Their primary goal is to engage the target audience, build online communities, and raise brand awareness.
3. Content Managers
The responsibility of content managers is to supervise the planning, development, creation, and distribution of content. In addition, they may be responsible for supervising other teams such as writers, editors, and designers.
4. Digital Strategist
The primary job of a digital strategist is to develop engaging content relevant to the business objectives. They are responsible for planning and developing effective marketing campaigns. They are also responsible for collecting and analyzing the data to evaluate the success of marketing campaigns.
5. Email Marketing Specialist
The main responsibility of email marketing specialists is to build email lists, create emails, send out newsletters, and more to increase brand awareness. Some of their responsibilities include sending clear and precise communication emails, ensuring the design and layouts are optimized and mobile-friendly, maintaining the email database for future campaigns, following up on emails, etc.
Now, Let’s Take a Look at the 5 Best Digital Marketing Courses in Adelaide.
1. IIM SKILLS
IIM SKILLS is one of the largest online educational institutions with its headquarters in New Delhi, India. IIM SKILLS is known for providing professional, skill-oriented training programs for students, and working professionals to enhance their skills and career advancement. Their course is apt for anyone who is trying to learn digital marketing courses in Adelaide.
Australian Academy of Digital Marketing provides an in-depth program in digital marketing in Australia. You can take their course through three different options, Home study, Live online classes, and In-Person Classes. They all provide you with the same learning modules.
Those interested in doing digital marketing courses in Adelaide may consider their program. They offer their course in three levels, Certificate, Advanced Certificate, and Postgraduate certificate. The main features of their different programs are:
Certificate Program:
5 practical assignments and topics covered are Evolution of Digital Marketing, Inbound and Social Media Marketing
Advanced Certificate Program
10 practical assignments and topics covered includes Evolution of Digital Marketing, Inbound and Social Media Marketing, Search Engine Optimization (SEO), Digital marketing channels, and Website design and user experience (UX).
Postgraduate Certificate Program
15 practical assignments and topics covered are: Evolution of Digital Marketing, Inbound and Social Media Marketing, Search Engine Optimization (SEO), Digital marketing channels, Website design and user experience (UX), Analytics & performance management, social media advertising, digital strategy & practice.
Ironwood Institute is an international education provider. Ironwood has strong connections with industry and higher educational institutions in Australia. Their training courses can help you in getting a job or advancing your skillset to move further in your career. They offer a Diploma in Social Media Marketing and an Advanced Diploma in Marketing and Communication for students interested in studying digital marketing courses in Adelaide.
These courses focus on technical marketing skills such as developing advertising campaigns and transferable skills like managing finance and budgeting skills.
Key Features of Their Diploma in Social Media Marketing Program is:
The duration of the course is 52 weeks (1 year)
Each term is approximately 10 weeks long. So you will get a full-time study of 40 weeks with a break period of 12 weeks between 4 terms.
Per week study is scheduled for 16 hours
Classes are held from 9 am to 5 pm for two full days, per week
Additional 14 hours of scheduled self-study per week
Some of the Details of Their Curriculum Are Mentioned Below:
Reviewing and evaluating existing marketing strategies and their applicability to social media.
Understanding the benefits of each social media platform and its usability to benefit the organization.
Engaging with stakeholders and developing social media campaign strategies for these individuals.
Writing and developing content for digital publication per the organization’s brand identity and marketing objectives.
Please visit their website to get more detailed information about their courses and their Curriculum.
4. Zeolearn
Zeolearn is an online learning platform that focuses mainly on IT and Marketing courses. You will get a chance to learn from industry experts and also build your portfolio. Those looking to do digital marketing courses in Adelaide can also consider this course.
The Main Highlights of Their Digital Marketing Course Are:
Get 30 hours of instructor-led training sessions
Immersive hands-on learning
Learn how to design, strategize, and execute marketing campaigns
Learn advanced concepts of PPC, Web Analytics, PPC, SEO, and Social Media to implement effective marketing strategies
SEO Strategies for promotion of Websites
Implementing learned techniques for future projects
Their Course Curriculum is Divided Into 9 Modules:
Kandra professionals is an online educational and technology platform that connects learners to industry specialists and training companies so that they can upskill and acquire needed skills to reach their career goals. Their digital marketing training program is divided into two paths, one a regular course and the other called Pro Marketer Bootcamp for more intensive and career-focused learning. Kandra Professionals is also a good choice for anyone interested in learning digital marketing courses in Adelaide.
The Main Features of Their Digital Marketing Course Are:
100% live and interactive sessions
Industry expert faculty
Flexible learning program
Tool based learning
360 degrees, 24/7 support
Work on real-world projects
Job assurance and paid internship for their Pro marketer program
Their Course Content Includes the Following Topics:
Introduction to Marketing
Types of Marketing
Difference between online and offline Marketing
Nature of Marketing
Marketing Channels
Digital Marketing
Website and Content
Identifying potential customers
Frequently Asked Questions
Q1. Is Digital Marketing a good career?
Ans: Digital Marketing is a good career due to its soaring demand over the past few years. Almost all businesses today engage in online marketing to maximize their profits so this is a career in demand.
Q2. What is the qualification needed for doing Digital Marketing Courses in Adelaide?
Ans: There are no specific requirements or skill sets needed to do a digital marketing course. You can enroll in the course after your class 12th or a degree.
Q3. What are some of the job roles for Digital Marketers?
Ans: Some of the common job roles for digital marketers are: content managers, digital strategists, SEO specialists, social media managers, E-Mail marketing specialists, etc.
Q4. Should I enroll in Digital Marketing Courses in Adelaide?
Ans: Considering the heavy demand, high salary, and the predicted growth of the industry, it’s a good choice to enroll in Digital Marketing Courses in Adelaide.
Conclusion
In today’s age of Internet and Digitisation, all types of businesses are focusing on developing a strong online presence. So the role of a digital marketer is becoming indispensable in the current market. Also considering its salary and demand for skilled professionals, it will be a very good choice to enroll in Digital Marketing Courses in Adelaide.
