TOP 10 DIGITAL MARKETING COURSES IN FRANCE
France or the French Republic in Western Europe, signifies everything creative and art. Be it the fashion houses, the prestigious art museums, the Louvre, the Eiffel Tower, or the French wines and cuisine, France is an epitome of elegance. The country has made research and innovation national priorities and has incorporated digital marketing into the university level. So, it is no surprise then that most reputed colleges offer digital marketing courses in France. Below, we list out the top 10 digital marketing courses in France. In a world witnessing perpetual transformation, the digital marketing course is one that equips one to provide new strategies and innovative responses/solutions. Check here if you want to read through the top digital marketing courses in New Zealand.
DIGITAL MARKETING COURSE AT IIM SKILLS
Digital marketing courses in France are quite the rage, and perhaps the best course is by IIM SKILLS, which offers all of its courses online. The institute trains tomorrow’s business leaders, entrepreneurs, and students alike. Through its industry-oriented courses, IIM SKILLS aims at being the architect of a responsible world, impacting businesses and society at large in a positive way
IIM SKILLS has its headquarters in New Delhi, India, but truly transcends all geographical boundaries. It has trained over 5000 trainees across 35+ countries. All of its online courses, be it content writing or digital marketing, focus on the latest trends.
The institute truly offers high-quality premium courses at extremely affordable rates. Not just the quality and design of course curriculum, but even the excellent mentors with a rich experience genuinely contribute to an empowering, enriching, and experiential learning.
The digital marketing course at IIM SKILLS is a complete program that addresses the various dimensions of digital marketing with enormous insights. The main objective is to train individuals, such that they become professionals. The institute adopts a unique approach that combines professional skills and advanced academic expertise. It helps students obtain recognized and essential global certifications that offer greater credibility and boost the chances of better employment.
- Course name: Master Digital Marketing Course
- Duration of the course: It is a three-month course with 180 hours of comprehensive training.
- Course fee: INR 29,900 + GST
- Delivery mode: Online-only, though the sessions are live and interactive.
- Syllabus: The curriculum has several modules (40) crucial to the various aspects of digital marketing. Some of the essential modules are:
- Why digital marketing?
- Web development with knowledge of various plugins, customization, and speed optimization
- Search engine optimization with on-page and off-page SEO, keyword research, algorithm updates, etc.
- Search engine marketing types and tools
- E-mail marketing and automation with various tools
- Inbound marketing importance, funnel, reach and delivery
- Social media marketing, including all trending platforms and their optimization.
- Integrated digital marketing strategy to improve efficiency and ensure returns
- Web analytics through Google analytics
- Online reputation management through paid media, earned media, and social media or owned properties
- Content writing, blogging, and different formats of writing.
- Media buying and planning
- Affiliate marketing through blogging and other affiliate marketing programs
- Video marketing
- Marketing automation, an extensive and in-depth module that simplifies the whole process of digital marketing.
- Digital infographics resume creation.
- The institute provides lifetime access to all the learning resources on the LMS. It offers digital marketing tools worth 79K free.
- Each batch has a small number of students facilitating personal attention and improved interaction between students and mentors.
- There is immediate doubt clarification since the sessions are all interactive and instructor-led.
- The majority of the course understanding is through the assessments and assignments, facilitating learning by doing.
- Certification: All students get upon course completion a Master Certification from the institute and guidance on getting relevant certifications from Google, HubSpot, and Facebook.
E-mail: [email protected]
Phone: + (91) 99 11 839503
DIGITAL MARKETING COURSE AT HEC PARIS
HEC Paris is a leader in research and education and one of the best business schools in the world. It offers a unique portfolio of programs and believes in academic excellence. The school has master’s programs, MBA programs, Ph.D. programs, and short-term executive courses. HEC Paris also provides digital marketing courses in France.
With an almost 140-year history, HEC Paris attracts talented, innovative, ambitious students and has a consistent ranking as a leading business school. HEC Paris has a global community with over 60,000 alumni spread across 135 countries.
The three central cores of the programs at HEC Paris are:
- Entrepreneurship and innovation
- Digital transformation
- Social responsibility.
The college has a plethora of courses to offer that help accelerate the career of students and professionals alike.
- Course name: Executive Short Program Digital Marketing
- Duration of the course: Five days.
- Course fee: 5880 €
- The course is in the French language.
- Syllabus: Over the five-day course, the topics include:
- The impact of the five main levers of digital marketing which are search engine optimization, sites and applications, communities, social networks, and influencers.
- The increasing use of artificial intelligence in transforming value propositions.
- All about branding and social networks.
- Planning a digital marketing strategy, inbound marketing, and customer experience.
- Legal issues that one might experience in digital technology.
- There are workshops to assess learned skills.
Depending on the level, HEC has other digital marketing executive programs as well, such as the Executive Certificate Marketing and Digital (a 20-day course) and Executive Certificate Leading Digital Transformation (a 10-day course in English).
1 Rue de la Libération
78350 Jouy-en-Josas, France
Phone: +33(0)1 39 67 70 00
DIGITAL MARKETING COURSE AT SKEMA BUSINESS SCHOOL
A private establishment, Skema Business School, has seven campuses across five continents. It is one of the best schools offering digital marketing courses in France. Since its inception in 2009, it is a community devoted to learning and educating. It has an extensive portfolio of programs taught both in English and French.
Some of the features that stand out and make Skema an exciting and valuable place to study are a global school with multi-site education, synergy with the local environment, the involvement of global companies, and incorporation of values of excellence, diversity, innovation, and humanism.
With an international multi-campus structure, Skema is an innovative educational business school with strong values. It is a global business school with a wide range of programs and with top French and international rankings.
- Course Name: Master of Science Digital Marketing
- Duration of the course: It is a two-year course, eligible for students with a three-year university degree or equivalent.
- Delivery mode: On-campus and in the English language.
- The benefits of taking up this course include updating technical skills and knowledge, gaining expertise in managing teams and communication, creativity and capacity to develop new business ideas, coaching by seven experts on the company project, and a lot of professional and practical value additions.
- Course fee: The two-year MSc is €30,000.
- Syllabus: The curriculum has two semesters and a project and also elective courses. The modules covered under digital marketing include:
- Digital marketing and advertising strategy
- E-commerce and e-CRM
- Social network and community management
- Web design tools and techniques
- Digital project counseling
- Online communication and website conception
- Corporate design and website management
- Digital analytics and Google Analytics certification
- Big data and e-marketing.
- This program cuts across many domains of management and opens up many career paths for individuals.
60 rue Fedor Dostoïevski
06902 Sophia Antipolis Cedex
Phone: +33 (0)4 93 95 44 44
DIGITAL MARKETING COURSE AT IÉSEG SCHOOL OF MANAGEMENT, FRANCE
IÉSEG believes in empowering change-makers for the betterment of society. They aim at transforming their students into dynamic, talented, and successful professionals across a diverse range of global business markets. With the prestigious accolade of becoming a Grande École, it is one of the top-ranking French business schools.
IÉSEG has a partnership with 292 universities across 71 countries, making it a culturally diverse business school. All of its courses are in English, and it also offers digital marketing courses in France. It offers courses at the bachelor level and the masters level.
Some of the popular courses include international business, fashion management, international accounting and audit control, investment banking, and big data analytics.
There are also spring and summer programs and even executive programs.
- Course Name: Master of Science in Digital Marketing and CRM
- Duration of the course: The course is a one-year program with three semesters; in the English language. Credits: 90 ECTS.
- Course Fee: €15,750.
- Delivery mode: On-campus.
- Syllabus: The course content includes:
- Marketing and management essentials
- Digital marketing (includes 14 modules)
- Customer relationship management
- Hands-on experience which is a four to six-month internship or work experience or thesis or a global consulting project
- Entrepreneurship addendum
- There are a host of workshops and corporate events.
- The program combines two rapidly emerging and complementary disciplines of marketing and club theory with practical knowledge.
- Students learn about the importance of managing customer relationships in the day-to-day business environment.
- It is a specialized and innovative program with an interactive approach.
- Candidates can get relevant Google certifications and engage in website development.
- The French Higher Education Ministry accredits the course
IÉSEG School of Management
3 rue de la Digue
59000 Lille – France
Phone: +33 (0)320 545 892
DIGITAL MARKETING COURSE AT INSTITUT F2i, FRANCE
With its inception in 1998, the F2i Institute is a private post-baccalaureate educational institution that specializes in computer technologies, digital, and commercial sectors. It has a partnership with 3000 companies. It provides digital marketing courses in France as well.
Being a leader in post-bac education, the institute has Bac +4 and Bac +5 programs. The institute has a quality teaching team. There are continuous checks, mock exams, and a regular audit on the progress of every student. The institute also provides placement assistance and personalized followup by an advisor throughout the course.
- Course name: Digital Marketing Expert
- Duration of the course: It is a 14-month course.
- Delivery mode: The course has an alternating work-study rhythm with three weeks in a company and one week in training.
- Syllabus: The curriculum modules are:
- Entrepreneurship and innovation
- Management and strategy
- Community loyalty and animation
- Digital marketing and e-commerce
- Digital design
- IT and web
- Project and practice.
- There is an internship for ten months, as well.
- This course trains candidates to be able to provide new strategies and innovative responses to challenges in the digital marketing domain.
10 Cours Louis Lumière
94300, Vincennes, France
Phone: +33 1 49 57 59 59
DIGITAL MARKETING COURSE WITH MATTHIEU THOMAS, FRANCE
Matthieu Thomas is a trainer in Lyon, France, who caters to training, consulting, and digital strategy. For over 13 years Matthieu has trained enthusiasts, entrepreneurs as well as employees.
Three of his most popular courses are natural referencing SEO, digital transformation training, and digital marketing courses in France. He offers personalized coaching, either on-site or online.
Matthieu provides personalized training to transform the passive training experience into real, tailor-made, and professional training.
- Course name: Digital Marketing Training
- The complete guide to digital marketing is at €199.99 (available on Udemy)
- The basics of digital marketing course are at a course fee of €74.99 (also available on Udemy)
- Digital marketing training at Lyon, intra-company.
- Syllabus: The curriculum includes eight essential modules which are:
- Introduction to digital marketing (seven business models of the web)
- Communication and web positioning, principles of web/digital design.
- Enhancement of content and e-branding, forms of navigation and best practices
- Communication and ROI rules for online communication, the concept of CRM, legal framework, etc.
- E-commerce good practices, promotion tools, commercial animation
- E-mailing, interactive advertising, and search marketing
- Natural referencing (SEO), optimization, statistical indicators, and performance monitoring
- Optimizing digital costs, estimating ROI, constraints of web design.
New Deal building
35 Rue de Marseille 69007 Lyon.
Phone: 06 07 09 94 68
DIGITAL MARKETING COURSE AT HETIC, FRANCE
HETIC is a school of tech, internet, and digital professions encouraging innovation, initiative, collaboration, and interdisciplinarity. The school opened its doors in October 2002. Since then, there has been no looking back. Along with various other courses, it provides digital marketing courses in France.
Admissions are 100% online, and HETIC treats every student as a hero, and life at HETIC has core values of enthusiasm, cohesion, and rigor. The school works with more than 1000 companies through projects, conferences, internships, and professional contracts.
The school has both bachelor and master level courses. Some of the popular programs include:
- Bachelor web marketing & UX
- Master web marketing and UX
- Bachelor web developer
- Bachelor 3D
- Big data and IA master
- Master CTO and tech lead
- Course name: Digital Master Preparation
- Duration of the course: It is a one-year intensive course, prerequisite of bac +2 minimum, and a beginner’s level course.
- Delivery mode: At school.
- Syllabus: The curriculum includes lessons and projects, and the modules are:
- Web technologies and development
- Design fundamentals
- Graphic design & UI, UX design
- Digital marketing
- Business economics
- Soft skills
- Digital humanities
- There is a four-month internship before specializing. It prepares the students for entry into one of the master’s programs.
- It is a certification course that empowers candidates with SEO, analytics, and other aspects of digital marketing.
- Students will master tools specific to multimedia, benefit from a global vision on web technologies, and also discover management and e-business techniques.
27 bis rue du Progrès
Phone#: 01 76 36 10 07
DIGITAL MARKETING COURSE AT CCM BENCHMARK INSTITUTE, FRANCE
The CCM Benchmark Group is a leading digital media group with almost 50 million unique visitors a month. The three primary arms of CCM Benchmark are media publishing sites, digital marketing with CCM performance, and digital marketing courses in France. It belongs to the Figaro Group, the fourth largest group in France, just behind Google, Facebook, and Microsoft.
CCM Benchmark Institute has more than 20 years of experience in professional training. It helps individuals develop their skills in the fields of e-business and management. It has a catalog of around 100 training courses and trains in the face-to-face and remote formats. The institute designs tailor-made courses and has hundreds of companies trusting it to train their employees.
Some of the reasons for one to consider a training course at CCM Benchmark are the expertise, experience of faculty, quality of teaching, small batches to facilitate interactivity, proximity, and tailor-made solutions.
The CCM Benchmark Institute offers a great many courses ranging from IT, e-commerce, to social networks, SEO, data & IA. The training modes are incredibly adaptable as well, with options of face-to-face, online, distance learning, blended learning, short courses, and certification courses.
- Course name: Digital Marketing
- Duration of the course: It is an advanced level course of 11 days or 77 hours.
- Course Fee: € 7,900.00 tax exclusive and € 9,480.00 tax included.
- Delivery mode: Face-to-face.
- Syllabus: The curriculum includes modules such as:
- Social and content media
- Data and CRM
- Practical assignments.
- The last day of the training is exclusively for project feedback and evaluation.
- This course completion certification is in partnership with ESCP Business School. The course is CPF eligible.
94 rue de Provence,
Phone: 01 47 79 50 00
DIGITAL MARKETING COURSE AT KEDGE BUSINESS SCHOOL, FRANCE
Kedge Business School is a result of the amalgamation of two renowned business schools, BEM and Euromed Management, in 2013. Both these schools, already with international outreach, made Kedge become one of the very few business schools in the world to have the triple accreditation of BA, EQUIS, and AACSB.
The Kedge Community believes in building a sustainable and responsible world and support individuals and corporates by up-skilling them. Through their training, they aim at giving all learners opportunities and means to better understand and cope with the changing world.
Kedge Business School has both undergraduate programs and postgraduate programs and even short-term programs. The subjects range from purchasing, business engineering, finance, supply chain, marketing, and management. It also provides digital marketing courses in France.
- Course name: Digital Marketing and Sales
- Duration of the course: It is a full-time Master’s degree in English.
- Course Fee: There are different fee structures for the short track and long track.
- Delivery mode: On-campus.
- Syllabus: The curriculum covers the technical, design, and digital marketing aspects, taking a complementary cross-training approach. It also includes an internship from four to six months.
- The training includes all essential concepts of digital marketing, such as:
- Digital strategy and content marketing
- Social media
- Advertising and SEA
- Data analytics
- It is a state-of-the-art digital program entirely in line with market demand and fuelled by innovation.
- There are a host of events helping students build up a professional network of contacts. These include study trips, boot camps, work meetings, project consultant opportunities, hackathons, and the likes.
680 cours Libération
Phone: +33 (0)5 56 84 55 55
DIGITAL MARKETING COURSE AT ISM, FRANCE
ISM by the Abilways Group is a platform that provides multi-specialty courses. It is a training platform with over 350 training programs, 22 CPF courses, and 24 certifying courses. The courses are online and include the latest and trending job-oriented courses. ISM also offers digital marketing courses in France.
Students can choose from distance learning, blended learning, and also face-to-face through current innovative digital solutions. The programs are tailor-made. ISM trains approximately 11000 trainees each year. The areas of training are diverse and include commercial, management, professional efficiency, purchases, customer relationship, etc.
Regionally also, it has training in Paris, Lyon, Bordeaux, Nantes, Lille, and Strasbourg. A lot many renowned companies trust ISM to upskill their employees.
- Course name: Digital Marketing Certification Course
- Duration of the course: The course is for nine days or 63 hours.
- Course Fee: 5590 € HT (without tax).
- Syllabus: The curriculum includes:
- Integration of digital opportunities into marketing strategy
- Gain visibility and acquire traffic
- Manage online performance
- Build a digital marketing plan
- Professional certification of a digital marketing manager at the end of the course.
- ISM certification courses help individuals gain new skills.
- At the end of the course, candidates can define the objectives of a digital marketing campaign, build and roll out a plan, and even measure the performance of the campaign.
35, rue du Louvre
Phone#: 01 85 53 19 16
The list, as mentioned above, is a research-based listicle on the top 10 digital marketing courses in France. You can capitalize on the many opportunities that digital marketing opens up by taking up training that seems the best fit for you.
A proper course at a renowned institute ensures reinforcement of skills and accelerates the success of your career choices. Once you understand and master the digital impact on the market, you can optimize marketing performance through a well-conceived digital marketing strategy.
There are immense opportunities offered by digital technology. A well-designed course prepares professionals to work efficiently in a constantly evolving digital ecosystem. A skilled professional will focus on the development of agility and responsiveness to any challenge.
Such vision and foresight are possible only when you learn in-depth and understand the workings businesses on the digital platform through experienced mentors. If you think you have it in yourself to become a skilled digital marketer, do not hesitate to take up a professional course with certification to conquer your dreams.