IIM SKILLS vs Henry Harvin Content Writing Course Review
Digital proliferation has ensured that content writing today is one of the most lucrative careers that an individual can choose to pursue. It is one of the most stable means of earning among the different digital marketing modules. A Content Writer who is just starting as a fresher can earn anywhere up to 20k per month, which increases with experience and your acumen like any other profession. In this article today, we are going to draw a comparison between two leading content writing institutes – IIM Skills and Henry Harvin to help you decide which course can be more beneficial to you.
Before we move to the comparative study, let’s delve a little into what content writing entails and how an immensely rewarding career in content writing can be.
Content is the mainstay for any brand, product, service, and organization. It is the element that binds companies and their customers globally. Content is interactive intrinsically, which means that it is the engaging factor for a business and its potential customers.
Now, the content has been around for a very long time but with the mushrooming of digital channels and expansion of the internet the utility of content has increased manifold.
It is the dissemination of information relevant to your consumers. It involves creating articles, blog posts, and informative videos about your product that helps them to make an educated decision regarding your product or service.
In simple words, content writing is the backbone of any successful organization that cares about its existing and potential customers. It is creating and distributing information that apprises customers about the unique qualities of your brand.
Content can be mainly classified into the following types
- Blogging
- Case Studies
- White Papers
- Long-form Content
- Infographics
- E-books
- Videos
- Listicles
- Interviews
- Social Media Articles And Posts.
Today, audio-video and a combination of both are created to have the maximum impact on leads to be able to turn them into conversions. However, you need to be able to create content optimized for search engines (Google, Bing, Yahoo) to be able to reach the maximum number of people.
It requires you to carry out proper research to incorporate keywords into your article and keep it as succinct and relevant as possible.
Why should you take content writing?
The content writing course opens up a plethora of opportunities for you to explore. It gives you a whole new perspective on career avenues and helps you to get the job of your choice.
As reiterated time and again, content is crucial, and sometimes the most vital aspect of any marketing endeavor. It is also a skill set that is here to stay.
Can you think of a product or service that does not require the content of any form to disseminate useful information about the same? You are right. You cannot.
Moreover, since the nature of content writing as a job is flexible, you can take up a role as freelancers, bloggers, and can work from the comfortable space and ambiance of your home. You are not bound to an office chair and desk and can work with complete freedom.
Content writing allows you to write on a variety of topics and keep your interest and intrigue going. It helps you to express yourself through written content, visual content, or a combination of both. It helps to channel your inner creativity. Hence, You can build a very prosperous career in content writing
Since content writing is one of the most popular professions today people want to take up content writing courses to propel their careers towards greater prospects. These content writing courses provide job oriented courses that enable even novices to get a foot in the door with a proper understanding of the content writing process.
Types of Content Writers
The different content writing institutes provide you with tips Strategies and techniques to become proficient content writers for different businesses in organizations. Let’s get a peek into the types of content writers available on the web.
There are SEO Writers who are concerned with writing content that ranks high on search engines. They write useful content with the help of Keyword research, and incorporation of those keywords into the content copy
Then you have the Lead generation Writers. This particular set of content writers is concerned with getting the attention of prospective consumers to create more sales. They create content in a way that inspires people to make purchasing decisions.
Technical writers write for the specific field of the genre like Information Technology, software, user manuals, specifications for appliances. They write technical content and also help simplify the jargon used in different technical copies for the common man to comprehend.
For example, technical and technological writers can help someone understand the mechanics of an appliance through their simplified content writing.
Then you have Social media writers who create social media content to reach the target consumers through the variety of channels available. They also write content suitable for Omni-channel marketing.
There are several different content writers for business, legal, corporate social responsibility, academic writers, White papers, E-books. All of these require proficiency and comprehension of the character of the content. Content Writing Institutes can help you achieve competency in writing them.
Let’s come to the two leading institutes that provide high-quality content writing courses. You can consider both and decide which is the best institute suited to you.
IIM SKILLS vs Henry Harvin Content Writing Course Review
1. The Institutes
IIM Skills Fact #1
Since its Inception in 2014, IIM Skills has been committed to delivering the best online courses for people from various walks of life. They are an eminent global online education provider boasting of having trained more than 4300 professionals from 30+ countries. They have also conducted more than 1000 Training programs.
They provide the most comprehensive and updated Content Writing Course, Technical Writing Course, Digital Marketing Course, and CAT coaching for aspirants who want to carve a niche for themselves in their respective professional fields.
The faculty is comprised of industry experts who have had more than 10 years of experience working in the digital marketing sector, creating winning content for eminent brands and corporate giants. They are considered an authority in content creation and Marketing.
The Master Certification provided by IIM SKILLS is globally accredited and provides great value to the students who dream to have a great career in Content Writing. The reviews for the Course is extremely positive. It has managed to stay the most popular institute for content writing for the past few years.
Henry Harvin Fact #1
Henry Harvin Education, which started in 2013 has been a pioneer institute in content writing courses in South Asia. However, with time, they have branched out to other several courses like data visualization, business intelligence, machine learning, finance or marketing management, and Analytics.
Henry Harvin is known for its excellent trainers with more than a decade of experience. These seasoned experts are thought leaders in their respective fields.
Therefore, it can be deduced that both these institutes have a stellar record of creating efficient and highly competent content writers through their content writing courses.
Certification of Henry Harvin has affiliations from the content writing association of India, Government of India as well as American Association of EFL among others.
Both the institutes provide excellent globally recognized Certifications to get the desired job.
2. Course Curriculum
IIM Skills Review For Curriculum #Fact 2
IIM Skills the leading content writing course provider has the most thorough curriculum with over 12 modules with several subparts that help you to have any incisive understanding of content writing.
The course is called the Content Writing Master Course. (CWMC)
The modules include
- Web Development
- User Interface
- Introduction To Content Writing
- Content Keyword Research
- Starting To Write
- Content Writing Tools
- Duplicate Content Detector
- Content Dissemination in Email
- Google Local Page Set Up
- Content Marketing and Social Media
- Exploring The Several Social Media Tools
- Freelance Content Writing
Apart from the Master Certification in content writing, IIM Skills also provides training for Hubspot Content Marketing Certification. After the training program, you can appear for the Hubspot Certificate for Content Marketing. Upon successfully clearing the exam, you will get the certification from the Hubspot Academy.
You learn about the various types of content like writing blogs, writing product descriptions, capturing leads for subscribers, creating social media pages, monetizing your writing skills as a freelancer, using infographics, building your brand among other pertinent components.
The course encompasses all the essentials of content writing and marketing that can help you land a job as soon as you complete your course and examination.
The types of content you will learn are articles, blogs, ebooks, commercial pages, and copy, business listing, academic institution, product, press release, product description, social media post, etc.
The pedagogy is 100% practical oriented. It emphasizes job-driven projects that will help you to strengthen your content writing abilities from the very first session.
Henry Harvin Review For Curriculum #Fact 2
Henry Harvin provides content writing course that goes by the name of Content Writing And Creative Writing Course (CDCW)
Henry Harvin has a total of six modules with several subparts to give you in-depth knowledge of content writing.
The six modules are
- Language Skills
- Internet Skills
- Creative Business
- Technical, Medical, Social Media, Essay, EBook, Blog Copy, And White Paper Writing
- Academic And Research Writing
- Designing Cover Pages
- Setting Up Themes
- WordPress Project Reports
- Question Banks
- Communication And Content Strategy
- Earning From Content Writing.
They have developed courses based on crucial language skills for professional content writing. Henry Harvin is also known for creating a content strategy to reach target consumers.
Though both the institutes have very crucial elements covered IIM Skills comes with an additional Hubspot Certification Preparation that can help you get the coveted certificate from Hubspot. Here, IIM SKILLS has a slight advantage over Henry Harvin.
3. Content description
IIM SKILLS Reviews For Course Content Fact #3
The content writing course comprises 16 hours of lectures, with 60+ hours of practical assignments. The main advantage of the classes is the accessibility of the sessions whenever you want through their e-portal
They provide access to content marketing tools worth Rs 35000 free. You get to learn about a variety of tools like
- Several WordPress Plugins
- Integration Of Web Hosting
- WordPress
- Buffer
- Tweetdeck
- Ubersuggest
- Compress Now
- Small Seo Tools
- Google Keyword Planner
- Keyword Finder
- Rankwatch Gmetrix
- Answer The Public
- Plagiarism Detector
- Grammarly
- Hemingway App And Others.
The course covers the most relevant topics related to content marketing like understanding the pattern and behaviour behind your web traffic, creating landing pages, content delivery network setup, exploring topics to write about, selecting a niche, developing your brand, monetizing your writing skills, understanding of social media listening tools, content engagement techniques, setting up contact form, Google local pages, avoiding plagiarism, setting up accelerated mobile pages to name a few.
Henry Harvin Reviews for Course Content Fact #3
Henry Harvin’s course is 32 hours of live online training and 24 hours of live online brushup sessions. They also have an offline mode of education but the curriculum is the same.
Henry Harvin teaches writing on 30 content types that include academic, personal, social, Search Engine Optimization, white paper, and others. The content formats, styles, tones, keyword research, social media leveraging, types of content, buyer persona, case studies, etc.
We can see that IIM SKILLS has a clear charted course structure that prioritizes understanding the nitty-gritty of the entire content marketing system. It covers more aspects of the content system than Henry Harvin. It is more exhaustive.
4. Course Delivery
IIM SKILLS Reviews for Course Delivery Fact #4
IIM SKILLS has 4 weeks of live online classroom training with interactive sessions. That is 4 weeks of intensive training on all the core concepts of Content Writing
Henry Harvin Review For Course Delivery Fact #4
In the same way, Henry Harvin has online as well as classroom training for their 32-hour training on Content Writing.
For Content Writing education, classroom programs are not a prerequisite to learning it efficiently. All the digital marketing activities of an organization are carried out in the online space. Therefore, a reputed online Institute can impart better education. with more focused content than a classroom-based on-campus program.
Therefore having a classroom program is immaterial for a student of a content writing course. IIM SKills and Henry Harvin both have exceptional online virtual classrooms.
5. E-portal Accessibility
IIM SKILLS Reviews For LMS #Fact 5
One of the main features of IIM Skills is they have lifetime access to the learning management system (LMS). This means, that students can access the course curriculum, lectures, presentations, reading materials, and everything discussed in the classes for free forever.
Henry Harvin Review For LMS Fact #5
The Henry Harvin brush-up sessions are accessible to students for 1 year after which you have to pay to access the sessions. Their e-learning management also includes recorded videos, games, and case studies.
This is a major area where IIM SKills scores better than Henry Harvin. Since you have lifetime access to content, students can rely on IIM Skills LMS for doubt resolution and confusion whenever they want.
6. Course Fee and Duration
IIM SKILLS Review For Fee #Fact6
IIM Skills has one of the most comprehensive in-depth curricula for content writing with a Course Fee of 12900 + 18% GST. This is the one-time fee that you pay for lifetime access to their content. Including GST Course fee is INR 15222.
It is to be noted that IIM SKILLS content is updated according to the latest trends and best practices of the content marketing system. It is a huge step towards the welfare of the students. You do not have to pay anything extra to access that updated learning management system.
The duration of the course is 4 weeks, 16 hours of live training, and 60+ hours of assignments. The breakup of the hands-on assignments is as follows
- Web Development 5 Hours
- Social Media Marketing 10 Hours
- Search Engine Optimisation 15 Hours
- Content Writing 30 Hours.
Henry Harvin Review For Fee #Fact6
The course fee is Rs 9500 as has been stated on their website. The course duration is 32 hours of live virtual online/ classroom training with 24 hours of online backup sessions and 50 hours of e-Learning access.
For any updated content after a year of free brush-up sessions and e-Learning, access is not cleared at the website.
7. Internship, Placement and Post Course Assistance
IIM SKILLS Reviews On Placement & Internships Fact #7
The students at IIM SKILLS can take up their non paid virtual internship program for 3 months. You have to qualify for the internship test and then will have to provide 8 approved articles to get the internship certificate from the institute.
Being a global leader in content writing, IIM skills has a network of several organizations that approach the institute to hire competent content writers. Anyone who has passed the certification exam will be provided interview assistance once they qualify for the job interview.
As post-placement assistance IIM skills also provide you with adequate information on freelancing and how to go about a freelancing career. Extensive training is given on how to grab good freelance writing projects. They also help to create client proposals.
Henry Harvin Reviews On Placement & Internships Fact #7
Henry Harvin also provides guaranteed internships with their Institute or partner firms. There are job opportunities and freelance projects. Henry Harvin claims to provide placement and employment support for their students.
8. Practical Exercise
IIM SKILLS Reviews of Practical Exercise Fact #8
institutes providing content writing courses for the digital and the web have to put a lot of emphasis on practical exercises and live projects so that a student gets a thorough understanding of the entire content writing and marketing process for a business with the product or service-based.
IIM Skills being a committed Content Writing Institute understands just how important practical training is. Therefore they have 60 + hours of practical training on several elements of content writing.
Some of the areas covered in the practical training and live projects are
- Website Creation
- Mastering Various Plugins
- WordPress Theme
- Web Hosting
- Building Effective Social Media Pages
- Auto-scheduling For Social Sharing
- Social Bookmarking
- Earning Backlinks
- Analyzing Low Medium And High Competition Keywords
- Building Pro Skills In Your Niche
- Do’s And Don’ts Of Content Marketing
- Competition Analysis
- Picking Up Right Short And Long-tail Keywords Among Others.
While working on practical exercises to gain knowledge of several digital tools at your disposal that helps your content writing more efficient, smoother, and better.
The website of IIM skills is completely transparent concerning the curriculum and you can get every detail about the tools covered, and practical exercises on their content course page
Henry Harvin Reviews of Practical Exercise Fact #8
Henry Harvin teachers’ 30 + content types and helps to gain research skills to write on any topic that is given to you. There are live projects and training too.
A rough idea has been given on their website page relating to the tools covered in the practical training of the Content Writing Course. You can request a detailed syllabus as has been mentioned on their website.
9.. Some other key aspects
IIM Skills Reviews Fact #9
Big corporate giants like Facebook, American express, Flipkart, Amazon, Barclays, MPS Interactive are some of the business organizations that have faith in IIM Skills. They look for potential employees from this Institute. This goes on to show Goodwill that IIM SKILLS has a reputed online provider of high-quality education.
They genuinely have a 24/7 online support system for queries and grievances. Their helpdesk is available anytime. They are also very prompt in addressing the queries and helping the students out no matter how challenging it might be. The industry experts attend to the query themselves and do not rely on automation tools where students are concerned.
Henry Harvin Reviews Fact #9
Henry Harvin also has companies like Airtel, BSNL, HCL, and other eminent organizations that hire from the institute.
Therefore both these content writing institutes offer great job opportunities for their participants.
Henry Harvin also has live support, chat online option that aims to provide answers promptly.
Frequently Asked Questions
Who Is Better For Content Writing Course?
- Both the institutes are better however IIM SKILLS offers Global Certifications and it has more brand value in the market.
What is the Fee for Henry Harvin Course?
- According to the Henry Harvin Website Classroom courses are INR 15000 and Online Courses are INR 8000.
What is the Fee for IIM SKILLS Content Writing Course?
- IIM SKILLS Content Writing Master Course is priced at INR 11900 + Taxes.
Which institute do you recommend to Learn Content Writing?
- If you do not want to compromise on quality we strongly recommend IIM SKILLS, for cheaper cost Henry Harvin.
Conclusion
Both these institutes are leaders in providing high-grade curriculum on content. Both have industry-validated certificates that help students immensely in the job sector.
The courses provide adequate knowledge to people from basic to advanced levels of content writing. They are also ideal for people from diverse fields like digital marketing professionals, entrepreneurs, homemakers, retired individuals who want to start a career now, freelancers, students, job aspirants people who want to come back to work after taking a break.
However, there are 3 aspects where IIM SKILLS has an edge over Henry Harvin. IIM skills being focused solely on providing digital education ensures that students get the utmost help and assistance to build their careers in the content writing domain. They prioritize their students over every other consideration.
Henry Harvin has several other courses that they have to concentrate on. Therefore, the focus is divided among several courses. Also, to access the latest course content, a student has to pay fees after a year of accessing the LMS for free.
The benefit of lifetime access to updated latest content and trends, priority to students’ needs, practical training give IIM Skills some major points over Henry Harvin because they provide the most relevant and latest information regarding the courses for free. Once you are a student with IIM Skills your association with the institute remains perpetually. If asked, we recommend IIM SKILLS strongly to learn Content Writing.
