Doing good business is all about drawing customers’ attention with reliable information and convincing them of the quality of your product. Since the arrival of the digital era, people have turned to the internet for reliable information to make their buying decision. SEO writing is one of the best and most inexpensive methods of digital marketing to reach target customers on the internet with reliable information. There is a very high demand for SEO-trained writers in the digital market. Gurgaon is one of the hubs of digital marketing courses. This article will guide you to some of the best courses in SEO training in Gurgaon, enabling you to put your best foot forward in your progress toward your chosen career.
SEO stands for Search Engine Optimization, and SEO writing (or writing for SEO) means a method of writing content that optimizes the rules for ranking high on search engines (primarily Google) to reach more people. As most people prefer to do organic searches, writing for SEO potentially improves the chance of a higher ranking on web pages.
This is because all search engines employ certain rules to rank the websites on their search result pages. They do it to provide the searchers with the most reliable and best information for a particular search. With their tool of writing for SEO, businesses try to optimize those rules to have their web pages rank high on the list of search engines.
In this way, businesses get more traffic to their websites, which generally translates into more people ending up buying their products. This is why SEO training in Gurgaon and elsewhere is so much in demand among digital marketers.
To put it simply, you may write brilliant content, but without proper utilization of SEO techniques, your content may rank very low in the search engine’s list. Most people searching that issue, therefore, miss out on the information provided by you. Consequently, you miss out on them as readers of your content.
A Simple Example of SEO Functioning
Suppose you want to order an authentic Goan lunch delivered to your home. You want to find out the best place for you to put an order in. You open Google on your phone and write out a query as “best restaurant offering Goan cuisine near my location”. Your entire query then becomes a keyword with which the search engine starts to search for information in its archive.
Within seconds, you have several pages of search results on your screen providing you with the information you sought. How does the search engine do it? By following certain rules for searching that is expected to yield the most reliably informative content for that particular query, or for any query for that matter.
On the part of the businesses that serve Goan cuisine, you are their target audience. The businesses know that there is a connection between your query and the search result pages presented to you. That connection can be explained by the rules the search engine follows to come up with the most reliable and informative content.
So the businesses do their best to figure out how to optimize those rules to have the search engine pick up their content as one of the most reliable and informative. These optimizing techniques used by businesses are called SEO writing. Courses on SEO training in Gurgaon will teach you those techniques for more efficient digital marketing.
Here are the other best courses available in Gurgaon
- Digital Marketing Courses in Gurgaon
- Content Writing Courses in Gurgaon
- GST Certification Courses in Gurgaon
How do Search Engines Function
To understand the rules by which the search engines select the most reliable and informative content, you must first grasp how a search engine functions. Its functioning is governed by some technological tools. These are:
- Crawling: Crawlers are digital robots that intensively search (comb) the internet to look for new or updated web content. When they find links in those web contents, they provide the search engine with new URLs.
- Indexing: This is the second step after crawling. With the help of the newly acquired links, the search engine collects more new information or new pages which they store in an “Index”. The Index is nothing but a massive database. It is a kind of archive from which the search engine then retrieves information whenever someone places a search request.
- Ranking: The third step after Indexing is ranking. The search engine doesn’t present the information to the searcher in any haphazard fashion. It also ranks that information according to some criteria that arrange them as most relevant or least relevant for a particular query. For this purpose, Google uses a set of rules called “algorithms”.
The courses on SEO training in Gurgaon, as well as in other places, have understood these steps and train the students so that they understand the algorithm and write web content in such a way that it is ranked highly by the search engine to catch the reader’s eyes.
Most Important SEO Techniques
To write web content in such a way that the search engine’s algorithm assigns it a high rank, you must understand the factors that govern the algorithm. These factors must then be optimized by your web content. Teaching the students about the structure of such factors is an important part of the courses on SEO training in Gurgaon.
- Links: When someone writes content they often cite other websites as the source of their information. This way a network is created among the websites. The more the number of references a website has the more is its value to the search engine because it means the website enjoys a high degree of trust among other websites dealing with the same topic. The website then is assigned a high “domain authority”. An effective SEO technique is to gradually move toward a position where your website would acquire high domain authority.
- Content and Keyword: The first-factor businesses must optimize is the specific language in which the search query has been placed. This is because the search engine tries to establish the relevance of a website for a specific query. Hence SEO writers have to do keyword research to include the most searched ones in their content.
- Page Structure: SEO is enhanced for a website when the digital structure of the content can influence the ability of the search engine to evaluate a web page.
Techniques taught as a part of SEO training in Gurgaon are broadly divided into 2 groups:
On-Page: The above three features are called on-page SEO techniques. These optimize your pages to improve your ranking for the search engine.
Off-Page: There are off-page SEO techniques too which help to optimize elements like backlinks or social media mentions. These elements fall outside of your pages and your site.
It is obvious from the above discussion that strong expertise in the area of SEO writing will fetch excellent rewards in the job market. All companies need to use this expertise to optimize their content and thus compete better in their chosen niche. All the courses on SEO training in Gurgaon are structured so that they can produce market-ready SEO writing experts. If you have chosen to train as an SEO writer, it is next to impossible that you would have to try hard to find a job.
The kind of positions that a trained SEO writer would normally fill are:
- Digital marketer
- Content marketer
- SEO Consultant
- Web Analyst
Though some of these positions require more than SEO expertise, someone with good SEO skills can easily work well as a part of a team. Since SEO writing is critical to competing in the market, the salaries they command are also equally lucrative.
6 Best SEO Training Courses in Gurgaon
1. IIM SKills
The course offered by IIM Skills, called Advanced Search Engine Optimization Course, is one of the most comprehensive and useful courses on SEO training in Gurgaon. The highlight of this course is its stress on practicality. There is a mix of practical hands-on work on internship mixed with weekly training that helps you to grasp the concepts thoroughly.
Their specialty is that they break down the complex concepts into simple small-sized ones so that you can absorb the lessons easily and interestingly. Ranked no.1 by Careers360, IIM Skills has 12+ years of experience in training many thousands of students. You will receive a certificate at the end of the course from IIM Skills which is recognized by MSME Govt. of India.
Duration: 4 weeks along with 8 weeks of paid internship
Fees: INR 14,900 + 18% GST
Eligibility: No special pre-requisites. Any graduate or students pursuing graduation with basic internet skills are eligible.
Apart from the inherent high quality of the training, upon completion, you will come out with strong
- Critical and analytical thinking
- Writing proficiency
- Research methods
- Technical skillset
SEO Course Syllabus:
- Introduction to SEO (module 1)
- Setting up the right niche (module 2)
- On-page SEO (module 3)
- Off-page SEO (module 4)
- Technical SEO (module 5)
- Search console (module 6)
- Google Analytics (module 7)
- Reporting in SEO (module 8)
Other Related Courses Offered by IIM Skills
- Digital Marketing Course
- Content Writing Course
- Technical Writing Course
- GST Certification Course
- BAT Course
Full Stack Digital Marketing Program is the name of the course offered by the NIIT. Being an institute recognized by the Government of India, students at the NIIT works on projects and handles social media platforms with an assurance of 100% placement. The difference from the IIM Skills program is that under NIIT the course covers entire digital marketing techniques of which SEO training is one of the important topics. NIIT, therefore, provides SEO training in Gurgaon along with other digital marketing techniques.
Duration: 20 weeks
Fee: INR 70,000 excluding 18% GST
Eligibility: Anyone with a graduate degree with more than 50% marks or pursuing a graduate degree with basic computer skills.
Method of Training: The NIIT arranges mock interviews that will provide you with valuable communication skills and make you market-ready.
They also impart resume-building expertise that enhances your networking ability in the industry. These market-friendly skills will make you more confident as an applicant upon completion of the course.
- Website designing and SEO
- Marketing techniques on various social media platforms
- Paid marketing in the Google ecosystem
- How to use e-commerce channels effectively
- Capstone project
It also offers other professional courses like Core PHP, Advanced PHP, Java, .NET, MYSQL, etc. The institute provides practically focused industry-oriented training. The SEO training takes place in live and running projects. The study materials and tool kits are included in the course package. The IWTInstitute offers both online and offline courses.
- Introduction to Online Marketing
- SEO and its significance
- On-page SEO
- Off-page SEO
- Press Release
- Domain and Hosting
- Page ranking
- Keywords researching
- Video Marketing
An excellent and professional center for SEO training in Gurgaon, learntodigital, will teach you effective strategies and rules of SEO. The course offers comprehensive coverage and is continually updated. The founders of the course are long-time industry leaders who have successfully used SEO and ranked websites. They have designed this synergistic SEO training course as an advanced-level course for the students.
Learn digital uses the method of interactive teaching in their classes to train the students to design and implement SEO strategies on their own. The interactive classes comprise brainstorming sessions, researching and evaluating keywords, link-building, and on and off-page SEO. The students practice on live projects, so they learn quickly. This is a Certification course and assures 100% placement.
Duration: 30 days
Fee: INR 10,000
Batch size: 150 students
Eligibility: Graduate degree or pursuing graduation with basic computer skills.
- Keywords research
- Backlink building
- Organic SEO
- On-page SEO
- Off-page SEO
- Web analytics
Simplilearn offers a professional certificate in digital marketing in collaboration with IMT Ghaziabad. It is very highly rated as an institute for SEO training in Gurgaon. The course provides a holistic understanding of the field of digital marketing through its teaching of topics like SEO, social media, PPC, web analytics, and market analytics.
They have successfully placed their students with companies like Amazon, HotStar, Samsung, and BookMyShow. Simplilearn also offers an advanced training course on purely SEO. This advanced course focuses on the most important facets of SEO such as keyword research, technical SEO, link building, analytics, and much more. It is a Certification course.
Duration: 6 months
Fees: INR 1,10,000 (Incl. of Taxes)
No cost EMI @ Rs. 3652 p/m.
Eligibility: No pre-requisites except a basic working knowledge of HTML and internet skills along with Microsoft Office.
- Live interaction with industry experts
- Teaches useful tools like keyword trends and search consoles
- Teaches the planning and marketing of a website
- 20+ live projects
- Teaches advanced web analytics
- SEO Introduction
- Functioning of Search Engines
- Different types of SEO
- Keyword research and competitive intelligence
- On-page optimization
- Off-page optimization
- Duplicate content
6. Digital Marketing Guru (DM Guru)
DM Guru offers live-project SEO Training in Gurgaon. The training is at the same time cost-effective and practical. At a reasonable fee, you can acquire exhaustive and hands-on knowledge with the latest algorithms of Google. They also assure 100% placement if you want to work in the IT sector. They will also provide you with the necessary tools if you want to start your own business or go freelance.
DM Guru offers extensive training and hands-on experience through classroom lectures and practical training. The job of training is ably shouldered by experienced trainers and industry professionals. As you know, demand for SEO writing has grown exponentially in the last 15 years and is expected to grow further with further refinement of search engine technologies.
DM Guru provides updated training in SEO which keeps its trainees abreast of the most recent developments on the internet. To accommodate students who have different kinds of preferences for class timings, DM Guru provides weekday, weekend, or alternative day sessions. DM Guru also offers Certification after successful completion of the course.
Duration: Since the timetables of sessions are flexible, there are courses of various durations to be chosen by the students.
Fee: INR 26,000
Eligibility: Anyone with a graduate degree or a fresher with basic internet functionality.
- On-page Optimization
- Off-page Optimization
- Local SEO Services
- Competitor Analysis
- SEO Tools and Reports
Frequently Asked Questions (FAQ)
1. Is SEO a temporary craze or would it continue to grow?
SEO in some form or the other will always be necessary as long as the internet is there. Even if the current techniques and strategies become obsolete with internet technology transforming radically, businesses will always need some technical strategy to capture customers’ attention on the net overriding their competitors.
4. Are SEO jobs well-paying?
SEO jobs are never poorly paid because it is an essential part of the marketing strategy of a business. But of course, there are different levels at which you may be working as an SEO. On average, the salary for SEO work in India is about 4,50,000 per annum. If you are more experienced and hold a more responsible position, you may earn 11,000,000 INR per annum.
5. Is it enough to train only for SEO or should I take a course in entire digital marketing?
There are a large number of jobs for people who have trained only in SEO. But of course, if you take a course that covers all the aspects of digital marketing, the scope of job opportunities for you will increase proportionately.
If you are serious about a career in the IT sector and particularly in digital marketing, then SEO training is a must for you. It will set you off with a good beginning as a digital marketer, and you can launch yourself from that point for a career with a wider scope. But if you want to specialize only in various aspects of SEO, that can be a very rewarding career too. It is because SEO as a technique is not a short-term phenomenon. It will continue to evolve as the internet evolves and businesses have to target customers with the help of digital technologies. So what are you waiting for?