Gaining online prominence is any website owner’s foremost concern. A higher rank puts your brand at the top when people search for phrases relevant to your domain. Worried about your website ranking? Here comes the solution. The amount and quality of people visiting a website are increased through Search Engine Optimization strategies. Enlightening yourself with the SEO concept brings more online traffic and better ranking to your site. You will eventually notice a successful business. Therefore, taking such online SEO courses could help you advance your knowledge and become an authority.
Overview of Search Engine Optimization
SEO is a set of techniques or strategies used to increase a website’s exposure in natural search results. The website traffic and search volume can be increased through optimization techniques. The main objective of SEO is to figure out what the customers search for.
When the reasons for the search are known, it becomes easy to ponder the visitors with high-quality content. Creating a website that can be easily located, indexed, and understood by search engines is the second objective. The SEO methods are remarkable to design a good quality website with great appearance and speed.
Techniques in Search Engine Optimization
To enhance ranking, a site must employ several SEO strategies. The possibility of being found increases with a higher rank. Let’s get to know about these strategies below:
- Keyword Research
A phrase or sentence which the customers use to enter the search engines is known as a keyword. The keyword is the first and foremost key strategy in Search Engine Optimization. People surf the internet for almost everything; like information, products, or services. There are three groups that the questions fall under:
- Navigational search
- Information search
- Transactional search
The specific term entered in the search bar leads to the related sites. Thus, we as website owners must think and research the appropriate words that customers could place to find our products or services. You should look at the keywords for which a site has a ranking and also the keywords used by your competitors. It takes into account the volume of searches for a specific keyword. A good ranking is not possible without extended keyword research. This is an on-page SEO strategy.
In this competitive era, there are thousands of websites available. For a website to be ranked, the quality of the content has to be unique and resourceful. Optimizing a site to its full potential involves a backlinking process. For example, Google recognizes a site to have valuable content only when another website or blog finds your content worth enough to link that to their write-up.
Backlinking is an important off-page SEO strategy component. Content with no backlinks tends to be the least ranked, even if you have a great write-up. Usage of natural and manual links may help you gain search engine ranking. On the other hand, self-created links can backstab you at any instance.
So, you have to be very cautious about the backlinking strategy. The addition of irrelevant links or too much backlinking may cause a black mark on the site. The backlink profile influences the valuation of your content and site.
Keywords and inbound links can’t be ranked without vital content. Your content is your marketing strategy. Let’s assume that you have a product page- coffee beans and want to develop the visibility of the site. The simple way of gaining visitors is to publish many blogs about coffee. People may find the blogs informative and you may get loyal customers. Videos, blogs, infographics, listicles, and infographics are all acceptable forms of material.
What Makes SEO So Crucial?
When we enter the digital marketing field, SEO is what we all hear in and around. The term is vital because it makes a site more visible. The visibility gains more traffic to the website. Eventually, higher web traffic inflicts greater customers to you. Thus, SEO strategies play a key role in your business’s growth.
The SEO tools also help in building a good customer relationship and positioning you as trustworthy and authoritative in the digital field. The search engine result page shows up on your site only when you have valuable content. The content valuation can be understood with the acquittance of Search Engine Optimization techniques.
Here are a few other online courses you must consider for a rewarding career
- Online Digital Marketing Courses
- Online Content Writing Courses
- Online Technical Writing Courses
- Online GST Certification Courses
- Online Business Accounting and Taxation Courses
- Online Financial Modeling Courses
Who Can Undergo Online SEO Courses?
Securing a certification in online SEO courses may put you on the front line. In this competitive universe, each person has to race with millions of fellow beings. So, individuals with relevant skills are more prone in gaining a job. A decade ago, we could have not thought about online learning.
Yet, now half the population updates their knowledge through online classrooms. Virtual learning offers people time and place convenience. While every business needs an SEO analyst to rank its site at the top and make career growth, an upskilled individual has a place in that firm.
Search engine optimization courses can be pursued by any individual: 10th and 12th passed out students, college graduates, and professional workers. You can see numerous institutes offering online SEO courses in India. When you have a keen interest in the field or your business needs an SEO specialist, you can just review the best course and enroll in it accordingly.
Scope of SEO Courses
Taking up SEO as a career has a broad and bright future in India. As the digital market grows, people with SEO knowledge are likely to be in the spotlight. Times of India has predicted that in the upcoming years, there would be 1.5 lakh job opportunities in the digital marketing field. The SEO certifications gain the recruiter’s attention irrespective of your experience. Numerous designations are available for individuals with SEO knowledge:
- Link builder
- SEO analyst
- SEO expert
- SEO content writer
- Manager and consultant
- Digital marketing manager
- Trainee in SEO
So, enroll in one of the best online SEO courses to secure a job or good incentives.
Institutes Offering Online SEO Courses
Countless sites are offering online SEO courses and certification programs across the globe. Your only concern is to evaluate and find the appropriate online course. Therefore, let’s review the finest Search engine optimization courses in detail.
1. IIM Skills
Leading educational sites like CourseReport, Career360, CourseDekho, and Advisor Uncle have ranked IIM Skills as one of the finest institutes providing online education in India. The institute provides courses in multiple sectors. IIM Skills was started as an informative blog.
Seeing its success, the site was then switched to give quality education and skill. The institute has trained about 15,000+ people across the globe. Hence they are the best among the online SEO courses for a reason. The institute offers 1 monthly training course for SEO.
The schedule is split into two parts: training and internship. You can avail a paid internship for 8 weeks. The training session consists of live lectures, assignments, and weekly assessments. A certification by IIM Skills, which has recognition from the MSME Government of India is mailed to you after the course completion; an online exam is to be cleared.
The overall training program delivers you the knowledge on SEO basics, on-page SEO, off-page SEO, technical SEO, keyword and competitors, link building, and content writing. The main highlight of the course is that you get 20k-worthy tools free of cost. Any course or training without real-time projects is termed useless. Thus, IIM Skills hold 2 live hands-on projects for this particular course.
Course Name: Advanced SEO Course
Fees: INR 14,900 + GST
Why Choose IIM Skills SEO Course?
- Once enrolled in the course, you get lifetime access to the recordings and tools on the LMS site.
- There is no worry about the class timings as you get the privilege to select your training schedule: weekdays or weekends. Even if you miss the live lectures, you could educate yourself with the class recordings.
- A 100% placement guarantee.
- Weekly assignments and projects to engage and encourage you in the required field.
- Certification is available for all courses.
- You get the tool access for SEO, keyword research, and paid themes.
- Paid internship in case of SEO course.
Also Read: IIM Skills SEO Course Review
The well-known online platform for education is Coursera. The institute has partnered with several leading universities and companies to offer degrees and courses in various domains. The platform has about 82 million learners across the globe. Their mission has brought progress to many lives.
People can access Coursera from anywhere in the world at any time. The search for online SEO courses would include the training provided by Coursera. To become an SEO expert, you must enroll in their specialization program. The course covers Search engine optimization strategies and tools.
You could be updated with the concepts of algorithms, keyword research, content marketing, social media & its marketing strategies, search engine & mathematical optimizations, and semantics. People with at least 2 years of experience in the particular field can avail this specialization course.
You must spend 5 months to outsmart this program. Video lectures are delivered to you. After the course completion, they mail you the certificate. The program consists of 5 courses:
- Introduction to Google SEO
- Google SEO fundamentals
- Optimizing a website for google search
- Advanced content and social tactics to optimize SEO
- Google SEO Capstone project
Program: Search Engine Optimization Specialization.
Why Choose the Coursera Specialization Program?
- 100% online classes at a flexible schedule.
- You get to understand the Search engine optimization techniques free of cost.
- After the course completion, you are awarded a sharable certificate.
- The self-paced learning helps you upskill at your convenient time and place.
- There is no worry about the training sessions as you can undergo a 7-day trial. If you don’t like the class preceding, you have the option to unsubscribe from the course.
- Course materials and video lectures are shared for future use.
Recommended Read: SEO Courses in Delhi
3. Digital Vidya
Digital Vidya is the top professional company in Asia. Training individuals and organizations with new-age skills are the primary focus of the institute. In a vision of presenting skilled youth to the world, the institute has partnered with Microsoft and Google. The institute has gained huge support with 55+ country’s people participating in their 3800+ training programs.
Digital Vidya has upskilled 61,000+ professionals in the marketing field. The institute offers you various subjects like data science, digital marketing, financial management, and behavioral training. When you search for the best online SEO courses in the country, you would come across the training program offered by Digital Vidya.
The institute provides the candidates with an online search engine optimization course for a month. The special feature of this course is that you get 15k worth of SEO tools free. The tools include professional software and management tools which plays a major role in your SEO analysis.
Sales & marketing, business owners, digital marketers, MBA/ BBA/ B. E/ Commerce students, and other working professionals in need of the SEO course- are you one among them? Then, just register for this training program. The registration is followed by one month of live online classes led by an instructor.
Here, 80% attendance is mandatory to appear for an online examination. After securing a 70% grade in the exam, you get the certification from Digital Vidya and VSkills.
Why Choose Digital Vidya?
- You are enlightened by the live lectures and real-time projects.
- Lifetime access to the content videos and presentations.
- Candidates with Digital Vidya certification get industrial recognition.
- Other than the master’s certification, candidates may appear to prove their skills learned. The skill-testing is done by ICSIL, the Government of India, and the Government of NCT Delhi company.
- 11 years of online training may be more valuable in brushing up on your talent.
Course Name: Certified Search Engine Optimization Master
Fees: INR 11,900
Recommended Read: SEO Courses in Mumbai
4. Yoast SEO Academy
Yoast Academy is best known for its online SEO courses. Search engine optimization is the only mission of Yoast academy. The Yoast plugin active on 13 million & above websites tells us about the academy’s success story. They are providing website owners with software that would gain more traffic for their site or page. Established in 2010, Yoast has transformed itself into an SEO giant.
Online training comprises a series of SEO topics. You can avail a free training program or a paid version. Concepts such as Search engine optimization basis, WordPress outline, and Yoast SEO plugin are covered in the free training. The premium version gives you access to all SEO courses. The fee structure for the latter is $99 per year.
Along with the course materials, you can attend conference talks and webinars delivered by the top individuals in the business. The institute specials in giving courses for both fresh and advanced level people. The theory classes go hand in hand with the topics on templates and guiding steps.
Assignments and quizzes are done to challenge the knowledge gained through the training program. You can expertise your skill with the certificates and badges provided. The online training includes numerous topics.
- All-around SEO training
- Keyword research training
- SEO for beginners
- Site structure training
- Local SEO training
- SEO writing
- Ecommerce SEO
Why Choose Yoast SEO Academy?
- All SEO topics are covered in the training program from beginner to pro-level
- Exposure to real-world problems guides you to build your confidence level.
- They also provide you with templates that are ready-to-use ones.
- After enrolling in the premium training, you get access to all the new courses added.
- As it is an online self-paced learning experience, you can educate yourself from anywhere.
Recommended Read: SEO Courses in Gurgaon
Udemy is a boon for digital learners. The global community has shared its knowledge with 52 million people in 75 languages. The institute offers more than 195k courses in various domains. In Udemy, there are numerous courses available one could avail. They support people from any kind of business or professional background.
The goal of this institute is to share their skill and knowledge with every eager soul. Leading companies like Box, Nasdaq, Eventbrite, and Netapp choose this institute to build new-age or in-demand skills. Udemy boots your profile with the career-required skills. Search engine optimization is not a single topic to cover in a flick of a second.
There is a lump of techniques and terms to be learned in SEO. Learning the concept and implementing them on the site needs quality knowledge of SEO. The institute has both free and paid courses. The only concern in the free course is that you don’t get any certification. The self-paced online learning helps you understand the concepts in and out.
If you search for an SEO course, your feed would have hundreds of suggestions from the very same institute. The real-world experts give you lectures and hands-on projects. The video tutorials have the added advantage of fitting into your time zone. The courses range from beginner to advanced level people.
Some of the Best Courses to Be Noted:
- The Ultimate SEO Training 2022
- SEO 2022: Complete SEO Training + SEO for WordPress Website
- SEO for WordPress (expert)
Why Choose Udemy?
- Each genre has 100+ courses. You can review and pursue the required one.
- Udemy guarantees a money-return policy up to 30 days from the date of registration.
- Investing less amount of time to gain more knowledge level.
- Get a sharable certificate after the completion of the course.
- SEO lesson videos which are about 10-20 minutes to brainstorm your skills.
Frequently Asked Questions
Q1. What do you mean by SEO?
Search engine optimization is a set of techniques used on the website to improve the ranking. A website has a higher ranking only when it attracts more visitors to the page or site. The web traffic and search volume play a vital role in deciding the rank of the website. In SEO, concepts such as keyword research, link building, and content are to be understood and employed for better performance of the site. The appearance and loading speed also depend on search engine optimization. On the whole, a website’s success lies in SEO.
Q2. What are the three best online SEO courses?
The best three online SEO courses are:
- Advanced Search Engine Optimization Course – IIM SKILLS
- Search Engine Optimization Specialization – Coursera
- Premium SEO training package offered by Yoast Academy
Q3. What jobs can I get after completing the SEO course?
The scope for individuals with an SEO certification is vast. The roles you can apply for are Link builder, SEO analyst, SEO expert, SEO content writer, Manager and consultant, Digital marketing manager, and Trainee in SEO.
Q4. Does an online certification worthy enough to get high-profile jobs?
Gaining knowledge or skill from an online resource does not degrade the education level. In this virtual era, people are running to grab opportunities. Thus, demanding a physical lecture every time becomes surreal. It has been found that a live online lecture is exactly equal to the offline one. The only concern for you is to review the best courses available and enroll accordingly. Getting a high-profile job or a good incentive depends on your skill level. Certification in one or two such online SEO courses puts you ahead of your competitors.
You could get a brief outline of the top online SEO courses from the above article. In this fast-moving world, you can outshine your competitors only by procuring additional skills. A company or organization looking for a search engine analyst would foresee people with experience and skill. Thus, a certification from a reputed institute may speak volumes about the individual’s knowledge. A good incentive or new job becomes an easy catch with this virtual learning process. The present-day online platform has opened a universe of ways to quench your educational thirst. It is up to you to decide the knowledge and skill required for your progress in life.