Digital Marketing Course by IIM SKILLS

Are you planning to make a career in digital marketing and looking for courses to pursue your dream in Sydney and feeling lost? Well, you have come to the right place. In this article, we will give you a detailed insight into what digital marketing is, its scope, availability of both online and offline courses, names of top institutes, duration, fee structure, etc. Let’s find out more about Digital Marketing Courses in Sydney so that you can make a well-informed decision.

What is Digital Marketing, and Its Needs?

Marketing done by a company using the internet to promote its goods and services on online platforms is known as digital marketing or online marketing. This includes social websites, various social media platforms, mobiles, SMS, and so on.

With the increase in usage of social media in our daily lives, it has been studied that on average a person spends 2 hours and 30 minutes every day on social media. Therefore, it is becoming essential for a businessman to make the best use of this platform. This is where the role of a digital marketer starts.

What is the Role of a Digital Marketer?

The major role of a digital marketer is to promote the products and services of a company on a digital platform, thereby increasing its sales and subscribers. They need to do research, develop various marketing strategies, and make sure that their content is engaging so that the buyers visit their website again and again. They are responsible for developing the brand name of a company by conducting various marketing campaigns. They use various tools which help them to reach their target audience.

Types of Career Options in Digital Marketing

There is multiple career option available in digital marketing. We are providing some of these options in detail:

1. Search Engine Optimization (SEO):

• It is an online marketing strategy that helps improve a website’s ranking in Google and other search engines.
• The role of SEO is to analyze possible keywords that a potential customer will search in any search engine and form powerful content around it. While keeping in mind that they are up-to-date with the latest trends and algorithm’s search engines, their website is more user-friendly and takes less time to load.
• All these measures will help to increase the traffic of a website.
• It is always advisable to invest more time in organic SEO as it is proven to be a gradual and reliable marketing technique for the future and it is pocket-friendly as well.

* Organic SEO: It is a form of marketing strategy where the ranking of a website is boosted with the help of its good quality content in an unpaid search result (platform)

2. Content Marketing:

In this type of marketing, it is very essential to provide high-quality content. To attract traffic to your website such content should be created that helps the targeted audience to find the solution to the problem they are looking for. It should be detailed with easy-to-understand language. The various forms through which you can do content marketing are:

• Articles
• Blog posts
• Infographics
• Podcasts
• E-Books
• Videos
• Social media post
• White paper

It is necessary to understand that content marketing is not limited to the above list. But one should excel in a few techniques rather than trying to cover all marketing techniques.

3. Pay-Per-Click (PPC)

In pay-per-click marketer pays only when his digital ad is clicked and Clint visits his website. Its algorithm depends on proper research of keywords that best represent its products as well as what its audience is trying to find.  Here marketer needs to make sure to post his ads to the places where he thinks he can find his potential buyer the most. Google ads are famous for PPC.

4. Affiliate Marketing

In affiliate marketing, a promoter and marketer combine to promote a product. An example of affiliate marketing is, if a famous YouTuber is giving a demo of a product and provides its link in the description box below, he/she will get a commission only if the buyer clicks the link and buys the product. This is a very common type of marketing and is followed by almost all the big brands.

5. Email Marketing

It is one of the most favorite types of online marketing being used by promoters. The content created can either be short and crisp but with lots of clickable pictures or it can contain detailed information. Companies put great efforts into finding as many new leads as possible, intending to convert these leads into permanent customers.

Here the marketer also gets the opportunity to stay in touch with their previous buyers directly. They keep them up-to-date regarding sales, new clothing collections, political campaigns, etc. The most common examples of this marketing are emails received from Myntra, Amazon, Flipkart, the Prime Minister’s office, etc.

6. SMS Messaging

This is similar to email marketing. Here promotion is done by sending SMS or MMS to Android and iOS users. Companies use it for promotions, we also receive informative messages from the government, and it is used for political campaigns as well.

7. Social Media Marketing

It is the easiest and fastest method to show your presence and gain popularity. By regularly posting on your social media pages, the company’s followers feel assured that their brand is genuine therefore helps in forming goodwill in a company in a short period. It is pocket-friendly for those who are starting their own business, as anyone can make a free account on these platforms. Twitter (now known as X), Facebook, Instagram, YouTube, etc. are some of the most famous platforms for social media marketing.  Some of these platforms are also famous for PPC and affiliated marketing thus helping in combining more than one marketing technique.

Future Of Digital Marketing In Sydney

In this era of the internet, we use digital technology daily which has given birth to lots of career options and one of the fastest-growing career options is that of digital marketing. According to Statista, a study shows that around 5.18 billion users use the internet daily. The opportunity of marketing in a place with such a huge availability of users at a time has opened a whole new channel for businessmen and political leaders to do marketing and campaigning.

Most of these users find it convenient to access social media platforms on their mobile phones. It has become important that all these campaigns should be developed in such a way that they are both website and mobile user-friendly. Amid the constant development in the digital world there always be a need for a person who is specialized in this field.

This will secure and provide a great future for the digital marketer. This is to be noted that it has not replaced traditional marketing. Companies are now focusing on forming new strategies to make the best use of both marketing techniques for their profit.

Demand Salary for Digital Marketing in Sydney

Demand: Sydney being one of the biggest hubs for business and jobs all over the world, have a high demand for digital marketer. And the rate at which changes are taking place in digital marketing, the demand graph for digital marketers will continue to grow at a great speed. In order to develop their skills aspirants can prefer to join digital marketing courses in Sydney itself

Salary:  According to au.indeed.com, the average salary of a digital marketer in Sydney Australia dated 7^th September 2023 is $90,455 per year.

Top 6 Places Where You Can Learn Digital Marketing in Sydney

Here are the details of some of the top 6 institutes that provide Digital marketing courses in Sydney:

1. IIM SKILLS

IIM SKILLS provides one of the best online digital marketing courses in Sydney which best suits those who are either students or working or want to start a fresh career in digital marketing.  They also give 2 months of internship which provides hands-on experience and gives guidance on how to establish their own business and become a freelancer.

They also provide placement facilities, therefore preparing and providing complete guidance as well as support to their students so that they can face the real world on their own and grab as many opportunities as they can in their jobs, business, or as a freelancer.

Digital Marketing Course Structure

Key features of the course

• Helps in portfolio building
• 40 digital marketing modules
• Gives online training and 120+ hours of practice materials and assignments
• Certificate from IIMSKILS, Google, and HubSpot.

         Course Module

• Introduction to Digital Marketing
• Web Development at WordPress
• Search Engine Optimisation (SEO)
• Search Engine Marketing (Google Ads)
• Email Marketing
• Inbound Marketing
• Social Media Marketing
• Integrated Digital Marketing Strategy
• Google Analytics & Social Media Analytics
• Online Reputation Management
• E-commerce Marketing
• Quora Marketing
• Graphic Designing
• Video Marketing
• Marketing Automation
• Digital Infographics Resume Creation

Contact Details

Phone no.: +919580740740,

Website: https://iimskills.com/digital-marketing/

Also Check: Financial Modeling Courses in Sydney

2. Australian Academy of Digital Marketing:

This is one of the prestigious academies that provides both options for online and offline digital marketing courses in Sydney. They have divided their course structure in such a way that a student gets multiple options to choose from as per the time and money they want to invest.

They are also providing optional work placement which is available only for the students who have opted for postgraduate certificate courses. Let us see in detail the courses available at the Australian Academy of Digital Marketing.

Course Structure

Certificate Course

Key features of the course

• Both courses are for 3 months approximately.
• The course will cover basic digital marketing principles and their uses.
• It teaches fundamental techniques related to digital marketing
• 5 practical assignments

Course Module

Here is an overview of what you will be learning in this course:

• Evolution of Digital Marketing
• Inbound and Social Media Marketing

Advanced Certificate Course

Key features of the course

• Both the courses are for 6 months approximately.
• The course will help in launching a career in digital marketing using different channels.
• 10 practical assignments

Course Module

Below is the list of topics you will be studying in this course:

• Evolution of Digital Marketing
• Inbound and Social Media Marketing
• Search Engine Optimization (SEO)

Postgraduate Certificate Course

Key features of the course

• Courses Duration for both: 9 months approximately.
• It will help in developing digital marketing campaigns that are designed according to the audience.
• Eligibility for one-month placement at a digital marketing company.
• 15 practical assignments

Course Module

Below is the list of topics you will be studying in this course:

• Evolution of Digital Marketing
• Inbound and Social Media Marketing
• Search Engine Optimization (SEO)
• Digital Marketing Channels.
• Website Design and User Experience (UX)
• Analytics and Performance Management
• Social Media Advertising
• Digital Strategy and Practice

For more details regarding course modules of digital marketing courses in Sydney and contact details, you can visit their website given below:

Contact Details

Phone no.: 02 8074 1598

3. The Association for Data-driven Marketing and Advertising (ADMA)

AMDA provides certification for digital marketing courses in Sydney. Being Australia’s largest marketing and advertising association, it has certain advantages over other institutes. Here students get the opportunity to learn from the best as some of the top CMOs are guest lecturers in ADMA.

Course Structure

Key features of the course

• Learn to develop your marketing strategy for the development of your business
• AMDA Marketing Certificate badge.
• Opportunity to communicate with five of Australia’s leading CMOs in interactive sessions.

Course Module

Here is an overview of the list of topics you will be covering while learning from AMDA.

• Digital Landscapes and Strategic Frameworks.
• Audience Targeting and Journey mapping
• Content Marketing, Personalisation, and Digital display
• Search: SEM and SEO
• Social and Influencer Marketing
• Emails, Websites, Landing Pages, and Mobile Marketing.
• Implementation, Martech, Data and Automation.
• Measurement, Pirate Metrics, and Google Analytics.
• Optimization: Testing, Conversation Models, and Working Practices
• Live Group Session with Simone for final Q&A

Contact Details

Phone no.: (02) 9277 5400

4. Simplilearn

Simplilearn which provides digital marketing courses in Sydney as well, has been ranked number 1 by search engine journals. They have uniquely designed their course structure in such a way that students get to develop practical knowledge of online marketing methods.

Students learn directly from the experts and gain extensive knowledge about multiple domains and the latest tools, and will get to perform real-life marketing projects which will help them create a better understanding of the work and level of competition they will be facing in the real world.

Course Structure

Key features of the course

• 45+ projects and case studies
• Live interaction with industry experts.
• Expert sessions with Facebook trainers.
• Aligned with prestigious companies to provide master certification

Course Module

Master in Digital Marketing

• Mastering Content Marketing, PPC, SEO, and Digital Analytics.
• Mastering Social Media, Mobile, and Digital Marketing as well as Strategy.
• Advanced Web Analytics
• Advanced Search Engine Optimization (SEO)
• Advanced Pay Per Click (PPC) Program
• Learn Facebook Blueprint Voucher in Advanced Social Media
• Digital Marketing Capstone

Master’s Program Certificate

• Digital Marketing Specialist Facebook Master Session
• Harvard Business Publishing Case Studies for Digital Marketing
• Advanced Mobile Marketing
• Advanced Email Marketing
• Advanced Content Marketing
• Advanced Website Conversion Rate Optimization
• HubSpot Email Marketing Certification Training

Contact Details

Phone no.: 1-800-982-536

5. Excelr

It is one of the top institutes providing courses in this field. They have designed their digital marketing courses in Sydney, in such a fashion that one can either take short-term courses or they can opt for their jumbo pack which will give them access to a blended process for the whole year which will allow students to attend classes online, offline, and recorded sessions (blended) for entire 1 year.

Course Structure

Key features of the course

• The trainers are well qualified having experience of more than 12 years.
• 10 international certifications from YouTube, Facebook, and Google ads.
• The curriculum provides both practical as well as theoretical-based knowledge.
• Students will get to work on projects based on real-life scenarios and boot camps. They will be using different tools and platforms to understand their applications.
• Providing interview and placement assistance.

         Course Module

• Introduction To Digital Marketing
• SEO Search Engine Optimization
• SEO Keyword Research
• SEO On-Page SEO
• SEO-Content Writing & Marketing
• SEO Technical SEO
• SEO Off-Page SEO
• SEO Off-Page SEO/Website Audit]
• 10 Analytics Google Search Console
• SEM Search Engine Marketing
• SEM Keyword Research
• SEM Search Engine Marketing
• SMM Social Media Marketing
• SMM Facebook Marketing
• SMM Facebook Paid Advertisement
• SMM Facebook Campaign Creation
• SMM Instagram Marketing
• SMM Video Creation
• SMM LinkedIn Profile Optimization
• SMM LinkedIn Paid Marketing
• SMM YouTube Marketing
• SMM YouTube Studio
• WordPress Website Structure
• WordPress
• Analytics Google Analytics
• Analytics GA4

Contact Details

Phone no.: 128-520-3240 (Australia)

Recommended Reads:

• Online Digital Marketing Courses
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• Digital Marketing Courses in Queensland
• Digital Marketing Courses in Newcastle
• Digital Marketing Courses in Canberra

6. The University of Sydney

It is one of the most prestigious universities in Sydney. They provide both online and face-to-face classes. The university has divided its curriculum into various short-term courses that are suitable for both working and non-working people. These curricula are designed in such a manner that they cover all the important aspects that one needs to learn before pursuing their dream in this field.

Therefore, one does not need any prior knowledge in this field. They will teach you how to create web content, search engine marketing and optimization techniques, mobile marketing, etc from scratch. You will also learn various digital marketing strategies and all the tools required to track these strategies. Below is the list of various digital marketing courses in Sydney provided by the university.

Course Structure

*Form 2024 Web Writing with SEO Course fees will be face-to-face – $520 and online- $470.

To know about detailed individual key features of the course and its modules please visit the website mentioned below.

Contact Details

Phone no.: (02) 86276700

Frequently Asked Question

1. Which are the best institutes where can I study digital marketing courses in Sydney?

Ans: IIM SKILLS is one of the top institutes that provides digital marketing courses in Sydney, which is suitable for both working as well as non-working people. They provide hands-on experience on industry-based projects which helps you to face life challenges. They teach you how to run your own business independently and also provide an opportunity to give interviews and get placed with top organizations such as Google, Amazon, Microsoft, etc.

2. What is the Scope of digital marketing in Sydney?

Ans: Sydney is one of the top cities in the world in terms of generating business. To promote business in the digital platform there will always be a requirement for a specialist known as the digital marketer who can conduct multiple analyses, form various strategies, keep up-to-date with the latest trends, and combine multiple marketing strategies to create brand awareness and increase the sale of products and services of the company leading to increase in profit.

3. Can you suggest the top 10 institutes where I can take digital marketing courses in Sydney?

Ans: Many institutes provide certificates, diplomas, bachelor’s, and postgraduate in digital marketing courses in Sydney. One should choose according to their needs and the type, of course, modules they are looking for, course fee, whether the location is suitable for them or not, or whether they want to take an online course or offline.

Here is the list of some of the 10 institutes: IIMSKILLS, Simplilearn, The Association for Data-driven Marketing and Advertising (ADMA), Australian Academy of Digital Marketing, Excelr, digitalmonk, IIDE, Digital Marketing Institute, General Assembly, Australian Marketing Institute (AMI).

4. What is digital marketing?

Ans: Marketing done on digital platforms using the internet is called digital marketing. With the increase in the use of social media in our daily life online marketing has become essential. For promoters, it’s now the need the hour to promote their products on online platforms. The development of the digital world and job opportunities available in online marketing are interrelated to each other. Every expansion in digital technology will augment new job opportunities in online marketing.

Conclusion

Amid the lockdown of COVID-19, the only positive thing that helped the world to stay connected as social media. Schools and colleges started using ZOOM and Google Meet to take online classes. It made people realize that there is much more to be explored in this sector and are now digging for new ways to exploit digital technology.

With the help of this article, you should now have a better understanding of online marketing and whether you want to pursue this course or not. We have also provided the names of some of the best institutes that provide online and offline digital marketing courses in Sydney along with course module details intending to help you draw comparisons between them. Thus, you will be able to make sound and confident decisions before investing your hard-earned money and precious time.

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