Marketing is a dynamic field in today’s world and every passing day, innovation is taking place. It has become necessary to keep acquiring new relevant skills, and digital marketing is one such skill. This article will help you understand the fundamentals of digital marketing, its benefits, career options, and skills required. A list of digital marketing courses in Rohtak is also mentioned to help you decide which course to opt for.Â
What is Digital Marketing?
The term digital marketing refers to the utilization of digital channels to market products and services of an organization to reach target consumers. This type of marketing involves the use of social media, mobile devices, search engines, websites, and other similar channels. Generally, organizations used to focus on promotion through print, TV, and radio.
Albeit these choices exist today, the ascent of the internet has prompted a change in the manner organizations arrived at shoppers. That is where digital marketing became an integral factor. Digital marketing became well known with the advent of the internet in the 1990s and it is different from internet marketing, which is exclusively done on websites.
Digitalization includes a portion of similar standards as conventional marketing and is many times considered another way for organizations to approach buyers and understand their way of behaving. Organizations frequently combine conventional and digitalized marketing approaches in their strategy.
It appears that every other brand has a site. Furthermore, if they don’t, they have a social media presence or digitalized promotion system. Digital content and promotion are normal to such an extent that shoppers presently expect and depend on them as a method for finding out about brands. Since digital marketing has countless choices and techniques related to it, you can get inventive and try different things with an assortment of promoting strategies on a budget.
Benefits of Digital Marketing
- You can dedicate your efforts to only the customers most likely to buy your services or products.
- It’s better than outbound marketing techniques.
- Digital marketing levels the playing field inside your industry and permits you to compete with bigger brands.
- It is quantifiable.
- It’s simpler to adjust and change the strategy in digital marketing
- It can further increase your conversion rate and improve the quality of your leads.
- With digital marketing, you can engage with the audience at every stage.
- Cost-efficient
- Easier personalization
- A broad geographic reach
Digital Marketing Channels
- Website Marketing
- PPC (Pay-Per-Click) ads
- Content Marketing
- Email Marketing
- Social Media Marketing
- Affiliate Marketing
- Video Marketing
- Search Engine Optimization (SEO)
- Native advertising
- Marketing Automation
- Online PR
- Inbound Marketing
Career Options after Digital Marketing Courses in Rohtak
Below are some of the career options available after completing one of the digital marketing courses in Rohtak:
- Content Manager & Content Strategists
- SEO & SEM Specialists
- Email Marketing Specialist
- Digital Marketing Manager & Director
- Content Creator for AR- VR
- Video Production for social media platforms
- Paid Media Specialist
Skills Required to Have A Successful Career in Digital Marketing
On a very basic level, positioning your site on the top of the internet organically and by paid means is the best way of advertising your business. On the off chance that you ace abilities like SEM and SEO which expands your business positioning on search engines, then, at that point, you can undoubtedly find a lucrative occupation.
Likewise, underneath given are some of the most popular skills in demand and can be honed by enrolling in one of the digital marketing courses in Rohtak:
- Video Production & MarketingÂ
- Paid MediaÂ
- Content Marketing
- Data analytics
- Search-engine-optimization
- Copywriting
- Pay-per-click
- Graphic designing
Eligibility Criteria to Enroll in Any of The Digital Marketing Courses in Rohtak
Taking everything into account, there are no limitations on the stream/discipline of study to pursue digital marketing. You don’t need to be a marketing and commerce graduate to pursue a digital marketing course. Whether you are an entrepreneur or an engineer or an IT graduate or anyone interested in developing a career in digital marketing, you are qualified to enroll in a digital marketing course in Rohtak.
List of Institutes Offering Digital Marketing Courses in Rohtak
- IIM SKILLS
- NIIT
- UpGrad
- Learning Catalyst
- EduPristine
- Simplilearn
- Digital Vidya
- AIMA
- Hubspot
- Henry Harvin
1. IIM SKILLS
IIM SKILLS is one of the world’s driving Online Education Services providers with headquarters in New Delhi, India. IIM SKILLS has a presence in 23 urban cities in Asia including Dubai and Singapore. Till now the institute has trained 15000+ from over 35+ Countries across the Globe. The foundation offers programs driven by industry specialists who have more than 12 years of involvement in conveying the active experience.
The virtual course design provides a profoundly interactive experience. Further, the utilization of contextual assignments, case studies, and discussing/brainstorming within the group makes exciting learning, which makes it one of the best digital marketing courses in Rohtak.
Course Name:
Curriculum:
- Module 1: History of SEO
- Module 2: On-Page SEO
- Module 3: Off-Page SEO
- Module 4: Google My Business ListingÂ
- Module 5: Introduction to SEM – Google Ads
- Module 6: Email Marketing
- Module 7: Inbound Marketing
- Module 8: Introduction to Social Media Channels
- Module 9: Google Analytics & Social Media Analytics
- Module 10: Integrated Digital Marketing Strategy
- Module 11: Online Reputation Management
- Module 12: Content Writing and Blogging
- Module 13: Media Buying
- Module 14: Affiliate Marketing
- Module 15: Video Marketing
- Module 16: Marketing Automation
Course duration:
3 Months
Also Read: IIM Skills Digital Marketing Course Review
Other Recommended courses:
- Content Writing Course
- Technical Writing Course
- SEO Course
- GSTCertification Course
- Financial Modelling Course
- BAT Course
2. NIIT
NIIT is a Skills and Talent Development Corporation that is building a pool of manpower for worldwide industry demand. The organization, which was set up in 1981 to assist the IT industry with beating its human asset challenges, today positions among the world’s top training organizations, attributable to its huge and extensive exhibit of talent improvement programs.
With an impression in more than 30 nations, NIIT offers solutions for Individuals, Enterprises, and Institutions. With a solid spotlight on expecting the leadership in the Digital Learning World and to additionally speed up NIIT’s development and benefit, the organization has outlined an engaged business methodology to address the Digital Transformation needs of people and corporate clients by offering counseling and training to help them re-create themselves and their associations.
Course Name:
Full Stack Digital Marketing
Curriculum:
- Website Design and Search Engine Optimization
- Marketing on Various Social Media Platforms
- Paid Marketing on Google
- Use of E-Commerce Channel
- Capstone Project
Course Duration:
20 Weeks
3. UpGrad
Established in 2015, UpGrad is south India’s largest higher EdTech company. The courses offered by the platform are designed for freshers, traditional marketers, entrepreneurs, brand and communication managers, and sales professionals. On successful completion of the course, a certificate from MICA and META will be provided along with the status of MICA exclusive alumni. Industry projects and case studies are also being used to improvise the learning of participants.
Course Name:
Advanced Certificate in Digital Marketing and Communication
Curriculum:
- Digital Marketing Landscape
- Digital Channels – I
- Digital Channels – II
- Marketing Analytics and Strategy
- Capstone Project and E-Commerce Bootcamp
- Branding and Communication
- Marketing Analytics Specialization
- Social Media and Content Marketing
- Marketing Communication (PR)
Course Duration:
32-50 Weeks
Recommended Read: Digital Marketing Courses in Gurgaon
4. Learning Catalyst
Based in Mumbai, Learning Catalyst specializes in niche web/mobile-related programs. The institute offers a complete digital marketing course for students, graduates & working professionals. It also provides lifetime access to their online course material, practical experience with assignments, and summer/winter Internships, job Placement & freelance job support.
All sessions are conducted on weekends so that working professionals find it convenient to attend. Â All candidates will be given access to the online learning environment created by Learning Catalyst called Studymate.
Course Name:
Digital Marketing
Curriculum:
- SEO
- SEM
- Website design
- Social Media Marketing
- Google Analytics
- Mobile Marketing
- Inbound Marketing
- Email Marketing
- Content Marketing
- Ecommerce Operations
- Blogging
5. EduPristine
Founded in 2008 by four industry professionals from MNCs, EduPristine has developed a strong online platform and network of classrooms across India to cater to the self-paced, online, and classroom modes of learning. Today, EduPristine is trusted by Fortune 500 companies, professionals, and students across India. The courses offered by the institute are taught by industry experts to empower the participants with practical knowledge through our courses.
Course Name:
Digital Marketing Masters
Curriculum:
- Introduction to Digital Marketing
- SEO
- Mobile Marketing and Optimization
- SEM – PPC Marketing
- Social Media Marketing
- Email Marketing
- Marketing Automation
- Affiliate Marketing
- Funnel Marketing and Growth Hacking
- Web Analytics
- Content Marketing and Conversion Rate Optimization
Course Duration:
150 hours
6. Simplilearn
Simplilearn is the world’s leading online Bootcamp for computerized economy abilities, focused on assisting individuals with acquiring the abilities they need to flourish in the advanced economy. The organization gives thorough web-based training in disciplines, for example, Cyber Security, Cloud Computing, Project Management, Digital Marketing, and Data Science, among others.
All in all, it works in regions where advancements and best practices are evolving quickly, and the interest for qualified competitors fundamentally surpasses supply. Situated in San Francisco, California, and Bangalore, India, Simplilearn has helped more than 2,000,000 experts, and organizations across 150+ nations get prepared, secure confirmations, and upskill their representatives.
Course Name:
Professional Certificate in Digital Marketing
Curriculum:
- Introduction
- History of Digital Marketing
- Developing and Nurturing a Digital culture
- Where is Digital Marketing Headed
- Global Impact of Digital Marketing
- Acquisition
- Engagement
- Conversion
- Onboarding, Retention, and Expansion
- Mobile and IoT
- Analytics
- Challenges of an Offline-Online Experience
Course duration:
6 Months
Recommended Read: Digital Marketing Courses in Faridabad
7. Digital Vidya
Established in 2009, Digital Vidya is Asia’s driving proficient training organization zeroing in on bestowing new abilities to people and associations. Till now Digital Vidya has trained over 61,000+ experts (counting CXOs) from 16,000+ brands like Nokia, Google, eBay, Reliance, Star TV, Cisco, MakeMyTrip, Naukri, SAP, Citibank, Toyota, Intel, ITC, CNBC, Madison and CII, and 55+ nations have partaken in more than 3,800+ preparation groups.
Course Name:
Certified Digital Marketing Course
Curriculum:
- Search Engine Optimization
- Search Engine Marketing
- Social Media Marketing
- Email Marketing
- Inbound Marketing
- Web Analytics
- Facebook Marketing
Course Duration:
4 Months
8. AIMA (All India Management Association)
AIMA is the public pinnacle body of the administration calling in India. AIMA is a non-lobbying, not-for-benefit association, that works intimately with Industry, Government, Academia, and students to add the reason for the management calling in India. AIMA has an enrollment base of over 38000 individuals and nearly 6000 corporate/institutional individuals, through 67 Local Management Associations partnered with AIMA.
Founded in 1957, AIMA has contributed to the improvement of the management ability in the country throughout the long term. AIMA offers different administrations in the space of testing, distance learning, ability improvement & training, research, distributions, chief training, and executive advancement programs.
Course Name:
Digital Marketing
Curriculum:
- Search Engine Optimization
- Search Engine Marketing
- Web analytics
- Email Marketing
- Social Media Marketing
- Content and Blog Marketing
- Mobile Marketing
Course Duration:
5 Months
9. Hubspot
HubSpot Academy is the worldwide leader in offering free online training for inbound sales, marketing, and customer service professionals. The institute has specialized in comprehensive certifications, singular topic courses, and bite-sized lessons for professionals looking to grow their careers and business.
As HubSpot’s true learning asset, the institute intends to teach clients the HubSpot programming, so they can market, sell, and grow an inbound business. It also provides a globally recognized certification to upload on your LinkedIn profile to show your employer — or future employer — you know your stuff.
Course Name:
Digital Marketing
Curriculum:
- Digital Marketing Fundamentals
- Building a content creation framework
- An SEO strategy that fits your business
- Improving Website Performance
- Creative quality blog
- Video Marketing Strategy
- Paid Search Advertising
- High-Performance Emails
Course Duration:
4 hours
Recommended Read: SEO Courses in Gurgaon
10. Henry Harvin
Henry Harvin is a worldwide instruction innovation organization that offers both offline and online diploma/certificate/degree projects to students and professionals. Henry Harvin likewise offers counseling administrations by Big 4 counseling firms and distributes books on various points.
The organization functions as a preparation accomplice and instruction supplier to various leading technology/management universities, corporates, and government substances. Up till 2020, Henry Harvin had obtained a client base of more than 300,000 members spread across 97 nations. Its functional workplaces are in San Francisca (USA) and Delhi NCR (India).
Course Name:
Certified Advanced Digital Marketer (CADM)
Curriculum:
- Module 1: Digital Marketing
- Module 2: Webpage Designing
- Module 3: Search Engine Marketing
- Module 4: Ad
- Module 5: Mobile Ad
- Module 6: SEO
- Module 7: On-Page SEO
- Module 8: Technical SEO
- Module 9: Mobile SEO
- Module 10: Off-Page SEO
- Module 11: Social SEO
- Module 12: Local SEO
- Module 13: Facebook Marketing
- Module 14: LinkedIn Marketing
- Module 15: YouTube Marketing
- Module 16: Soft Skills Development
Course duration:
40 hours
Frequently Asked Questions (FAQs)
Q1. How much can I earn after completing one of the digital marketing courses in Rohtak?
The average salary offered to a digital marketer in India after completing one of the digital marketing courses in Rohtak is between 2LPA to 9 LPA depending upon the candidate’s skills and experience.
Q2. How much do I need to pay to enroll in one of the digital marketing courses in Rohtak?
On average, the fees to enroll in one of the digital marketing courses in Rohtak candidate might have to pay between 12,000 INR to 50,000 INR, in some cases the fees might go outside of the mentioned range depending on the institute you choose.
Q3. Is it worth investing money to learn digital marketing?
To learn digital marketing, you don’t need to pay money, you can even learn it from platforms offering it for free. But in today’s world where lots and lots of information is available, you might get lost during the journey and the majority of free offering courses do not provide certification. To avoid this problem, it is worth investing money and getting mentorship from the experts teaching at the above-mentioned institutes.
Conclusion
As the article comes to an end, I hope it helped you in understanding the fundamentals of digital marketing, its benefits, career options, and skills required to have a bright future in the field of digital marketing. Now as you already know details about the top digital marketing courses in Rohtak, you can assess them and opt for the one that suits your need. Once you have opted for your course, start working on your skills, develop your network in the field, and search for mentors who can guide you and help you to move in the right direction. Look for the opportunities like internships and live projects in the corporate, it will help you learn new things and in applying your skills in the real world. Also, improvise your soft skills which will help you in developing and maintaining good relations with helpful industry people and also your customers.
