Top 6 Digital Marketing Courses in Port Harcourt

Vaishnavy Balasubramani August 25, 2023 0 Comments

Business is all about the demand and supply of goods or services. But how does demand arise? When there is a need, there comes the demand for a product. And, only when people are aware of your existence. Will they approach your product and fulfill their needs? All I think of marketing is a way to let people know that you exist and provide what they need. There have been various types of marketing in history and now, digital marketing is uproaring in a tremendous way to reach people out there. Read further to know about the best digital marketing courses in Port Harcourt.

What is Digital Marketing?

The way we all see products being displayed on our screens, be it a cell phone or laptop or television, they are all nothing but digital marketing. As a marketer, we all wish our products to be recognized and sought by as many as possible. In order to exhibit or display our products, we showcase the models not only in our shops but also on several social media platforms and channels. This way of using technology and digitalizing the marketing process is called digital marketing.

Functions of a Digital Marketer

A Digital Marketer reaches possible audiences through digital media. He is the one who plans marketing and establishes a relationship with the public on behalf of the company. A Digital Marketer shall prepare content and medium which shall be the best way possible to project the products in front of the public effectively.

Moreover, such a Digital Marketer also analyses the performance of his marketing campaign, gets insights, and prepares a report on the basis of which the next campaign shall be conducted. The marketing shall be done digitally with the help of the following methods.

Marketing products through Company Websites.
Advertising products on television, radio, etc.
Campaigning in social media like Facebook, Instagram, etc.
Email marketing.
Using Blogs to create awareness and benefits of products.

The channels to market digitally grow with time and change to the most efficient channel. There lies the toughest part of digital marketing. You must always be on trend and update yourself with the current hot topics to be alive in the field.

Skills Required To Become A Digital Marketer

Digital Marketers are the major attractors for a shop or a company. There are various fields in which a digital marketer should excel. We are all marketing something digitally from time to time. A singer who posts a piece of his work on a social media platform also markets himself digitally.

Projecting oneself or one product is not as easy as it looks. A digital marketer shall look deep into each and every movement and update in technology. The first skill a digital marketer shall possess is data analysis. As I said before, a digital marketer in his day-to-day function is bound to analyze social media and technology.

There are algorithms and insights set for each and every social media. Digital Marketer shall plan their campaign depending upon the media he chooses to promote their product. This shall vary with the current flow and amount of reach he gets on social media. Detailed insight should be sought after posting the product.

This insight helps them to deal with the upcoming promotion planning. The next skill is to have compelling content creation. As a marketer, he should also put himself as a content creator and editor. The drafting and editing part is the most essential process of marketing.

The content should be compelling as I mentioned earlier and also be SEO friendly. The more you understand the algorithm, the more algorithm-friendly content can be created. Appearing in the feeds or the first page of a search is the most competitive goal of a content writer.

Google as a search engine has its own algorithm which is why having a sound knowledge of Search Engine Optimisation (SEO) is important for a Digital Marketer. In order to bring in organic audiences and increase traffic, a digital marketer shall know the best practice and implement the same.

This practice is followed so that they can withstand the prevailing competition in the market. Email Marketing also proved to be an efficient way to reach a vast range of people. Most start-ups and small-scale organizations rely on email marketing. With strong roots in communication skills, one can bring in many audiences.

A digital marketer is also bound to retain existing audiences which is one of the most difficult tasks in the functions of a digital marketer. Although there might be a technical team to help a digital marketer design a web page and content, it is essential and beneficial for a digital marketer to have a strong foundation in designing.

Software like Canva, InDesign, and Inkscape make designing less complicated for even a layman. So digital marketers need not worry about not being a technical experts. They can always depend upon simpler software to produce their content. The previously discussed Search Engine Optimization is a skill that puts you in front of your ultimate audience.

But in order to maintain and retain the audience, it is vital to know how to manage the existing relationship. Audience Relationship Management (CRM) is another skill a digital marketer should possess. Digital marketers shall have empathy and connect with the audiences in a sensible manner. When it comes to marketing, it is always human psychology which helps to find a way through the hearts of audiences.

Digital Marketing Courses in Port Harcourt

In this section, let us discuss the top digital marketing courses in Port Harcourt. There are various institutes where digital marketing courses are provided both offline as well online.

1. IIM SKILLS:

The first one on our list of the best digital marketing courses in Port Harcourt is IIM SKILLS. They provide digital marketing courses through online mode. They are a promising institute and they provide two different courses on digital marketing.

Master Digital Marketing Course.
AI-based Digital Marketing Course.

The above-said two digital marketing courses focus on creating excellent marketing professionals. The five-month training program comprises of three months training and two months of the paid internship period.

The Master Digital Marketing Course Teaches the Following Skills to the Students:

Basic
WordPress
Search Engine Optimisation (SEO)
Search Engine Marketing (SEM)
Email Marketing
Inbound Marketing
Social Media Marketing
Integrated Digital Marketing Strategy
Web Analytics
Online Reputation Management
Content Writing & Blogging
Media Buying & Planning
Affiliate Marketing
Marketing Automation
Digital Infographics Resume Creation

IIM SKILLS Also Cover the Following Tools:

Mail Chimp Email Marketing
WordPress
Woocommerce
Google Ads
Amazon
Ahrefs
Ubersuggest
Facebook Ads
Twitter Ads
LinkedIn Ads
Google Analytics
Semrush

The Digital Marketing Course of IIM SKILLS gives golden opportunities to have experience with hands-on assignments during the learning period. The Digital Marketing Courses in Port Harcourt can be learned with IIM SKILLS in 120 hours. Entrepreneurs, Students, dropouts, working professionals, marketing professionals and housewives, and the persons who are eager to obtain this certification are vastly spread over all ages. Anyone who is willing to learn can join the course.

AI-based digital marketing course provided by IIM SKILLS also guarantees internship with pay and there is a dedicated placement cell working for the students to get their careers well set. The lifetime access to the contents and the portfolio building during the training program pave the foundation for professional digital marketers.

This course is extremely convenient for even working professionals as the missed classes can be reviewed with live class recordings. IIM SKILLS on completion provides you with Certification along with experience in the digital marketing profession.

2. Skillworks:

Skillworks is an education platform for Digital Marketing courses in Port Harcourt. This website provides in-class training as well as online classes for its students. Training and connecting digitally and serving jobs are the major objective of Skillworks. Skillworks training is on mobile apps, website development, digital marketing, UI/UX Designs, etc.

It provides you with Certification and internship, and placement as the ultimate goal of the course. The topics covered in the digital marketing courses in Port Harcourt provided by Skillworks are:

Affiliate Marketing
Social Media Marketing
Email Marketing
Copywriting
Content Marketing
Search Engine Optimisation (SEO)
Website Development
Digital Marketing Strategies
Pay-per-click
Web Analytics

You can gain classroom learnings along with fieldwork and hands-on projects. The course materials, books, and checklists are available to help you be on track. Skillworks issues a google form for interested students and it is a simple registration process. This course extends up to a period of 5 weeks with post-training support to the students.

This course can be pursued by anyone. There is no need for experience or specific qualifications. Students who want to do marketing, MBA aspirants, businessmen, website owners, and people who want to start their career right from the scratch can choose to get certified by Skillworks.

3. Web Academy

Web Academy is a result-oriented site and it provides digital marketing courses in Port Harcourt. This course is 30 days of coaching and an extremely easy and comfortable platform to learn digital marketing as its reviews say. It covers all the rudiments of digital marketing and explains every topic in the most realistic way possible.

You Will Learn:

Fundamentals of Digital Marketing: The need for a website, digital marketing vocabulary, the mental framework of a marketer, required tools, digital marketing skills, organic traffic & paid traffic, and leveraging humans and technologies.
Virtual Office: A website.
Search Engine Optimization: How it works?, Gaining the trust of Google, ranking, technical SEO, content authority, link building, user metrics, local listing, etc.
Content Marketing: Inbound marketing, consistency, gaining loyal followers, ranking, strategies, finding opportunities, creating, publishing, distributing, and social media handling.
Social Media Marketing: Leveraging social media, defining & connecting with the audience, establishing the brand, engaging, campaigning, and optimizing.
Online Advertising: Structuring Ads, Ad copy, keywords, reports, insights, optimization, and profit making.
Email Marketing: Contact details, headlines, automation, testing email, connecting with audiences, etc.
Website and Funnels Optimization: Designing, speed optimization, VSL, sales copy, copyright, and user-centered content.
Analyze Traffic data: Fundamentals, Google Analytics account, monitor campaigns, record, and set goals.
Digital Marketing Strategy and growth hacks.

After 30 days of training, Web Academy offers another 60 days of mentoring for the students. They promise to guide you for a solid 270 days and help you build your career on your own. They have clients linked up who shall let you on board for their teams after you obtain the certification of the institute. They teach you not only the stuff from the textbooks but also the experience they gained in their 18+ years of career.

4. Olive Cloud Institute:

Olive Cloud is an institute that provides digital marketing courses in Port Harcourt. They provide three various courses on digital marketing. The first one is the 4 weeks digital marketing course, then the social media marketing course, and the final one is the email marketing course.

The experts who work in the relevant field are the faculties so that the students can gain raw knowledge of real-life experiences in the industry. Upon successful completion of the course and the projects, the Olivet Cloud Digital Marketing Institute issues a Specialist Certification to its students. It includes Google Adwords Certification, Google Analytics Certification, Facebook Certification, and Twitter Certification.

The Topics Dealt With Are:

Introduction to Digital Marketing
Search Engine Optimization
Search Engine Marketing
Website Analytics
Social Media
Email Marketing
Mobile Marketing
Display Advertising
Digital marketing planning

Recommended Reads:

5. ElitePath:

ElitePath provides Corporate training as digital marketing courses in Port Harcourt. It is an interactive course with checklists, projects, and lectures. There is no experience required to pursue the digital marketing course and is suitable for all types of businesses. The course extends to 4 weeks period with quizzes, practical projects, and training. Their main objective is to help people grow along with their businesses.

The Course Explains the Following Topics:

Search Engine Optimization
YouTube Marketing
Facebook Marketing
Google Adwords
Others

The Above-mentioned Topics Are Split Into the Following Chapters of Online Sessions:

Market Research
WordPress
Email Marketing
Copywriting
Search Engine Optimization
Social Media Marketing
App Marketing
Google Adwords
Facebook Ads
Google Analytics

Cost-effective strategies and marketing tips and tools are shared with the students to support them emerge as successful digital marketers. The certification and mentorship definitely add weight to your resume. ElitePath’s Digital Marketing courses in Port Harcourt are for business owners, website owners, and job seekers seeking high-paid jobs.

6. IIDE

IIDE is an institute where students are provided with a comprehensive online digital marketing course. With this course, students get online classes along with one-to-one mentoring and a bundle of skills. IIDE has divided the course into three terms with various topics covered in each term.

The Syllabus for This Course is Listed Below:

Introduction to digital marketing
Search Engine Optimization
Key Performance Marketing Jargon
Search Engine Marketing
Campaign Planning
Presentation making
E-commerce
Live project: Search Marketing
Content Strategy
Copywriting
Canva
Social Media Marketing Organic
ORM
Influencer Marketing
Resume Making
Interview Skills
Live Project: Social Media Content Strategy
Social Media Marketing Paid
Social Analytics
Google Analytics
Live project: Social Media Advertising
Final project

The faculties are professionals and they practice in the field. When the students learn from the people on the front line, they gain practical knowledge and learn insights into the corporate world before stepping into it. The certificates are awarded module-wise and the institute ensures 12 certificates to be issued upon the completion of the entire course.

There are seven assignments and one final project. The final Certification awarded by the institute is the Advanced Digital Marketing Certificate. Moreover, the institute encourages the students to advance and train to obtain the certificate of Google. This course offered by IIDE is an online course and it is covered over a period of three to four months. The students are required to invest twelve hours per week to attend classes.

What Do You Become After Digital Marketing Course?

After digital marketing courses in Port Harcourt, you can seek the following jobs:

Digital Marketing Manager: As one, you can take on a project, create milestones, make strategies, and be responsible for the budget provided.
Content Strategist: You are responsible for creating catchy content to attract audiences, you should be responsible for finding new topics to talk about on social media and have strong writing skills too.
SEO and SEM Specialist: As a specialist, you become responsible for search engine ranking and building the company’s websites.
Email Marketing Specialist: Writing skills, editing skills, and customer relationship management skills can help you become an email marketer and this role needs you to conduct email campaigns.
Social Media Marketer: You should deal with various types of social media interact with the audience and gain information about their take on the product you sell, to build your brand and create content relevant to it.

Other posts you can place after Digital Marketing courses in Port Harcourt can be Associate Product Manager, Brand Manager, Chief Marketing Officer, Content Manager, Content Marketing Manager, Growth Hacker, Market Research Analyst, Marketing Assistant, Marketing Associate, Marketing Director, Marketing Executive, Marketing Manager, Product Manager, Project Manager, etc. All the above jobs can be pursued as full-time jobs or you can choose to freelance as a digital marketer.

Salary After Digital Marketing Courses in Port Harcourt

After doing digital marketing courses in Port Harcourt, the pay for the job can vary depending on the experience you have. The minimum salary ranges from 30000 NGN to 50000 NGN and the maximum shall range around 1222000 NGN. A Manager who has 5 to 9 years of experience gains an average of 2160000 NGN.

There are many people who aim to enter the field of marketing as digital marketers. As the competition grows, so grows the demand for professionals with polished skills. So it is recommended to gain more experience in order to polish your existing skills and go further.

Frequently Asked Questions About Digital Marketing Courses in Port Harcourt

Can I become a Digital Marketer after graduating?

Yes. You can pursue a digital marketing course after graduating. There is no specific qualification. All you need to know is basic computer application skills and knowledge of the English language. Even working professionals opt to do digital marketing courses to update themselves on the current trend and tools.

What is the duration of the Digital Marketing Course?

The duration of the Digital Marketing course can extend from one or two months to six months depending upon the institute and the speed of completion of the course and training by the students. The time period may vary with the internship period differing from place to place.

What is the age limit to learn digital marketing?

There is no specific age limit. Anyone can learn digital marketing either by self-studying mode or join a course in a recognized institute with certification.

Who requires Digital Marketing Course?

A digital marketing course is required by persons who are interested in starting their career in the marketing sector. Graduates, MBA aspirants, job seekers, professionals, entrepreneurs, business development managers, freelancers, business owners, bloggers, and designers can pursue digital marketing courses.

What is the scope of the Digital Marketing Course?

The industry of Digital Marketing is growing every day. There is a lot of business emerging and every business requires to promote itself digitally. With the global digitalization of each and every stuff, mobile phone, computer, and other devices are inevitable to run day-to-day lives. This has led to a rapid increase in the utilization of digital media to reach people and let them know that the product or the service exists or who provides what. Therefore, there is a huge scope for digital marketing courses.

Conclusion:

Digital Marketing is the field where you are required to be on trend constantly even if you don’t want to. The job is definitely exhausting and too much for some people. But if you look into the history of technology, that is the kind of world we are living in and we are ought to adapt to the current flow of stuff. And the current flow of marketing requires professionals who can help organizations promote their products or services. They need someone to help them reach out there and face the audience.

That is why the tools, strategies, and other practices exist to lighten the burden you need to carry when you become a professional digital marketer. And there are teachers, trainers, and mentors waiting for you to knock at their doors and ask for help. I hope you find your best door and learn the quirks of digital marketing. Happy learning!

Share on Facebook