There used to be a time when using the internet on a mobile phone or a computer for a whole day was a far-fetched dream or an expensive affair. But with time technology evolved and now we are moving toward a digital era where everything seems to be digital, every business and MNCs is expanding its reach globally. To expand their reach, to promote their brand they use digital marketing. So, let’s look at some of the best digital marketing courses in Leeds.
Since everything is shifting online, there is virtually a digital market created on the internet where everything is at your disposal. On the internet, you can get anything you need.
What is Digital Marketing?
So in simple words, digital marketing can also be called online marketing to promote your product or brand to widen your potential consumer base using the digital medium such as:
- Social media
- Text messaging
- Different shopping apps
So, in nutshell, any brand available online and selling their product through any of the platforms mentioned above are doing digital marketing. Hubspot research shows that in today’s tech world, consumers buy their products after heavy and thorough research.
The number of customers who do online research before buying the product is as good as 70% to 80%. Whereas 50% to 55% are using google to help them research the product before buying it. This data shows the heavy reliance of today’s generation using digital media for their shopping. And digital marketing certainly holds the key to future developments.
Nowadays everyone is looking for things that are affordable and there should be no compromise with the quality of the product. So to increase the sales of products, companies do is implement a cross-channel or multi-channel marketing strategy, with this marketing strategy, companies monitor the audience engagement into a brand and collect actionable insight from this data.
The actionable insight can be about the quality of the product, what consumers are liking about the product, what improvements can be made etc.
This Strategy Helps in Many Ways Like
- Customer retention
- Quality enhancement
- Brand engagement
- Mouth publicity of the brand.
The digital marketing world is bound to evolve and expand with time. According to Forbes Report which predicted that social media will be the hub for B2B space. Digital marketing has its gems and it can be further explored in the future.
Digital Marketing for Customers and Digital Marketing for Businesses
The perspective of Digital Marketing can be different for customers and businesses. B2C (Business to Consumer) and B2B (Business to Business) are 2 models to differentiate.
B2B business companies are focused on trading directly with other business companies. The company focuses on process-driven purchases with the use of industrial terms and more professionalism. In this process, stakeholders are involved, and decisions are not solely taken.
While B2C mainly focuses on engaging directly with consumers, enticing them, creating brand awareness and selling the product, and retaining the customer for future sales. In B2C you have to sell your product to a single decision-maker. Ultimately it’s about knowing and identifying your audience and making the strategies according to them.
Advantages of Digital Marketing Courses in Leeds
The digital engagement of a person is increasing with time, so to keep up with the pace of time, companies are also widening their digital reach and digital marketing is one of the important steps in this direction.
- Know your audience
With the help of digital marketing, companies can learn about their audience base, they can learn about the type of audience they are catering to, their purchasing habits, etc. This eventually helps the business of companies by increasing the credibility of the marketing strategy.
For example, if the companies have a social media marketing strategy, they can offer several discounts in the form of festive discounts, push notifications, mail campaigns, etc. Companies can monitor the sales of the product during the offer period.
With this strategy, companies can build a relationship with the customer and attune with a customer which eventually makes them different from their competitors and leads to building the credibility of the product as well as the company.
There are several marketing methods for brand promotion in the market but they are not as effective as digital marketing considering the reach and power of social media. There will be fewer expenses. Many sites take small fees for website creation, and with this companies can create their website.
Companies are using separate social media handles for their brand promotion. Several marketing campaigns are run partnering with newsletter providers, and email templates which are relatively cheaper than traditional marketing methods.
- Wide reach
The reach of social media is everywhere, with its help companies can create a market anywhere they want. The global reach of digital media will help the companies to tap the potential of the global market, they can connect with a diversity of people, learn about different cultures and make the product accordingly which helps the company to increase their business as well as credibility in different corners of the world.
One of the main advantages of social media and the digital market is its adaptability. Everyone is using it so it becomes easier for companies and brands to reach their customers without any hassle. Adaptability and acceptance of social media are not hidden. It is widely used across the globe which gives companies creative freedom, they can be innovative with their approach, try different marketing strategies and monitor the results for their future endeavors.
The real-time results help in improving the operating mechanism of the company. This was not the case some years ago when companies had to wait for the result for a week or sometimes even months.
Forms of Digital Marketing
Digital media caters to many consumers every day. To use digital marketing to its fullest potential you have to understand each channel of social media and digital marketing.
SEO (Search Engine Optimisation)
It is known for content optimization. It is used in increasing a website’s credibility and visibility ranking when someone searches for the relevant product which is available on the site. With the help of SEO and proper strategy like using popular keywords, following the Google prescribed keyword density can help in digital marketing campaigns by making the website visible on the search engine.
Social Media Marketing
It is everywhere, so to increase business companies are engaging themselves on various social media platforms like Meta, Instagram, and Reels. However, to be successful in social media marketing, you have to use it effectively and efficiently—more engagement, and more publicity.
You have to connect with the audience and know their needs, the more the customer engages with your content, the more they are likely to share with their friends and family thus increasing the publicity of your website. Content variety is also essential for a successful social media campaign. To be effective at social media marketing, your marketing strategy must be consistent and patient.
An email is still a productive and essential tool for marketing. It remains the most businesslike way to reach your customer. With effectiveness, it is affordable for small and developing business entities.
The most frequent thing we use is our mobile phones. We use it every hour of the day, this makes mobile marketing an effective yet affordable way to interact with customers. Timing of the text messages and push notifications should be appropriate. In the name of advertisement or promotion companies should not bombard the inbox with frequent messages and push notifications.
Search engine advertising is also referred to as Pay-Per-Click (PPC). It is a sponsored partnership between marketers and search engines like Google, yahoo. So every time someone searches for your keyword your ads will be visible on top.
Must check out the highly ranked Online Digital Marketing Courses
Prospects of Digital Marketing Courses in Leeds
The digital marketing industry is expanding with every single click recorded on the internet. Which generates different jobs and roles to handle the workload, Which includes
- SEO engineers
- Social media managers
- Lead Gen
- Managing PPC
Copywriters make copies for websites, write blogs, and run marketing campaigns for the websites.
They analyze the performance of a website, and how their website is faring against the competitors. They suggest improvements in strategies to improve the site ranking and visibility.
Social Media Managers
Promoting and writing for different social media platforms, responding to customer queries, and planning events and launches of products.
Improving and learning every day is a sign of a healthy business. Lead generation is generating new leads and how to convert the lead into sales is managed by the Lead Generation team.
Innovation helps in growing the business. Managing PPC includes monitoring the budget spent on ad campaigns. Monitoring the performances of the campaign and recommending new and creative approaches to cater to more audiences.
So these were some insights on what digital marketing is, its advantages, its uses in our daily lives, the future of digital marketing, and the various roles which come with digital marketing.
Top 5 Digital Marketing Courses in Leeds
Rank #1. Digital Marketing Courses in Leeds
1. IIM SKILLS
IIM SKILLS offers several professional courses in the realm of online education. This institute offers many job-oriented courses which help you in learning different skills and are in line with the market demands. IIM SKILLS promises you the best learning experience, with a perfect mix of real-life training and projects which also includes several tools which come in handy during your training period. Post-training, the institute will help you in resume building, and placement support is also provided.
Digital Marketing Course Highlights
- This course includes 3 months of practical training with 2 months of paid internship.
- The government of India recognizes this course. The mode of lectures will be online.
- Real-life work experience with live projects, and case studies.
- Master certificate from IIM SKILLS and other certificates with affiliated partners like Google, Hubspot, and Facebook.
- Interview and placement support.
- Publish your first blog for the Times Of India
- Learn how to launch your podcast on Google, Spotify, and Apple.
- Learn the nuances of Affiliate Marketing.
- Free access to training material, after the course completion.
Learnings from the Course
- Overview of the course.
- Web Development
- Inbound Outbound Marketing
- Social Media Marketing
- Email Marketing
- Web Analytics
- Media buying and Planning.
- Affiliate Marketing
- Digital infographics and Resume Creation.
Tools in Course
- Mail Chimp
- Google Ads
- Facebook Ads
- LinkedIn Ads
- Google Analytics and more
Fees 34900(INR) (excluding GST)
Email– [email protected]
Also Read: IIM SKILLS Digital Marketing Course Review
More professional courses from IIM SKILLS
Rank #2. Digital Marketing Courses in Leeds
2. University of Leeds
One of the most prestigious institutes of Leeds founded in 1904 and globally acclaimed. The university believes in transforming the lives of people through the best quality education which can address global issues like social justice, reduce inequality, and achieve United Nations SDG (Sustainable development Goals).
- Blend of practical as well as academic learning.
- Learn market management
- Experience and trained faculties
- Dedicated modules of marketing concepts
- The course is designed by the leading Center of Research in Europe
- Modules covering different features of communication, marketing, and management.
- Social media marketing
- Marketing analytics.
Duration & Fees
MA in Marketing and Advertising course is of 1 year. The fee for this course is 14000 Euros for domestic students and 27500 Euros for international students.
Address: Leeds, West Yorkshire, LS2 9JT, United Kingdom
Phone: +44 (0)113 2431751
Rank #3. Digital Marketing Courses in Leeds
3. British Academy Of Digital Marketing
The academy offers a range of courses that primarily focuses on marketing. The academy helps you to learn from the best faculty in the UK. Practical learning helps you get an edge over others and skills which help you pursue your goals. It is IARC (International Approval and Registration Center) approved. The British academy ensures the standard of the course which is according to the present market conditions.
Features of Courses
- The course can be started at any time.
- The course level is equivalent to level 2 on the RQF (Regulated Qualifications Framework).
- 5 practical assignments.
- Can be learned in any mode be it Home Study or Classroom Study.
The Course Includes
- Evolution of Digital Marketing
- Inbound and Social Media Marketing.
- Content Marketing
- Engaging with audiences online
- Inbound methodology
- SWOT analysis
- Influence of digital technology
- Marketing process
- Segmentation, targeting, positioning.
Course Content Includes
- Setting up your own business
- Objective setting
- Situation analysis
- Social Media Advertising
- Targeting audience
- Analyzing social advertising
- Analytics and performance
- Email marketing
- Mobile marketing and so on.
Fees & Duration
337 Pounds for the virtual live session
678 Pounds for the classroom course
There are no requirements for prior technical knowledge for this course.
Email [email protected]
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Rank #4. Digital Marketing Courses in Leeds
4. Leeds Beckett University
2 Different courses are offered by the university in the realm of digital marketing
- BA Digital Marketing
- MSc Marketing and Digital Strategy
The BA program is of 3 years which will teach you the required marketing skills. This course will help you in analyzing the economical and technological situations of business. The program is of 3 years with 2 semesters per year.
- Marketing and Data Analytics
- Marketing Communications
- Digital Optimization
- Specialization in digital criterion
- Digital Marketing Dissertation
- Digital Marketing
- Digital Marketing Research
Each semester assessments are conducted that help student in learning and gain knowledge, skills, and attitude which eventually help students in problem-solving abilities.
9250 EUR for UK students and 14000 EUR for international students
Phone +44 (0)113 812 3586, +44 (0)113 812 5375
Rank #5. Digital Marketing Courses in Leeds
5 . IIDE Digital Marketing School
This marketing school is one of a kind school that specializes in imparting digital marketing. International community students also learn Digital Marketing from this school. Their course is designed in flexible ways and has several courses for digital marketing which are taught by experienced faculties who are experts in their respective fields.
Courses offered & content
5.1 Post-graduation in Digital Marketing
- 11 months training
- Mandatory 2 months of internship training
- 100% placement support
- 28+ industry-relevant skills
- 600+ learning hours
- 13+ live projects
- Inbound Marketing
- Search Marketing
- Website Creation
- Outbound Marketing
- Content Marketing
- Blogging & Adsense
- Media Management & Automation
- Creative Strategy
- Performance Marketing
- Capstone Project
Fees: 4,67,797 INR or 5842 EUR
5.2 Video lecture + live session
Advanced Digital Marketing training
- 70+ hours of live classes
- 40+ hours of video classes
- Resume & Interview Training
- 7+ live Projects & Practice assignments
- 1-on-1 Mentorship
- Introduction to Digital Marketing
- Key performance Marketing Jargon
- Presentation Making
- Content Strategy
- Interview Skills
- Social Media Marketing Paid
- Google Analytics
- Social Analytics
Fees: 88,983 INR or 1,111 EUR
5.3 Short-term Course
Digital Marketing Course
- 13+ Unique Topics
- Videos + Live Sessions
- Flexible Timings
- Certification Of Completion
- Content Marketing & Strategy
- Facebook & Instagram Ads
- E-commerce Management
- Google Analytics
- Social Media Marketing
- Media Planning
- App Store Optimisation
- Conversion Rate Optimisation
Fees: 6355+ taxes INR or 79.3 EUR
Email: [email protected]
FAQs For Digital Marketing Courses in Leeds
1. Who can take up digital marketing courses in Leeds?
The digital world knows no boundaries. Students, entrepreneurs, new career aspirants, housewives, video creators, and bloggers can take up these courses. The course you choose should be according to your convenience and must suit your budget.
2. Can I do an online digital marketing course with my job?
Yes, some of the Digital Marketing Courses in Leeds come with the flexibility of weekend days. While some courses are flexible with the timings. In case your timing with the class does not match then with the help of class recording you can complete your training.
3. What skills do I need to learn in digital marketing?
The skills you need for Digital Marketing depend on what your future job role is. Generally, a sharp mind with technical abilities and an eye for detail are really useful for analytical roles such as SEO, lead gen, and social media marketing expert, are some of the job profiles which may suit your skill set.
4. Why do I need Digital marketing?
Everything is turning digital in today’s world. If you still haven’t boarded the train then you might miss the coming changes in the marketing world. Businesses that do not use Digital Marketing may risk losing out their customers. If you’re not where your customers are then you are missing future business opportunities. Retaildive research shows that almost 80% to 90% of shoppers start searching for any product online.
Today’s world is all about being updated and keeping pace with evolving technology. Every day changes are happening around the world in technology. Our dependence on the internet is also heavily increased. For every small detail, update, and information we take help from the internet. Post pandemic business model took a great transition towards digital media and suddenly there were changes seen in the business operations of the company.
The global presence of digital media has encouraged business companies to move to the digital world also. The above list of Digital Marketing courses in Leeds includes the perfect blend of courses that helps you in achieving success among your peers. There are no qualifications required to enroll in the above-mentioned Digital Marketing Courses in Leeds by choosing digital marketing as a career you give yourselves a chance to enhance your skills with your lifestyle.
After completing the course you can take up various roles present in the job market. Some of them are social media execution, managing SEO, E-Commerce marketing, etc. Hope this article containing the list of some of the best Digital marketing courses in Leeds will help you in taking the decision wisely.