Top Digital Marketing Courses In Hoshiarpur With Placements
You see that small coffee shop in the corner of your lane on Instagram with more than 50k followers. How??!! Then you notice the luring advertisements on Facebook and once you register you get amazing deals and offers on your email and your mobile. There now you are sure to visit it once and are stunned to see the trendy crowd filling the café. How was this possible, Of course, the Power of Digital Marketing. So are you keen to join the bandwagon, and have a look at some of the Top Digital Marketing Courses in Hoshiarpur and their scope?
1. What Is Digital Marketing?
It all started in 1971 when the first email was sent by Ray Tomlinson. After 1990 the internet started taking over the world. By 2022 there were online subscribers globally who would be logged on the whole day, work-wise or maybe just for networking. Thus, started the concept of Digital Marketing to capture this ever-growing set of users. In simple terms, it involves engaging online subscribers using digital tools of advertising. These digital tools could be applied to any electronic devices and would be used to promote their products or services to increase their market share. The different channels of Digital Media are as follows:
1. Search Engine Optimization:
Google, Bing, and Yahoo are just a few examples of search engines, without which a person has no other way of finding anything. Advertisers use these search engines as a means to drive relevant user traffic to their websites. They optimize and improvise their websites in such a manner that they rank high in visibility in all search engines. So when a customer is looking for the product you sell or the service you offer there are higher chances of your website popping on the first page of the search engine. Not only does the page rank for selling products but even when a person is searching for information does the website list in the top suggestions given by the search engine.
The different organic marketing strategies in SEO are as follows:
- Keyword Research
- Quality Content Creation and Management
- Internal and External Linking
- Metadata Optimization
- Image Optimization
- URL Structure
- Off Page and On page SEO management
2. Content Marketing:
Content Writing is a form of inbound marketing that is currently being used by almost all the big brands. In this mode of marketing, no product or service is being sold, but valuable and reliable content is written and constantly updated on the websites to ensure that the expertise of the company in that particular area is visible. This ensures that useful information is being projected to the potential customer, which has a higher probability to change them to actual users. Well-written content remains top of the mind recall and indirectly or maybe directly can promote the brand.
Content Marketing involves the following methods, which are:
- Blogs
- Infographics
- Videos
- Newsletters
- Whitepapers
- Social Media Posts
- Emails
- Podcast
- eBooks
- Case Studies,
- Testimonials, and Reviews
- Influencer Marketing
3. Search Engine Marketing:
When a customer is ready to buy a product he/she will put in the exact word which is near to describing what one wants precisely. These words are known as keywords and they form the basis of Search Engine Marketing. Businesses pay money to Search Engines to advertise their product or service alongside the keyword on the pages the potential customer is surfing to convert him/her to an actual user with sale. Since the marketplace has become very competitive , relying only on organic search is not viable. The various tools of SEM are:
- Pay Per Click
- Local SEO
- Organic SEO
- Analytics Tools
- Keyword Research tools
- Ad Copy and Landing Page creation tools
4. Social Media Advertising:
There are 4.8 billion social media users who are mostly online the whole day surfing various social media sites.Social Media sites like Facebook, Instagram, Twitter, Snapchat, TikTok, and LinkedInhave the details of the likes and dislike analytics of their user base, thus making it easier for advertisers to customize ads according to the target user base. Advertisers pay to advertise on these social media sites in such a manner that they look more like organic pages. They are interactive and the customer base can like and leave messages, making it easier for advertisers to tweak their campaigns.
The different channels of Social Media Advertisements are as follows:
- Video ads
- Static Image ads
- Collection ads
- Messenger ads
- Stories ads.
- Interactive ads
- Lead Form ads
- Interactive ads
- Product ads
- Carousel ads
5. Social Media Marketing-
Social Media Marketing involves running paid advertisement campaigns, building communities for adding potential customers and starting a trend to be top of the mind recall
- Content Creation and Management
- Community building and managing
- Advertisements
- Influencer Marketing
- Reviews
- Forums
6. Email Marketing–
Email marketing is a soft sell method in which the customers are made aware of the discount offers, new product launches, and new setups through emails. The emails are customized in such manner that the promotions sound more personalized.
The different types of Email marketing are as follows:
- Newsletter Emails
- Welcome Emails
- Transactional Emails
- Brand Story Emails
- Lead generating Emails
- Re-Engagement Emails
- Video Emails
- Review Request Email
7. Web Analytics
Data Analytics has become a revolutionary concept since its inception. This way of analysis uses various reporting tools which give the actual results of the advertising campaign in comparison with the targeted goals. The trends and variances help the advertiser to modify the campaigns in real-time and in shorter time periods. These techniques used for Web Analytics are as follows:
- Social Media Analytics Tool
- SEO Analytics Tool
- Customer Analytics Tool
- Content Analytics Tool
- A/B Multivariate Testing Tool
- Usability Analytics Tool
- General Enterprise Analytics Tool
- Product Analytics Tool
- Open Source Web Analytics Tool
Benefits Of Digital Marketing
The Digital Marketing industry share was $350 billion in 2020 and is expected to be net worth $750 billion by 2026. Following the trends in the internet and social media users, 63% of big, medium, and even small industries have increased their digital marketing budget. The following information will shed a different light on the importance of digital marketing:
● Online marketing increases brand awareness by 80%, which is nearly 45% of online customers.
● Before buying any product offline or online, 93% of people read online reviews and based on them decide.
● Through Digital Marketing companies get to target the potential customers from their niche only ending in higher conversions..
● Digital marketing reaches a larger audience, and different niches much easier than traditional marketing
● Cost management is better optimized as the targeted audience, based on age, gender, platform, location, interests, and browsing trends are pinpointed.
● As digital marketing can be analyzed in numbers and values, companies can check their performance on a day-to-day basis.
● Companies can customize their digital ad campaigns faster than traditional campaigns, where the changes mean huge cost
● As accurate results are viewable in a faster turnaround time, companies can make more informed decisions.
Top Digital Marketing Courses in Hoshiarpur
Hoshiarpur city is close to Chandigarh which has a good business setup and the proximity helps students get suitable employment. Here is a list of institutes that offer Top Digital Marketing Courses in Hoshiarpur:
1. IIM SKILLS
IIM SKILLS Digital Marketing Course is counted among the Top Digital Marketing Courses in Hoshiarpur. It was started in 2015 and has gained fast a reputation of being amongst the list of the country’s top edutech companies. It not only has its presence in Hoshiarpur but is present in 23 cities in Asia including Singapore and Dubai. It boasts of training over 35k students globally and has imparted more than 9500 training schedules in different subjects. Its Digital Marketing Course has been awarded a 4.9-star rating by Google.
Modules Covered
Core Modules | |||
| Content Writing And Blogging | |||
| Search Engine Optimization | |||
| Social Media Marketing | |||
| Search Engine Marketing | |||
| Inbound Marketing | |||
| Email Marketing | |||
| Web Analytics | |||
Special Modules | |||
| WordPress Web Development | |||
| Integrated Digital Marketing Strategy | |||
| Online Reputation Management | |||
| Content Writing And Blogging | |||
| Media Buying | |||
| Affiliate Marketing | |||
| Video Marketing | |||
| Marketing Automation | |||
| Digital Infographic Resume Preparation | |||
- Master Digital Marketing Course
- Course Duration: 3 Months + 2 months Paid Internship
- Course Fees: 29900 + 18% GST (includes exam Fee)
- Teaching Mode: Online
- The course imparts training and many assignments using tools like SEO, WordPress, SEM, Google Analytics, Woocommerce, Elementor, Ninja, etc. The assignments help in gaining practical knowledge of working with these tools.
- The institute offers free access to tools worth Rs.79000 which is very helpful for students to gain knowledge of the optimal usage of these tools while training and complete guidance is provided while using these tools. They are a great help while looking for employment opportunities.
- There are more than 10 case studies covered and more than 17 live projects carried out during the training period which helps in practical knowledge of the actual business implementation scenario and also helps in building a strong portfolio for the student also.
- A paid internship is offered at the end of the training where the students get the advantage of working on projects for real-time experience.
Contact Information: The students can get in touch via email at [email protected]
Telephone No. :9580740740
Website Address: www.iimskills.com
- SEO Course
- Content Writing Course
- Technical Writing Course
- GST Course
- Financial Modeling Course
- Business Accounting And Taxation Course
- CAT Coaching
- Tally Course
2. Chandigarh Institute Of Internet Marketing
The institution was established in 2010 and at present boasts of being a pioneer in imparting Top Digital Marketing Courses in Hoshiarpur. The founder Surjeet Thakur has more than 17 years of experience in the same field and has a strong trainer team of more than 42 experts from the same area. They have completed more than 2400 batches and have trained more than 12k students. They offer a plethora of courses in Digital Marketing,these are as follows:
- Master in Digital Marketing Program
- Course Duration: 11 months
- Course Fees: 120000
- Teaching Mode: Online
Modules Covered:
- Website Planning and Creation
- Search Engine Optimization
- Pay Per Click Google Ads
- Social Media Marketing
- Youtube SEO Marketing
- Lead Generation Strategy
- E-commerce Marketing
- Blogging and Vlogging
- Google Adsense
- Affiliate Marketing
- Video Editing
- Graphic Designing
- Website Designing
Course Features: The following features that this course offers, are the reasons for it being nominated as the Top Digital Marketing Courses in Hoshiarpur:
- The institution assists students in getting more than 20 internationally recognized certifications like Hubspot, Google, SemRush, etc.
- After the course completion, the students get free membership of Digital Marketing tools which are worth Rs.3.5 lac and helps them to not only learn the practical usage but also is a great advantage while looking for job opportunities.
- The course is replete with more than 35 case studies and live projects to give the students exposure to the actual business working scenario.
- They are ISO 2000-certified courses that hold great value among other Digital Marketing courses offered by different institutions.
- During the 6 month internship, the students get the opportunity to work on actual campaigns.
- The institution not only offers a 100% placement guarantee but also helps in resume building and preparing for the students’ interviews.
The institution also offers other short-term courses which are as follows:
- Diploma in Digital Marketing
- Advanced Digital Marketing Certification
- Foundation Course in Digital Marketing
- Paid Ads Certification Course
- Search Engine Optimization Certification Course
- Social Media Marketing Certification Course
- E-Commerce Marketing Certification Course
- YouTube Marketing Certification Course
- Affiliate Marketing Certification Course
- Google Adsense Certification Course
- Email Marketing Certification Course
- Content Writing Certification Course
Contact Information – The physical location of the office is
SCO-54-55, 3rd Floor, Sector 34, Chandigarh
Telephone No: +91 9915337448
E-mail: [email protected] Website: www.ciim.in
3. Solutions 1313
The institution was founded in 2010 with a mission of providing high-quality online courses to students all across the globe. The institution is also an IT consulting firm, thus making it stand out amongst the list of Top Digital Marketing Courses in Hoshiarpur. It offers a plethora of IT courses. The course specializing in Digita Marketing is as follows:
- Master in Digital Marketing Program
- Course Duration: 6 months
- Course Fees: Not Disclosed
- Teaching Mode: Online
Modules Covered: The course includes the following modules:
- Website creation
- Search Engine Optimization and Marketing
- Social Media Optimization
- E-mail, Content, and Mobile Marketing
- Video creation, optimization, and marketing
- Lead Generation techniques
- Google Webmaster, Google Analytics
- Affiliate Marketing
- Google Adsense
- Facebook, LinkedIn, Twitter, Snapchat, YouTube, TikTok, Marketing
- Local SEO
- Online Reputation Management
Course Features – The institution is also a digital marketing solutions provider, which gives it an edge over other Top Digital Marketing Courses in Hoshiarpur:
- Being a digital marketing solutions provider it designs the modules as per the latest industry developments and changes.
- The course lets the students work on live projects giving them a better understanding of the actual working on a job.
- The institution assists students in getting more than 5 internationally recognized certificates.
- The batches are organized at the convenience of the participating students, thus ensuring face-to-face interactions with each student.
- The internship for students is conducted in companies, allowing them to be absorbed in those companies.
- The students have assured 100% placement and assistance in resume building and interview preparation.
- Contact Information – The physical location of the institution is
44, BN Khalsa School Complex, Patiala
Telephone: +91 9216041313
Email: [email protected]
Website: www.solutions1313.com
4. Digital Raisers
The institution was founded in 2019 to provide digital marketing solutions to companies. They have forayed into the area of training and are fast gaining a foothold in the list of Top Digital Marketing Courses in Hoshiarpur. They claim to be the best SEO company in Punjab and were awarded the best Digital Marketing Company in Punjab in 2020. Here are the details of the training course provided:
- Advanced Digital Marketing Training
- Course Duration: 5 months
- Course Fees: Not Disclosed
- Teaching Mode: Online
Modules Covered: The course includes the following modules:
- Website Planning
- Domain Marketing
- Website Creation
- Content Writing
- Keyword Research
- Adobe Photoshop
- Search Engine Optimization
- Technical SEO, Black Hat SEO, E-commerce SEO, Local SEO,
- Google Webmaster
- Google Analytics
- Facebook, LinkedIn, Twitter, Pinterest, Instagram Marketing
- Blog Outreach
- Display, Video, E-mail, Content Marketing
- YouTube Video Optimization
- Affiliate Marketing
Course Features – The following highlights of the course make it well-known among the Top Digital Marketing Courses in Hoshiarpur:
- The course is designed keeping the convenience of the students in mind, thus, weekend classes are available for working professionals and students who cannot manage courses on the weekday.
- Students get to design and manage their own live ad campaigns
- They provide assistance in acquiring Google certification.
- The training includes many live projects and case studies to give the students exposure to actual working in a company.
- Contact Information – Jalandhar Punjab
Telephone No: +91 8427210567
E-mail: [email protected]
Website: www.digitalraisers.com
5. Amritsar Digital Academy
Amritsar Digital Academy featured in the list of 5 Top Digital Marketing Courses in Hoshiarpur since its inception in 2019. The institution is run by digital marketing experts who have been in this field for the last 10 years. Here is a glance at the course they provide :
- Advanced Digital Marketing Course
- Course Duration: 3 months
- Course Fees: Not Disclosed
- Teaching Mode: Online and classroom
Modules Covered: The course includes the following modules:
- Inbound/Outbound Marketing
- Keyword Research
- Digital Marketing Strategy
- Online Marketing Tools
- SEO
- PPC
- E-mail Marketing
- Social Media Marketing and Management
- Digital Display Marketing
- Mobile Marketing
- Website Analytics
- Web Automation
- Growth Hacking
- Planning Digital Marketing Campaigns
Course Features – The following features enable the institution to be counted among the Top Digital Marketing Courses in Hoshiarpur:
- Google Ads, Google Search Console, and Google Analytics are a few certifications that are internationally recognized and the institution provides assistance to the students in gaining them.
- The institution provides the option of training courses in any one subject exclusively.
- The batch sizes are small to engage students in face-to-face best teaching practices.
- There is a plethora of live case studies during the training to ensure a real business practice scenario simulation for the students
- They assure excellent placement opportunities due to their extensive networking
- Contact Details –
Address: SCO 113, District Shopping Complex, Ranjit Avenue, Amritsar
Telephone: +91 7401074444
Email :[email protected]
Website :www.amritsardigitalacademy.in
Conclusion
With the massive shift in the number of users from traditional print media to online usage, digital marketing is already gaining a strong foothold in the world of advertising and marketing. Businesses understand, that to get a competitive edge they have to change their marketing strategy with less focus on traditional marketing methods and more shift towards Digital Marketing. Punjab is the financial, retail, and banking leader in India. Thus, enrolling in the Top Digital Marketing Courses in Hoshiarpur ensures students a course that is designed keeping in mind the current practices and trends in the industrial sector. Since most of the institutions offer online courses, the advantage of which students from any walk of life can take part while doing so without any need to travel to the city specifically too.
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FAQs
Why is Hoshiarpur an excellent place to enroll in any Digital Marketing?
Punjab has a robust business scenario with many industries setting up corporate offices. Hoshiarpur in Punjab has good connectivity to Chandigarh which is another industry-rich city with many corporate offices and giant business corporations. Hence due to these reasons, there are ample job opportunities in Hoshiarpur.
What qualification is required to enroll in any Top Digital Marketing Courses in Hoshiarpur?
The students enrolling in Digital Marketing courses need to have a graduation degree in any stream or any equivalent educational qualification. They should have a basic knowledge of working on the internet, social media awareness, and working on basic computer-related functions. There is no prerequisite of work experience and any fresher, students, housewives, businessmen, and professionals can apply with a penchant for entering this domain.
What are the different channels of Digital Marketing and which is important?
There are different channels for Digital Marketing, namely, Search Engines, Social Media, Email, and any other electronic media of advertising. There are no criteria to list the channels according to importance. It all depends on the goal of the business for which the strategy is being designed.
