Top 4 Tally Courses in Mumbai With Placements

To establish and develop one’s business, the city of dreams – “Mumbai” is the ultimate destination for millions and an abode to a multitude of small and large businesses. And accounting is the backbone of every individual business. With the racing advent of digitalization, accounting software has become an essential requirement, and keeping a systematic record of all the transactions of the company where you are employed is mandatory. To Fulfil this increasing demand for candidates with a tally skill in every business enterprise, institutes offering Tally Courses in Mumbai are flourishing at rocket speed. 


List of best tally courses in Mumbai


Tally courses can assist you to scale your career in accounting at an outstanding pace in a professional manner and help you to master this brilliant software for complete Business management. Also, companies in India are seeking competent accountants with Tally skills. In this article, we will give you in-depth detail about Tally and various institutes offering Tally Courses in Mumbai.


Table of Content

  • What Is Tally
  • Why opt For a Tally Course
  • Highlights Of the Tally Course


  • Tally Software
    1. Versions Of Tally Software
    2. Advantages Of Tally Software


  • Tally Course
    1. Core Features
    2. Course Syllabus
    3. Course Modules


  • Types Of Tally Courses
    1. Tally Certificate course vs Tally Diploma Course
    2. Difference between Tally and SAP FICO
    3. List of Institutes offering Tally Courses


  • Eligibility, Fees, And Duration
    1. Tally Course Eligibility
    2. Fees And Durations


  • Career Prospects
    1. Jobs After Tally
    2. Top Recruiters
    3. Salary
  • FAQ


What is Tally

The dictionary meaning of the word “tally” means current score or total amount. Tally means Transactions Allowed in Linear Line Yards. It is a technologically advanced yet lucid & user- friendly accounting software designed and developed by Tally Solutions Private Limited, a Bangalore-based IT company wherein all the banking, auditing, sales, Taxation, Banking, and accounting works are done with the help of computer software.

It is the latest digital version of previous manual record-keeping methods. In short, Tally is a complete business and management solution and GST software used by millions of small and medium enterprises in order to get a completely transparent financial accounting of every single business. 


Why Opt for Tally Courses in Mumbai?

  • Being a metro city, the candidate will have a spectrum of outstanding institutes to choose from for professional and certified Tally Courses in Mumbai.
  • Tally has a blooming market both domestically and internationally. Students may work as freelancers helping companies with their accounting requirements.
  • The candidate will learn every feature of the software in detail.
  • Candidates will swiftly adapt to the Tally software through practical examples that these courses cover in their syllabus.
  • A Tally course provides expertise to students in operating the Tally software efficiently allowing them to progress in their careers much better than others.
  • Candidates opting for the Tally course have a passport to unlimited career opportunities.
  • Certificates are given on completion of the Tally courses.
  • Soft skills like preparing candidates for interviews, resume writing, and communication skills are also taught along with the course.
  • Placement assistance is provided at the end of a Tally course.


Highlights of a Tally Course

FeaturesTally course
Course LevelCertificate and/or diploma
DurationDiploma: 1-2 years. Certification: 2-4 months.
Eligibility10+2 equivalent with commerce stream securing a minimum of 50%
Course TypeOffline and Online Courses
Job opportunitiesAccounting Clerk, Accounts Assistant, Accounts supervisor, Tally operator, Sales Analyst, Tally account executive, service coordinator with tally, financial tally analyst, Bookkeeper, Tax accountant, Investment banker, Accounts officer, etc.
Course Fees3000 INR to 10,000 INR (Rough Estimation; may vary according to different colleges and institutes)
Top Recruiting CompaniesDifferent companies (Private + Government) from different sectors such as public accounting firms, Banks, Foreign trade, Budget planning, etc.
Employment AreasBanking, MNCs, Corporates, etc.
        Average Salary5,00,000 INR to 10,00,000 INR Yearly


Latest Versions of Tally Software

There are three main versions of Tally software aimed to serve a specific purpose. The 3 main versions are as follows.


Tally Prime

Tally prime is the most modern, elaborate, and recently developed version of the tally. Since its chief purpose is recording business transactions, it is useful for almost all large and small businesses; but due to its simpler process, it is mostly used by small businesses. The two main versions of it, namely silver and gold are designed for a single user and multiple users respectively.


Tally Prime Server

The unique feature of this version is a Client-Server Architecture which is mainly used by large and medium-sized businesses. Due to this unique feature of monitoring capabilities, the companies get the extra advantage of having administrative control. Though it’s a bit expensive, it definitely serves an important and specific purpose. 


Shopper 9

It is used for retail purposes and is up to the mark to meet the unique challenges of every retail business.  Shopper 9 specifically deals with retail work very efficiently like handling discounts, billing, pricing, schemes, etc. 


Advantages Of Tally Software

  • Tally software is a low-cost and user-friendly software that is easy to operate.
  • Tally Supports Windows & can be installed easily. 
  • Tally software utilizes very less space for installation 
  •  The installation process of tally is an easy process. 
  • It can easily back up all company data in a local system disk with a built-in backup feature.
  • Tally supports nine Indian languages.
  • Tally helps to record the financial data of a company in a perfectly structured way.
  •  Financial calculations of the company can be conducted in a perfectly structured manner and efficiently too using the Tally software.
  • There is practically no scope for human error.
  • The banking process has become faster due to the ease of calculations by tally software.
  • The most recent Tally has features of multitasking. 
  • The speed at which the Tally operates is very fast and efficient.
  • The security standard of the tally software is very high.
  •  As Tally has taken over the manual work of record keeping, the accounting speed of every company has increased monumentally. 


Also Read: Best Ways to Learn Tally Online


Core Features of the Tally Course

  • Accounting
  • Billing
  • Reporting
  • Payroll
  • Banking & Taxation
  • Inventory



In Tally, ERP Accounting is Considered to be the most fundamental feature. Candidates are required to know how to deal with a particular transaction which helps them in feeding the transaction data correctly. Candidates specialize to enter the correct entries and avoiding any errors.



Billing is an inevitable part of every business. Bill is produced in chronological order after passing the entries for the transaction which is used to raise or send an invoice. 



Creating reports like statements of the balance sheet, profit & loss, trial balance, stock summary, employees report, etc. has to be done in every business. The Tally software calculates such statements and reports automatically after the chronological entries of the transactions. 



This feature is used when you are having an ample number of employees. The students specialize in maintaining employee records such as employee categories, employee groups, attendance, overtime, and pay heads.



Maintaining stocks is crucial to a business. Stock maintenance records are important for companies because it provides better control over business sales and inventory management. It also gives the record of stock available and hence it helps businesses to make more informed decisions regarding the supply of stocks.


Banking & Taxation:

 No business can thrive without banking in today’s time. Both direct and indirect GST and TDS can be calculated automatically and Tax returns can also be filed online with the help of Tally software.


Tally Course Syllabus

Tally.Erp9 Simplified
Volume 1AVolume 1B
Accounting & Inventory Management Introduction to Tally. ERP 9 & Basic FeaturesFoundation of Taxation
Creating Masters in Tally. ERP 9Voucher Entry & InvoicingIntroduction to VAT
Bill – in Details, Credit LimitsIntroduction to and Basics of Service Tax
Basics of Banking and Interest Calculation Introduction to TDS
Cost Centres and Cost CategoriesGetting Started with Excise (Dealers)
Reports in Tally. ERP 9Getting Started with Excise (Manufacturer)
Order Processing & Pre-closure of ordersAdvance Features
Price Levels & Price Lists
Point of Sale (POS)
Zero-Valued Entries
Different Actual and Billed Quantities
Batch-wise Details
Bill of Materials


Tally.Erp9 Advanced
Volume IVolume IIVolume III
Fundamentals concepts of Accounts and InventoryAdvanced Inventory and Technological CapabilitiesFundamentals concepts of Taxation


Tally.Erp9 Advanced Taxation
Vol. IVVol. V
Advanced TaxationPayroll and Advanced Features


Tally.Erp9 Comprehensive
Vol. IVol. IIVol. IIIVol. IVVol. V
Fundament concepts of Accounts and InventoryAdvanced Inventory and Technological CapabilitiesFundamental concepts of TaxationAdvanced TaxationPayroll and Advanced Features


Other Best Courses in Mumbai:


Tally Course Modules


User Interface and Company Management1. Introduction to Tally ERP9
2. Installing Tally ERP9
3. License Server
4. Creating a Company
5. Data Path for Tally ERP9 Companies
6. Altering and Deleting Company
7. Gateway of Tally and User Interface
Masters – Ledgers1. Understanding Ledgers
2. Creating Ledgers
3. Creating Multiple Ledgers
4. Altering and Deleting Ledgers
Masters – Groups1. Understanding Groups
2. Creating Groups
3. Altering and Deleting Groups
Payment Vouchers1. Using Practice Files
2. Configuring Bill Wise Details
Masters – Bill wise Debtors and Creditors Ledgers1. Understanding Default Vouchers
2. Payment in Single Entry Mode 
3. Payment in Double Entry Mode 
Day Book 1. Understanding Day Book Reports
2. Altering and Deleting Transactions
Pre-allocation of Bills 1. Pre-Allocation of Bills
Receipt Voucher 1. Understanding Receipt Vouchers
Contra and General Voucher 1. Understanding Contra for Banking
2. Examples of Contra Vouchers
3. Examples of Journal Vouchers
Cheque Printing1. CTS Cheque Printing System


Types of Tally Courses

Short-term tally certificate courses are available online as well as at various Institutes. They are suitable for professionals as well as candidates who are interested in building a career in business, management field, or finance. Also, there are full-time Tally Diploma courses. Beginners can choose from a variety of courses in Mumbai with prices given both online and offline by various platforms and institutions.


Tally Certificate vs. Diploma Tally Course

Points of DifferenceCertificate Tally Course Diploma Tally Course
Duration2-4 months1-2 years 
Level Certificate/ Certification LevelHigher Secondary Certificate (HSC)
Background StreamCommerceCommerce
Eligibility 10+2 Commerce 10+2 with a minimum of 50 percent in commerce
EmphasisThe emphasis here is on accounting, accounting methods, and problem-solving analytical abilities.The emphasis here is notably more on accounting as a sector in large organizations, banks, and MNCs.


Difference Between Tally & Sap Fico

One must know the difference between Tally and SAP FICO as both are used in Businesses for Accounting and finance-related tasks. The parameters to understand the difference is listed below in the table.


ParametersTallySAP FICO
Full FormTransactions Allowed in Linear Line YardsSAP Finance and Controlling
Eligibility10+2 commerce stream Graduation or post-graduation in commerce
Educational LevelCertificate or DiplomaCertificate
Fees RangeINR 2,000 – 20,000 INR 10,000 to INR 4,00,000.  
In-demand SkillsAccounting, Finance, Taxation, Interpersonal SkillsBusiness Process, Master Data, Profitability Analysis
ScopeAccountant, Finance Manager, Chartered Accountant, Executive Assistant, Operations ManagerSAP Functional Consultant, Project Leader, SAP FICO Consultant, Process Developer, and Manager Costing
Average SalaryINR 5,00,000 – 10,00,000. INR 2,00,000 – 6,00,000. 


List of The Institutes That Offer Tally Courses in Mumbai

Many Institutes are offering Online and Classroom Tally Courses in Mumbai. Below are some of the most reputed and certified Institutes.


IIM SKILLS had its first online training platform in content writing in the year 2015. As years passed and with the growing response they launched other courses in different sectors like banking, finance, digital, data science etc. One of their course that gained the highest recommendations in a very short span is Tally Courses. Tally Courses by IIM SKILLS is an online course and can be taken from any part of the world. If you are someone who has completed 10+ 2, a fresh graduate or someone who is pursuing their graduation then Tally Courses in Mumbai is a perfect fit for you.

Tally Courses in Mumbai, is an online self-learning platform by IIM SKILLS which has the highest ranking. This course offers the learner a flexible learning opportunity.

Course Name: Tally Course

Duration: 20 Lectures

Modules Covered:

  • Business Accounting
  • Advanced Tally ERP 9
  • Tally Prime
  • Advanced Accounting in Tally

Other Professional Courses from IIM SKILLS

Contact Information:

+919580740740, [email protected]

2. Tally Education

Tally Education is a subsidiary of Tally Solutions. They have a variety of tally courses to offer ranging from flagship courses to international and specialization courses.


Two Main Courses Are

  • Tally Essential
  • Tally Professional


Course 1: Tally Essential

Duration: 5 -6 hours



Level I (Recording & Reporting)

  • Fundament concept of accounting
  • Introduction and basics to Tally Prime
  •  Chart maintenance of Accounts
  • Recording and Maintaining Accounting Transactions
  • GST
  • Banking
  • Generating Financial Statements and MIS Reports
  • Data Security
  • Company Data Management


Level II (Accounts Payable and Receivable)

  • Storage and Classification of Inventory
  •  Accounts Receivable and Payable Management
  • Management of Purchase and sales 
  • Tracking Additional Costs of Purchase
  • GST
  • Cost & Profit Centres Management
  • Budgets and Scenarios
  • Generating and Printing Reports


Level III (Taxation and Compliance)

  • GST
  • Tax Deducted at Source
  • Business Data Management
  • The movement to the Next Financial Year


Mode: Online

Fees: 1500 INR



  • Industry-recognized Tally certificates are to be given at the end of the course
  • 6 months of free access to the study materials after completion of the course
  • life-long access to tally job opportunities and job portals


Course 2: Tally Professional

Duration: 100 hours



Volume I- Recording and Reporting

  • Multi-currency
  • Interest calculations
  • Manufacturing process-job work
  • Job costing
  • Advanced banking transactions
  • Features of Connectivity in Tally Prime using Tally.NET


Volume II- Accounts Executive (Statutory Compliance & Payroll)

  • Recording Advanced GST Transactions
  • Recording Advanced TDS Transactions
  • The tax collected at the source
  • Payroll and Income tax


Mode: Classroom and Online



  • The hybrid model of education enables the candidates to learn to form various texts and self-learning interactive videos
  • The Tally Education institute offers online access to various tutorials, graphs, quizzes, infographics, etc.
  • Assessment is done at the end of the Tally Professional course
  • The students receive a digital certificate from Tally after the completion




Must Check: Online Tally Courses



NIIT offers a course on accounting that enables students to manage accounts and record business transactions. Tools such as Microsoft word and excel mostly used for financial analysis are also taught in detail. Training to use tools to apply theory in practice is offered.

 Course: Accounting with Tally. ERP 9

 Duration: 36 hours



  • Creation and management of documents using Microsoft Office Word Presentation and Management of data using Microsoft Office Excel
  • Accounting with Tally. ERP 9


Mode: Classroom



  • Since it is a classroom session, students can interact and communicate with their trainers in a much better way.
  • students will learn to record business transactions, double entry system, and manage the information of a particular account
  • Students will be able to create documents and analyze and present data using Ms- word and excel.


Contact: +1800 3000 6448

Email[email protected]


4. Udemy                                                     

Udemy is a massive open online course institute arranging the coursework into a series of modules that includes videos, text notes, and assessment tests. It is one of the leading institutes that offer a multitude of courses from different fields in an organized way.

 Course: Certificate course in Tally ERP 9 + Tally Prime + GST 

 Duration: 16 hours



  • Accounting with GST is done independently in Tally ERP 9 and Tally Prime
  • Manual accounting to advanced GST reports
  • GST computation and reports
  • Accounting of manufacturing firm
  • Banking 
  • Printing
  • Cheque printing
  • GTA- Goods Transport Agency
  • RCM- Reverse Charge Mechanism
  • Import and Export entries under GST
  • E-way Bill
  • Backup and restore
  • MIS Reporting
  • Sales to SEZ entries in Tally


Mode: Online

Fees: INR 3499



  • Lifetime access to all the course materials is given to the students
  • Students will be given a certification of completion at the end of the course
  • Branding graphic solution training is given to every individual student
  • There are no special eligibility criteria for the students enrolling in Udemy courses
  • Students can choose their preferred instructors for their tally course with the help of ratings and fees.


Also read,


5. EduPristine 

EduPristine is one of the leading accounting and finance training providers. They offer plenty of online and classroom courses. Trusted by Fortune 500 companies, EduPristine empowers students with practical knowledge. Their online courses are crafted around application-based learning, enabling students to engage in case studies and assignments. Their BAT course includes Tally accounting learning in detail.


 Course: PG Diploma in Accounting and Taxation

 Duration: Minimum 5 months



  • Fundamentals of Accounting in Tally
  • Basics of GST in Tally
  • Income tax in Tally
  • Excel for accounting and MIS
  • Finalization of financial statements
  • SAP
  • Soft-skills Development


Mode: Online + classroom



  • Edu Pristine takes only 20-25 students per batch which makes the interaction more efficient
  • Project-based practical training sessions and case studies are a part of the BAT course curriculum to make the candidate job ready.
  • They also conduct soft-skills training for each student as a bonus without any additional cost.
  • The candidates also get skilled in using tools such as BUSY software, SAP, Tally, and Excel.
  • The institute gives freedom to the candidates to choose between the modules they want to study and do not want to study. 
  • Edu Pristine offers four certificates after completing the BAT course which are GST certified, course completion, BUSY software skills, and other tools. 


Tally Courses in Mumbai Eligibility

  • Learning Tally is much easier if you have the basics right. 
  • Higher Secondary Education is required. (Ideally in the Commerce stream). Candidates from any other stream can also take up the course.
  • They should score a minimum of 50% in an aggregate of all the subjects in their 12th.
  • One should have basic Computer knowledge, domain handling, and accounts knowledge.
  • Candidates must have at least a basic knowledge of business management and Accounting.
  • Students from another stream who have almost zero knowledge of this subject must first clear their basic concepts of accounting before joining the course.
  • Both freshers and working professionals can opt for Tally Courses in Mumbai. 


Tally Courses Duration

The Tally ERP course has been designed in such a way that it can be learned in just 2 months. The first-month deals with basic understanding and the second-month focus is on advanced features like GST, TDS, and Service Tax Payroll. However, freshers should go for a long-term Tally Diploma Course of 12 months duration to get maximum results.


Tally Courses Fees

The fee structure depends on the Location, Quotation, Institutions, Preferred batches, and more. The average fee of Tally Courses ranges from Rs. 6000 TO Rs.3 5,000 + GST. Study materials are provided to complement the fee structure. Online tally courses cost about Rs. 10,000 and are much preferred over the classroom.


Job Profiles After Tally Courses in Mumbai

Over the years, the successful Tally software has fueled the demand for Tally-trained and certified professionals across the country. Industries like multinational companies, the banking sector, and different corporations are in need to employ candidates who are proficient in Tally.

Enterprises such as Industrial Houses, Accounting Firms, Foreign Trade, Banking, Budget Control, Inventory Control, and Merchant Banking are searching actively for candidates with skills in tally software. 

Knowledge of Tally is very important as Tally Courses in Mumbai equips an individual to land a job easily as 90% of businesses in India use Tally software. 


  • Accounting Clerk
  • Accounts Assistant
  • Accounts supervisor
  • Tally operator
  • Tally accounts executive
  • service co-ordinator with a tally
  • Financial tally analyst
  • Bookkeeper
  • Tax accountant
  • Investment banker
  • Sales Analyst
  • Accounts officer 


Average Salary After Completing the Tally Courses in Mumbai

Pay in this field is modestly reasonable. Tally job salaries are depicted in the table below:

Tax AccountantRs. 5.60 lakhs
Sales AnalystRs. 5 lakhs
Tally Junior AccountantRs. 1.80 lakhs
Tally OperatorRs. 1.80 lakhs
Business Development TraineeRs. 5.69 lakhs
Finance OfficerRs. 3.41 lakhs
Accounting ClerkRs. 2.40 lakhs


Top Recruiting Firms

Several companies in India prefer candidates who have completed Tally Courses in Mumbai. Below are some of the most well-known recruiting firms:

  • PWC
  • Accenture
  • Capgemini
  • IBM
  • Flipkart
  • HDFC
  • Reliance Industries Limited
  • BDO International
  • SS Kothari & Mehta
  • Accenture
  • Genpact
  • KPMG
  • Deloitte
  • Ernst & Young
  • Smith & Williamson




Q1. What is the main difference between Tally Prime and Tally ERP?

Tally Prime is an ultra-modern and smarter version of Tally ERP. Tally ERP is simple and has many advanced features for a great number of tasks. This leads to a flawless workflow and productivity to manage almost everything from accounting, inventory, payroll management, etc., and much more. Summing up, Tally Prime offers more customization, improved navigation, accessibility, and usability.


Q2. Is Tally Certification Course worth doing?

Yes, it is definitely worth doing. Tally is excellent if you are pursuing a career in accounting. The course educates students with an extensive syllabus in accounting and provides practical knowledge too. You can also opt for a short-term course and a diploma certificate. The Tally Courses in Mumbai are available online and classroom both.


Q3. What is the minimum duration of the Tally Courses in Mumbai?

Being a short intensive course for students in business accounting, to do the certificate courses, the duration is 1 to 4 months whereas for diploma courses it’s 2 years or even more.


Q4. What does the job guarantee of the Tally Courses in Mumbai?

Job prospects are fairly high if you have obtained a certification in the Tally course from a licensed institute.


Q5. Is the Tally Courses in Mumbai difficult to learn?

No, Tally is not at all difficult to learn if you are from the commerce stream. It’s easy even if you are from a non-commerce stream.


Q6. Is Tally accounting software necessary and in demand for business accounting in today’s time?

 The tally software was and will stay in demand forever. Accounting is the backbone of every small or large business and Tally is the smartest, most user-friendly, and safe software with multiple task options. It is the most sought-after software in today’s time compared to a few other software which is very expensive and not so user-friendly. Though the versions of tally might change; its usage and demand will never reduce.



Hence, Tally Courses in Mumbai is an extensively specialized program in the field of accounting that helps you understand the fundamentals of the accounting field and equips you with the skills required to use the software.

Top 6 Digital Marketing Courses in Durban With Placement

In an era where everything is purchased online, digital marketing is a truth that you cannot side-track anymore. It is about connecting with the customers in the right place at the right time, the right place being the internet. Durban city, a manufacturing center home to around 3.5 million people, is one of the developing centers for businesses and education in South Africa. The demand for digital marketing professionals has mushroomed over the past few years showcasing that it has a high market and multiple business opportunities. Thus, to satisfy the global rise in this sector, we’ve listed the top 6 digital marketing courses in Durban in this article.


List of best digital marketing courses in Durban


Let’s Understand What Digital Marketing Is!

Digital marketing is an umbrella term for various promotional efforts that take place online through various digital means. The creation, promotion, and communication of the content can occur through websites, landing pages, social media, emails, or mobile applications using strategies across paid, earned, and owned digital channels.

It is a miracle of advanced technology enabling businesses worldwide to take a revolutionary leap from billboard advertising to digital advertising. Thus, digital marketing is a game changer in today’s world.


Let’s Understand the Various Types of Digital Marketing

Online Marketing Channels are only internet bases channels which are as follows:


  • Website Marketing

It’s the focal point of all digital marketing campaigns and a very powerful channel to represent one’s brand, product, or services in the best possible way.


  • Search Engine Optimization

Its purpose is to help the website rank higher and to get organic traffic from search engines.


  • Pay-Per-Click Advertising

Paid ads can help companies reach internet users easily by setting up PPC campaigns on

  1. Google
  2. Bing
  3. Linkedin
  4. Twitter
  5. Pinterest
  6. Facebook


  • Content Marketing

Potential customers are reached through the use of a wide range of content in forms like text, images, audio, video, etc. The main tools are:

  1. Blogs
  2. eBooks
  3. Online Courses
  4. Infographics
  5. Podcasts
  6. Webinars


  • Email Marketing

One of the most effective digital marketing channels is to get in touch with potential customers who are interested in a specific brand. Emails campaigns, Email newsletters, Automated marketing emails, and Automated transactional emails are used in this type of marketing to enhance one’s business presence.


  • Social Media Marketing

The goal is to create brand awareness and establish social trust on various social networks through campaigns, postings, paid ads, or both.


  • Affiliate Marketing

One of the oldest forms of digital marketing in which you promote other companies’ products and earn a commission. Many companies use affiliate programs and pay millions of dollars per month to those who sell their products.


  • Inbound Marketing

This is a marketing channel in which content is created and pushed through a funnel till it converts to reach new customers. The chief elements are content creation, creating attention, engagement, trust, and satisfaction, and then finally converting them into your customers.


  • Mobile Marketing

Mobile app stores such as Google Play, Apple app store, or Amazon marketplace are used to reach potential customers.


  • Video Marketing

It is the most popular digital marketing type which uses mediums like YouTube, Facebook videos, Instagram, or Vimeo to run social media marketing campaigns.


  • Conversion rate optimization

Here, the marketing is done with the help of tracking tools and analytics to bring more traffic to your site and optimize conversions.


  • Online PR

It’s used to create a brand reputation by reaching out to reporters, editors, and publications online, commenting on social media blogs and posts and responding to online reviews.


  • Marketing Automation

The idea behind this type of marketing is to streamline repetitive tasks. This includes

  1. Thank you, confirmation, and welcome emails
  2. Social media post scheduling
  3. Data Analytics
  4. Live chat


Offline marketing channels are based on digital devices which may or may not be connected to the internet.

  • TV Marketing
  • SMS Marketing
  • Radio Marketing
  • Billboard Marketing


What Makes Digital Marketing So Important?

After completing any digital marketing courses in Durban, the candidate can work as a digital marketing specialist or manager in a company. He will be required to apply his skills in digital marketing for expanding business and increasing avenues. The advantages of digital marketing for every company, brand, or service are as follows:


  1. Cost-Effective: small and medium businesses can reach a wide range of target audiences and consumers through easy and cost-effective ways of digital marketing making it cheaper than most traditional marketing ways.
  2. Increased reach: Through digital marketing, businesses can reach millions of consumers online. Everyone is already on the internet and hence unlike traditional advertising where there is a limit of exposure, there is no such thing with digital marketing
  3. Most measurable: one can keep a track of one’s business marketing strategy easily in digital marketing
  4. More engagement: More awareness and engagement with the customers can be created both before and after the sale by digital marketing
  5. Precise targeting & conversion: More apt and qualified buyers can be reached by digital marketers through various digital marketing strategies. Also, businesses can convert new customers into brand fans.
  6. Adaptability: As times change and companies’ goals change, digital marketers can change their marketing strategies online
  7. Shortens buyer’s journey: By giving offers and sales at the right time, the customer’s purchasing journey is shortened. Direct engagement and interaction with the customers are also achieved through digital marketing.
  8. Global Reach: business owners in any part of the world can target customers located in any corner of the world


Benefits of Doing Digital Marketing Courses in Durban

Digital marketing certifications are one of the most in-demand and trending certifications in today’s time with the adoption of digital platforms all across the world. The benefits of doing the course in digital marketing in Durban are as follows:


  1. Comprehensive understanding of the main concepts

An exhaustive training of all the key concepts of digital marketing is taught in the courses which enable the candidate to become valuable to the company.


  1. Multiple Career Opportunities

The demand for digital marketing is on the rise since only in India over 460 million internet users are growing every moment. Hence there is a huge demand for talented digital marketing professionals certified by a reputed institute.


  1. Transfer of skills from One Company to Another

As digital marketing is now used by every business, digital marketing professionals and candidates can shift their skills from one company to another whether it be small, large, or medium.


  1. Short-Term Training Courses

There is a multitude of short-term courses in digital marketing that enables a candidate to start the career immediately.


  1. Saves Time & Money

Since digital marketers can create creative campaigns and generate leads in a few minutes, it saves a lot of time and money for the company’s marketing department.


  1. Skill-based Industry

Companies are in dire need of professionals who are creative and very skilled at whatever they do, be that copywriting, designing, SEO work, or website making.


  1. Freelancing opportunities

Vacancies in reputed companies are posted on any job portables for candidates who have completed digital marketing courses in Durban. Plenty of freelancing opportunities like copywriting, content creation, or website designing are available. Certified from top-ranking institutes lands a job in no time.


  1.  Comfort and flexibility of work

Most of the digital marketing courses can be done online by students as well as professionals too from your own comfortable space. The courses in digital marketing allow you to develop your expertise in any one aspect and become independent easily. All you need is a laptop or tablet and a net connection to start earning.


  1. Exhaustive understanding of Metrics

Overall site traffic, traffic sources, mobile traffic, click-through rate, cost per click, cost per lead, rate of acquisition, Bounce Rate, the average cost per page view, average page views per visit, ROI, and cost of acquisition, are vital elements that the student learns for applying theory in practice by joining the digital marketing courses in Durban.


  1. Easy & immediate start of your Career

having completed a digital marketing course from a reputed institute will allow you to start your website or agency, start writing your blogs and you can start your career straightway by connecting with potential employers.


  1. Expanding & Evolving Market

The market has evolved to become dynamic and versatile in today’s time. Companies and brands need digital marketing professionals and social media influencers to create creative campaigns to sell their products.


  1. Creative & Innovative Freedom

Digital marketing courses enable students to write effective content and create innovative strategies to give life to dormant websites, blogs, etc. there is scope for a lot of creativity in the field of digital marketing a lot of designing, content creation, video graphics, and infographics are involved in the profile of a digital marketer.


  1. Industry-standard certifications

To supply the growing demand for digital marketing professionals, educational institutes offering digital marketing courses are increasing which are industry standards.


  1. High-end Salary packages

Companies offer high packages to deserving candidates who are certified by a reputed institute of digital marketing. A fresher in digital marketing can get a salary of 1.5- 3.5 LPA whereas, with experience, it can rise to 15-20 LPA or more.


Syllabus of Digital Marketing Courses in Durban

  • Introduction to digital marketing
  • Website planning and creating
  • Search engine optimization
  • Search engine marketing
  • Social media marketing
  • Content marketing strategy
  • Web analytics
  • Digital media planning and buying
  • Web remarketing
  • Email marketing
  • Design essentials
  • Mobile Marketing
  • E-commerce management
  • Online reputation management
  • Blogging and affiliate marketing
  • Marketing automation, influencer, and podcast Marketing
  • Introduction to Agency
  • Art of pitching
  • Client-oriented strategies
  • Campaign creation
  • Reporting and evaluation
  • Soft skills


Jobs Profiles After Digital Marketing Courses in Durban

The field of digital marketing has the following titles and job designations:

  • Social Media Managers
  • Digital Marketing Managers
  • SEO experts
  • Multimedia specialists
  • Bloggers
  • Media planners
  • Content and brand coordinator
  • Graphic designer
  • Content Marketing Expert
  • Copywriter, PPC experts
  • Data Analytics Expert


Recommended Reads:


Top 6 Institutes Offering Digital Marketing Courses in Durban



IIM SKILLS is one of the top-ranking institutes offering digital market courses in Durban dedicated to offering practical and complete hands-on training. If you are searching for perfect digital marketing courses in Durban, then this course is perfect for you.


Duration of the Course: 5 months (3 months + 2 months Paid Internship)

Course Fee: 6,216.44 South African Rand +GST


Digital Marketing Course Structure:

  • Content writing
  • Blogging
  • SEO
  • Social media marketing
  • Inbound Marketing
  • Email marketing
  • Web analytics
  • WordPress web development
  • Integrated digital marketing strategy
  • Online reputation management
  • Media Buying
  • Affiliate marketing
  • Video Marketing
  • Marketing automation
  • Digital infographic resume preparation



Advantages of Joining IIM SKILLS:

IIM SKILLS includes the 40 most exceptional digital marketing frameworks in its course syllabus.

This course enables students for 15 + key certification exams like google, HubSpot, and Facebook Blueprint.

You will get a Certification and a letter of recommendation at the end of the course.

The mentors of IIM SKILLS are Google Certified in having more than ten years of experience in the field of digital marketing

They provide 130 hours of hands-on assignments along with tools worth 79,000+

Several far-reaching online marketing tools, such as Facebook Ads, Yoast SEO, Google Analytics, Facebook Insights, LinkedIn Ads, Keyword Planner, Twitter Ads, YouTube Ads, Google Ads, SEMrush, Google Trend, Uber suggest, and many others are explained in utmost detail in the course syllabus.

They provide you with a guaranteed 2 months of paid internship providing with a stipend of 6000 rs. Here you can choose to work for 2 domains, either content writing or SEO. Even after the course has ended, you can opt for an unpaid virtual research-based internship to gain more experience in the field of digital marketing.

Completion of the course will help you to find full-time jobs in digital marketing and start your own Digital Marketing Company


What features make IIM SKILLS unique?

  • The course recordings and presentations are accessible for a lifetime to its students through its unique all-time available feature known as LMS (Learning Management System)
  • They provide you with the option of selecting weekend or weekday batches which you can easily change in case of any difficulty.
  • They give you ample opportunities for many freelancing projects to create your career as a successful freelancer and arrange interviews with different organizations.
  • They will provide 300+ Placement Partners for Support During Interviews along with post-placement support.
  • They help with Mentoring your business and your career
  • They will enable you to write your first blog for the Times of India
  • They will assist you to create your podcast and launch it on apple, google, and Spotify.
  • They will help you to launch your own YouTube account and assist in affiliate marketing strategy
  • You can even ask IIM SKILLS for a refund after the first class if you’re not satisfied with the course.
  • Since the batches are small, they ensure personalized education for the candidate opting for the digital marketing course.


Contact: +919580740740, [email protected]


IIM Skills Digital Marketing Course free demo invite


2. Digital Marketing Academy

Digital Marketing Academy was established in 2011 by Dylan Kohlstadt. She conducts the entire course with some 20+ skilled trainers adding her expertise as well. The institute is renowned in South Africa for providing excellent courses in digital marketing.


Course Duration: 5 days


Structure of the Course:

  • Digital Strategy
  • Email Marketing
  • Social Media Marketing
  • Web Design
  •  SEO
  • WordPress
  • Google Analytics
  • Usability Testing
  • Online Advertising
  • Google AdWords
  • Testing and Tracking
  • Report Reading
  • Briefing


Advantages of joining Digital Marketing Academy:

  • Basics of Digital Marketing & Marketing Strategy for Online Customers.
  • Content Marketing, Blogging, Social Media Marketing and Strategy, Overview of social media in RSA, and the chief Social Media Channels in RSA
  • Online Email Marketing, Data Mining, and Mail Chimp
  • Effective Website and eCommerce Website Design, Google Analytics, Search Engine Optimisation (SEO), and User Testing.
  • Online Advertising, AdWords, Testing, and Tracking.
  •  A ton of resources, tools, and templates to put into practice what you have learned in the course.



You may contact them at the address and contact given below to inquire more about the Fee structure.


Contact info:

Unit 2 & Unit 3,

Eden on the Bay,

Big Bay, Cape Town, 7441,

PO Box 20167.


Phone: +27 21 554 2498

Email: [email protected]


3. Oakfields college 

Oakfields College was established in 2006 and has since evolved into a thriving and multifaceted institution attributing its success to its excellent teaching methods and highly skilled instructors. They offer a short program certificate in digital marketing.


Advantages of joining Oakfield college for digital marketing courses in Durban:

  • Small batches per each course
  • Student-focused individual attention
  • Short program certification
  • Very interactive course content
  • Teach to target leads into potential customers.


Course Structure:

  • Introduction to Digital Marketing
  • Search Engine Marketing
  • Display Marketing
  • Email Marketing
  • Social Media Marketing
  • Mobile Marketing
  • Strategy and Planning


Course Duration and Fees

  • The course will be completed in 10- 12 weeks, with classes conducted twice a week, for three hours per day.
  • The payment options are as follows:

1) Pay Fees of Rs 9740 before the course starts.

2) Pay 50% of fees before the course and 50% within four weeks of the course initiation.


Contact Details  

Pretoria Campus: 012 361 0416

East Rand Campus: 010 591 7314

Somerset West Campus: 021 850 0383

Email: [email protected]


4. University of Cape Town 

The University of Cape Town was established in 1895 and is one of the top-ranked institutes which offers short courses on digital marketing. Starting in 1829 as a school and then transforming itself into a university, it is one of the oldest and one of the best institutes for learning digital marketing courses in Durban. They teach practically the ways of implementing digital marketing campaigns giving 10 weeks of classes.


Course Structure:

  •  Introduction: digital marketing
  • Web Design and Development
  • Web Analytics
  • Search Engine Optimization
  • Online Copywriting
  • Online Advertising and PPC
  • Social Media and Web PR
  • Email Marketing
  • Mobil
  • Digital Marketing Strategy


Course Duration: 10 weeks of online classes

Course Fees:  INR 14,900 + GST.


Contact info: University of Cape Town, Private Bag X3, Rondebosch 7701, South Africa.

Email: [email protected]

Phone: +27 87 551 8063


5. Vega School of Brand Leadership

IIE-Vega, a division of the Independent Institute of Education (IIE), was founded in 1999 to prepare and educate the new-age modern minds of South Africa for the paradigm shift occurring worldwide in the field of technology and digitalization in the business sector. It offers BCom in digital marketing and is a 3-year course designed to provide practical skills to students to meet the needs of future challenges by the prestigious council of advisors.


Course Structure

Year 1

  • Digital Marketing 1
  • Digital Citizenship
  • Marketing 1
  • Business Management 1
  • Economics 1
  • Accounting 1
  • Applied Communication Techniques

Year 2

  • Digital Marketing 2
  • Online Marketing 2
  • Business Management 2A: Entrepreneurship
  • Business Management 2B
  • Project Management
  • Economics 1

Year 3

  • Digital Marketing 3
  • Business Management 3
  • Information and Knowledge Management
  • Information Systems Strategy
  • Introduction to Research
  • Business Project
  • Research Practice


Course Duration

3 years



INR 97,000 in a one-time full payment mode

INR 1,03,800 in 10 months installment mode


Contact Details

Phone Number: +27 (0)11 521-4600

Email: [email protected]


IIM Skills Digital Marketing Course free demo invite


6. AAA School of Advertising 

The Association of Advertising Agencies (AAA) established the AAA School of Advertising 30 years ago. It offers a higher Certificate in Digital Marketing that enables students to learn the fundamental skills they need to understand all aspects of digital marketing in today’s world.


Course Structure:

  • The connected digital world
  • Managing digital marketing
  • The Marketing mix- remixed
  • E-models
  • E-customers
  • Social media marketing
  • Designing: for a digital experience
  • Traffic building
  • E-CRM
  • E-planning
  • Online reputation management
  • Online metrics


What does this course offer?

The basic foundation to enter the world of digital marketing and communication business as an entry-level employee.

Offers candidates proficiency to work in marketing and advertising departments of an organization

It offers businesses a platform to advertise their goods and services to a larger audience including e-commerce and social media.


Course duration: 1 year, 2 days/week

Course Fees: 35000 INR


Contact Info

Email Address: [email protected]

Phone Contact: 011 781 2772/3/4 (Johannesburg campus)

021 422 1800 (cape town campus)


FAQs About Digital Marketing Courses in Durban


1. What is the average salary offered after completing Digital marketing courses in Durban?

A digital marketing professional typically makes 240 000 INR per year. The salary for beginners is 180 000 INR per year whereas with experience one can get up to 480 000 INR per year.


2. What is the eligibility to enroll for digital marketing courses in Durban?

Any person who has a vision and thirst to jump and rock the marketing field can enroll in the course.  Students, professionals, marketing people, website owners anyone with a basic knowledge of computers can join the course.


3. What is the future of digital marketing?

There is an ever-increasing demand for digital marketing professionals who are well-versed in the internet and social media. Candidates opting for digital marketing courses can set up and develop their websites, consultancy, or become freelancers.



Thus, digital marketing courses in Durban will enable the candidate to take advantage of a vast online marketplace of millions of customers for the success of the business. You will help the company and the businesses to gain customers in the short-term, build a long-term relationship, improve growth, track results, bring more traffic to your clients or your website, and market your brand and service online through different marketing channels. Digital marketing is the demand of today’s changing and fast-growing market and thus these courses in digital marketing are your key to achieving success.

Top 10 Business Analytics Techniques To Boost Success

In an era where businesses are advancing in an extremely fast-paced environment, to solve any business problem, a set of techniques and disciplines are used by analysts to come to a solution. These all-pervasive techniques, known as Business Analytics techniques, are used to build models for driving future growth and success of the business. Thus, business analytics techniques are great tools to improve businesses’ profitability, increase market share and provide a greater return. In the present article, we have shortlisted the top 10 business analytics techniques that will change the face of the industry.


List of best business analytics techniques


Business analytics techniques are changing the way each brand and business is functioning by aiding them to make strategic decisions. These techniques are set to change the face of the business world in the coming years. Business analytics techniques are used to comprehend the organizational structure, understand its issues, search for areas of improvement, recommend solutions, and boost the value of the business.


How Do Analysts Use Business Analytics Techniques to Boost Success?

By collecting information through discussions and interviews

By asking questions

By investigating information

By facilitating meetings and workshops

By creating business models

By analyzing processes, scenarios, data, and reports

By capturing assumptions, constraints, and requirements

By creating storyboards, cards, and wire-frames

Explaining business processes and requirements to the IT department

By reviewing the solution design

By reviewing test scenarios and test cases

By shadowing business experts

By doing data analysis and using analytic tools

By using root cause analysis and process analysis


Below Are the Top 10 Business Analytics Techniques:


1. SWOT Analysis

SWOT implies S: strength W: weakness O: opportunities and T: threats

One of the most popular, commonly applied quick, and simple business analytics techniques for analysis at any stage of the business project. It’s a practical analytic tool to analyze the achievement and potential of the business. It is used at an enterprise level for smaller businesses and start-ups.


Four elements that define the SWOT analysis technique are:

Internal Factors: These are the factors over which the company have control and can change them.

  • Strengths
  • Weakness


External Factors: These are the factors that are going on outside the company over which the company has no control and cannot change them.

  • Threats
  • Opportunities


  • Strengths

Identification of the factors and processes that gives the business an advantage over its competitors. Like how well the business is doing.


  • Identifying unique and low-cost resources
  • Strong leadership
  • Brand name
  • Location
  • Branches
  • Top performing employees
  • Best-selling products in the market and their share
  • Excellent customer support
  • good reputation


  • Weaknesses

Identify the factors and processes that are holding the business back from growing and doing better. What does the business lack?



  • Identifying limitations like underperformers
  • Office politics
  • Rivalries in the team
  • Unsupportive team
  • Improvement areas
  • Reasons for losing sales
  • Bad product or service
  • Inconsistent service delivery
  • Poor customer support
  • Lazy employees
  • Budget limitations


  • Opportunities

Identification of the factors and resources outside the business that can be used to the advantage of the business


  • Identifying improvement areas and good opportunities which are generally time-sensitive and leveraged quickly
  • Recognizing customer needs
  • Providing products suitable for target customers
  • Digital transformation
  • Press/media coverage of the company


  • Threats

Identification of the external factors that can hurt or limit the success of the business.


  • Identifying external risks
  • Upgraded competitor products
  • New technology like AI or IoT
  • Obstacles
  • Competitor markets
  • Changes in consumer behavior
  • Change in the economy
  • Increased supplier costs
  • Cyber security risks
  • Socio-economic changes
  • Negative press/media coverage


Benefits of SWOT Analysis

To get a Bird’s eye view of the business and to get greater insight into how the business operates.

To improve specific campaigns and projects

To develop tangible roadmaps and timelines for future potential solutions.


2. MOST Analysis

MOST implies M: Mission O: Objective S: Strategy and T: Tactics

It is one of the most powerful yet simple business analytics techniques to evaluate what a business does and plans to achieve its goals and what it needs to do to maintain strategic alignment. Every organization has its unique business plan for its specific mission. Over time, it is easy to lose sight of the plan due to numerous daily activities.

This causes deviation from the vision that the management initially had. This is where the MOST analysis technique proves valuable to the company so that everyone can move in the same direction of its mission.

  • Mission: every company has its overreaching purpose with which its starts and a goal to accomplish in the future. If the mission is clear, it is easier to analyze the other factors.
  • Objective: The set of goals that the company aims for itself are its objectives.
  • The objectives need to be S.M.R.A.T.
  • S- Specific
  • M- Measurable
  • A- Achievable
  • R- Realistic
  • T- Timely


  • Strategy: The techniques that a company uses to complete or reach its goals are its strategies.
  • Tactics: The procedure by which the company carried out its strategies is referred to as Tactics. It can be short-term, operational plans and projects.



  • Mission: A pet spa wants to make itself the best and busiest spa in the city.
  • Objective: to grow sales by 10 % next month
  • Strategy: To Invest in radio advertising
  • Tactics: To sign a contract with the radio channel, write a script and hire a voice artist.


Benefits of MOST Analysis

It is a structured technique used by every working level in a company from the top to down.

This technique helps the organization retain its focus on the mission of the company.

It helps the company to determine ways to achieve its objectives.

It helps the company to break down the big goals into small actionable steps.

It helps the company to communicate its vision and purpose.

It helps to enable an alignment strategy for the stakeholders.

It helps to identify the company’s strengths, and weaknesses.


Also Read:


3. CATWOE Analysis

CATWOE implies C: Customers A: Actors T: Transformation W: Worldview O: Owner and E: Environmental constraints

This technique is used at the beginning of any project or strategizing process to investigate and analyze the perspective of various stakeholders. It is used to identify problem areas and offer solutions.


  • Customers:

These are the clients that benefit from the product or the service. How will the problem or the solution affect them? The first step is to identify the company’s customers, users, and stakeholders and understand how they will be benefited or what problems they encounter.


  • Actors:

These are the employees within the company who are directly involved in the process. The next step is to know the qualities, abilities, and capabilities of the employees within the organization to get a clear picture of their impact on the system.


  • Transformation:

What will be the changes that will occur when the company will implement new procedures or solutions? It is a procedure of transforming raw materials into a final product.


  • Worldview:

How implementing any change will affect the company’s goals? It’s the bigger picture of how stakeholders and interested parties affect the organization.


  • Owner:

These are mostly owners, entrepreneurs, or investors. Who decides the outcome of a project.? They are the decision-makers. Who is mainly responsible for the system change and how is it related to the system?


  • Environmental Constraints:

What will be the limitations that will affect the procedure or the solution? These are actual environmental factors like regulations, financial constraints, ethical boundaries, etc.



A cargo transportation company wants to find new methods to advertise their client’s products on their trucks. So, we have,

  • Customers: advertising, small businesses, and marketing agencies
  • Actors: Drivers, crew members, and engineers
  • Transformation: Advertisement on trucks is portrayed while driving.
  • Worldview: Increase in income for a cargo transportation company
  • Owners: Shareholders and CEO
  • Environmental Constraints: Road rules and laws of the country.


  • Benefits of CATWOE Analysis

It is a problem-solving technique in which a problem is looked at from six different perspectives

It is an in-depth and holistic problem-solving approach.

It brings together the viewpoints of stakeholders in a company.

The technique helps to avoid hasty judgments in solving a problem


Must Check: Business Analytics Courses in Bangalore


4. PESTLE Analysis

Pestle implies P: Political E: Economic S: Social T: Technological L: Legal E: Environmental

The pestle analytics technology is used to identify outside factors that influence the decisions in a company and how the company’s changes will influence the outside factors. It is a bird’s eye view of the scenario that surrounds the business making it one of the most useful business analytics techniques.


The following determines the forces that influence the organization:

  • Political: How the government policies, regulations, initiatives, and financial aids can affect the company, and what is the company’s proposed solution to it?
  • Economical: what is the economic situation and how it will influence the company? Like inflation rate, interest rate, consumer purchasing power, foreign exchange rates, growth patterns, etc.
  • Social: how the present trends that relate to social situations like population, media, lifestyle, culture, and education can affect the company?
  • Technology: how the rate of technological development, innovations, automation, and communication can influence the company?
  • Legal: how do national employment standards and regulations influence the company?
  • Environmental: what is the impact of weather, waste, and pollution on the company?



If we do a PESTLE analysis of Uber Taxi service, we need to see:

  • Political factors: driver’s insurance, wage rules, bans in any countries, etc
  • Economic factors: Fare Charges, convincing pay, job opportunities, easy accessibility.
  • Social Factors: Quick pick up, user-friendly, better ride experience.
  • Tech Factors: social media usage for promotion, Excellent mobile apps, etc
  • Legal Factors: labor laws, employee safety laws, copyright laws, bans in countries, etc
  • Environmental factors: traffic congestion, fuel usage, pollution, etc.


Benefits of a PESTLE Analysis

It is used first while launching the business.

It is used when the company is facing trouble with the business.

It helps to identify opportunities and challenges in the business sector.

It helps in determining strategies for launching new projects in a company.

It helps to give warnings of potential threats.

It is an outstanding technique to identify the role of the market for the product or service.

It needs only time, pen, and paper to carry out PESTLE analysis.


5. Brainstorming

Most preferred foundation technique of business analysts. Problem identification and solutions and new ideas are proposed through group discussions. It is effective as it generates a large quantity as well as a large variety of ideas. Different types of Brainstorming techniques are Brainwriting, Mind-Mapping, Stepladder Technique, Visualization, Virtual Brainstorming, etc.


Benefits of Brainstorming Technique

It helps to increase productivity, creativity, and problem-solving skills

Many diverse viewpoints can be discussed and better solutions can be found through brainstorming.

It is useful when in the initial phase of a project or when the project is stuck.

It helps to think out of the box.


6. Six Thinking Hats

It is one of the extremely useful business analytics techniques where everyone in a group thinks about the same issues at the same time by putting on different hats to solve a problem or arrive at a solution. It enables the group to approach a problem from all possible angles. Created by /Edward De Bono, this method is combined with lateral thinking. Each hat with different color indicates a different type of thought process.


White Hat: Logic & Facts

  • It is an objective Hat, which deals with logic, hard data, and facts.
  • What does one need to find out?
  • What information do we have or need or lack?


Red Hat: Emotion & Feelings

  • It is an intuitive hat that deals with emotion and instinct. Here gut feelings are discussed and expressed about any issue in a group without giving any rational explanation.
  • Questions like how does this make one feel?
  • I don’t feel that this idea will work, or I have a gut feeling that this product will not be a success, etc.


Green Hat: Ideas & Creativity

  • Here the group seeks new and innovative ways to come to a solution. Out-of-box thinking is encouraged and criticism is spared.
  • Questions like what is the new way to approach this problem?
  • What can be the possibilities?
  • Are there any alternatives?


Yellow Hat: Benefits and Plus Points

  • It is an optimistic hat that enables the group to consider the plus points of a new idea. It helps the group to stay positive when they are feeling negative about a particular problem.
  • Questions like what are the benefits or positives?
  • Why a particular idea is useful and what are the logical reasons for it?


Blue Hat: Process & Planning

  • It is the Hat of control used by the chairperson to plan and organize the thinking process for the organization and its management.
  • It asks the question, what is the problem?
  • what thinking is required to solve the problem?


Black Hat: Threats & Caution

  • This hat of critical judgment enables the group to identify weak points, threats, or obstacles in an idea and how to counter them.
  • Questions like what can go wrong?


Benefits of the Six Thinking Hats Technique

It helps in making the meeting times more productive and collaborative

It enhances creative thinking and decision-making skills and boosts focus.

It improves communication among the team members.

Any problem can be looked at through various new perspectives.


Also Check: Business Analytics Courses in Pune


7. Use Case Modeling

It represents the system that is being developed by identifying the stakeholders, actors, and use cases. It provides a graphical representation of the system’s software requirements



For an E-Commerce purchase, the use case Modeling technique includes adding an item to the cart, selecting payment options, and choosing a delivery and shipping option.


Benefits of Use Case Modeling Technique

It helps to identify the requirement from the customer’s point of view.

It helps to recognize the gaps needed to be filled in by the software development teams.

It helps the software engineers to understand the product, its usage, and what needs to be accomplished.


8. User Stories

User Stories: One of the most effective business analytics techniques focuses on documenting the requirements of a new system or understanding its customers through their feedback. It is important for motivating and prioritizing certain specific areas in product or software development.

  • User stories are general explanations of a specific feature of software written from the customer’s point of view.
  • After reading a user story, the team can determine why and what they are building and what value they will create.
  • User stories are usually a few sentences in simple language that don’t go into much detail.
  • User stories are normally written on note cards for presentation.
  • Details of the story come from discussions with the owners of the product.
  • User stories must have main features like they should be Independent, negotiable, valuable, estimable, size appropriate, and testable.


Benefits of Using the User Stories Technique in Business Analytics

User stories maintain their focus on the user/customer:

User stories help in maintaining collaboration within the team

It enables creative solutions to reach the end goal.

It creates momentum within the team.


9. Business Process Modelling (BPM)

  • It is a graphical presentation of the company’s workflow or process to identify possible improvements.
  • It is one of the most popular business analytics techniques that is used to analyze and understand the gaps between the present business process and the future business process that the business is planning for.
  • This technique is used during the analysis phase of a project.
  • The presentation is usually done with flow charts, data-flow diagrams, etc.
  • The four main stages of BPM are documenting, assessing, improving, and managing.


Benefits of Using the BPM Technique in Business Analysis

It is an easy and logical representation of how a business process will operate.

One of the best techniques in the IT industry.

It helps to make complex business analysis more straightforward.

It helps to identify the tasks that are not useful or efficient and remove them.

It helps to improve the efficiency, productivity, output, and profits of a business.

It helps to enforce best practices in the organization and standardization.

It helps to develop a culture of innovation and change if BPM is a norm within the organization

It helps to make the process transparent and beat the competition in the long run.


10. Non- Functional Requirement Analysis

One of the best and simplest business analytics techniques that do not relate to functionality but focuses on performance, security, logging, data storage, and reliability. It focuses on qualities that make the product reliable, usable, fast, and attractive.


The below-listed quality attributes are required in non-functional requirement analysis:

  • Scalability
  • Reliability
  • Regulatory
  • Maintainability
  • Serviceability
  • Utility
  • Security
  • Manageability


It describes the properties and quality attributes of the product whereas the functional requirement analysis defines what a product must do, its features, and its functions.


Benefits of Non-Functional Requirement Analysis

It helps to make the product work more efficiently and thus improves the customer’s experience.

If non-functional requirement analysis is not done properly, it can result in issues that can make developers, stakeholders, and users unsatisfied with the product.

It ensures the effectiveness of the entire project and satisfies internal business needs, the needs of users, and the market needs.


Frequently Asked Questions


What are the key responsibilities of business analysts?

They use data to make strategic decisions. They determine what exactly a business needs, its problems, and how to improve its process to enhance its efficiency.


What is the demand for business analysts?

There is a much higher demand for business analysts with high-paying careers. A business analyst can earn USD 75,500 on average per year or 7-8 lakhs per year. Every business organization needs proficient business analysts to compete and strive ahead on the road to success


What are the various skills required in a business analyst?

Soft skills like communication skills, analytical mindset, logical mind, detail-oriented attitude, facilitation skills, technical skills, etc. are required in the field of business analysis.



Business leaders all over the world use business analytics techniques for purposes like product launches, high-level strategic planning, and decision-making. Thus, these techniques will help you to familiarize yourself with the bigger picture and develop strategies for success.