Facebook is a renowned social media platform. Instituted primarily for social networking, the platform has expanded its prowess beyond basic. As of today, it is considered one of the most crucial mediums for inbound marketing, and an essential focal point of every marketing strategy. If you are a social media marketer or aspiring to be one, having a few tips and tricks related to Facebook marketing up your sleeves, will help you upscale your career graph or get hired instantly. Here is presenting you with the top 5 Facebook marketing courses in Pune which will ensure you gain an in-depth understanding of Facebook marketing, and stay a notch ahead of your contemporaries.
Before we dive into the list of the top 5 Facebook marketing courses in Pune. let’s peak through the concepts of social media marketing, Facebook, the benefits of Facebook marketing, and the advantages of enrolling in Facebook marketing courses in Pune.
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What is social media marketing?
The concept of Social media marketing deals with creating content for social media platforms. Content is created with an intent to promote specific products or services, expand and reach the target audience, build brand name, draw organic traffic and increase conversion rate.
It is a dynamic platform that keeps evolving with changing features, trends, and perspectives of the users. Social media marketing is a convenient way to reach out to your existing customers, receive their instant reviews, and engage in constructive feedback.
While any social media platform will help you achieve your objectives to a certain extent, you can optimize the benefits by choosing the right platform like Facebook, Instagram, Pinterest, based on search engine analytics and data.
Core aspects of Social Media Marketing
Having a website or an official page on social media handles has become equally if not more important as having a store or a showroom in the real world. Each platform like Facebook, Instagram, Pinterest, etc were made with different objectives, have a varied user base, and also works on different methodologies.
Thus having a fair knowledge about each social media handle, a clear idea of your own objectives/ business goals, target audience, and product or service is extremely crucial. Let’s dig into the five core aspects of the social media marketing that every marketer takes into consideration.
1. Strategy
- Social media strategy is the basic and most important step in the process of deciding on the brand’s presence on the social media handle.
- With a strategy, it is unlikely that you will be able to generate organic traffic and expand the user base.
- The key mantra to remember while deciding upon the strategy is, creating relevant and engaging content to draw organic traffic and increase the conversion rate.
- A good social media marketing strategy needs to have clear goals, very detailed and specific plans to reach business goals, which are measurable.
2. Planning and Publish
- SSM is a powerful tool, and to utilize its power you need to have a plan in place before publishing the content.
- To have an effective plan means to know your audience. Understand their demographics, requirements, and limitations, and connect with them based on the available data.
- Creating quality content is what will draw the visitors to your website and boost your business.
- While creating content, keeping the brand’s ideology in mind is extremely important, as at the end of the day it is about the brand name.
- It is important to be regular and consistent with your content publishing. It is not a good idea to keep your customers waiting for the latest updates and leaving them disappointed. With content regularly you also ensure that prospective customers keep coming back regularly to your website.
3. Listening and Engagement
- Planning the content and engaging with the audience is an extremely crucial way of reaching out to your present and prospective customers.
- Respecting reviews and considering feedback even if they are not as per your liking, would help you grow your business.
- Keeping an eye for trends and creating relevant content is also important to keep the visitors coming.
4. Analytics
- Tracking the algorithms and analyzing data is a very important aspect of social media marketing.
- It helps in understanding user behavior, the best time to post, and also for understanding the competitors’ performance of social media handles.
5. Advertising
- For anyone looking out for the target audience, social media advertising is a viable option.
- There are around 2.89 billion active monthly users on Facebook alone, one can only imagine the prospects this platform has to offer.
- Types of social media advertising are:
- Organic: Content that garners views naturally, without any payments.
- Paid: content is either sponsored or paid by the particular organization’s sponsors and therefore costs money to post.
- Earned: content that garners attention and views through likes, shares, and comments.
A prominent social networking website which meets all the aspects of social media marketing is Facebook. Thus, it is not surprising to see Facebook marketing emerge as promising genre of social media marketing.
Facebook Marketing and Its Benefits
Facebook’s popularity has been growing steadily. As per the various reports, approximately 70% of the global population has a Facebook account Which makes Facebook one of the most promising social media handles for marketing and promotions. Let’s look at a few benefits related to Facebook marketing.
1. Precise targeting
- Facebook allows users to classify and categorize the target audience depending upon the type of product and services they wish to promote.
- It lets the user avail the feature of demographic targeting.
- A user may specify his/her target audience based on education level, income, gender, life events, relationship status, shopping habits, hobbies, sports, purchase behavior, etc.
2. Increased website traffic
- This helps you in driving the audience directly to the website.
- This helps increase the organic traffic, leads, and conversions.
- You can link your page to a site, which will further boost the traffic on your page.
3. Variety of ad formats
- Facebook has a wide range of ad formats to choose from depending upon the objective you are hoping to achieve through Facebook advertising.
- It provided the option of both visual and text ads.
- You can also make slideshows, presentations, carousel ads, etc.
4. Customer support
- Facebook messenger provides the platform to the brand for connecting with their customers and visa-versa.
- Customers can drop their query in a chatbox and get instant replies from the brand representative.
- You can also send instant reviews and feedback about your experience with a product or service.
5. Positive impact on SEO
- A brand’s activity and its user engagement on a social media handle effects has an influence on its search ranking.
- The likes, comments, and shares on your page and post indicate the interest of people in your product services and the brand in general.
Ad Options in Facebook and their Objectives
In order to optimize the impact of the Facebook ads, it is important that you choose the correct format for your product or service. The first in this direction would be to have the clarity of objective. Facebook’s different ad formats meet a specific set of objectives. Thus having the clarity of objectives will give you a better idea as to which format will be most productive for you.
1. Video Ads
- Ads are in the form of Videos
- They should be easy to comprehend.
- Direct in approach
- A single message is preferred it helps avoid confusion.
- Ads should be short, crisp, and precise.
- Can be created in Ads Manager.
Objectives:
- Awareness
- Reach
- Increase in Traffic
- Installation of App.
- Number of views
- Lead Generation
- Conversions
2. Photo/Still Ads
- Call to action
- Link
- Engagement
- To generate lead
- Conversions
Objective
- To grow the brand awareness
- Increase traffic
- Grow the reach
- Boost the product catalog sales
3. Slideshow Ads
- Information
- Story narration
- Use of 3 to 10 images
- Works with slow internet connection also.
- Brand format
- Text layover
- Music
Objectives:
- Brand Awareness
- Reach out to more people
- Increase traffic
- Increase the rate of App installations
- Lead Generation
- Conversion
4. Carousel Ads
- Versatility
- Allows culmination of images or videos
- Images can be linked to various web pages.
Objective
- Brand Awareness
- Reach out to more people
- Increase traffic
- Increase the rate of App installations
- Lead Generation
- Conversion
- Product Catalog Sales
5. Instant Experience Ads
- Interactive
- Engaging
- Fullscreen
- Facebook page redirects to the ad page when clicked.
Objectives
- Grow the brand awareness
- Increase the traffic
6. Dynamic Product Ads
- Targets people with similar interests in products/services.
- Good for remarketing
- displayed on app, websites, etc
Objectives
- Grow the brand awareness
- Increase the product catalog sales
7. Lead Form Ads
- Form-based advertising
- The form can be customized
- Data collection
Objective
- Research
- Market Survey
8. Collection Ads
- Linked to instantly experienced ads
- Easy to discover
- Use of images and videos
- Cover video or image
Objectives
- Grow the Brand Awareness
- Increase the store visits
- Increase the conversions
- Increase the product catalog sales
9. Event Ads
- Event-based advertising
- Fundraising
- Hosting
- Charity event
- Business
- Invite people through Facebook
- Revenue generation through sales
Objective
- Revenue generation
- Promotion
- Increase brand awareness
- Increase sales
10. Messenger Ads
- Customized ads
- Personalized experience
- Call to action
Objectives
- Gow the brand awareness
- Increase the traffic
- Increase the lead generation
- Boost the conversions
11. Stories Ads
- Precise
- Appealing
- Engaging
- Full-screen view
Objective
- Brand Awareness
- Reach out to more people
- Increase traffic
- Increase the rate of App installations
- Lead Generation
- Conversion
Top 5 Facebook Marketing courses in Pune
#Rank 1 Facebook Marketing Courses in Pune
IIM Skills
Headquartered in Delhi, this renowned online training institute offers online class sessions for all the aspirants of digital marketing across the country and globe. It also provides GST and Content writing courses. Success stories of its alumni speak volumes about the excellent quality of training imbibed by IIM Skills. Supported by highly experienced faculty, extensive practice, relevant modules, and placement support the Institute has successfully carved its name in the list of the best Facebook marketing courses in Pune.
Course Highlights:
- 60+ hours of online training
- Assignments
- Industry case study
- Master certification
- Real-time hands-on learning
- Tool driven course
- Lifetime access to class recordings
- Placement support
- 2 months of paid internship
Syllabus
- What is Social Media Marketing?
- Modify Your Social Media Marketing Campaign Based
- Faster And Easier Modern Social Media
- Niche Research
- Targeting The Right Way
- Scale Your Targeting
- Sell To Your List Differently
- Reinvest Your Profits The Right Way
- Content Curation
- Reverse Engineer
- Fine Tune Your Payload Content
- Make Your List Right
- Unlock The Power Of Repurposed Content
- Use Automatic Content Sharing
Course name: Digital Marketing Course
Duration: 3 months+2 months paid internship
Fees: INR 34,000+ 18% GST
Contact: 9911839503
Website: www.iimskills.com
Rank 2 Facebook Marketing Courses in Pune.
Opulent Digital Marketing
It is a renowned digital marketing institute located in the city center of Pune. The institute showcases an impeccable alumni placement record. Its faculty includes industry experts and professional marketers as trainers who play an important role in transforming the aspirants into pro digital marketers.
Course highlights:
- Premium Digital Marketing
- Understanding the Idea
- Business Goals of Clients
- Creatin the right strategy
- Focussing on Long Term
- ROI based approach
- online/ offline classes
- Workshops
- Placement support
Syllabus
- Introduction to Digital Marketing
- SEO Optimization
- Introduction to CRM
- Email Marketing
- Competitor and Website Analysis
- Market Research & Niche Potential
- Content Creation, Management & Promotion
- Introduction to Web Analytics
- Mobile Marketing
- Social Media Marketing
- Digital Marketing Budgeting, Planning & Forecast
- Digital Marketing Project Management
- Product Marketing (Facebook, Instagram, Google Ads)
- Affiliate Marketing
- Website Data Analytics
- Paid Ads Optimization Strategies
- Neuro-Marketing Fundamentals
Contact details
Contact number: 090496 00060
Website: www.opulentdigital.in
#Rank 3 Facebook Marketing Courses in Pune
Udemy
Udemy has carved a place for itself in the field of Facebook marketing courses. It provides extensive guidance through multiple videos, which can be viewed at convenience. Students can reach out to the expert faculty in case of any doubts and clarifications.
Course Highlights:
- 11 hours on-demand video
- Master Facebook ADS Manager
- Facebook Ad strategies
- Facebook pixel
- 12 sections
- 75 lectures
- 34 articles
- Lifetime access to the study resources
- Placement support
Syllabus
- SEO Optimization
- Introduction to CRM
- Email Marketing
- Competitor and Website Analysis
- Market Research & Niche Potential
- Content Creation, Management & Promotion
- Introduction to Web Analytics
- Mobile Marketing
- Social Media Marketing
- Social Media Marketing
- Digital Marketing Budgeting, Planning & Forecast
- Digital Marketing Project Management
- Product Marketing (Facebook, Instagram, Google Ads)
- Affiliate Marketing
- Website Data Analytics
Contact details
Contact: press@udemy.com
Website: www.udemy.com
# Rank 4 Facebook Marketing Courses in Pune
MIDM Digital Marketing
The training program of MIDM is specifically designed for imparting quality education and experience to the marketing students. It’s students range from being working professionals, amateurs, and entrepreneurs too who during the course successfully transform in to social media marketers.
Course Highlights:
- Experienced faculty
- Individual attention to each student
- Relevant course module
- Interview guidance
- Placement support
Syllabus
- Introduction to social media marketing
- Facebook business marketing
- Twitter business marketing
- Linkedin marketing
- Quora marketing
- Online reputation management
- SM tools
- Certification
Contact Details
Contact :090110 73741
Website: www.midm.co.in
# Rank 5 Facebook Marketing Courses in Pune
PIIDM
Its training modules are crafted by industry experts. The institute is one of the finest in Pune for pursuing digital marketing. Its training curriculum is based on extensive practice and hands=on experience through internships and live projects.
Course Highlights:
- Certifications from global partners
- Placement support
- Career guidance
- Industry-relevant curriculum
- SEO training
- Word press training
- Social media marketing
- E-commerce
Syllabus
- What is Social Media Marketing?
- Modify Your Social Media Marketing Campaign Based
- Faster And Easier Modern Social Media
- Niche Research
- Targeting The Right Way
- Scale Your Targeting
- Social Media Marketing
- Digital Marketing Budgeting, Planning & Forecast
- Digital Marketing Project Management
- Product Marketing (Facebook, Instagram, Google Ads)
- Affiliate Marketing
- Website Data Analytics
Contact Details
Contact number: 096073 55959
Website: www.piidm.com
Frequently Asked Questions
- How can I become a Facebook Marketing Expert?
You can become a Facebook marketing expert by following these steps:
- Enroll in one of the top 5 Facebook marketing courses in Pune
- Develop Facebook ads skill
- Get certified
- Intern and practice
2. List a few advantages of Facebook marketing?
- Alignment with B2B and B2C businesses
- Widespread audience
- Different types of ad formats
- Customized approach
- The selection of the target audience
- Competitor targeting
3. How much do Facebook marketers earn on average?
In India, Facebook marketers earn INR 10 Lakhs to INR 20 Lakhs per annum on average.
Conclusion
Facebook Marketing has emerged as a promising career option. To gain a thorough understanding of social media marketing and Facebook marketing. Enroll in any of the top 5 Facebook marketing courses in Pune, Now!
