Digital Marketing Course by IIM SKILLS

Are you searching for digital marketing courses in Roodepoort? Consider your search is over. In this article, we will be featuring the best 6 Digital Marketing Courses to look for. Nowadays, if you’re not a digital-holic, you are not a marketer at all. All businesses are moving digital to be found by their clients, customers, or audiences.

 

 

Roodepoort is one of the fastest-growing cities in South Africa. There are immense opportunities in digital marketing. There is a growing need for digital marketing courses in Roodepoort to meet the demand. In this fast-paced world, technology is growing pacier than anything. To compete, one needs to cope with the change.

The booming digital world is pushing all companies not to miss out on digital. Therefore, it is essential to know how the digital market works for anyone who aspires to be a digital marketer. In this article, we will cover the top 6 Digital Marketing Courses in Roodepoort. 

 

What is Digital Marketing?

Marketing is an integral part of any business. Businesses produce products or give services. The company needs to market the product or services to make people aware of it. So, marketing attracts people towards the product or service to sell at the desired price. Digital marketing is also called online marketing.

It is a process in which the marketer promotes their product or services through electronic medium to find their potential customer, clients, or audience.  In this digital age, digital marketing is vital to any business’s success. Digital marketing uses new-age digital ways like social media posts, paid social media ads, paid videos, and email marketing to promote products or services.

Nowadays, everything is available at our fingertips. You can order the desired product or services at your doorstep with one click. The recent research by Flipkart & Bain Co says that online shoppers will grow to 180 to 190 million in 2027. Its predicted annual growth rate ranges from 20% to 25%. These numbers are high enough for any digital marketer to tap into to find their customers, clients, or audience.

These growing numbers only say that the future of digital marketing is bright. All established companies or startups who want to grow must establish themselves in the digital medium to build their brand and increase their visibility to make their presence felt. 

A digital marketer should plan and strategize the growing needs of their customer, client, or audience through social media platforms, email marketing, and search engine optimization. It will help the company, or the digital marketer grow their brand value and recall, and in turn, one will find the potential customer for the company. 

 

Who Should Learn Digital Marketing?

If you’re someone who loves social media, then you should learn digital marketing. Also, digital marketing is relevant to everyone. For example, ask yourself, 

• Do you have an Instagram account?
• Do you have a Facebook account?
• Do you have a Twitter account? 
• Do you have a LinkedIn account? 

 

Most of us have all the above social media accounts and must be spending much of our day too. We write posts and add stories to keep our followers updated. We create engaging content and post content on a particular day to increase followers. Knowing or Unknowing, we do all this activity that a digital marketer does to promote their brand. So, digital marketing is relevant to everyone who accesses social media.

Nevertheless, students who aspire to be a marketer and plan to make a career in marketing definitely should learn about digital marketing. Digital marketing is growing day by day. Therefore, any marketing student needs to know the working of digital marketing. Anyone who wants to become a digital influencer or start a digital business should learn about digital marketing. 

Knowing digital marketing will help you increase your website traffic, promote your brand, schedule your social media calendar, and engage with the right audience who can be potential customers. Also, entrepreneurs should learn digital marketing. All business owners are moving to digital platforms because the internet is a place to be found. 

For example, if your business is in Mumbai, the potential customer could be from Mumbai or neighboring cities. When your company has a website or social media page, you can have customers worldwide. Your digital presence will be available to the potential client at any time of the day. So, the digital company plays a vital role in all kinds of businesses, and entrepreneurs must know about digital marketing to find new clients to grow their businesses. 

 

Career Options in Digital Marketing?

Digital marketing is today’s fastest-growing career option. The Covid-19 lockdown gave a significant boost to digital marketing careers. During the lockdown, most of the businesses moved digitally to earn money. It gave digital marketers and freshers a massive opportunity to get their break in digital marketing. 

On the internet, everything starts with a search engine. Gone are the days when we had any queries; we went to the library and went through books for references. Nowadays, if any question comes to mind, we type it into the search engine to get the desired answer. Keywords are the terms used to describe these online searches.

Digital marketers collect this data to find out the needs of each website visitor and engage with their potential clients. If someone asks a question, the digital marketer will get the content writer to answer your query. For example, if someone looks for a brand, the specific brand will appear on your search engine. Like this, there are many functions digital marketer work to get their clients. These functions give various opportunities for aspiring digital marketers to start their careers. 

 

Search Engine Optimizer

There is a huge demand for SEO specialists. They are responsible for ranking the website. The SEO specialist strategies and uses techniques to increase the visibility of the website. It can generate more leads and potential customers for the business. 

 

Content Writer 

Copywriters drive sales, whereas content writers inform and educate the audience. Content writers write product descriptions, web content, blogs, articles, and infographics. The job of a content writer is lucrative. You will earn a good living as a content writer as you grow.

 

Graphic Designer

Brand recollection is significant in digital marketing. In this growing digital age, so many options are available to everyone digitally. We scroll our phones or move to a new website in a fraction of a second. In such a scenario, holding our attention is challenging for any digital marketer.

Here Graphic designers come in very handy. They prepare logos and design web pages with such a color and shape that they hold our attention. The design market is anticipated to be worth $250 billion. If you’re someone good with visualization and creativity, you should consider graphic design as one of your career options.

 

Content Marketer 

Content marketers plan, schedule, and execute content on different platforms. Their main goal is to convert the potential audience into customers or sell their product. They develop products based on market research, set prices, find suitable platforms or places to sell their products, and promote them on various media. As a result, the content marketer creates demand for their product and finds leads for the business.  

 

Pay Per Click (PPC)

Pay Per Click is a digital advertising tool for digital marketing. Companies pay to show their advertisement on webpage or social media pages. Pay-per-click specialists plan, design, and execute digital ads for clients. These jobs are entry-level jobs, but they are high-demand jobs worldwide. 

 

Video Marketer 

Video marketing became very popular because of social media and digital influencers. Many of us prefer to watch a video over reading content to consume information. As a result, the demand for video marketers has risen in many digital streams. More than 80 % reported that their sales had gone up because of video marketing. Video marketers create promos and reach out to digital influencers for product reviews. 

 

Social Media Marketer

Social media marketers focus on platforms like Facebook, Twitter, Instagram, and TikTok to promote their products. They specialize in social news, microblogging, social media scheduling, collaboration and sharing. 

 

Email Marketing 

You must have noticed email notifications from various popular websites on your email. That is called email marketing. Email marketer sends information to your email id with multiple offers and discounts to lure you into buying the products. Remember, email marketing is one of the best tools to get customers to buy. More than 30 % of sales come from email marketing. 

 

How to Learn Digital Marketing Courses in Roodepoort?

There are many ways to learn digital marketing. However, for beginners, I recommend reading and watching videos online to learn a little before stepping into digital marketing. The purpose of reading and watching videos is to familiarize yourself with digital marketing and introspect whether you want to pursue this career.

Yes, digital marketing is booming, but it is equally important to find your interest in digital marketing.  Once you find your interest in digital marketing, you can enroll in a course in digital marketing. Many institutions are offering digital marketing courses. In addition, there are online courses also available in digital marketing. In this article, I will be focusing on digital marketing courses in Roodepoort. 

 

Best 6 Digital Marketing Courses in Roodepoort

Following are the Digital Marketing Courses in Roodepoort.  

 

1. IIM SKILLS

If you’re looking for Digital Marketing Courses in Roodepoort, then IIM SKILLS is the best option for you. They provide one of the best digital marketing courses online with international placement. It is an online instructor-led course recognized by the government of India. The course focuses more on practical learning and comes with lifetime access to all the classes. 

 

The Course Will Cover the Following Modules in Digital Marketing: 

• WordPress website development 
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Email Marketing 
• Inbound Marketing
• Social Media Marketing 
• Website Analytics (Google Analytics)
• Integrated Digital Marketing Strategy 
• Online Reputation Management 
• Content Writing and Blogging
• Media Buying 
• Affiliate Marketing 
• Video Marketing 
• Marketing Automation 

 

 

Details of the Course:

Course Name: Master Digital Marketing Course 

Duration: 3 Months + 2 Months Internship

Placement: Yes

 

2. Digital School of Marketing 

Digital School of Marketing offers various digital marketing courses online. They provide introductory, intermediate, and advanced-level courses. Depending on the level of knowledge, you can opt for the respective periods. For example, if you read and watch online videos to get a gist of digital marketing, you can join the intermediate course the Digital School of Marketing offers. 

 

Following Are the Topics Covered in the Digital School of Marketing 

• WordPress
• Search Engine Optimisation
• Paid (PPC)
• Social Media Marketing Management 
• Email Marketing
• Mobile Marketing 
• Digital Marketing Strategy
• Digital Copywriting
• Content Marketing 
• Marketing Management 

 

Details of the Course 

Course Name: Intermediate Digital Marketing Course

Duration: 3 to 4 months 

 

 

3. University of Johannesburg, Johannesburg

The University of Johannesburg also offers digital marketing courses in Roodepoort. They provide a short-term digital marketing course. Learning from one of the best universities in South Africa definitely will add a lot of value, and there will be added advantages for job opportunities. It is a six-week program designed to cover all the elements of digital marketing. In addition, the course will conduct an online test to give a grade to the student.

 

Course Name: Digital Marketing in Practice 

Duration: 6 weeks 

Amount: R17853

 

Also, check here the best:

• Digital Marketing Courses in South Africa
• Digital Marketing Courses in Cape Town
• Digital Marketing Courses in Durban
• Digital Marketing Courses in Port Elizabeth
• Digital Marketing Courses in Tembisa
• Digital Marketing Courses in Centurion

 

4. Blue Magnet

Blue Magnet offers digital marketing coaching services in Johannesburg. Their course teaches various basics to advance the level of digital marketing. It’s a five-day program designed for professionals or someone who wants to upskill themselves for a better opportunity in their organization. 

 

Course Name: Certified Digital Marketing Professional 

Duration: 5 days 

 

5. RCM School of Excellence

RCM School of Excellence offers a six-month comprehensive digital marketing course. The short courses are made in a way that allows one to choose any specific topic or stream to learn in-depth to specialize in it. So it will be an added advantage for someone looking for a career booster or learning a particular topic in detail. 

 

Course Name: Comprehensive Digital Marketing 

Duration: 6 months 

Amount: R36,450

 

6. Unicollege

If you are looking for something on social media, Unicollege offers digital marketing courses in Roodepoort focusing on Social Media Marketing. Many companies are looking for candidates who specialize in handling social media. The course is designed to cover all the elements of social media, from social media target audience to creating campaigns to analyzing campaign performances. 

 

• Introduction to social media strategy
• Social media lingo
• Choosing your target audience carefully
• Collecting data, maintaining privacy, and implementing the POPI Act
• Developing compelling content and creative visuals
• The importance of iterating campaigns
• Optimizing social advertising for long-term success
• Integration and management
• Analyzing insights and measuring performance
• Ethics in social media management
• Email marketing

 

Course Name: Social Media Marketing 

Duration: 10 weeks  

 

 

Why Learn Digital Marketing Courses in Roodepoort?

Choosing a career is a challenging process. One needs to weigh various pros and cons before making the final decision. It is overwhelming to choose a particular career path. The best way to choose is by knowing what you love and whether you are ready to put in the effort to get the desired result.

If digital marketing excites you or you love to spend your time and effort to get the desired outcome, then consider learning digital marketing. I will tell you why. Although traditional marketing still holds its place, digital marketing created and found its niche and clients of its own.

The standard marketing tools like television, radio, and newspaper were limited and expensive for the companies to promote their product and services. The recent digital marketing popularity widens with the availability of smartphones and the internet to a broader audience. When the audience widens, consumption also increases, and to keep the audience engaged; the marketers start finding new ways to create content. 

This rise of algorithms and analytics played a vital role in helping digital marketers find their audience. When the market widens, the cost of the digital market is reduced. There are more than 8L jobs available for digital marketing specialists. Companies are constantly looking for digital marketing personnel. Due to this, digital marketing courses in Roodepoort are flourishing.

As all the companies are turning to digital to find their customer, the demand for digital marketers will go up. Digital marketing is one of India’s top 10 providers of job opportunities. Starting the career at the right time in any stream is always essential. It is the right time to make a career in digital marketing due to the digital age. 

 

FAQs About Digital Marketing Courses in Roodepoort

 

Q1. How much salary a digital marketer gets?

Digital marketing is a growing and competitive field, and it is also a well-paid job. On average, beginners get around 3.5 to 5 LPA. The salary packages grow as you start gaining more experience in digital marketing. 

 

Q2. What do digital marketers do?

Digital marketer uses electronic devices to find potential clients and company audiences. To find the potential customer, the digital marketer uses various mediums like social media platforms, email marketing, SEO, and keyword planner to advertise the right product.  

 

Q3. Is digital marketing a hard job?

Digital marketing is not a complex field at the beginner level. It can be challenging as you start growing in your career. Growth in any area always comes when you make a special effort. There is no exception in digital marketing. It’s crucial to continue picking up new talents to advance your career in the digital field.

 

Q4. What skills do I need for digital marketing?

The phrase “Jake of all, master of none” goes very well with digital marketing. Digital marketer needs to know everything about digital marketing, from keyword search, SEO, content writing, social media marketing, and designing. They will have someone on their team do it for them, but it is essential to know everything. 

 

Conclusion 

Digital marketing is an integral part of any company. One must recognize the importance of digital marketing, whether the company has been established for the last 100 years or just laid the foundation. Any brand to succeed, it needs to market itself digitally. So, the importance of a digital marketer plays a vital role in a company’s success and failure. Keeping an audience’s or potential customer’s attention online might be challenging because so many options are available. So, the digital marketer needs to think of new ways to engage the audience and appeal to the potential client.

Digital marketing is a fast pace and keeps evolving. One needs to be updated to beat the competition to stay ahead of everyone. Learning from a reputed institution always adds value to kick-start your digital marketing career. At first digital marketing can look overwhelming, but it is one of the most exciting career choices. I recommend learning the basics of digital marketing on your own to find your interest in digital marketing first.

Once you finalize your career in digital marketing, you can choose one of the courses from the above to sharpen your skills.  I believe this article on digital marketing courses in Roodepoort is informative to you. Share your thoughts on digital marketing courses in Roodepoort by commenting below. Please feel free to ask questions; I will be more than happy to answer your queries.