In the past millennial, there has been a monumental shift in the marketing landscape, moving from traditional to digital channels. This shift has entailed a rapid and significant change away from conventional forms of marketing such as newspapers, television, billboards, and flyers to digital media platforms such as Google ads, social media, and whatnot. The objective of this article is to provide the readers with an insight into what digital marketing is, its career benefits, job prospects, the leading institutes offering high-quality training, etc, especially in Mau, UP. Let’s now explore digital marketing courses in Mau, UP.
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What is Digital Marketing?
Digital Marketing is a contemporary approach to marketing that involves leveraging modern technologies including social media, search engines, electronic gadgets, apps, and, other online platforms to advertise a product or a service. Digital Marketing can be considered a comprehensive terminology.
It deals with a broad range of strategies and tactics employed by an enterprise to promote its products or services to reach out to a target audience effectively through the platforms, we mentioned above.
The objective of Digital Marketing is to increase brand awareness among the audience, acquire customers, satisfy and retain the existing ones, generate leads, and ultimately, boost revenue growth for a business. Digital Marketing is a comprehensive realm that deals with a wide variety of strategies.
This extensive and constantly evolving domain can be differentiated into eight main segments, each with its approach and methodology. It can be classified as;
- Search Engine Optimization ( SEO )
Search Engine Optimization ( SEO) is widely regarded as the most crucial part when it comes to Digital Marketing. It refers to the process of optimizing a website to improve its position and visibility in search engine result pages ( SERPs ) by making it more accessible and relevant to users’ search queries. By implementing various techniques like optimizing website content, structure, and other elements we will shortly discuss, businesses can attract more potential customers to their Websites.
- Social Media Marketing
It is the act of leveraging social media platforms such as Facebook, Instagram, Twitter, and others to connect and establish a relationship with customers, build brand awareness, and promote products or services. This involves creating and sharing captivating content and running targeted advertising campaigns to engage with followers and attract potential customers.
Through social media marketing, organizations can interact with the audience, respond to their feedback, and build a loyal and trustworthy following of customers who are interested in the particular organization for the products and services they purvey.
- Pay Per Click.
Pay Per Click is a digital advertising scheme where businesses are charged for every click on their ads. It is widely regarded as one of the most fundamental elements of Digital Marketing, allowing enterprises to channel high-quality traffic to their websites for generating leads or sales.
- Content Marketing
It is the practice of creating and distributing valuable content such as videos, infographics, podcasts, social media posts, newsletters, etc to attract and engage a target audience.
- Email Marketing
It is a highly effective way to reach out to customers and keep them informed about new products or services, promotions, and other relevant and valuable information.
- Affiliate Marketing
Affiliate Marketing is a form of advertising agreement that plays a crucial role in enhancing a company’s growth.
- Mobile Marketing
It comprises creating mobile apps, running ad campaigns tailored specifically for mobiles, and designing mobile-friendly websites, among other strategies.
- Marketing Analytics
It is the practice of examining data to measure the efficiency and success of marketing campaigns. By analyzing multiple factors such as website traffic, social media interaction, email open rates, and other metrics, companies can make well-informed decisions regarding their marketing efforts based on data insights.
When the aforementioned components of Digital Marketing are utilized in tandem, a business can obtain the best possible outcome and outplay its rivals.
Scope of Digital Marketing in Mau
Mobile internet usage has been the major driving force behind the widespread adoption of internet usage in India, and Mau is no exception in this trend. The Internet and Mobile Association of India(IAMAI) has predicted that this number is likely to increase to 900 million by the year 2025.
Mau, a district situated in the Indian state of Uttar Pradesh has experienced a substantial surge in internet usage in recent years. This increase in internet usage has consequently resulted in a growing interest in Digital Marketing among businesses and consumers.
This remarkable increase in internet usage has consequently led to a rise in social media usage among people in Mau. The growing usage of social media platforms like Facebook, Twitter, and Instagram has become an indispensable factor in the daily life of residents in Mau.
As a result of this, enterprises have the opportunity to take advantage of these platforms to establish and maintain a connection with their intended audience and engage with them effectively. The below listicle will cover the top Digital Marketing Courses in Mau, UP, Uttar Pradesh, including their syllabus, course fees, duration, and other important details.
Top Digital Marketing Courses in Mau, UP
For readers who are short on time, we have presented a summary of Digital Marketing Courses in Mau, UP below;
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1. IIM SKILLS
IIM SKILLS is an online training and education provider that offers courses and certification programs across multiple domains such as Digital Marketing, content writing, data science, and more. The objective of IIM SKILLS is to make education accessible and affordable for everyone globally including professionals and individuals.
The Digital Marketing Course by IIM SKILLS is a comprehensive and hands-on program whose sole objective is to equip students with extensive knowledge of Digital Marketing. The course is exclusively offered online and comprises live sessions led by instructors, recorded video lectures, practical assignments, and case studies.
Details of the Course
- Course duration: 5 months ( 3 months program + 2 months paid internship)
- Course Fees: INR 29900
- 15+ Live projects
- 10+ Case studies
- Tools worth 79,000+
Course Benefits
- Practical learning
- Master certification
- Tool-driven course
- Lifetime access
Topics Covered
- Introduction to Digital Marketing
- Web development at WordPress
- Search Engine Optimization ( SEO )
- Search Engine Marketing ( Google Ads )
- Email Marketing
- Inbound Marketing
- Social Media Marketing
- Integrated Digital Marketing Strategy
- Web Analytics
- Online Reputation Management
- E-commerce & Marketplaces
- Quora Marketing
- Graphic Designing
- Content Writing and Advanced Blogging
- Media Buying and Planning
- Affiliate Marketing
- Video Marketing and YouTube
- Market Automation
- Digital Infographics Resume Creation
Tools You Will Get Familiarized With
- SEO
- WordPress
- SEM
- Woocommerce
- WP All-In-One Migration
- Autoptimize
- Elementor
- Ninja Forms
- Sucuri Security
- Gotmls Malware Security
- Async Javascript
- Email Marketing
- Social Media
- Inbound Marketing
- Analytics
- Graphic Designing
- Video Marketing
Students, working professionals, traditional marketing professionals, entrepreneurs, digital marketers, college dropouts, etc, benefit from the online Digital Marketing Course provided by IIM SKILLS. If you aspire to pursue a career in Digital Marketing and are especially seeking Digital Marketing Courses in Mau, UP, then IIM SKILLS should be your top priority.
2. Upgrad Campus
The Digital Marketing courses provided by Upgrad blend both theoretical concepts and practical applications, intending to provide learners with the necessary skills to excel in the Digital Marketing industry.
Course Details
- Course duration: 5 months
- Course Fees: INR 35,000, with EMI, starting from 3889 per month
- Live and recorded sessions
- Guaranteed certification
- 300+ hiring partners
Course Benefits
- Skills like SEO, SEM, Social Media Marketing, Content Marketing, Marketing Analysis, etc are taught in a thorough and precise manner
- Access to live classes and individual mentorship by dignitaries
- Guaranteed certification that makes your CV looks awesome and live.
- Live projects and hands-on sessions
- Case Studies in top-notch companies like Uber, McDonald’s, etc.
- Placement and Internship support
- Students will get trained in a myriad of tools Google Analytics, Google Ads, SEMRUSH, etc.
In summary, enrolling in a Digital Marketing course offered by Upgrad Campus in Mau, UP can provide individuals with an excellent opportunity to acquire valuable skills and hands-on experience in a field that is constantly expanding and evolving. Therefore, If you are looking for Digital Marketing Courses in Mau, UP, you should check out Upgrad Campus.
3. IIDE
IIDE is a prominent educational institution headquartered in Mumbai that provides comprehensive courses and certifications in Digital Marketing, featuring experienced faculty and practical learning, as well as the flexibility of both online and offline options.
Digital Marketing Courses in Mau Details:
- Course duration: 4 months
- Course fees: INR 98,250
Course Benefits
- 100+ Hours of live learning
- 7+ Brand Projects
- 50+ Hours of video learning
- Industry-recognized certification
- Google Ads Certification
- Placement assistance
Tools you will get familiarized with
- WordPress Basics
- Google Ads
- Google Keyword planner
- MailChimp
- Yoast
- Buffer
- SpyFu
- Ubersuggest
- Grammarly
- Moz
- SimilarWeb
- Shopify
- Google Analytics
- GlooMaps
- Oberlo
- HootSuite
- Google Search Console
- Google AdSense
- Amazon Seller Central
- Google PageSpeed Insights
- APP ANNIE
- Facebook Ads
- LinkedIn Ads
- Twitter Ads
Therefore in a nutshell, if you are someone looking for Digital Marketing Courses in Mau, UP, enrolling in IIDE’s Digital Marketing course can provide you with the knowledge, skills, and certification needed to succeed in the ever-growing Digital Marketing industry.
4. Simplilearn
Simplilearn provides diverse courses across multiple domains through an online learning platform. Simplilearn’s Digital Marketing course is an all-inclusive program that imparts education and training in multiple domains of Digital Marketing we discussed initially.
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Course Details
- Course duration: 11 months
- Course fees: INR 59,999
Benefits
- Mentor-led individual live classes
- Availability of both self-learning and online classes
- Video recorded sessions for learning flexibility
- Doubt-solving sessions
- Case studies
- Placement support
- Career Guidance
- You will learn about more than 40 digital marketing tools
The Digital Marketing course offered by Simplilearn exhibits a comparatively slower pace when contrasted with other platforms. However, this characteristic attribute of the course allows students and working professionals who want to have a career in this field sufficient time to approach the subject matter comprehensively and meticulously.
Suppose you are currently a student or a working professional in Mau and are considering a career transition to Digital Marketing. In that case, Simplilearn may be worth exploring as it provides one of the finest Digital Marketing Courses in Mau, UP.
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5. NIIT (National Institute of Information Technology)
NIIT offers a comprehensive Digital Marketing course that provides thorough coverage of all aspects of Digital Marketing, ranging from SEO( Search Engine Optimization ) and Social Media Marketing to content marketing, email marketing, mobile marketing, etc.
Digital Marketing Courses in Mau Details:
- Course duration: 16/32 weeks
- Course fee: INR 50,000 with 18% GST
- Method of learning: Online( Along with individual mentor-led classes)
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Course Benefits
- Comprehensive coverage
- Any graduate can opt for this Digital Marketing course provided by NIIT
- Mentor-led online classes for each individual make the learning process much easier
- Industry-relevant curriculum
- Placement assistance
Course Curriculum
- Search Engine Optimization ( SEO )
- Website Design
- Leveraging social media platforms for marketing
- How to use E-commerce channels effectively
- Paid marketing in Google Ecosystem
- Capstone Projects
Enrolling in a Digital Marketing course at NIIT can provide you with the essential skills, knowledge, and certification required to excel in the dynamic Digital Marketing landscape.
6. Digital Vidya
Individuals who aspire to build a career in the Digital Marketing industry can derive numerous advantages by enrolling in the Digital Marketing courses offered by Digital Vidya, a reputed institution in this field.
Digital Marketing Courses in Mau Details:
- Course duration: 6 months
- Course fees: 50,000
- Method of learning: Mentor-led online course
Course Benefits
- 15+ Industry certifications
- INR 72,000 worth of tools
- 2 internships
- Guaranteed job interviews
- 100+ hours of the online session
- 8000 INR incentive from the Government of India( On course completion)
- 44 modules
- 3 Capstone Projects
- 10,000 INR internship upon course completion
- 12+ Specialization modules
Course Curriculum
- Website development and designing
- Fundamentals to Marketing
- Search Engine Optimization ( SEO )
- Social Media Marketing
- Email Marketing
- Inbound Marketing
- Web Analytics
- Affiliate Marketing Master Class
- Specialization Modules ( Includes 14 topics )
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Digital Vidya has curated a list of noteworthy Digital Marketing campaigns from recent times and collaborated with the execution team of each campaign to develop 60+ hours worth of case studies and exercises. Their case study includes;
- SMM CASE STUDY: CADBURY DIARY MILK
- SEO CASE STUDY: ICICI BANK
- SEM CASE STUDY: CARWALE
- WEB ANALYTICS CASE STUDY: PUMA
- INBOUND MARKETING: MYNTRA
- EMAIL MARKETING: MICROSOFT
Enrolling in a Digital Marketing course at Digital Vidya can equip you with the essential skills and knowledge required to excel in the Digital Marketing industry and progress in your career. And if you are someone who is planning to pursue a career in Digital Marketing from Mau, you should check out Digital Vidya as it offers one of the finest Digital Marketing Courses in Mau, UP.
7. EduPristine
EduPristine is a Mumbai-based global training provider that offers professional courses in finance, accounting, analytics, and Digital Marketing with offices and training centers worldwide. The Digital Marketing course offered by EduPristine is a program that provides professional training on different aspects of Digital Marketing.
Digital Marketing Courses in Mau Details:
- Course duration: 3-4 months
- Course fees: 30,000
- Method of learning: Both live virtual class and classroom training
Course Benefits
- Self-paced learning
- Placement assistance
- Expert trainers mentorship
- Guaranteed 6-month web hosting
- Digital library access
- 100+ hours of Digital Marketing training
- 24*7 access to LMS
- Interview Preparation
- Presentation skills
- Guaranteed internship
- 40+ modules covered
- 40+ tools covered
- Best certifications in the market
In summary, taking a Digital Marketing course from EduPristine can equip you with the necessary skills and knowledge required to thrive in the fast-evolving Digital Marketing industry.
As EduPristine provides one of the finest Digital Marketing Courses in Mau, UP, enrolling in their course can gain practical experience, industry-recognized certification, and job assistance, which can boost your career prospects and help you stand out in a highly competitive job market.
8. DSIM
DSIM is a Delhi-based reputable institute that offers Digital Marketing courses both online and offline. Comprehensive curriculum, Practical training, Industry-relevant certification, placement assistance, and whatnot are some of the benefits of this prestigious institute.
Digital Marketing Courses in Mau Details:
- Course duration: 3 months
- Course fees: INR 72,000
- Method of teaching: Both online and offline
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Course Benefits
- 15+ Industry recognized certifications
- 130+ Hours, of course,
- Guaranteed job interviews
- INR 10,000 internship upon completing the course
- INR 8,000 Incentive from the Government of India upon course completion
- Case studies at recognized brands such as Cadbury, ICICI Bank, Carwale, Puma, Myntra, and Microsoft.
- Digital Marketing tools worth 70,000 Rupess free
Foundation Module
Website development and designing ( Foundation module )
Core Modules
- Search Engine Optimization ( SEO )
- Search Engine Marketing
- Social Media Marketing
- Email Marketing
Advanced Modules
- Inbound Marketing
- Web Analytics
Specialization Modules
- E-commerce Marketing
- Affiliate Marketing
- Facebook Marketing
- Content Marketing ( In collaboration with LinkedIn )
- Media Buying and Planning
- Integrated Digital Marketing strategy
- Adobe Analytics
- Lead Sourcing
- WhatsApp Marketing
- Quora Marketing
- YouTube Marketing
- Advanced SEO
In addition to the extensive curriculum, they offer seven assignments that require over 60 hours to complete and 6 case studies that were previously mentioned, which account for over 68 hours of work. If you are considering a career in Digital Marketing from Mau, DSIM’s course could be an excellent option.
As we explained above, their course is highly regarded for its comprehensive curriculum, practical learning opportunities, Industry-recognized certifications, Placement assistance, lifetime access to course materials, and flexible learning options. This makes it one of the top Digital Marketing Courses in Mau, UP.
FAQs
1. Why is Digital Marketing important for business and what does it entail?
Digital Marketing is crucial for businesses to reach a wider audience, engage with customers on a personal level, track marketing in real-time, and connect with internet-savvy customers. Digital Marketing involves various online activities aimed at advertising a business and that primarily includes SEO and pay-per-click.
2. Which Digital Marketing channels are known to be highly effective?
Digital Marketing channels are used by businesses to reach their target audience and achieve their marketing goals. Some of the prominent Digital Marketing channels are; SEO, Pay Per Click, Social Media Marketing, Content Marketing, Email Marketing, etc. It is crucial to experiment and discover the most suitable Digital Marketing channels for your business, target audience, and marketing objectives since the efficacy of each channel varies
3. What methods can be used to measure the effectiveness of Digital Marketing campaigns?
Several methods can be used to increase the effectiveness of Digital Marketing Campaigns. Some of them are;
- Website Analytics
- Social Media Analytics
- Search Engine Rankings
- Cost-Per-Click
- Return On Investment
- Email Marketing Metrics
- Conversion Rates
When these above-mentioned methods work in tandem, businesses can gain insights into the effectiveness of their Digital Marketing campaigns and make data-driven decisions to improve their marketing strategies.
4. Who should pursue Digital Marketing?
Digital Marketing offers a wide range of career opportunities for individuals interested in marketing and technology, with roles including digital marketing specialist, SEO specialist, Social Media Marketer, and more. It’s a valuable skill for entrepreneurs and small business owners looking to promote their products or services online.
Conclusion
Digital Marketing has become ubiquitous in today’s world, and possessing a strong grasp of its skills is crucial for career growth and business development. The rise of online business presence has led to a surge in demand for Digital Marketing professionals, resulting in numerous job opportunities within the industry. One of the key benefits of pursuing a career in Digital Marketing is the ability to work from any location worldwide, providing flexibility and freedom.
The constantly evolving nature of the field ensures that there will always be something new to learn, making it an enjoyable and exciting career choice. Digital Marketing offers various avenues for creative expression, including designing ads and developing campaigns, providing opportunities to apply and enhance one’s creativity while on the job. Mau is an industrial town in the eastern part of Uttar Pradesh. Even though Internet usage has not been significant in Mau compared to many other places,
It has been flourishing recently and people are spending more time online than they used to before. The emphasis of the Government on the Digital front and the growing accessibility and affordability of smartphones and mobile data is anticipated to facilitate the expansion of Internet usage in Mau and other regions of Uttar Pradesh. Therefore, in a nutshell, pursuing a Digital Marketing course at Mau will be a great choice for those who enjoy working creatively and making a difference in the success of a business.
