Digital Marketing Course by IIM SKILLS

Today’s world of the internet has opened numerous opportunities for conducting business. With the aid of social networks, you can earn customers for your business and reach them easily. If you want to learn precisely about digital marketing, you have to choose wisely. Digital marketing courses in Blackpool offer education regarding digital marketing appropriately. If you have dreamt of starting a career in digital marketing, then digital marketing courses in Blackpool are very much important for you. 

 

 

Meaning of Digital Marketing

Digital marketing is part of marketing that makes use of the internet. Digital Marketing is used for targeting the marketing of products and services using digital technologies. Digital marketing also involves measurable and interactive product and service marketing. This process of marketing helps to contact or reach customers and then convert them into customers and retain them.

Digital marketing is the process of creating traffic on a website also attracting viewers and customers via various social media sites like LinkedIn, Twitter, Instagram, Facebook, and so on. In digital marketing, the marketing is done through technology. These electronic devices are used by marketing professionals to pass on promotional messages and then find out the amount of impact via customer journey.

Generally, digital marketing refers to marketing campaigns that usually appear on desktops, phones, laptops, tablets, and other devices. Digital marketing can take any form such as search engines, websites, social media, email, mobile apps, text messaging, and web-based advertising. Digital marketing is the procedure of promoting products and services through digital channels. 

Digital marketing can be done online as well as offline. For the overall marketing strategy, both online and offline modes are important. Digital marketing includes marketing online for the market of activities via digital channels. Digital marketing comprises tactics of marketing by targeting customers with the aid of digital channels. 

The customer needs are identified and then satisfied using digital marketing. Digital marketing is a just new technique for marketing that is modernized. In short digital marketing refers to marketing procedures conducted via electronic devices which take into account some take some form of computer.

Here online marketing efforts are conducted through the internet. The marketing efforts are performed via the internet. Digital marketing is always changing. Digital marketing is dynamic in nature. This means that customers can’t interact with organizations and companies without the internet.

Digital marketing is a process that comprises two-way communication between a business and its future or current customers. Nowadays as screen time is high for many individuals digital marketing takes benefit of this scenario by advertising their products and services across the internet.

In this way, the organization and the company make sure that their marketing actions are generally reaching customers via the internet where the customers spend maximum time. Digital marketing is a frequently used word in today’s marketing world. Now almost every individual is talking about digital marketing. 

Accordingly, to marketing experts, digital marketing is the best way to enhance business. Digital marketing is the art of promoting and selling products and services through the internet. It is a procedure that makes use of various digital marketing channels to contact the target customers.

It is a powerful and cost-efficient method to advertise business details to the audience targeted. Digital marketing included online channels, electronic devices, and digital technologies. Now the line difference between traditional marketing like billboards, advertisements on television, and direct mail have developed a digital part to it.  

Digital marketing courses in Blackpool are of high significance. They offer various good courses which will make you well-versed in the field of digital marketing.

 

Types of Digital Marketing

• Search Engine Optimization

The goal of search engine optimization is to place the business at a higher level in search results Google. The Traffic of search engines involves increasing the traffic on the search engine to the business website. To achieve this, search engine optimization marketers research words and phrases customers are using to search for data online and make use of those terminologies in their content writing process. 

 

• Pay-Per-Click

Pay-per-click relates to advertisements that are paid and search engine results that are promoted. This method is short-term in nature because when you do not pay for advertisements and search engine results the advertisement stop existing. Pay-Per-Click is a method of increasing search traffic about the online type of business.

 

• Content Marketing

In content marketing, storytelling and information sharing are done to elevate brand awareness. The final objective is to make the reader take action which will lead the reader to become a customer. This in turn gives rise to customers asking for more information, mail signing up undertaking a purchase.

Content can be in any form such as blogs, posts, white paper resources, e-book resources, digital videos, podcasts, and so on. Content marketing should be of some value to the customers and not just brand advertising and selling products and services. Content marketing must build a strong and honest relationship with the customers which may elevate sales over time. It should not just provide a single transaction.

 

• Email Marketing

Email marketing is one of the most efficient techniques of marketing. Email marketing creates compelling campaigns, they can tap targeted customers and are also well-versed in studying customer interactions and information and making appropriate decisions based on that information.

 

• Marketing Analytics

Marketing Analytics helps marketers to track the behavior of the product or the service user at a very high detailed level, the number of times the link is clicked by them, the time spent by them on the web page, frequency of their opening page, and so on. Marketing analytics help to measure the success of campaigns in digital marketing.   

 

• Mobile Marketing

Mobile marketing helps to reach individuals on their smartphones or also on tablets. Mobile marketing helps to reach people with the aid of text messages, social media, websites, email, and mobile applications. Marketers can customize offers or special content to a geographical location or time in the same way as customers walk into the store or enter an event. Digital marketers are very much aware of where the customers are located and it is very clear that the potential customers are hooked on to smartphones. 

 

• Affiliate Marketing

Affiliate marketing, also termed influencer marketing, has become very popular among many organizations/companies. Affiliate marketer or influencer marketing aids in forming a bridge to erase the gap between customers and organizations or companies.

Affiliate marketing uses social media’s growing popularity among industry professionals and influencers. In the pro working with these outside influencers, your company or organization will collaborate to promote products or services through compensation.

 

• Marketing Skills

Digital marketers provide support to the marketing team and strategic aims of the organization or organization as a whole by releasing marketing strategies in the online scenario. Digital marketers try their level best to become a voice for the customers and how the customers want to interact with the brand on an individual basis.

 

Benefits of Digital Marketing

• Global Reach 

The reach of digital marketing is vast. It can reach anywhere globally where the technology is accessible. Digital marketing does not have geographical boundaries. Even a small business can reach international customers. The combination of global reach and visibility is a great opportunity for any organization or company.  Accessibility which is online opened a gateway for many businesses to explore. 

 

• Local Reach

Local reach is very important. This is because if your business depends on nearby customers. Locally targeted advertisements can be useful for the organization or company to bring customers to their doors. Digital marketing brings the whole world to you. 

 

• Lower Cost

Digital marketing provides you with effective cost solutions for you to promote your business locally or internationally. Competition can take place between large businesses and small businesses using dynamic techniques and tools. Almost all the strategies are very low in cost to start with. A company or an organization can find proper solutions based on the goals of marketing.

 

• Learning Is Easy

It is easy to start with even though there are many aspects of digital marketing which have to learn. The complexity of digital marketing depends upon the nature of goals and the level of campaigns. 

 

• Efficient Targeting 

It may happen that a company or an organization does not have a clear picture of the target audience. Digital marketing helps the company or organization to extract information to decide which audience is best and then accordingly the campaigns can be targeted around that audience.

The vast amount of targeting elements ensures that every campaign reaches the right type of audience. The vast elements like SEO, demographic information, and so on helps the organization and company to study the behavioral changes of the customers and accordingly launch an appropriate campaign. This power to understand the customers takes the organization or company to success.

 

• Multiple Strategies 

There are various strategies available for different types of businesses. A B2B type of business may adopt a different strategy that a B2C type of business. Some businesses can be benefited from content marketing while some businesses can be benefited from advertisement campaigns based on conversions. Digital marketing strategy is well executed if it changes and is adapted fast to the requirements of business transformation.

 

• Multiple Content Types 

There are varieties of types of content that are available to advertise the brand on the online platform. For various platforms, various content types help to keep the brand fresh and build efficient online campaigns. More than 1 content can be reproduced which can be appropriate to as many platforms as you can. Some of the content that can be chosen are our podcasts, emailers, whitepapers, e-books, quizzes, webinars, visual content, infographic, and social media posts.

 

• Increased Engagement 

Digital marketing helps to increase engagement. By default, digital marketing is very engaging in nature. The users can share a blog, a photo, a video, or even engage in your website. All these activities of the users can be measured. This in turn helps you to create more engaging posts to enhance brand awareness and also to increase sales. There is a direct relationship between engaging posts and the number of loyal customers.

 

• Analytics and Optimization 

Web analytics which is a part of digital marketing measures the outcomes of digital marketing campaigns. This in turn helps in the optimization of future campaigns and corrects any possible errors swiftly. Analytics of your digital campaign aids to point out every traffic source and taking total control of your sales. In a nutshell, analytics and optimization help therewith and the development of the organization or a company.

 

Scope of Digital Marketing 

There is tremendous growth in the digital marketing industry and in upcoming years there would be a continuous enhancement of digital marketing. The future of digital marketing is very secure and very bright. More and more opportunities will be pouring in. The growth of the internet is going to increase massively. 

People are comfortable doing online activities. Hence to cater to the needs of the customers digital marketing is very essential. In a nutshell, digital marketing is a very promising career. To conclude digital marketing can boost your career growth path.

 

Top 6 Digital Marketing Courses in Blackpool

Here is a list of the best digital marketing courses in Blackpool.

 

1. IIM SKILLS:

IIM SKILLS is considered one of the best institutes for learning digital marketing. The course is authorized and recognized by the Government of India. This course includes comprehensive live training of 5 months. 40 digital marketing modules are included in the master digital marketing course.

It is 3 months program and 2 month paid internship with flexible time. You will also get a fixed stipend of INR 6,000. You will also be provided with 15 plus live projects, 10 plus case studies, and INR 79,000 worth of tools for free. The trainers here are highly experienced and follow a practical approach to teaching. 

 

Course Name: Digital Marketing Course

Course Duration: 3 Months + 2 Months Internship

Course Fees: 149.34 Pound sterling +GST

 

Highlights of Digital Marketing Courses in Blackpool

• Live Practical Training
• Paid Internship
• 14 Certification
• Letter of Recommendation
• 300+ Placement Partners For Interview Support
• Launch Your Digital Marketing Agency
• Personalized Mentorship
• Write Your First Blog For Times of India.
• Launch Your Podcast with Apple, Google & Spotify.
• Launch Youtube Channel

 

 

2. IIDE-The Digital School

IIDE School is one of the best schools for digital marketing in today’s scenario. IIDE is elevating the level of providing education across the globe. IIDE is transforming the learning pattern of the students currently. This is termed a futuristic method of learning. The PPTs offered by IIDE school are not outdated.

IIDE School offers a comprehensive digital marketing course which is in online mode. The certification provided by IIDE school is industry recognized. They also provide placement assistance.

 

Course Syllabus

• Digital Scenario in India
• E-commerce Marketing
• Search Engine Optimization
• Search Engine Marketing
• Content Marketing
• Advance Content Strategy
• Design Essentials
• Social Media Marketing
• Influencer Marketing
• Brand Reputation Management
• Web Analytics
• Creative Strategy
• Media Planning
• Soft Skills
• Email Marketing
• App Store Optimization
• Website Planning and Development
• AD Psychology
• Copywriting

 

 

Highlights of the Course

• 40-plus hours of video learning
• 70-plus hours of live learning
• 20-plus industry tools mastery
• 7 Modular assignments
• 13-plus certifications
• 8 brand projects
• 1-on-one mentoring
• 1 final project
• 100% placement assistance
• 250-plus hiring partners
• 0% EMI option
• Super sessions
• Expert Faculty
• Career Guidance
• Learn from experts
• Live Q and A
• Resume and interview training

 

Course Duration and Course Fees

The duration of the course is 4 months. The fee of the course is USD 1,300 with EMI without interest.  

 

Contact Details

Phone: +919619958615

Email ID: admissions@iide.co

 

Certifications

On completion of every module, IIDE will award you with a participation certificate. Further after completing 7 assignments and 1 final report, a certification in Advanced Digital Marketing will be awarded. Training is also offered to students for google certification.

 

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• Digital Marketing Courses in England
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3. New Castle University

University was established in England, but it is also globally present in Malaysia and Singapore. Their main objective is the encouragement of academic excellence, creativity, and innovation among the students.

 

Course Syllabus

• Strategic Marketing in Digital Era
• The Digital Customer Journey
• Digital Entrepreneurship
• Digital Campaign Management and 
• Analyzing Self for Strategic Career Development
• Marketing Metrics and Analysis

 

Course Highlights

• Expert Faculty
• Renowned University
• Practical Learning
• Accredited by the Chartered
•  Institute of Marketing
•  Association
• Study Anytime and Anywhere
• Pay in module-by-module installments

 

Course Duration and Fees

The course duration is 2 years minimum. The fee is 8,400 pounds for the period 2021-2022. For more information please contact the institute.

 

Contact Details

Phone: +441912086000

Email ID: bitesizeuni@ncl.ac.uk

 

4. University of Leeds

The digital marketing program of the University of Leeds offers you special knowledge in the field of marketing communications and also advertising. The University of Leeds also provides in detail knowledge of significant concepts of marketing.

 

Course Syllabus

• Consumer Behaviour
• Marketing Communications
• Advertising
• Global Strategic Marketing
• Media Planning and Strategy
• Public Relations and Corporate Communications
• Marketing Research
• Marketing Dissertation/Project
• The Global Marketing Professional

 

Course Highlights

• Accreditation is awarded by the Chartered Institute of Marketing
• Academic Excellence

 

Virtual Learning Environment

• Various Assessment Methods
• Career Support

 

Scholarships and Financial Support

 

Course Duration and Fees

The course duration is I year full-time. The fee in the case of UK students is 12,750 pounds and for international students is 25,750 

 

Contact Details

Phone: +44(0)1133434908

Email: study@leeds.ac.uk

 

5. University of London

The digital marketing course provides an understanding of all concepts of marketing and tools, which helps students to build digital marketing strategies. The aim of the course offered by the University of London is to extend the aspects of digital marketing by monitoring how social and digital media tools have affected the theory and practice of marketing.

 

Course Syllabus

• Introduction to digital marketing
• Engagement
• Online word-of-mouth and viral marketing
• Community marketing

 

Experiential Marketing in Digital Environments

• The digital marketing-mix
• Search Marketing
• Digital advertising
• Email marketing

 

Course Highlights

• Understand the role of digital and management functions. Understand how digital and social media marketing can contribute to improving marketing effectiveness and the triple bottom line.
• Evaluation of digital and social media campaigns.
• Think about solutions to complicated marketing problems using insight from digital and social media marketing.
• Think critically and creatively in finding and evaluating alternative marketing initiatives in digital and social media marketing
• Undertake research into a digital and social media-related problem and apply relevant skills in assembling and analyzing data.

 

Course Duration and Fees

The course is of 2 years. For more information, you can kindly contact the institute

 

Contact Details

Phone: +44(0)2078628000

 

 

6. University of Southampton

The digital marketing course at the University of Southampton aids students to develop digital marketing plans and decide in what manner to incorporate tools of digital marketing in their campaigns of marketing. The course also comprises hands-on learning in an interactive scenario by experts in the industry and academic professionals.

 

Course Syllabus:

• Customer Insight
• Digital Analytics
• Digital Marketing Strategy

 

Integrated Marketing Communication Design

• Introduction to Marketing
• Research methods of marketing
• Digital Marketing Applications
• Dissertation for Marketing
• Managing Digital Design and Web Development
• Marketing Practice-Based Dissertation Digital Design and Web Development
• Marketing Practice-Based Dissertation 
• Services Marketing

 

Course Highlights

• Created and Taught by Industry Experts
• Learning and Assessment
• Hands-on-Course

 

Real Business Marketing Projects

•   Simulated Consultancy    Exercises
• Opportunities to Grow Your Network
• Qualification is awarded by the University.

 

Course Duration and Fees

The course is offered for a period of 1 year. The course cost is 13,000 pounds in the case of UK students and 25,000 for EU and international students.

 

Course Details:

Phone: +442380595000

Email ID: enquires@ Southampton.ac.uk

 

Frequently Asked Questions About Digital Marketing Courses in Blackpool

 

Q1. Is digital marketing a good career?

Digital marketing is a very good career. Digital marketing is one of the fastest-growing career options in today’s scenario. The rise in demand for digital marketing is directly proportional to the rise in job opportunities. By gaining expertise in the digital marketing field via digital marketing courses in Blackpool the chances of high-paying jobs also arise. Digital marketing is indeed a fantastic career. 

 

Q2. Is a digital marketing course difficult?

The Digital marketing course is not at all difficult. Digital marketing courses in Blackpool offer knowledge to students in a very simple way. 

 

Q3. Does the digital marketing courses in Blackpool are advanced and updated? 

Indeed yes, the digital marketing courses in Blackpool are advanced in nature and structured according to the current scenario.

 

Q4. What are the skills required for becoming a digital marketing expert? 

The skills necessary for becoming a digital marketing expert are: 

• Data Analysis
• Content creation
• SEO and SEM
• Customer relationship management
• Communication skills 
• Social media 
• Basic design skills 

All the above skills can be acquired by pursuing digital marketing courses from Blackpool.

 

Conclusion

Digital marketing is everything about marketing via the internet and other electronic devices. Digital marketing is not a single process but it is made of many elements that have to be considered depending on the goals of the company or organization. Digital marketing courses in Blackpool are worth taking. Digital marketing courses in Blackpool provide you with appropriate and up-to-date knowledge of the digital marketing field. Digital marketing courses in Blackpool are an edge above. Now you can choose appropriate digital marketing courses in Blackpool to build a strong career in this industry.