Looking for a career with tremendous demand, diverse roles, a choice of employers, plenty of flexibility, and the freedom to work independently? Then you should go for digital marketing courses in Kanpur, which will help you achieve the skills required to be a successful digital marketer. Today Digital marketing is a trending career option. Adult internet usage has grown in recent years. Online marketing has succeeded because individuals now purchase, sell, and transact businesses differently.
Marketing involves connecting with customers at the proper time and place. Today, we must meet individuals online, where they spend an excessive amount of time. Every business and organization in the modern era develops its online presence through digital marketing.
Digital marketing allows you to reach a broader market than you could with conventional methods and to focus on the customers who are most likely to purchase your product. This article will assist you in learning about digital marketing courses in Kanpur.
What is Digital Marketing?
A type of advertising that connects with clients using the internet and other digital technologies is known as digital marketing. Traditional media like print, radio, or television are not enough today to reach customers; rather, the use of mobile devices, social media, the internet, and search engines is more in demand.
Digital marketing, or Online marketing, is the marketing of brands through the Internet and other forms of digital communication to reach possible customers.
Some examples of Digital Marketing are Content Marketing, Search Engine Optimization (SEO), Pay-per-click (PPC) advertising, Email marketing, Affiliate marketing, Google ads, and social media marketing.
Scope of Digital Marketing
Since the year 2020, the scope of digital marketing has grown significantly. The first thing that comes to mind when considering the essential metrics of marketing success is the total population that marketing strategies have successfully reached. Extremely high numbers of people now use the internet.
The second-highest percentage of internet users worldwide is found in India. Nearly 600 million people will be using the internet actively in India by 2025. Because of this, it’s clear that a growing number of people are turning to online marketing, which makes sense.
Today, expertise in digital marketing is necessary for an extensive range of job titles in the business world, including those in the marketing, public relations, branding, and human resources departments.
After completing digital marketing courses in Kanpur, you will be able to assess the market potential for digital marketers in India. Companies are looking for digital marketing specialists and experts as the technique becomes more prominent. The job market will place a strong emphasis on digital and technological skills because they allow for remote work. As a result, employers are seeking candidates with the necessary skills to handle digital marketing.
According to Goldman Sachs research, the value of the Digital Marketing profession field in the Indian internet business will be $160 billion by 2025. Many businesses are switching from traditional to digital marketing as their primary focus.
Why is India’s Digital Marketing Industry Flourishing?
- Digital has surpassed television nowadays.
GroupM’s annual report indicated that digital would surpass television in 2022. This year, it was estimated that India spent 107,987 crore on advertising. The pandemic-imposed quarantine is the primary cause of this increase.
- The emergence of multichannel advertising and eCommerce
Today, consumers have shifted their purchasing habits to online shopping. Even payments were moved online. Thus, in-store purchases are reduced. This led to an increase in eCommerce websites. In today’s environment, depending solely on in-store purchases will not be sufficient.
- Increasing Social Media Users per Day
Global Statistics indicate that 46 million individuals utilize social media. According to Deloitte, there will be one billion smartphone consumers in India.
According to the Global Statistics study, 76.5 percent of people who currently use smartphones use Instagram, then Facebook, and finally Twitter. In the years to come, the numbers will increase further.
Using social media is a beneficial option for businesses in India. But they must utilize the appropriate channels and messaging.
Steps for Becoming a Digital Marketer
Step 1: Learn about the business and get familiar with the most important ideas and tools.
Step 2: Get a digital marketing certification.
Step 3: Make a portfolio of your achievements in digital marketing
Step 4: Send out applications for possible jobs as a digital marketing manager
The Top 5 Highest-paid Careers in Digital Marketing
- Search engine marketing (SEM) specialists: Average Salary: 12 LPA
- SEO Manager: Average Salary: 7 LPA
- Email marketing manager: Average Salary: 6 LPA
- Content Manager: Average Salary: 6.5 LPA
- Social media marketing manager: Average Salary: 5 LPA
Skills Needed to Become a Digital Marketer
- Analysis of Data
- Logical planning
- Creative thinking
- Communication skills
- Content creation
- Understanding of marketing metrics, the marketing funnel, and KPIs
- Proficiency in visual marketing
- Enhancing customer experience
You can acquire all of these skills by enrolling in digital marketing courses in Kanpur.
Top 10 Digital Marketing Courses in Kanpur:
1. IIM SKILLS Master Digital Marketing Course
Course Overview:
IIM SKILLS is a government-recognized institute in India that provides the Master Digital Marketing Course, among various other courses. The course is a 5-month training program comprising a 3-month live class plus a 2-month paid internship in which you will master more than 40 modules. Experienced instructors will be teaching the course.
The course incorporates 60 hours of live training, 120 hours of assignments, and industry case studies. Get practical experience by working on varied marketing tools. You will also have lifetime access to the recorded course and training material.
Eligibility:
The course is open to all, including students, marketing and non-marketing professionals, entrepreneurs, and homemakers.
Course Duration: 5 months (3 months live class + 2 months internship)
Course Fee: INR 29900 (excluding taxes)
Key Highlights:
- Get tools worth INR 79000
- A fixed stipend of INR 6,000 during the Internship
- Get Master Certification from IIM SKILLS and 13 Other Certifications Aligned With Google, Facebook, and HubSpot
- Work on 10 or more case studies
- Work on 15+ live projects
- Flexible study hours; Both weekday and weekend batches are available.
Course Curriculum
- Introduction to Digital Marketing
- WordPress website development
- SEO and SEM
- Email marketing
- Social media marketing
- Google Analytics
- E-commerce marketing
- Graphic design
- Affiliate marketing
- Video Marketing
- Marketing Automation
Course Benefits
- Publish your first SEO-friendly article on Medium
- Build a WordPress Blog
- Run an Instagram Ad campaign
- Start Affiliate marketing through Amazon
- Launch your first YouTube video
- Get Placement Assistance
- Freelancing job opportunities
The course will be taught with the help of the latest digital marketing tools, such as WordPress, Elementor, Ninja Forms, Woocommerce, etc.
2. NDMIT: National Digital Marketing Institute and Training
About course
This course is number one on the list of digital marketing courses in Kanpur. The candidates receive training based on the specialty needed to advance their professions. The course provides live training on how to advance digital marketing skills and get the most from them. The course offers its trainees flexible training sessions where they can learn and experiment with digital marketing strategies.
Course Fee: INR 50,000
| Type of Program | Fast Track Digital Marketing Program | Advanced Digital Marketing Program | Pre -Specialized
Digital Marketing Program
|
Specialized
Digital Marketing Program |
Digital Marketing with AI (for brands, managers, and business owners)
|
| Duration | 2 months | 4 months | 5 months | 6 months | 7 months |
| Modules | Custom modules | 15+ unique modules | 30+ unique modules | 50+ unique modules | 25+ Must-Know Tools For Digital Marketing |
| Internship | 1 month | Training of freelancers | 1 month | 1 month | 40+ Hours of Practical Assignments |
| Support and Placement | Business and freelance support | Online and offline classes, plus more than five certificates of completion | 100 % placement | 100 % placement | Job Placements in Advanced Digital Marketing Fields Using AI |
Key Highlights
- 100% Job Support
- Lifetime Access
- Integrated Learning
- Lifetime assistance for inquiries
- Convenience in Training
Eligibility
The courses are accessible to everyone, including college students, recent graduates, employees, or business owners.
Course Modules
- Content marketing
- Graphic Designing
- Ebook Publishing
- Video creation
- Youtube marketing
- Website creation
- Virtual store building
- Email marketing
- Web content writing
- Google Analytics
- Copywriting
- Social media marketing
- Ad Copy
- Social Media Marketing
- SEO
- Google Ads
- Affiliate marketing
- Keyword research
3. Smiloe Group
About course
Smiloe Group is a famous institute for digital marketing courses in Kanpur. You will become an expert digital marketer with knowledge of the top seven digital marketing domains after completing the Digital Marketing course, which includes data analytics, pay-per-click (PPC), conversion, social media optimization (SMO), search engine optimization (SEO), and email marketing.
Key features of the course
- Affordable course fees
- Live project training
- High-quality course content
- Individual doubt-clearing sessions
- Expert and Certified Trainers
- Choose from flexible times
- Advanced digital marketing strategies
- 100% placement
- 280 hours of training
- Unlimited access
Benefits of the course
- Job Assistance
Guaranteed job interviews after completing your projects and assignments. Get a job interview with our 200+ hiring partners. Access to our exclusive job platform.
- Interview Preparation
Technical experts will conduct multiple rounds of mock interviews with students, who will then receive recommendations and useful feedback for future reference.
Attend one-on-one career mentoring sessions to learn how to develop the abilities and mindset necessary to land a dream job based on a learner’s academic record, prior work experience, and future career objectives.
- Profile building
Over ten live, interactive sessions with an industry expert to learn about. Get help from our career services experts in developing a top-notch resume and LinkedIn profile, and learn to grab the hiring manager’s eye during the profile shortlisting stage.
Eligibility
Individuals with a bachelor’s degree, IT professionals considering a shift in a job or seeking career advancement, business owners who want to use digital marketing to expand their businesses, and college students who desire to pursue a career in digital marketing are all eligible to enroll in the course.
4. Rank Keywords
About course
Rank Keywords is a renowned institution for digital marketing courses in Kanpur. Discover 30+ Methods, including blogging, drop shipping, influencer marketing, and affiliate marketing, in this digital marketing program. The course duration is 3 months. Rank Keywords is Awarded by WAC and PSIT, Kanpur, for the Best Digital Marketing Course in North India.
This course on digital marketing covers each component of it, including SEO, PPC, social media management, content development, and more than 30 more topics.
Course Duration: 3 months
Course Fee: INR 50000
Key Highlights:
- Live Projects
- Access premium tools
- Google-certified trainers and industry experts
- Recorded videos
- More than six certificates
- 30 Digital marketing modules
- Digital marketing tools worth INR 50000
- You can learn either offline or online, as per your needs.
- Career Assistance
- Lifetime Access to course
- Both Offline and online study modes
- 100 % placements
Course Syllabus:
- Overview of Digital Marketing
- Creation of a Website
- SEO (search engine optimization)
- Content Marketing and Content Writing
- Web Analytics
- Google AdSense and blogging
- Social Media Marketing
- Google Adwords
- Video editing and YouTube marketing
- E-commerce platform sales
- CRM and Lead Generation
- Email Marketing
- Development of News and E-commerce Websites
- Video and content marketing
- Dropshipping
- Secrets to Deep Blogging and Advanced SEO
- ORM, affiliate marketing
- influencer marketing
- Google DoubleClick
- Media Buying
Get the opportunity to work from home and prepare for interviews after doing your digital marketing courses in Kanpur.
Address: nearby Silver Spoon, Model Town, Kakadev, Kanpur, UP 208025
5. KP Digital World
About course
The course provides knowledge in every aspect of internet marketing, from the fundamentals to the more complex aspects, including SEO, SMM, Facebook ads, Google ads, Google Adsense, Google Analytics, web development, blogging, YouTube, freelancing, and many more. KP Digital World is among the top 10 institutions for digital marketing courses in Kanpur
Key Highlights
- Course Duration: 3 months
- Work-from-home job opportunities
- Both online and offline training are available
- Live projects
- 100 % placement guarantee
- Get a high-paying job.
Eligibility
This Certification Program Is Specifically Designed for freelancers seeking to begin working from home, new graduates seeking jobs, professionals who desire to advance their careers and change to higher-paying positions, small business entrepreneurs and companies who want to expand their operations online, and traditional marketers seeking to increase their online customers.
Course Modules:
- Search engine marketing
- Search engine optimization
- Social media marketing
- Blogging
- Website development
- Freelancing
- Graphic Designing
- Youtube marketing
Address: 63/3 (10, Mall Road, nearby Murray Co., Sadar Bazar, Kanpur, Uttar Pradesh 20801)
6. Digital Vidya: Certified Digital Marketing Master (CDMM) Course
Key Highlights
- 100 hours of classes plus 140 hours of assignments
- 2 internships and 3 job interviews
- INR 8,000 incentive
- Get 15 certifications
- Get tools worth INR 72000
- Recorded Course Videos
- Lifetime course validity
Benefits of the course
- Satisfaction Guarantee: If you are dissatisfied with the first live session, the full amount will be refunded.
- Resume creation: job assistance with the candidate to develop an effective resume after successful completion of the course, including assignments and certifications
- Application for a position: The appropriate organizations are then informed of the amended resume, conducting an initial round of discussion after shortlisting.
- Readiness for Interviews
The candidate receives assistance in getting ready for the entire interview process based on the organizations and profiles for which they are shortlisted.
- Selection and Joining
Following a positive interview, the applicant receives advice on everything from accepting the offer to joining the company for a prosperous career.
Course Curriculum
- Search Engine Marketing (SEM) and Google Adwords: 5 modules
- Search Engine Optimization (SEO): 4 modules
- Email Marketing: 3 modules
- Social Media Marketing: 5 modules
- Web Analytics: 5 modules
- Inbound Marketing: 4 modules
- Facebook Marketing: 2 modules
- Other Digital Marketing topics include Affiliate Marketing, e-commerce listing, content marketing, digital marketing with ChatGPT, and so on. 16 modules
Tools you’ll get with this course
- SEO Software
- Social Listening
- WordPress Mega Theme
- AHREFS Tool
- Push Notification Tool
- Landing Page Creator
- SEM Software
Address: 117/K-73, Third Floor, Sarvoday Nagar, closeby Devki Choraha Kakadev, Kanpur 208025
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- Digital Marketing Courses in India
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- Digital Marketing Courses in Varanasi
7. Max Digital Academy: Advance Dual Certificate in Digital Marketing (ADCDM) Course
About course
It’s a highly valued government-certified digital marketing course among digital marketing courses in Kanpur. The course offers 100% placement support with internships. MAX Digital Academy provides an online integrated digital marketing internship program in Kanpur. They provide placement support and have subject-matter experts for each topic. Additionally, they conduct regular workshops on various topics.
Course Curriculum
- Introduction to digital marketing
- Graphic designing tools
- Hosting
- Website design
- E-commerce optimization and marketing
- Setting up an e-commerce store
- Advanced SEO
- Google Analytics
- Webmaster Tools
- Google Ads and Adsense
- Social Media Marketing
- Content marketing
- Email marketing
- Blogging
- Affiliate marketing
- Freelancing
8. IIDE The digital school
This is one of the finest online digital marketing courses in Kanpur and provides industry-relevant instruction via two certifications. The Advanced Certification in Digital Marketing (ACDM) is preferred by beginners and Small Business owners, while the Professional Certification in Digital Marketing and Strategy (PCDMS) is chosen by professionals, Agency Owners, and freelancers
| Professional Certification in Digital Marketing & Strategy (PCDMS) – 6 months
Fee: ₹ 1,60,000
|
| Advanced Certification in Digital Marketing
(ACDM) – 4 months
Fee: ₹ 1,15,000
|
| IIDE Digital Marketing Course |
Key Highlights
- 100 % placement assistance
- More than 20 Artificial Intelligence (AI) and digital marketing tools
- AI-based mock interviews
- Get skills for leadership and agency
- Specialized job platform
- Case studies
- Simulations
- administration of projects and conflict resolution
- Curriculum curated by Industry Experts
- One-on-one mentoring sessions
| Course 1: | Foundation | 1 live project |
| Course 2 | Search Marketing | 1 live project
2 practice assignments |
| Course 3 | Social Marketing | 1 live project
2 practice assignments, |
| Course 4 | Growth and Analytics | 1 Capstone project |
| Course 5 | Planning and strategy | 1 live project
Case studies |
| Course 6: | Business skills | 1 practice assignment and simulation |
Tools that you’ll master:
| uber suggest | Hootsuite | Google ads | Facebook ads |
| Amazon seller central | Shopify | WordPress | Google Analytics |
| Yoast | MailChimp | Google AdSense | Moz |
AI tools have advanced digital marketing by delivering results with a single click. Some examples of the artificial intelligence (AI) tools taught in the online course that will set you apart in the industry are Jasper, copy.ai, Scrip, chatGPT, and reply. Anyone is eligible to enroll in the course, including college students, marketing professionals, business owners, and entrepreneurs.
9. Digiperform’s Certified Online Marketing Professional Program
This course allows you to choose from various Digital Marketing courses in Kanpur based on your learning, Time, and career needs.
Below are the types of courses offered by Digiperform:
| Type of courses by Digiperform | Duration |
| Foundation course | 2-month |
| Specialist course | 3 months plus |
| Master Course | 4.5 months plus |
| Professional course | 6-month |
| Digital Hero course | 1-year |
| Digital Ninja course for kids | 1–6 months |
About the course: This Certified Online Marketing Professional Program covers all the skills from The Digital Marketing Master Program in addition to providing mentorship from business professionals for a variety of topics through their master classes, real-world assignments, a required industrial internship, and two bonus segments on D-2-C marketing and YouTube monetization.
Course duration: 6 months+
152 hours of classroom learning
260 hours of assignments
3 exams plus a report
Course type: weekday classes
Course fee: INR 72750 (Offline course fee)
INR 55750 (Online course fee)
Key Highlights
- Paid internship
- Resume-building guidance
- Campus drive placements
- Live training sessions
- Mock interview sessions from experts
- LMS platform to apply for jobs
- Campus drive placements with 1200+ hiring partners
Course modules
- digital marketing ecosystem
- digital consumer behavior
- marketing foundation
- Video marketing for business
- social media optimization
- web analytics and traffic reporting,
- landing page optimization
- Facebook and Instagram advertising
- Website development for your business
- Graphic design for business
- digital visibility strategy
- Projects like designing a business marketing kit, creating a market feasibility plan, creating a Google Ads business proposal, social media strategy, and website creation through WordPress
10. WebGanges Edutech
About the course: WebGanges Edutech is among the top Google searches for digital marketing courses in Kanpur. The Master of Digital Marketing course combines discrete classes for SMO, SEO, SEM, and Google Analytics, as well as strategies for PPC, Google Adwords, and social media marketing fundamentals.
Key Highlights
- Both online and offline training modes
- 100% job placement and internship
- Live projects
- Interactive classes
- Google certification
Course duration: 60 hours
Course Curriculum
- Digital Marketing Fundamentals
- Planning and building a website
- Optimization for Search Engines
- Google Analytics is a tool
- Google webmaster tool
- Google for Business Plus
- Tool for Google AdWords
- Marketing on Facebook
- How to sell on LinkedIn, Twitter, and Pinterest
- Email marketing and automation for marketing
- The Payment Gateway and E-commerce
- Adsense and affiliate marketing
- Google and the Certification of Training
Address: 129-F, Bengali Colony, Opposite Jagdamba Petrol Pump, near Ramadevi Chauraha, Kanpur, Uttar Pradesh 208007
11. Intellipaat
About the course: Intellipaat ranks among the top results for digital marketing courses in Kanpur. This Digital Marketing course is designed to help you accomplish SEM, SEO, Social Media, Google Analytics, etc. through real-world projects. Expert online training and an industry-recognized Digital Marketing Certification that provides employment assistance and 24/7 learning support
Also, assist in clearing Google Analytics Individual Qualification (IQ) Certification, Google AdWords Certification, HubSpot Certification Exam, and Microsoft Certification Exam
Key Highlights
- Learn from IIT Madras experts and people who work in the field.
- 43 hours of learning on your own time
- 20+ Projects and Case Studies in the Industry
- 6 months of learning on the job
- More than 50 live sessions in six months
- Flexible Timetable
- Lifetime Free
- Counselor Support
- Practice more than 100 tools
Skills you’ll acquire:
- Google Webmaster
- Social media marketing
- Google AdWords PPC campaigns from start to finish
- Google’s reporting instruments and evaluation techniques
- Google Analytics
- Metrics for measuring the effectiveness of campaigns
- Digital Marketing Tools and Techniques
- Content promotion
- Mobile and email marketing
- On-page SEO and Digital organizations
Course modules
- Search Engine Optimization
- Considering Business Challenges
- Marketing Fundamentals
- Marketing Mix Decisions
- Branding and Public Relations Communications
- Marketing Analytics
- Social Media Optimization (SMO)
- Video Marketing
- Paid Marketing
- Email Marketing
- Landing Pages
- Affiliate Marketing
- Content Marketing and Influencer Marketing
- Digital Marketing Strategy, Analytics, and ROI Metrics
Course Benefits
- Get assured interviews by 500+ hiring partners upon submission of projects and assignments.
- Get special access to the Intellipaat job portal
- 24 * 7 support
- Business-grade reporting
- Enterprise-grade learning management systems (LMS)
- Customized learning
Frequently Asked Question: Digital Marketing Courses in Kanpur
What will the future of digital marketing involve?
As individuals become more used to the digital environment and services offered online over those offered offline, the scope of digital marketing will expand over time. As a result, the potential for careers in digital marketing and the expansion of companies is very broad.
Does learning digital marketing require a technical background?
The level of technical knowledge you need to learn digital marketing will be provided during the courses, so having a technological background would be beneficial. However, this prerequisite is not necessary for learning digital marketing.
What educational criteria are needed for digital marketing courses in Kanpur?
Since no specific education is needed to understand digital marketing, anyone who has completed high school can enroll in this course. Students pursuing graduation or postgraduate studies have benefited from this course since it improves their resumes and makes it easier to find employment.
Is Kanpur a good place to study?
Kanpur is the best location to study technological or medical programs because it is one of India’s technical education centers.
Is digital marketing a good career?
According to an analysis of Google Trends’ search data, digital marketing expertise ranks among the most in-demand job skills. If you wish to increase your compensation, you should immediately begin studying digital marketing. Due to the high demand, income for digital marketing opportunities is also high.
Conclusion
Certification won’t make you a digital marketing expert on its own, but it will help your job. Employers like it when their workers learn new skills and are encouraged to do so. Getting a certification in digital marketing can open up new job possibilities. Digital marketing is a growing area with a high demand for skilled workers. If you want to make more money, you should consider taking a course in digital marketing. If you want to improve your digital marketing skills and learn more, you may consider investing in a digital marketing institution.
